Tech – Life on the Wicked Stage: Act 3

Indigo: A Well Designed Social Media App For Those Who Need It

Good design and execution matter.

Here’s something I’ve been recently thinking about software. There’s really nothing new under the sun. And the skies have been cloudy for a good while. It feels like we’ve reached a point where the only difference between apps within a category boil down to execution and design. Often not even then.

Perhaps we’ve exhausted all of the ideas for what software can do and we’re just looking for a better iteration of what we already have at hand.

I’m talking on a consumer level. Beyond whatever AI supposedly offers, and the explosion of social media apps that happened when Twitter x-ed itself out, I can’t name an app or piece of software in the last few years that wasn’t a different version of something that already existed. Even AI software feels like it’s more of the same, just at a quicker pace.

Certainly there are nuances. But over time they tend to blur. As an example, take weather apps. They’ve all recently followed the leader (I don’t know which app that was) to display variable forecasts from different weather sources. It’s a good feature given that weather services can offer different forecasts. But as most weather apps have quickly adopted similar features, once again there isn’t much of a differentiator between them. Unless Carrot Weather’s bell weather use of insults is your cup of tea.

Don’t get me wrong. Execution and design can (and should) go a long way. Even more so when all things seem much the same or serve the same purpose. Beyond price, that’s really the only big differentiator.

It’s why I’ll try out an app that looks like it doesn’t offer anything beyond what I already have. Within that personal scope, let me say that the new social media browsing and crossposting app Indigo is worth your attention if its functionality fits how you use social media.

Indigo is the creation of Soapbox, the developers who created crossposting app Croissant. (I wrote about it when it released.) While Croissant allows you to cross post to Mastodon, Bluesky, and Threads, (functionality I find useful), Indigo is meant primarily to merge and scroll through a single timeline of your Mastodon and Bluesky feeds. You can also crosspost to both if that’s your desire. Threads isn’t included, as it doesn’t allow for viewing its timelines in the same way, which is curious as it is supposedly federated with Activity Pub.

If scrolling social media feeds is your thing, Indigo is certainly worth a look. It’s very well designed, and easy to discover its functionality.

It’s a first version of the app, and as one of the developers, Aaron Vegh says on his blog, “The Indigo we’re shipping today is going to be the worst version.” For the worst and first version, I believe Aaron and Ben McCarthy have done an excellent job. (You should read both Aaron’s and Ben’s blog posts. Ben’s describes the functionality quite well.) Having followed the development of Croissant since its release, I’ll say that the care they’ve used in the past with that app points to the same for the future of Indigo.

If you use both Mastodon and Bluesky, once you sign in to both through Indigo, you see your feeds merged together. You don’t need to use both social networks. The functionality is the same if you prefer only one of the two social networks. So, if you’re user of only one, it could replace whatever app you might currently be using.

One of the nicest design touches, and obviously an essential one, is that it’s easy to distinguish where things are coming from if you merge your timelines. Mastodon links are purple and those from Bluesky are, well they’re blue.

You can tell if a post is crossposted between the two networks, and another nice feature is that Indigo will merge the two in some cases (timing plays a part) so you don’t see them twice. You can switch between each version and take actions like quoting or replying to both at the same time.

If you’ve used Croissant to crosspost, doing so on Indigo will feel very familiar. Notifications, should you choose to receive them on your device, work as you would expect. The Notification tab in the app is quite well done and easy to understand.

The app is available for the iPhone, iPad, and Mac, and a single subscription covers you across devices. There is a free tier that’s read-only. If you’re interested in Indigo, the free tier is read only. That’s good way to determine if the excellent design of the app appeals to you.

If you use both social networks and would like to combine your feeds into one timeline I think Indigo is worth a look. Let me say this about Indigo and my social media usage. The single merged timeline feature has its attraction, but it’s not something that’s a high priority for me and that brings me back to the beginning of this post.

I like to keep my eye out for developers who focus on good design and good functionality. That’s the case with Indigo. As in this case, an app may not fit my needs, but I’ll remember the developers or company behind it. It’s much the same way I follow good theatre or film directors, and good writers.

I don’t see many new ideas or new needs to fill coming down the software or app pike in the near future. That may say more about me than it does the software market these days. Even so, that view of mine has me paying even closer attention to those who care about the look and feel of what they produce.

(image from the author)

You can also find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above. This site does not use affilate links.

The Promise No Tech CEO or Politician Will Ever Make

A promise not made is easier to avoid than a promise made

There’s an issue out there that could change the way people think about a nuisance we all increasingly live with. That issue is spam. Emails, texts, phone calls, you name it. We’re swarmed with it like with mosquitos at dusk. And every effort you hear a tech company make to try and make unwanted calls and messages less of a problem is essentially a sop, soon to be defeated. The bad guys are better at this game, and quite frankly, the good guys don’t really care.

