Tag: iPhone

Optimizing Search and Siri Is Going To Become Old Really Quick

Sign of the Apple Intelligence times?

I guess we all knew this was coming. Apple released operating system updates ending in 27.0.1 (as well as for OS 26 and macOS 15) today for iPhones, iPads, and Macs, bringing something it looks like most will have to get used to, spending more time while devices reindex Siri AI.

There’s no telling if this will happen every time there’s an OS update, but Apple last year said that it will be speeding up the pace of security updates going forward in response to the risks now visited upon us from AI-powered hacking. Certainly the pace of AI development  continues to rapidly increase, which can only mean the same for AI hacking.

Defending against hacks, fixing bugs, and updating operating systems are facts of life these days. Always have been. Even so, when something new, or a needed bug fix is eagerly anticipated it’s largely viewed as an inconvenient chore by most. Adding time to the process for reindexing the info on a device certainly makes it more of a chore.

There’s already a sour taste in many users’ mouths about AI in general. If this is an ongoing and every OS update type of thing, I’m betting this might just increase the pucker over time as the price users pay for using Apple’s on  device brand of AI.

For what it’s worth, and for what it means, I’m seeing the Optimizing for Search and Siri notification on an iPhone and iPad, but not on a Mac after updating. It will be interesting to see how long the process takes after the updates compared to the initial process when the OS’s 27 were first released.

Thanks for reading. You can subscribe to this blog if you care to. You can also find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above. This site does not use affilate links.

 

Pity The Developers Of Mac Menu Bar Managers. Blame Apple

A key piece of the Mac experience is broken for now.

Whenever Apple or any of the other major platforms release their annual operating system updates there’s always a period of adjustment for users and developers. Developers have to contend with the changes and sometimes that leaves users fumbling around trying to get back to what they were used to prior to the OS update.

Thaw splash screen

That’s certainly the case with Menu Bar Managers on the Mac.

For some time Apple has been trying to steer developers away from placing apps in the Menu Bar. That hasn’t worked. In large part that has to do with just how problematic a large number of Menu Bar apps can appear (or disappear) on Macs with a notch. Most recently Apple tried to encourage app developers to use the Control Panel to provide users with quick access, but that seems to have been mostly another vain plea.

Menu Bar Managers have allowed users to fill up their Menu Bar with apps and choose to hide apps they mostly access once in a while or don’t want to see.

As an example I don’t need to see the Time Machine menu bar app all of the time, but want it handy to check on the progress of a backup if needed. Having it hidden, one click on the Menu Bar reveals it for me to check that progress.

Bartender web page banner

Prior to macOS 26 there were a few Menu Bar management apps that worked well, Bartender and Hidden Bar being seen as  favorites among many. After Bartender was sold, creating some ill will among users, a few others popped up including Ice. That developer stopped work on the utility, but it was taken up by Jordan Baird who built on it and created Thaw, which when it debuted looked like a good alternative. I’m still rooting for the Jordan to get things worked out.

In my experimentation none of the Menu Bar Managers currently work or work well enough with macOS 27 Golden Gate, and most are still in various states of disrepair on macOS 26.

You can blame the developers of these apps. To an extent that’s warranted. But they are trying. In my opinion it feels like they are swimming upstream because the fault lies with Apple. The frameworks, if that’s what they’re called, are obviously out of whack in whatever state of change Apple is trying to introduce. Apple tried what amounted to tweaks in macOS 26 that largely didn’t work, and has tried again in macOS 27. What’s there in the latest tweak is indeed cleaner, but it is still woefully insufficient, pointing to a serious lack of attention to what, for some, is a key part of the Mac experience.

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Hidden Bar Settings screen

Like other aspects of Apple computing you can see and feel the tension and the conflict. You could argue Apple has created an environment of too much of a good thing, that eventually tips over to problematic. On iPhones and iPads, app discovery became such a pain that Apple eventually created the App Library and many users simply resorted to searching for their apps in Spotlight. Settings on Macs and mobile devices have proliferated and become so unwieldy that I doubt anyone or any AI attempt will ever be able to create something coherent. Likewise, Notifications still and probably always will be a mess.

I do have some smidgen of sympathy for Apple. These are systems with APIs that Apple created, opening the door for developers to rush in, starting a party that quickly became overcrowded and out of control. It’s like a small town police force trying to arrest all of the out-of-control and overflowing partygoers, but having insufficient cell space to put them. It’s been out of control for so long that any major change to try and correct the issues would result in significant problems in and of themselves.

Apple is no small town, though. A lot of things were cleaned up in Golden Gate. That’s good. Going further, cleaning up the Menu Bar app mess, even if that leads to unpopular decisions, needs to happen. Otherwise it’s a messy smear on the look, feel, and functionality of the Mac.

Thanks for reading. You can subscribe to this blog if you care to. You can also find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above. This site does not use affilate links.

 

Observations And Questions After Apple’s Latest iPhone Duo and Apple Watch Event

Waiting to see how things unfold

I’ve got questions, some observations, and a few thoughts after Apple’s latest product announcements. In my opinion this was the best product introduction, canned or live, that Apple has done in quite some time. It makes a difference that they actually had something new to show off.

And there is newness. There’s also quite a bit of new work for developers ahead.

