Tag: Spam

One Button Only Apple When It Comes To Unwanted Spam Calls

Make it simple. Simple works.

I know from the many complaints I’ve seen around social media that far too many of us are receiving unwanted phone calls from supposed loan officers wanting to hook us up. I bet I’ve gotten hundreds of these since this wave of spam and fraud began earlier this spring. I’ve written in the past about the changes Apple made to its Phone app, (here and here,) designed to help with the avalanche of unwanted calls such as these. I’m not sure the new system is an improvement, though. As Cupertino gets ready for WWDC 26, I’m hoping Apple will actually take a much stronger step. Actually it should be the step to end it all.

One button. Just give us one button, Apple, to block, report, and delete any unwanted call and associated emails. Make it fun. Maybe license the “One ping only” line from The Hunt for Red October and put that on the button. Make purging spam fun, not tedious. One ping only, please.

At the moment in order to ban any trace of an unwanted call that leaves an AI generated voicemail you have to take three steps. There’s no third time is the charm here.

To get rid of that voicemail, you have to open the transcript and choose Report Spam And Delete to nuke it.

New Shareshot.

You then need to go to the Unknown Callers screen and Block and Report spam by swiping left to reveal a little orange hand that is the Block button, and then choose to Block or Block and Report Spam.

New Screenshot.

And then you need to delete the call itself from the Unknown Callers screen. Or you can Delete And Report Spam.

New Screenshot.

I don’t think a system needs to be artificially intelligent to know that if I choose to block a number in one place, I’m not that keen on seeing it anywhere else.

Bottom line, there should only be one button. No need to slide to find it. Put it right there in the Unknown Callers screen that will Block, Report, and Delete any trace of the offending call. Give us the options, sure, but in one place, from one button.

FWIW, the same could be said about Messages. One button, only. That’s all we need.

Make it simple, Apple. Simple works.

You can also find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above. This site does not use affilate links. 

Smartphone Makers Need To Make Delete and Report Spam Buttons A Priority

Time to end the phone spam game

I’ve written about the changes Apple made to the Phone app before. I’m writing about it again. Apple, other smartphone makers, and the telecommunications companies need to make detecting and deleting spam calls and texts more of a priority. Yes, there’s been some progress but to call it incremental is to insult the idea of incrementalism.

Apple now sends unwanted calls to a sort of purgatory. If they’ve been already identified as spam you may never see them thanks to the new features, unless you check for them. If it’s a new phone call you will have the opportunity to banish it yourself.

It’s an improvement, but it still takes too much effort.

For example if you receive an unwanted call, you see this screen:

New Shareshot.

Unless you know to hit the delete button or to slide the number to the left for more options the design of the screen offers you only the two options, Delete and Mark as Known. Nothing on the screen gives you any indication on how to mark or delete the call as spam.

Tapping on the Delete button gives you the following options

New Shareshot.

Swiping to the left reveals the following icons with the orange one giving you the option to block the number.

New Shareshot.

My suggestion would be to design that first screen so deleting and blocking spam calls was a first page priority instead of having to make an additional tap or swipe to get rid of the number. If you asked me, in an age when spam calls are so prevalent I’d put a Block and Report screen on the main screen when a call comes in.

I also wonder why if I delete, block, and report a number as spam the number hangs around in a list, forcing me to use an edit function to actually get them off my phone. It feels very email like, reminiscent of having to check your spam folder if you think you haven’t received a message. But in these cases, the number as already been identified as such.

New Screenshot.

Apple has shown that it wants to help with the improvements I wrote about in an earlier post. Apple and other smartphone makers need to go further in helping us rid our phones of these unwanted annoyances.

Of course the telecommunications companies can do better here too. Spam filtering uses databases they maintain of phone numbers reported as spam. All well and good. But if you’ve already identified them as a spammer, don’t let the number make the call or send the text in the first place.

You can also find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above.

A Quick Cash Grab for the Telcos

The phone companies are missing a cash grab that’s right under their noses.

Here’s an idea for a new way for AT&T, Verizon and T-Mobile to make some quick cash. We all know you profit by selling banks of phone numbers to spammers. Fine. It sucks that you know who you’re selling to and want to visit this on your customers.

We remember when you tried to charge us for blocking those spam calls and selling us services to weed them out. That didn’t work out so well.

So, if you’re going to continue to sell banks of phone numbers to miscreants and criminals here’s an idea. Every time one of your users blocks a spam number, charge the owner of that number a fee. You already know who purchased the phone number, so it would be easy to discern who the assholes are and just how ripe they are for the plucking.

I’m actually surprised AT&T, Verizon, and T-Mobile haven’t thought of this sort of double dipping.

You’ve already turned blocking spammers into a never-ending video game. You should at least profit off of it.

You can find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above.