Cans of Spam displayed in a grid by Hannes johnson mRgffV3Hc6c unsplash.

I’ve often said that any politician running for national office promising to end spam in all forms as we know it would instantly find a constituency. I still believe that.

Politicians won’t do it, because, hey, they are part of the spamming problem. Note that they’ve exempted themselves from any soft shelled regulations they’ve legislated in the past.

These days, Tech CEOs also have an opening they’ll never take advantage of it. Not that they don’t care the way politicians don’t, but spam is good for their business. Take the AI push and the reactions to it. The folks pushing Artificial Intelligence are worried about a backlash spoiling their game from consumers, corporations, and maybe a government or two. And that backlash appears to be growing.

Who knew that if the sales pitch was AI would take your job, some would be unhappy?

Who knew that if your CEO discovered that they weren’t wracking up bottom line savings by dismissing the workforce that they’d be a bit peeved?

Who knew in what AI-induced downsizing law firms that feeding legal advice or sensitive information into an AI chatbot removed attorney client privilege?

Who knew that folks watching in plain sight as local politicians took cash to push through new data center construction that would increase their utility bills that folks would shockingly rise up in anger?

Who knew that employees of AI companies would be so concerned about how governments might use AI for surveillance and war fighting that they would petition their CEOs to stop government contracts?

Who knew that governments, that at one point were fat and happy to let AI run its race given all the cash lobbyists were stuffing in their pockets, would discover that perhaps these robots could possibly indeed bring chaos to things like financial systems and just about anything else?

Who knew that in order to keep AI chatbots from hallucinating, the user has to tell the AI chatbot not to hallucinate? It’s like telling your kid or a politician not to lie and expecting that to happen.

Here’s a small hint. Everybody knew. Everybody knows. It sounds like for the most part the chumps are catching on.

While there are spheres where AI might actually be of benefit to society AI might not get that chance unencumbered. So far on a consumer level its time saving and life altering benefits seem to have boiled down to sorting through emails and calendars, creating nonconsensual porn, making music and podcasts that nobody wants, dishing out bad therapy advice, and creating conversational partners for those who can’t converse with others in real life.

Essentially the same promises that computer technology has always promised. Only this time around the wheel it’s becoming exponentially easier to collect data from anyone using the computers. And that’s the end game.

Even with this growing backlash, tech CEOs aren’t going to make a promise to use this new super intelligence that can schedule a flower delivery, or spit out your calendar, to derail the possibility of them controlling that game. It is funny though that no one seems to have created a chatbot or LLM that can solve PR problems.

I don’t pretend to understand all of the technological ins and outs of chatbots, LLMs, MCPs, and other terms that seem to change each time a new version comes out or something goes wrong. I do suspect that the technology they are promising could fix the spam problem if that was the desire. In the same way, politicians could do so with regulation.

There’s a part of me that thinks these are actually political promises with technological problems that could actually be solved, or at least ameliorated. But promises not made are easier to deal with than keeping promises made.

There’s money to be made, and plenty of suckers willing to pony up. So why upset the game by pandering to sentiment?

(Image from Hannes Johnson on Unsplash)

Sunday Morning Reading

Sometimes a pear is just a pear.

Another Sunday dawns, so it must be time for Sunday Morning Reading. An interesting collection of pieces to share this week. On one hand it seems like any other week. On the other, this week’s edition offers a few nuggets worth chewing on. Don’t over think it. Enjoy.

Leading off, I’m highlighting an excellent series from The Baffler called The Profession That Does Not Exist. The Baffler bills itself as “America’s leading voice of incisive and unconventional left-wing criticism”, for what that’s worth. I find it an excellent source of good writing. Each of the pieces in the series that has the subhead “writing won’t make you a living”, is worth your time, but I’ll highlight two.

A Pear Is Just A Pear by Timmy Straw. Making your way in a crazy world you can find that sometimes a pear is just that. A pear.

Bertrand Cooper’s ISpyForGood recounts his experience as a social media investigator, a job that allowed the possibility of stepping out of poverty that entailed examining how others often scammed their ways to do the same.

Apparently the ruling class in Silicon Valley are worried that folks don’t take too kindly to their products or their ruling. David Wallace-Wells takes a look in A.I. Populism Is Here. And No One Is Ready. I guess when you threaten to turn the world upside down folks do get a bit antsy.

Open your arms and wave at just about anything happening around and to us and you can’t miss the obvious. Tom Wellborn takes it all on in The Frequency At Which Accountability Cannot Reach. Sometimes a pear is just a pear.

JA Westenberg says Outrage Is Letting Someone Else Set The Frame. Westenberg also offers up The War Between Fast And Legitimate Is Here. I suggest getting out of these messes we’re in calls for new frames or new acceptance of coloring outside the lines. Oh, wait. All the lines have been blurred.