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iPhone Pro

There’s nothing really to say about the iPhone 18 Pro and Pro Max models beyond steady as she goes. Apple changed some colors, added some camera updates, a few other new features internally along with the latest generation chip, and incrementally advanced the very successful iPhone 17 Pro. The 17 Pro is one of the best iPhones I’ve owned and probably Apple’s peak for that design. Nothing about the 18 Pro versions seem likely to change that. Only reinforce it.

But in all the hype about the shiny new iPhone Duo much of that will be largely ignored.

iPhone Duo

It’s both tiresome and accurate to say Apple is playing follow the leader as a late entry into the minuscule market (<2%) that is the folding smartphone game. Samsung and others have been trying to make creases disappear for some time now. Crease or no, I believe the jury is still out on whether or not folding smartphones will ever be more than a niche market. If that proves to be the case there’s nothing wrong with that, though I think Apple has more hopeful thoughts.

However this new chapter turns out, it begins with Apple replaying the same game of catchup they played after Samsung introduced large smartphones. Remember when they were called phablets? Quite frankly, I imagine Samsung and the rest are glad Apple is entering this segment because it might spark new life for the concept of folding smartphones, which hasn’t caught fire like larger smartphones did.

To lay out my bias up front, I’ve never been attracted to the folding phone concept. I’m an iPad guy and if I need a larger screen that’s my weapon of choice. And when I’m wielding an iPad I don’t want my iPhone near me, or any of the distractions like notifications I use my iPhone or Apple Watch for. Apple isn’t hyping the Duo as an iPad and that’s a good thing. That hasn’t and won’t stop the comparisons from others, although it may herald the end of the iPad mini down the road.

So, that’s my preference and my choice. And I’m both sure and glad that others have different preferences and make different choices. With that in mind, I’m glad that Apple is offering a new category of smartphone for those who do see their technology worlds unfolding differently than I do. I’m glad Apple’s competitors do as well.

I took a look at some of the earlier foldables when they started hitting the market years ago and largely wrote them off. This summer I took a look at Samsung’s most recent foldables and was actually quite surprised with the quality of the tech. I imagine once I get a chance to fondle the iPhone Duo in a store that my response will be much the same. Impressive tech, but not something I have a need for, no matter how cool it may be.

The iPhone Duo does indeed look cool. If nothing else, Apple knows how to market a product. As I’ve said many times before, the verdict on the Duo’s success or failure will be determined at a later date once we see how Apple’s claims about durability and the display hold up. Early reviews will be just that. Early. I’m also guessing there will be some attacking that screen and hinge to check out Apple’s durability claims. October is going to be an interesting month for those who follow these things.

What stood out most was Apple’s “own the whole widget” reimagining of the iPhone UX/UI to take advantage of the new device. It looks both new and familiar. Doing some reading post event I can see how much work developers have ahead of them to fully take advantage of the new device. Here’s hoping most do, because some of what I’ve seen about apps that aren’t tuned to the new device leave a lot to be desired, reminding me of how insufficient and wrong iPhone apps looked on iPads in the early days. Remember when Apple sold using iPhone apps on the iPad as a feature?

Apple’s developer website promises workshops and labs, but the Xcode 27.1 beta for developing apps for the Duo is listed as coming later this month. I’m guessing it’s going to be a challenging transition. For some, a long one.

Speaking of transitions, the fancy fading transition between the closed and open screen is not only impressively eye-catching, and speaks to the aspiration of Apple’s designers and is certainly not something we’ve seen from any competitors. Time will tell where that takes us beyond the wow factor of that first introduction.

To Crease Or Not To Crease

Apple’s engineers seem to have done a good job of hiding the crease. It’s still there, but hidden under a “perpetually flat matte surface” under a nano-texture finish. Perhaps we now know why Apple recently and surprisingly reduced by half the price of the Apple Polishing Cloth that was first introduced alongside the first nano-texture screens on the Pro Display XDR.

Left and Right Handedness

One of the questions I have that I’ve yet to see an answer for has to do with that new UI/UX. Apple claims that like the iPad, the iPhone Duo can be used in any orientation. Part of the UI/UX reimagining places the dock and controls in most images on the right of the display(s) away from the hinge. I’ve seen one image from Apple that places a menu on the left in landscape mode when two apps are in split view.

Landscape f7x2oe1oxemy large 2x.

I haven’t seen any that might do so when the device is closed and the indications from what I’ve seen is that the controls and dock mostly stay situated on the curved edge, whether the display is open or closed. This raises a question about right and left handed usage. This question came to me last night as I was using my iPhone to scroll through some reading about the Duo and realized that though I’m right-handed, I more often than not hold the iPhone in my left hand when reading or scrolling. I do the same with my iPad mini. I’m reasonably certain that if I ever purchased an iPhone Duo I would adjust. I’m not sure if the same is true for left-handers or how much it matters, even with what appears to be a very “hold it in your right hand” approach for the Duo when it is closed. I’m sure we’ll hear about it from left-handers if it does.

FaceID is one of the features iPhone and iPad users have become accustomed to. The iPhone Duo does not have FaceID, instead reverting back to TouchID for identification purposes. I’m not sure how many this might be a deal breaker for, if any. Quite a few folks are saying that if you’re wearing an Apple Watch you can use the unlock feature similarly to how you can use an Apple Watch to unlock a Mac. That might work. Although in my usage the feature worked so sporadically in unlocking my Mac that I turned it off. Maybe it’s been improved. We’ll have to wait and see.

iPhone Handoff

It’s often easy to forget that The iPhone Duo, like the iPhone Pro and other models that will be released next spring are phones. But they are. I remember when we called them cell phones rather than smartphones. Intriguing that I don’t recall seeing any imagery during the presentation of someone using the Duo to make a phone call.