James O’Sullivan thinks We’ll Soon Find Out What Is Truly Special About Human Writing. I suggest we’ll “rediscover” rather than finding out, but his point is spot on.

Meanwhile, Will Gottsegen says Sam Altman Wants To Know Whether You’re Human. It appears Altman and his ilk are looking at the problem through the wrong end of a telescope at a tiny mirror reflecting back.

On another front, Marianne Dhenin takes a look at The Small Wisconsin City That Defeated A Giant Data Center. I don’t think the robots will ever be able to muster this kind of civil action.

You, like I, may be overly tired of hearing anything having to do with the Epstein Files. Even so, I encourage you to take a look at this excellent piece from Gabrielle Glancy. I Grew Up With Epstein In Brooklyn. Our Neighborhood Held Dark Secrets not only tells a tale that should frighten, but one that I guess more might share than most ever want to acknowledge.

Happy Mother’s Day to all our mothers out there and all to come. Sometimes a pear is just a pear.

(Image from Tijana Drndarski on Unsplash)

If you’re interested in just what the heck Sunday Morning Reading is all about you can read more about the origins of Sunday Morning Reading here. If you’d like more click on the Sunday Morning Reading link in the category column to check out what’s been shared on Sunday’s past. You can also find more of my writings on Medium at this link, including in the publications Ellemeno and Rome. This site does not use affilate links.

MacBook Neo and iPad: Here We Go Again

Tired arguments get a new leash on life

When Apple released the MacBook Neo it was obvious to most that Apple had introduced a product that would shake up the larger laptop market. Lurking just underneath that obviousness was how it might or might not affect the iPad market. It was only a matter of time and timing, before those who, both rightly in some cases and wrongly in others, criticized Apple for not delivering the iPad of their dreams that could do anything and everything seized on the Neo’s success as a pivot point in the discussion.

An iPad Pro with a scribbled message that says iPads and Neos. There is an Apple Pencil laying on the iPad

The quest for the perfect device for everyone is and will always be an imperfect one. Much like the arguments. In addition to its impact on the laptop manufacturing markets, the MacBook Neo proves just how imperfect those arguments are. Yet, there’s already a large dollop of discourse saying that the Neo proves Apple’s iPad strategy needs adjusting. Add to that the rumors of a touchscreen Mac that continue to recirculate the same way the iPad discussion does just prior to WWDC each year.

On Michael Tsai’s Blog there’s an excellent collection of links and comments that’s worth a look if you’re at all interested in this ultimately meaningless debate. The links feed off a post from Craig Mod, titled MacBook Neo and How The iPad Could Be, that argues “iPads should be radically touch only and MacBooks should be keyboard-first.” I can’t say I disagree. But I think the discussion should go further than either/or.

There’s got to be several data centers worth of AI-scraped web articles on the ups and downs of the iPad floating around and how Apple’s strategy held it back. And yes, the iPad has had its ups and downs. But I would argue that’s mostly, not completely, a question of preference rather than any “the iPad should be this or that” win or lose proposition.

Being an iPad user since the first edition, I’ll say this. Most of the dissatisfaction I’ve seen over the years comes from those who wanted the iPad to be more like a Mac than those who used it primarily as a tablet. Without trying to be derisive, I’d venture to say that most who complained were keyboard jockeys by trade. I don’t begrudge them their complaints. From that perspective the complaints did and still do make sense. In many ways they were following Apple’s lead from the “What’s a computer?” days, before Apple abandoned that tack and sailed into broader and more lucrative waters with Apple Silicon.

Admittedly I’m showing my own preference here. I use an iPad as a tool in my work as a theatre practitioner. I’m on my feet with a script on my iPad, using an Apple Pencil to take notes. If I need to do keyboard work in the rehearsal room, I plop the iPad on a Magic Keyboard, do the keyboard related task, then pop the iPad off again and get back on my feet. When I’m back in my digs, I mostly work on a Mac. Apple’s ecosystem makes this all possible. When it works well.

Personally, I hope Apple keeps developing and delivering all of its current line of products. Stretch capabilities in some to the limit, and limit others with less.

The current lineup serves me well. Frankly, I can’t imagine any changes Apple could make that would alter how I work. I’d be content with that future, even though I know the tools I’m going to use are going to change regardless of my current comfort zone. If that future is all about creating hardware to run AI, as it appears to be, the decision points are going to shift away from most of the spec and capability differences we’ve been accustomed to in the past anyway.

Craig Mod argues that “the specificity of our tools should be radically clear.” I buy the argument, but extending the discussion I’ll say it’s better to have more capability than less. Most users don’t touch anywhere near what even the most limited devices can offer. In my experience they find their way to whatever level they need, which is a much lower one than most realize. Those of us who may made need more, don’t understand that most users couldn’t care less.

Moving on, and with the “What’s a Computer?” miscues behind us, Apple’s current challenge and our headaches stem more from Apple trying to meld its operating systems into some sort of grand cohesive vision that feels the same across all of its devices. Admirable. But ultimately flawed in the same way that each different computing device Apple sells is as different as any two users who use that same device. Vive la différence.

I’m sure Apple gets that, but until the MacBook Neo that wasn’t quite as smack the Apple press in the face apparent, even though there have been lesser featured iPads at lower price points prior to the Neo. You could argue the same about the iPhone Air, but the higher price obscures the point.

With talk of higher priced “ultra” iPhones and who knows what else supposedly on the horizon, who knows where all of this really leads. I’m guessing Apple will be more than content to have a multi-layered series of price points attracting customers from both the low end and the high end. That all leads to more users spending money on Apple services and that’s the key to Apple’s continued growth. More hardware entry points (price) bring in more users than new features most won’t ever use. It’s simple math.

As long as Apple’s hardware profit margins can be maintained across its lineup, even with lower priced and perhaps less capable hardware, it’s pretty much a slam dunk. The success of the Neo not only points to this strategy, it should also point ahead to a diversified hardware lineup that fills many needs, as long as there is a clear and distinct choice for the toolsets that suits them best.

(image from the author)

Streaming Services and Sports

Streaming fantasies

I have a fantasy. It’s a sports fantasy. Actually it’s a sports viewing fantasy. Perhaps it’s an entertainment streaming fantasy. Regardless, it’ll never be fulfilled.

Just about every streaming service has jumped onto the live sports streaming bandwagon. That’s understandable. Sports attracts eyeballs. Eyeballs equal money. Money makes the balls bounce.

Streaming services that I turn to insist on pushing their sports investments on to the top of their poorly designed homepages, forcing the user to scroll if they aren’t interested. Of course streaming services homepages are notoriously poor user experiences to begin with.

Like I said, I get all the reasons behind this. I get that the streaming executives have overpaid for the right to stream whatever they’re streaming and are trying to capitalize on the investment, on the way to raising prices to cover that cost, and perhaps find a few new viewers who might not already be fans. It feels very much like my grandkids screaming “watch this, watch this!”

To be fair, things have gotten better. Streaming services that feature live sports have at least reduced some top line over exposure along the way, or provided tabs for different categories that segment sports and other viewing genres. But they could go further.

So, here’s my fantasy.

Give users an option to not see sports programming so prominently displayed on the already atrociously and algorithmically designed homepages. A simple switch that says “give me more of this” or “give me less.” Trust me, as someone who likes to view sports, I’ll find a game or a match that I’m interested in if I want it. And I’m sure there are plenty of users who will want to see sports programming prominently featured. So let viewers choose. Those who run these networks should be interested in that choice.

Streaming services could also extend a give me more or less feature to other programming. How many times do you need to see the same title displayed in different categories, or after you’ve watched it, or have to scroll past a genre you have no interest in?

Whether it’s sports or any other entertainment genre it seems to me it would be better to gauge interest ahead of time, instead of waiting for viewership numbers after the fact. Who knows, it might be a good way to provide metrics that might actually be meaningful when it comes to thinking about where these services are going to spend money in the future.

Like I said, it’s a fantasy.

Nilay Patel on Software Brain

“I’m sorry, Dave. I’m afraid I can’t do that.”

Every now and then someone crystalizes a lot of the thoughts that spin around discussions, debates, and dialogues about a topic. When those topics are of great import, when the crystallization shows up, it is not only wise, but essential to pay attention. Call it a benchmark. Call it a new starting point for the conversation going forward. Nilay Patel has delivered just a benchmark to pay attention to with his monologue of sorts on his Decoder podcast. If you’re not up for a listen, you can give it a read on The Verge.

For the clear thinking presented there is a confusing array of headlines to choose from depending where you look, Including The People Do Not Yearn For Automation, and Why People Hate AI, but the one I think should stick shows up in my browser tab: Beware Software Brain.

Patel takes a well considered tour through the arguments and discussion that are scattered about and pulls them together nicely. If you ask for a core theme, I’d say that he argues that there are two schools of thought. One rushing to turn AI into what controls our lives. The other isn’t buying the sales pitch.

To me it’s always been a tough sell to foist this innovation on people if one of your selling points is that it will make their jobs unnecessary, let alone create environmentally hazardous data centers to run the machines that are going to eventually unemploy them. I know a few folks who, after training themselves up on AI to do what they do, only to be dismissed in favor of the AI once that training is complete. I don’t think it’s going to be much longer before that predicament touches someone everyone knows.