Apple introduced an interesting feature that might appeal to some and might see some turbulence among carriers.

In these days of eSIMs, iPhone Handoff allows the use of one phone number between two devices so a user can switch back and forth whenever they want. I’m not sure what the demand for this will be, but some will certainly enjoy the feature. Depending on if the carriers can get their acts together.

At launch only T-Mobile and Germany’s Telekom support the feature, with Verizon saying they will later this year. AT&T apparently has some work to do on its infrastructure to make the feature possible.

Given how carriers love their ridiculous fees when you activate a new phone I wonder how this will get priced out. As I got ready to publish this, I noticed T-Mobile has announced that it will charge $5 a month for the feature.

Apple Watch Health and Privacy

Both the Apple Watch and the Apple Watch Ultra got updates to Series 12 and Ultra 4 respectively. Both also increased RAM to 4GB from 2GB. Apple continues its push into Health and Fitness in these next editions. Both got improved, but not new, health sensors to go along with a slew of new health features in the Health app, including something Apple calls Readiness that will let you know if you’re ready to take on whatever task or adventure awaits you or take it easy for the day.

There’s also a new Longevity tab that includes a feature called Health Age that lets you compare your statistics relative to others. Apple has entered into a partnership with Quest Diagnostics so that you can order a comprehensive lab test for $119 directly through the app to use as a baseline. This is sure to trigger a raft of social media posts bragging or complaining about how people’s Health Age scores compare in the way we have with sleep scores since that feature was introduced.

All of these features continue Apple’s forays into health guidance with wearables and are now promoted as being made possible by Apple Intelligence.

Speaking of Apple Intelligence, there’s also a controversial couple of new audio features for the Apple Watch that can record conversations. The privacy conscious, legal beagles, and pervert glasses foes have already begun stirring the pot and sounding alarms in this age when any kind of always on surveillance draws increasingly extreme negative pushback. Throw AI in the mix and the brew boils a lot faster.

Live Rewind lets you transcribe the last 15 seconds of a conversation you might have missed. The transcription can be saved to the new Siri app for viewing later. Siri Recap is an always listening feature that that uses ambient listening to take notes of conversations, summaries of which again can also be reviewed in the Siri App.

With Apple’s traditional bent towards privacy protection, they swear up and down that users are in control and that any of the summaries can only be viewed by you, are not accessible by Apple, and that audio is not recorded or stored. All of these features are opt-in and can be turned off. Apple also suggests “Be mindful of those around you. While audio is not recorded and stored, and no speakers are attributed, consider those around you where conversations might be private or sensitive.”

Seriously.

Siri recap with iphone.

My bottom line observation here is that this move into wearable AI by Apple is seeding the ground before Apple does or does not roll out any of the products we’ve heard rumored such as AirPods with cameras and its own smart glasses. Apple’s moves here, while cloaked in its usual privacy protection mantra comes at a time when there’s a growing distaste for anything AI related, a real backlash against smart glasses and any other surveillance tech no matter how cool or how beneficial it may be to those with accessibility challenges, and a blatant lack of trust for anyone on any level these days, especially big tech. That’s a broad brush to tar with, but it’s one that’s fully loaded and dripping these days.

It’s an old story now that Apple is behind when it comes to Artificial Intelligence. It’s not just the technology that’s lagging. It’s also that Apple has let others with much less social awareness define use cases in ways that turn off potential customers.

Even if this tech is only audio related, and all of Apple’s privacy claims prove out, I certainly don’t think Apple wants people to associate its popular Apple Watch brand with the toxicity of pervert glasses. And that’s before we get to the legal issues given how different states have different laws about the recording of conversations. Glenn Fleishman has an excellent article about this that you should read.

Timing is everything and I just don’t think this is the time, nor will there ever be a time when this kind of thing is accepted by a majority of users. Just because you can, doesn’t mean you should.

A few other topics that caught my eye were announced during the day.

AppleCare One Family Plan

Apple has been offering AppleCare One allowing users to insure and get support for up to three devices for $19.99 and add other eligible devices for a cost. Apple’s new family plan will allow users who are or start a shared family group to ensure all eligible devices for each family member for $50 a month. This is a potential for real savings for some.

Apple Reference Image

This is a good thing that I wish wasn’t necessary. But these are the times we live in. Apple Reference Image is a way of providing proof that a photo was captured on an iPhone, and not an AI generated image. From Apple’s website:

Users can now prove the authenticity of a photo taken on iPhone 18 Pro models with Apple Reference Image, powered by the new sensor in the Main camera that can sign every pixel it sees. When a photo is taken in the new Reference mode, the camera captures signed sensor data that Private Cloud Compute develops into an unalterable reference image. Reference images can be viewed in the Photos app alongside the main image, like a digital negative, to visually compare the two assets and determine if any edits were made. APIs are available in iOS, iPadOS, and macOS 27 for third-party apps to enable viewing of these reference images.

Image metadata and upcoming support for the SynthID standard can also help users identify images generated or edited with AI. Together with Apple Reference Image, this set of features represents a multifaceted approach to image authenticity — vital for photojournalists, photographers, and everyday viewers.

The Debut of John Ternus as CEO

Ternus did an admirable job in the canned presentation, though at times he looked a little gun shy. The opening film featuring a clever hand off from Tim Cook to Ternus was well done. Although it felt like it was two beats too long and would have been better served by getting to the punch line sooner. What’s apparent from how the event was structured is that Apple is loudly saying that they have a product guy at the top again. Ternus is “the guy” and there’s no doubt the pressure is now on for him to deliver.

As I said earlier. I felt Apple’s event was well done and the best it has done in some time. Picking a nit though, I was not a fan of all of the extras walking through the various locations while information was being presented. Each time someone walked through in the background it pulled my focus. The idea certainly established a nice mise-en-scène, but I largely found the extraneous traffic distracting.

It’s going to be interesting to follow how all of this continues to roll out. We won’t begin to hear real substance about the Duo from reviewers and users until October. That gives developers time to try and catch up, and it also will put the focus on Apple Intelligence and Siri AI as the operating systems that end in OS27 roll out next week for those with devices that support it. Note that most older Apple Watches do not support a lot of the new features. New Apple Watches and iPhone Pros will be getting in users’ hands late next week as well.

My hunch is there will be a lot of news unfolding this fall.

Thanks for reading. You can subscribe to this blog if you care to. You can also find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above. This site does not use affilate links.

 

Apple To Announce Stuff

The Annual Apple iPhone Show

Apple is going to announce stuff today. There will be iPhones. Folding and not. There will be other stuff. Prices will be higher. John Ternus, the new CEO will take the stage for the first time in that role.

Thomas H Ince - Megaphone 1922-600.

Lots will be said. Immediately after the announcements most of it will be repeating what Apple says. There will be over the top excitement. There will be below the belt criticism. Markets will move. Apple will be both celebrated and doomed.

The real story will start to be revealed once real users have the stuff in their hands. That will be the time to pay attention to whatever Apple says today.

Oh, and don’t forget the rumors about whatever Apple will announce next September that are already circulating.

That’s the post.

Thanks for reading. You can subscribe to this blog if you care to. You can also find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above. This site does not use affilate links.

Report: Apple To Launch Subscription Services for Devices

Softening the price increase blow and segmenting the marketplace.

As I have been saying for quite some time, even before Apple announced its recent price increases, Apple is, according to Bloomberg, getting ready to announce what amounts to a subscripton service for some Apple devices.

There have been rumors of Apple offering hardware subscriptions for some time, but with the costs of hardware rising due to the consumer device RAM shortages brought about by the demand for more AI ready chips for data centers and the like, the timing seems right that we were going to see some sort of financing type arrangement for computers beyond credit cards and others that currently exist.

While there are not many details in the Bloomberg report, I’m sure these will roll out eventually, but the one detail mentioned (assuming it is correct) is this:

The Apple Upgrade service will work like a subscription and users can pay off the device early during their term, upgrade early to a new model or keep it at the end of the leasing period. In certain cases, those transactions will incur an additional fee. Like a car lease, it can also be returned at the end of the term.

Leases for iPhones and Apple Watches will run for 24 months, while Mac and iPad plans will run for 36 months. Users will need to be approved for the program via a soft credit check.

Again, this is just a report, but what I find interesting is that Apple is leaning into the 2 and 3 year cycle for users leasing devices, while at the same time Apple and all of the AI bros are pushing technology in what seems like a race with no finish line that will inevitably require newer and faster chips more quickly than the duration of those leasing cycles

The Bloomberg report says that the program won’t include AppleCare, and also that the Apple Watch SE, entry level iPad, iPhone 16, and MacBook Neo will not be eligible.

As I’ve been saying, we’re heading into an age of segmented computing, dividing the “able to haves” from “those not able.” While this may look, feel and be marketed like a way to lower the cost of computing close to the edge and trend lines, in the end, and as always, those who control financing operations will be the winners.

Thanks for reading. You can subscribe to this blog if you care to. You can also find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above. This site does not use affilate links.

 

Bushels of Apple’s Public OS 27 Betas Released

Adventures forthcoming

Apple released the public betas of its next round of operating systems, all ending with OS27 today for Mac, iPhones, iPads, Apple Watches, and goodness knows what else.

Following close on the heels of the release, a slew of reviews and first looks were published on the usual blogs and websites, with I’m sure more to come. All of that will make interesting reading in the days ahead, but as to the big SiriAI come from behind update it appears from quick glances at some of those articles that things are very much on the right track, but not quite there yet. Most of that is being chalked up to things still being in beta. Keep in mind that SiriAI itself is also still a beta, nestled within a beta. It’s suspected to be released as a beta this fall when the official release happens.

I don’t find that strange, because regarding anything AI these days, things change so much so frequently that it seems like all of those who are chasing the constant changes for the other AI platforms are perpetually running in beta mode, even though the software is not advertised as such.

But to a large degree, we’ve all been in a perpetual beta mode with most software releases since before the AI explosion hit. It’s not that I expect things to ever be “finished.” But I do expect things to at least move forward and not break what was working before. “New” is only great if it works. Who knows, perhaps one day we’ll retire the beta label as meaningless.

As for me, this is going to be one of the first years in a long time that I install a beta. After buying and setting up a MacBook Neo for a client earlier this year, I picked up one for myself just to run the macOS Golden Gate beta. Fortunately, before the price hike. Given that I have some travel to do in the next few weeks, I’ll probably wait until the next public beta version is released before giving it a go.