Getting inside what makes the folks pushing AI’s thinking, Patel defines “Software Brain” as follows:

So what is software brain? The simplest definition I’ve come up with is that it’s when you see the whole world as a series of databases that can be controlled with the structured language of software code. Like I said, this is a powerful way of seeing things. So much of our lives run through databases, and a bunch of important companies have been built around maintaining those databases and providing access to them.

He later goes on:

Anyone who’s actually ever run a database knows this. At some point, the database stops matching reality. At that point, we usually end up tweaking the database, not the world. But the AI industry has fully lost sight of this, because AI thrives on data. It’s just software, after all. And so the ask is for more and more of us to conform our lives to the database, not the other way around.

You need to read or listen to the whole piece.

While I think “Software Brain” well defines the mindset of those celebrating and working towards an AI future. The crux of the matter for me, on perhaps a larger scale, is that for some reason, as ambiguous and arbitrary as we humans can be, we seem to shy away from our own ambiguity in favor of looking for a binary solution. On or off. Right or wrong. Correct or incorrect. We get angry with the shades and shadows of grey that muddy our yearning for black and white.

Perhaps a binary approach to everything seems like it would make life easier. It certainly helps avoid the danger zones of responsibility.

These are certainly early days of whatever Artificial Intelligence may or may not become. Even so, it appears to me it’s just going to be yet another way humans develop, market, and use to avoid facing the tough choices life tosses at us, or we toss at each other. I’m glad to see there is increasing skepticism.

I don’t build or code things with AI, so I can’t speak to that degree of what seems so exciting to so many. That said, the one thing I keep coming back to in my own, very rudimentary experiments with AI is this. At the moment it’s as error prone, and often as ambiguous and obsequious as any human in correcting itself. It seems to be a very human response etched into the code by its creators, knowing things don’t add up. Much like apparently, our DNA. The machines and the math behind them just don’t care.

I don’t think the humans running this race do either.

Joanna Stern Launches New Things

Discover something new

Well it took her long enough. Tech writer and enthusiast Joanna Stern has launched New Things With Joanna Stern, her new site for delivering all the new things she discovers in tech.

I’ve been a fan of Joanna’s work since back in the days when we were all reviewing netbooks and followed her work on Engadget, The Verge, The Wall Street Journal and various other places including ABC News.

I highly recommend you give her new site a look see, because not only does Joanna discover and report on intriguing new tech, she’s one of the most, if not the most entertaining in delivering the goods. I’ve subscribed and look forward to following along on this, her next new thing.

You can watch the introductory video below.

More Thoughts On The Cook/Ternus Changeover

Honeymoon timing

Yesterday’s news of Tim Cook handing over the CEO mantle to John Ternus was news only in the sense of the timing. As I said then, it’s been expected for a while. It reminds me of any Apple rumor. It’s not true until it’s announced, even though most of the announcements turn into mostly confirmation these days. Note that Wall Street barely moved a tick on that news today. That tells you how well the ground was laid.

Apple ceo jpg.

Of course yesterday’s announcement has prompted exactly what you would expect, yielding tons of coverage on websites and podcasts. For Cook there have been accolades and brickbats, both deserved. For Ternus there has been excitement and a little caution.

Before I get to some thoughts of my own, here are a few links I found worthy of sharing because they stepped outside of the expected.

M.G. Siegler takes us on A Cook’s Tour.

Daryl Baxter saw more shock in the Apple community than I did. He reminds us that Tim Cook introduced the first Siri as part of his first iPhone event in 2011. He points ahead to this year’s announcement by John Ternus possibly poised to announce a promised better Siri. What goes around, might come around again. Let’s hope it doesn’t take another 15 years to get it right this time.

And Horace Dediu looks way ahead to 2040, when Ternus himself steps down to begin the transition to the next CEO. John Ternus Has Left Big Shoes To Fill is quite a trip into the future. You’ll get a chuckle or two.

The first of my thoughts has to do with timing. Not specifically the timing of the announcement, but the timing that any new leader gets when stepping into that role. There’s a window of time in which new leaders get a bit of grace. Most call it a honeymoon. While enjoying that honeymoon it’s perfectly acceptable to foist off blame for anything that goes wrong on the last guy.

That will obviously be difficult with Tim Cook stepping into the role of Executive Chairman of the Board. Sort of like going on your honeymoon with your significant other’s father tagging along. But it will be even more challenging given the apparently well deserved narrative being hyped about Ternus’ hardware smarts and his responsibilities in recent years. He’s had his hands on much of the Apple Silicon generation of products, almost presaging the announcement of his ascension to CEO with his role in the recent release of the MacBook Neo.