It will be an adventure, I’m sure.

Thanks for reading. You can subscribe to this blog if you care to. You can also find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above. This site does not use affilate links.

 

The Not Always Serendipitous Bug When Text Messaging With Spouses

But honey, I didn’t get the text!

I enjoy driving long distances alone. One of the benefits is that it gives me time to catch up on podcasts and audio books, so there’s the bonus. Even though that doesn’t come close to making up for the current high prices of gas or driving through summer road construction.

Andrej lisakov XL hPDNeZvs unsplash.

My wife is in the final weekend of a production of Always Patsy Cline at Hope Summer Repertory about three hours away. This morning I left Chicago before the crack of dawn to avoid the current heat wave baking our glass bubble of a car and pass through the construction zones a little easier. The trip is to catch her last two performances, then pack her up and bring us back home after what will be two months of her being away and me traveling back and forth. We’re theatre folk so we’re used to that home again, away again lifestyle.

Here’s where the serendipity begins. While listening to the post-show portion of The Accidental Tech Podcast episode #698 (I subscribe to the podcast) host Casey Liss brought up an iPhone messaging bug that I’ve encountered for quite some time. One that would pop up again on this trip.

In essence the bug is this.

When his wife texts him on a solitary thread between the two of them, he will not receive a haptic tap on his Apple Watch. He does however receive the “tap-tap” as he calls it, if she is a part of a group thread. Liss’s thinking is that this has something to do with Focus modes. In those of which he runs, he has configured his wife to be able to break through with a haptic notification on his Apple Watch when she texts.

One of his other co-hosts Marco Arment also has the same issue. The third co-host John Siracusa has the problem but in reverse. He doesn’t wear an Apple Watch, but his wife does, and she claims she never gets an Apple Watch notification when he texts either.

I have the exact same problem. Like Liss I also have a specific self-designed haptic touch configured for my wife. I have seen this bug for so long that I’ve just relegated it to another that Apple will never fix. But there is a slight difference, which I’ll get to in a moment.

This morning’s serendipity wasn’t just hearing this issue discussed and getting the satisfying momentary knowledge that if these much more sophisticated tech guys than I can’t figure it out, I’m not crazy and I’m not alone. We’ve all been there in those moments of relief with our own tech frustrations. But the story continues with a bit of zemblanity. (Today’s word search was looking up the opposite of serendipity. Everyday is a good day when you learn something new, and also discover you’re not alone in your tech woes.)

While on this early morning drive, listening to this very section of the podcast, my wife texted me, asking me to stop off at the store when I hit town before heading to her company housing to pick up a few things. I never got the notification of her text on my Apple Watch, and didn’t see the one on my iPhone until after I had reached her residence, stopped the car, and began to unload.

Yup. I had to turn around and go back to the store.

During the ATP discussion of all of this much good natured back and forth was had about one spouse or the other not receiving these text message notifications and the “fun” it can cause in spousal relations when your only and honest answer is “Honey, I didn’t get your text!” Of course the logical next response that never works is “Blame Apple.”

As I mentioned earlier, Liss seems to think this has something to do with Focus modes. He may indeed be correct, but this happens to me whether I am running a Focus mode or not.

I long ago gave up on using Focus modes to any great degree. I just found them too complex to set up, and often not working as I expected. As an example, I no longer allow even the two I do use to flow through my chain of Apple Devices and none are turned on for my Macs. And yet, a Do Not Disturb mode will still launch on my iMac at odd hours on random days. Focus modes in my experience are just too fiddly and in my experience too buggy to be reliable.

The only Focus modes I currently use are the default Do Not Disturb and Sleep modes on the iPhone. I do have my wife, and several family members, set to break through those. Whether I’m running those modes or not, I do not get a “tap-tap” notification on my Apple Watch when my wife texts, unless, like Liss, my wife is part of a family group message thread, and then those come through as designed.

During her two month gig, my wife and I have resorted to “don’t text, call” as our way of reaching each other when some level of urgency or import arises. We’ve been through a few dicey family situations during her gig where I have resorted to turning off the Sleep focus at night. Breaking my wife’s habit of always texting first is a challenge in and of itself. But that’s another story.

Note that I always receive “tap-tap” notifications from all others I’ve set to break through Do Not Disturb or Sleep, or when I’m not running either Focus mode, which the majority of the time. This only happens with my wife.

I don’t know if this is the locus of the problem or not, but I would bet it floats somewhere in Apple’s iCloud. Focus modes, like Messages, flow through iCloud (assuming you have Messaging in iCloud turned on). Liss is convinced he’s configured something wrong. How notifications flow from one device or the other for those, like I, using multiple Apple devices, is also an inconsistent issue in my experience.

My guess, is anyone experiencing this at some point may have flipped a switch in an earlier generation of the software that has since changed, but there’s a flag set somewhere in that user’s iCloud account that’s hanging around causing the problem. 

I’ve experienced several issues with my specific iCloud account that required things to be reset on Apple’s end in the past to suspect this is the case. As a little birdie told me during all my iCloud adventures, keep in mind every time Apple updates the operating system for your device, updates are happening on the backend as well.

Perhaps this is one of the many bugs Apple may be cleaning up on the backend preparing for the release of iOS 27. If not, it should be. It certainly would make for happier households that use Apple’s products.

(Image from Andrej Lišakoy on Unsplash)

Thanks for reading. You can subscribe to this blog if you care to. You can also find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above. This site does not use affilate links. 

More Thoughts On Apple’s Price Increases: The AI Tax

The AI Tax is about more than the cost of a computer

Now that the dust is settling a bit after Apple unsurprisingly announced price increases across its hardware lineup, I have to say that I’m quite bemused to see the pocket book hit being called the AI Tax. 

I wasn’t clever enough to use that descriptor when I posted about the news shortly after the announcement, but I had been paying enough attention to immediately point the finger of blame at the costs associated with Artificial Intelligence. I think Jonny Evans was the first to coin the phrase AI Tax. For what it’s worth, I hope the phrase AI Tax sticks. Sticks hard and deep. And twists the knife. Because it’s going to affect much more than just the cost of MacBooks, iPads, Apple TVs, and other gear designed in California.

While other tech companies had already started raising prices due to the AI Tax, (talk to anyone in the gaming market) Apple’s announcement is one that brought real shivers and shakes to consumers, the stock market, and boardrooms around the globe. Whether mostly myth or prescient business practices, Apple’s reputation for being ahead of the curve when it comes to purchasing large supplies of chips to withstand market pressures is and was such that tech companies in other sectors often found themselves facing sold out inventories or higher prices when it came time to make their orders. The “Apple Tax” extended far beyond the high cost of Apple products.

That rep and Apple’s stock took a dive on the news. Apple recorded its second biggest market drop in its history, dragging the NASDAQ down with it. Heading into the weekend there’s consternation brewing about all of the chip releated businesses going forward. (Hint: that’s most businesses these days.) But then again, the stock market is not much more than a wild ride in an aging prediction market, so who knows how that will unfold as a holiday week begins on Monday.

Word came via The Financial Times Friday night that Tim Cook was calling in some chits on chips with the Trump administration, attempting to circumvent chip bans balled up in the trade war to and fro with China. If successful, that would allow Apple to buy banned chips that the Pentagon is hesitant about, given that they are built by state controlled Chinese companies. According to the report this lobbying had been going on for a month or so prior to Cook’s first warning a week before the price hike announcement on Thursday. 

The timing hints at a bit of public hardball lobbying from Apple. (Note that the price increase announcement wasn’t a Friday news dump after the market closed. However, The Financial Times article came after no known action from the administration post Apple’s announcement.) Shake the markets and try to wrest the attention of the administration fighting losing battles of its own making with bodies of water in the Middle East and in its own backyard. I’m almost surprised Apple hasn’t been called a vandal yet.

As I said earlier, this is going to have far reaching implications beyond the consumer gadget markets. Chip capacity has to increase, or the demand for higher bandwidth memory has to decrease before any of the predictions that this will subside in a few years. (There’s a good read on this from Imran Valiani here.) On the current trajectory, fueled by still increasing hype to combat building blowback, I don’t see that timeline materializing. This news might bobble the bubble, but I don’t think it’s ready to pop.

Costs are going to rise across the board. It’s not just consumers that purchase computers who will take the hit. And it’s not just the purchase of computers that will drive an inflationary spiral. Yep, that’s the I-word that no one likes to hear, especially politicians. Everything is a computer these days, or at least has some form of chip in it. And, in my opinion, too many companies have jumped on the AI bandwagon far too soon to understand the long term ramificatinos. All of those costs will be passed down the line to consumer pocket books.

I also don’t think we’re going to see these price pressures subside to pre-AI Tax levels. I’m old enough to remember when new cars used to have price ranges well below $5,000. That obviously makes me prehistoric, but I can remember watching The Price is Right featuring cars as the grand prize with contestants guaranteeing at least their first guess was accurate by chosing the number two for cars that would be priced at $2995. That’s a memory that doesn’t require a chip. Although streaming those old shows does.

Like it or not, Apple’s success since the launch of the iPhone, has been a key piece of U.S and global economic growth with much of the tech sector following along and prospering in its wake. Apple’s recent announcements are probably one day going to be viewed as just as big a marker going forward as the release of that first iPhone.

It feels to me that we’re entering into a price curve trajectory for computing on all levels that will follow a similar trajectory as the automobile market. The financial markets will find ways to love it as financing will become a key driver to cover costs while the markets get used to price points for signature hardware starting much higher than the $1000 price point today. There’s got to be a way for the bankers to cover all of the borrowing associated with the build out of data centers.

Over the years the myths of Apple being doomed have largely been just that. Myths. Apple always found a way. This turbulence probably won’t change that. But the AI Tax will change things for all of us in ways that we’re just beginning to understand. Inept global political and corporate leadership easily taken advantage of by hype-masters and hucksters have paved the way to this moment. 

And all of this for a still largely unproven technology.

Thanks for reading. You can subscribe to this blog if you care to. You can also find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above. This site does not use affilate links. 

Thoughts Before WWDC 2026

Looking ahead and looking back

Wait and see. 

That’s the summary of my thoughts for Apple’s World Wide Developer Conference this year. That event happens next week. The waiting and seeing will happen over the summer, possibly all the way until this time next year. 