Adding to the challenge is the well known and well worn narrative about Apple’s long view roadmap of rolling out new products. The story is that Apple is always working ahead on the next generation of a product as it is preparing to release the newest version. What products will we see over the next period of time were green lighted by Cook?

Ternus’s prior role in overseeing hardware also means all of the products rumored to be in Apple’s pipeline for later this year and into next year will certainly feature his fingerprints. But they will also have Tim Cook’s. The question will one day be which product can the world accept as the first Ternus only product. Does it matter? Not really. But it will be treated as if it does. Ask Tim Cook about how that went once he assumed the CEO mantle.

We also all know that there are apparently hardware products (HomePods, Apple TV, other home products) waiting to be shipped once Apple gets its act together with whatever the new Siri is, and how well that works with whatever they will call what heretofore has been labeled Apple Intelligence.

In my way of scoring, the success or failure of those products will fall into the Tim Cook column, regardless of any contributions by Ternus. Again, does it matter? And again, not really. But there is much riding on that this year. One way or the other it will be an imprint on Ternus’ first efforts, whether that’s fair or not.

As to that last thought on Siri and Apple Intelligence, that’s software. That’s software holding back the release of hardware products for Apple, which is first and foremost a hardware company that relies on its own software.

As I’ve said many times, the hardware I’ve seen the since the dawn of the Apple Silicon era is very good, if not exceptional. The software needs lots of attention and work. It’s not just the design choices, it’s the chinks here and there in the armor that sour.

Ternus may be the hardware product guy, but he’s now going to be the guy responsible for the famous and coveted “whole widget.” Obviously that includes the software. And also, the marketing of that whole widget. Software design and implementation has been a bitter bite of the Apple lately, as has some of the marketing. As Ternus expands his view, I will be watching how Apple’s software develops under his leadership with a keen eye.

That expanded view also includes services. New CEOs always like to make a bold statement when they first sit in the chair. While there’s a lot being made of the semiotics trying to show continuity between Cook and Ternus, I can think of one thing Ternus could do on September 1, that would immediately set him apart an Apple on a new course.

Announce an increase in the base amount of iCloud storage users get for free. 5GB hasn’t cut it for awhile. Cut and run from that legacy and begin making a bold new path.

Tim Cook Steps Down As CEO, John Ternus Steps Up

Ch…Ch…Changes in Cupertino

Change is in the air. Many would say finally. Some would say that really loud. Tim Cook is turning over the CEO reigns to John Ternus and Cook will become Executive Chairman of the Board of Directors. Here’s the link to the Apple Newsroom post.

Apple John Ternus Tim Cook_Full Bleed Image.jpg.large_2x.

Both Cook and Ternus made statements.

Here’s Cook:

It has been the greatest privilege of my life to be the CEO of Apple and to have been trusted to lead such an extraordinary company. I love Apple with all of my being, and I am so grateful to have had the opportunity to work with a team of such ingenious, innovative, creative, and deeply caring people who have been unwavering in their dedication to enriching the lives of our customers and creating the best products and services in the world. John Ternus has the mind of an engineer, the soul of an innovator, and the heart to lead with integrity and with honor. He is a visionary whose contributions to Apple over 25 years are already too numerous to count, and he is without question the right person to lead Apple into the future. I could not be more confident in his abilities and his character, and I look forward to working closely with him on this transition and in my new role as executive chairman.

And here’s Ternus:

I am profoundly grateful for this opportunity to carry Apple’s mission forward. Having spent almost my entire career at Apple, I have been lucky to have worked under Steve Jobs and to have had Tim Cook as my mentor. It has been a privilege to help shape the products and experiences that have changed so much of how we interact with the world and with one another. I am filled with optimism about what we can achieve in the years to come, and I am so happy to know that the most talented people on earth are here at Apple, determined to be part of something bigger than any one of us. I am humbled to step into this role, and I promise to lead with the values and vision that have come to define this special place for half a century.

As to the timing, Ternus takes on his new job on September 1 leaving his job as Chief Hardware Officer to Johny Srouji who gets promoted to that role effective immediately being responsible for product design, system engineering, and reliability and durability testing.

It doesn’t take a PhD in tea leaf reading to know that the transition at the top has obviously already been taking place. It can now move into a higher gear with the public knowledge. The timing will be interesting as Ternus takes charge on September 1, shortly before Apple makes its biggest product announcement for new iPhones and other possible new offerings each year.

It will also be interesting to see what is said in and around WWDC in June. The timing of the announcement points to a clearing of the decks for a new voice during that annual developer’s conference.

Personally, I feel it’s time for change. You can’t deny Cook’s efforts in growing Apple into the behemoth it has become. You also can’t deny that many are dissatisfied with a number of political moves he obviously felt were necessary. Cook, like many in this era, has become tarred and scarred by Trump. There’s also a strong current of dissatisfaction with a number of Apple’s policies.