I’m not talking about what Apple will talk about at the conference and in the keynote. I’m talking about what they actually deliver down the road and when they deliver it for the numerous operating systems with 27 tagged on at the end. Some will get love. Some won’t. That’s nothing new. (Ask iPad users.) For a company with so many resources each year’s releases always seem to curiously remind me that Apple picks a platform to focus on, and seems content to let others wither on the vine for a time. 

To be fair, I’ve always had a wait and see attitude towards most tech announcements, because what looks sexy and is hyped in the demos, press releases, and podcasts, sometimes makes it into the hands of users, sometimes not. Prior to 2024, Apple usually delivered on what it promised. But that changed with Apple Intelligence. A name I bet they wish they’d never let see the light of day. They didn’t deliver then and haven’t since. They promise they will this time, although who knows what that will really mean. The weight of wait and see has become heavier.

This also comes at a time when there’s a burgeoning backlash building among consumers against anything related to Artificial Intelligence. So the climate is not nearly as inviting as it was two years ago. For what’s it worth, I think it’s becoming harder and harder to sell any product or feature that guarantees its inaccuracy up front, promising to do better in the future. But there sure seem to be enough takers and talkers thinking different on that than I. 

Curiously, Apple seems to be hedging its bets, apparently set on using Google’s AI as the foundation. Some say that’s a place holder until Apple rolls its own AI after it’s mistaken first rollout, the way it did with Maps. Some say it’s a wise move for the future because it might save Cupertino some cash and more blowback from having to build out its own data centers. I say, wait and see.

From what I read Google may be reinventing itself and the Internet with its efforts, but those efforts aren’t meeting with thunderous applause and accolades. At least compared to Google’s competitors. Besides effectively putting Google in the catbird (chatbot?) seat driving all AI chatbot activity on the majority of handsets sold on the planet (Android and iOS), who knows how it will turn out. No chatbot can predict, nor can any human. That said, the marketing puzzle about what’s Apple and what’s Google is going to be fun to watch play out, even in the end it’s going to be meaningless to most consumers. 

There’s also word that this year’s OS releases will also focus on fixes and not new features the way Snow Leopard did for Leopard on Macs back in the day. Intriguingly there were quite a new features for Macs in that release. Speaking of Macs, there’s also talk that they will see more of Liquid Glass than we saw the first time around. To be honest, I’m grateful for last year’s comparative neglect of Liquid Glass on the Mac. I’m waiting and seeing with a bit of trepidation how attention is focused on that this year. I’m also waiting on the day when someone finds a way to sell me on rounded corners on rectangular displays.  

I would welcome fixes. Boy, would I welcome fixes. I’ve long maintained that the cadence of Apple’s OS release cycles is too rapid to allow it to effectively address problems. I get that there’s a long view and a necessity to look ahead, but when you’re hearing leaks about the next year’s efforts before this year’s are announced I think the tempo is too fast and it becomes too tempting to push things off until the next year.

I’ve written about a number of things that bug me off and on. Because they bug me off and on. I’ll list some that stand out that I wish would get attention. That said, most seem to fall back on issues with iCloud. Hearing talk that however Apple rolls out the new Siri or chatbot feature will allow that feature’s chat history to sync across devices via iCloud gives me a shutter. I’m guessing that will lead to more unexplainable stops and stutters in iCloud syncing in general. 

So, here’s a small list of things I hope, but am not counting on, seeing addressed.

iCloud syncing. Just make it reliable and give us Sync Now buttons. We get one is Messages. How about the rest of the core apps?

Perpetual Betas: I know, and respect that Apple is continuing to work on each new operating system throughout the year. Kudos. It can’t be easy. That said, find a way to keep from mucking things up on the backend for users who don’t participate in betas. Perpetual beta weirdness is hell for normal users.

Phone app. Apple made significant changes last year. They need to make more. There’s no reason in the world I can see for not going all in to help users more efficiently get rid of unwanted or fraudulent calls.

Error Messages. Tell us more. Yes, I know something failed. Tell me more about what failed and point to a solution or information that can help me find out more. 

Apple Mail. Rules in Apple Mail need to work consistently, or just be done away with. Features in Apple Mail on iPhones and Macs need to be brought into line with each other. It makes a mockery of trying to unify things between iOS and macOS.

Shortcuts. Yesterday’s future is probably some tomorrow’s further fading feature. Shortcuts are great when Apple doesn’t change things behind the scenes that cause them to break. That happens too often. Rumors that you’ll be able to create them via a chatbot sounds potentially promising. But if they are still going to randomly break, what really is the point?

Contacts. A small amount of attention could do wonders with this seemingly forgotten, yet essential app.

Apple Music on the Mac. Why is this app so bad for a company that says over and over again that it loves music? 

Reminder Notifications for Shared Reminders. There has to be a way to programmatically dismiss a shared reminder notification once it has been completed and marked off. Fix it. It is just simply annoying. Especially in the context of all of the improvements in the Reminders app the last few years.

App Store. For a company that spends untold amounts of money on its brick and mortar stores, I remain shocked at how they can be proud of the software versions of any of its App Stores. 

watchOS Software UI: We’ve already heard there won’t be much in the way of changes for the Apple Watch this year. But at least pay attention to some of the software design.

Settings. Find a way to clean up this mess. There has to be a way.

Note that many of the issues listed above are still hanging around and are the same as in my list last year.