Ternus is a hardware and product guy, and there is a lot of excitement around his ascension to the top job. Although curiously, it comes at a time when Apple’s hardware is largely viewed as exceptional, and it seems the issues needing focus are mostly on the software side.

There are certainly other issues, including developer relations, that will be waiting to greet Ternus in his new role. The thinking is Cook will use his new role to continue dealing with some of the issues surrounding the current U.S administration, China, and all of the other government and regulatory entanglements Apple is involved in.

For Apple fans, it’s going to be an interesting next few years. Keep in mind, change can mean a break from the past, but it doesn’t always point towards better times.

Just different.

(Image from Apple Newsroom.

Thoughts On The MacBook Neo

A palpable hit

The MacBook Neo is a nice piece of kit. If you’re in the market the price is right, the build is very good, and in my first impressions the laptop is a delight. Any of the complaints and concerns you’ve probably read or heard from those who own more kitted out Macs can be easily dismissed. At the moment. I’d venture to say that for the vast majority of everyday computer users the MacBook Neo will be a nice fit.

One of the folks I support reached out and said they wanted to obtain one, so I picked one up and did the drudge work of installing the OS update and some of the initial setup last week. We later spent some time together getting it set up the way they like. Moving from an M1 MacBook Air bought in 2022, they opted for a Citrus colored 512GB model with TouchID. The good news is there’s no real learning curve for this client when it comes to features and using the device. There is no bad news.

When I say “in the market,” my client is what I consider one of the perfect customers for the MacBook Neo. A retired senior that began using a computer later in life, later jumping on the iPhone train with the iPhone 5.

They do most of their computing on an iPhone and use a laptop for email, messaging, shopping, FaceTime, and some occasional writing. Occasionally they use Photos on a MacBook Air to manage photos, but still do most of that on an iPhone.

Of the fancy new features Apple has released over the last few years the only one they really rely on is seeing notifications from their iPhone on their laptop screen when they are using the laptop. There’s a currently a problem with that, which I’ll address later.

Given their computing needs and desires, they could probably get by without a laptop, but due to decreased finger flexibility, they feel more comfortable using a laptop for apps like Messages and Apple Mail when they are home. The only thing they connect to a port is power.

Hardware

As to the device itself, it feels great and a bit whimsical. As a MacBook Air user (13-inch, M4) I have to say that I’d love to see the guts of the Air in this form factor. They weigh the same, and the Neo is slightly smaller, but it feels tinier and more totable. You give up a bit of screen real estate with the slightly smaller display, but there is no notch. Apple may have cut features now considered defaults on the MacBook Air, but it didn’t skimp on the look and feel quality. In my opinion that and the price point are what sells the device.

We’ve long since reached a point where computing devices, whether in traditional form, or smartphones and tablets, all come with so many features that even power users don’t need or use some of what’s possible. Innovation has always curved towards adding more possibilities, as it should. In my opinion, it’s a good thing to flatten the curve a bit, offering products that don’t need all the bells and whistles.

Color

Apple is taking larger steps towards bolder color choices these days, and the Citrus color scheme for the Neo certainly is another big stride into that orchard. I personally wasn’t that attracted to it when it was unveiled, but after having the Neo around for a bit, I have to say that it not only adds to the novelty, but makes the tool feel a bit more fun. At night under a desk lamp the damn thing gives off an almost otherworldly glow.

One of Apple’s trends of the last few years is to match up UI color schemes and themes with the color chosen for the hardware. Highlights, buttons, and some text reflect and complement the color of the shell. The tinted keyboard of the Neo takes that a further step forward on the fun factor scale. That said, the citrus Neo’s color scheme, bold as it is, often leaves some text harder to read, certainly for older eyes.

We settled on choosing the dark version of the Citrus wallpaper for my client to solve this.

Another example of hard to read text with this theme.

The A18 Pro Chip

Apple raised eyebrows announcing and releasing this new laptop powered by an iPhone chip. An older and binned A18 Pro chip. In my limited time with the Neo I haven’t noticed anything but good performance.

I’ve heard and read others state that the setup process was slower than they have experienced on M-series Apple laptops. That wasn’t my experience. Things moved along readily enough If you count the number of times you have to accept and click on permission popups as something that’s desirable in an out-of-the-box experience. But that’s unfortunately true of any of Apple’s computers.

Again, I’m experiencing this only through setting up and doing a few tutorials for my client, but the performance I’m seeing feels more than adequate to met their needs.

One thing I did notice throughout my hands on time is that the Neo takes longer to connect to a WiFi network than either my MacBook Air or iMac (both M4 devices.) In fact, it feels very much like how long an iPhone sometimes does connecting to WiFi when rebooting. That makes sense on a smartphone when a device immediately connects to a cell signal, but in an age when everything is expecting an Internet connection one way or another, (on setting up a new device one of the first things required is to establish a WiFi connection) it seems like there should be a way to not start reaching out on a previously set up, non-cellular device until after a connection is made.

Battery Life

Setting up any new computer or smartphone puts a load on battery life. That continues during the first day or so after initial setup as things sync up. After performing the first OS update I didn’t use the Neo much until after my client was with me, but even after continuing setup and tweaking a few things there was 68% battery life left. Time will tell how that goes, but given my client’s usage I don’t anticipate them having battery life issues.

Memory Management

Much was also made about the one size fits all 8GB memory cap, regardless of the storage model one chooses. My client doesn’t run a heavy load of applications or keep many tabs open, so I’m not the best judge of how good the swapping out of memory to the SSD works. Apple’s Unified Memory Architecture seems to be working as designed in my limited view. I do wonder how well it does with devices that only have a 256GB SSD if they contain a lot of data.

Screen Size

I prefer the More Space option on displays I use. My client prefers the default view. Even with More Space selected, the Neo feels very much like a one app at a time computer to me, which generally lines up with my client’s needs. I always set up a Hot Corner Shortcut with Mission Control to make window navigation easier, and that feels more necessary on the Neo in the default display mode.

Apple has a feature that allows you to click the wallpaper and move all open apps off of the screen. You can choose to do this all of the time, or only in Stage Manager. I don’t recommend Stage Manager to my clients, and I typically recommend turning off the click wallpaper to show desktop feature. In this case my client likes this fly away feature, and sees it as a bit of whimsy. Even though they prefer to keep the Dock and Menu Bar always visible. So we’ll leave it on.

Trackpad

The Neo has a different trackpad than other current MacBooks. From what I’d read previously I expected to feel more of a difference between it and the trackpad on the MacBook Air. There’s a difference certainly, but it doesn’t feel like that big of one to me. I moved back and forth between the two devices without even really thinking about it.

Notifications from iPhone

I mentioned an issue earlier with iPhone notifications flowing through to the MacBook Neo. This is a feature I use myself. It’s set up through iPhone Mirroring, which you have to open at least once in order to set up.

One of the nifty things about this feature is that you’re allowed to pick and choose which notifications flow through and those you block either on your iPhone, or on your Mac. If you choose to use this feature and set it up, you’ll see an option in your Mac’s settings to allow these notifications.

CleanShot 2026-04-15 at 16.49.

If you click on Allow Notifications from iPhone, you’ll be taken to another screen. Below the three Allow options here, you’ll see a list of any notifications you’re allowing to flow through or not from your iPhone, and whether you’ve turned them off on your iPhone, or they are coming through from an app installed on your Mac. As a reference, the screenshot below is from my iMac.

CleanShot 2026-04-15 at 16.48.

On my client’s Neo, no apps appeared initially. The section above that begins with Acme Weather is blank on their Neo. There shouldn’t have been many. Regardless none were there. We called Apple Support and opened a ticket. Luckily on the first call we got a senior advisor who understood the issue. After doing some checking the situation turned into something Apple is really interested in tracking down. These are a new line of devices after all. So we were off into the land of running sysdiagnoses. We’re expecting a call back on Friday with any discoveries or solutions Apple may have come up with. Fortunately we have time still left in the return window.

At the Moment

In the opening paragraph of this post I also used the phrase “At the moment.” Two thoughts there.

First, as I’ve described my client, they are not a heavy laptop user. Those who might be looking into the MacBook Neo who are, might have a different experience in both the short or long term. I’ve never yet met a computer that doesn’t slow down over time. I doubt the MacBook Neo will be any different. The difference in any performance degradation between the Neo and other Mac laptops is yet to be seen. My hunch is this first MacBook Neo will still be a winner for at least a few years, certainly if you’re a not a heavy user.

Second, the rumors are that the Neo is such a success that Apple might be running out of the binned A18Pro chips it’s using to power the MacBook Neo. Speculation on what happens if that’s true is rampant, and who really knows. Current demand has already caused a delay in shipping times, and I know that secondary retailers Walmart, Target, and Best Buy have plenty of signs, but very limited or no stock. My hunch here is that Apple will be selling MacBook Neos for quite some time, even though it might take you a while to get your hands on one.

Summing Up

To conclude, let me say that I’ve thought since Apple’s announcement of the MacBook Neo that it would prove to be a hit and a palpable one to the laptop market in general. In my brief experience setting up this one for my client and seeing their delight at the form factor, coupled with the high demand, I’ll more than double down on that thinking.

Personally, as I anticipate my computing needs becoming less in the more quickly than I’d like years to come, I could easily see myself relying on a MacBook Neo in the future.