As much as the attention will be on whatever Apple attempts with Apple Intelligence after WWDC 26, attention will also quickly pivot to the fall when new devices are announced. Given that we’ve heard countless times that devices like Apple TV and HomePods, and other home related products, are waiting in the wings for software focused on AI features to catch up, it will be curious to see what attention, if any, they get during WWDC. I don’t think those devices will be announced until the fall. I don’t expect any hardware announcements of any kind next week.  

Speaking of waiting in the wings, much will also be made about this being Tim Cook’s final WWDC as CEO with John Ternus due to take spotlight this September. Much attention will be paid to the semiotics surrounding all of that during WWDC and after. That will be interesting to watch, but since WWDC 2026 feels more and more like a catch up year all around, I’m guessing next year’s event might be more telling. We’ll have to wait and see.

So, there’s my thoughts. That and nickel won’t buy you anything.  

You can also find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above. This site does not use affilate links. 

MacBook Neo and iPad: Here We Go Again

Tired arguments get a new leash on life

When Apple released the MacBook Neo it was obvious to most that Apple had introduced a product that would shake up the larger laptop market. Lurking just underneath that obviousness was how it might or might not affect the iPad market. It was only a matter of time and timing, before those who, both rightly in some cases and wrongly in others, criticized Apple for not delivering the iPad of their dreams that could do anything and everything seized on the Neo’s success as a pivot point in the discussion.

An iPad Pro with a scribbled message that says iPads and Neos. There is an Apple Pencil laying on the iPad

The quest for the perfect device for everyone is and will always be an imperfect one. Much like the arguments. In addition to its impact on the laptop manufacturing markets, the MacBook Neo proves just how imperfect those arguments are. Yet, there’s already a large dollop of discourse saying that the Neo proves Apple’s iPad strategy needs adjusting. Add to that the rumors of a touchscreen Mac that continue to recirculate the same way the iPad discussion does just prior to WWDC each year.

On Michael Tsai’s Blog there’s an excellent collection of links and comments that’s worth a look if you’re at all interested in this ultimately meaningless debate. The links feed off a post from Craig Mod, titled MacBook Neo and How The iPad Could Be, that argues “iPads should be radically touch only and MacBooks should be keyboard-first.” I can’t say I disagree. But I think the discussion should go further than either/or.

There’s got to be several data centers worth of AI-scraped web articles on the ups and downs of the iPad floating around and how Apple’s strategy held it back. And yes, the iPad has had its ups and downs. But I would argue that’s mostly, not completely, a question of preference rather than any “the iPad should be this or that” win or lose proposition.

Being an iPad user since the first edition, I’ll say this. Most of the dissatisfaction I’ve seen over the years comes from those who wanted the iPad to be more like a Mac than those who used it primarily as a tablet. Without trying to be derisive, I’d venture to say that most who complained were keyboard jockeys by trade. I don’t begrudge them their complaints. From that perspective the complaints did and still do make sense. In many ways they were following Apple’s lead from the “What’s a computer?” days, before Apple abandoned that tack and sailed into broader and more lucrative waters with Apple Silicon.

Admittedly I’m showing my own preference here. I use an iPad as a tool in my work as a theatre practitioner. I’m on my feet with a script on my iPad, using an Apple Pencil to take notes. If I need to do keyboard work in the rehearsal room, I plop the iPad on a Magic Keyboard, do the keyboard related task, then pop the iPad off again and get back on my feet. When I’m back in my digs, I mostly work on a Mac. Apple’s ecosystem makes this all possible. When it works well.

Personally, I hope Apple keeps developing and delivering all of its current line of products. Stretch capabilities in some to the limit, and limit others with less.

The current lineup serves me well. Frankly, I can’t imagine any changes Apple could make that would alter how I work. I’d be content with that future, even though I know the tools I’m going to use are going to change regardless of my current comfort zone. If that future is all about creating hardware to run AI, as it appears to be, the decision points are  going to shift away from most of the spec and capability differences we’ve been accustomed to in the past anyway.

Craig Mod argues that “the specificity of our tools should be radically clear.” I buy the argument, but extending the discussion I’ll say it’s better to have more capability than less. Most users don’t touch anywhere near what even the most limited devices can offer. In my experience they find their way to whatever level they need, which is a much lower one than most realize. Those of us who may made need more, don’t understand that most users couldn’t care less.

Moving on, and with the “What’s a Computer?” miscues behind us, Apple’s current challenge and our headaches stem more from Apple trying to meld its operating systems into some sort of grand cohesive vision that feels the same across all of its devices. Admirable. But ultimately flawed in the same way that each different computing device Apple sells is as different as any two users who use that same device. Vive la différence.

I’m sure Apple gets that, but until the MacBook Neo that wasn’t quite as smack the Apple press in the face apparent, even though there have been lesser featured iPads at lower price points prior to the Neo. You could argue the same about the iPhone Air, but the higher price obscures the point.

With talk of higher priced “ultra” iPhones and who knows what else supposedly on the horizon, who knows where all of this really leads. I’m guessing Apple will be more than content to have a multi-layered series of price points attracting customers from both the low end and the high end. That all leads to more users spending money on Apple services and that’s the key to Apple’s continued growth. More hardware entry points (price) bring in more users than new features most won’t ever use. It’s simple math.

As long as Apple’s hardware profit margins can be maintained across its lineup, even with lower priced and perhaps less capable hardware, it’s pretty much a slam dunk. The success of the Neo not only points to this strategy, it should also point ahead to a diversified hardware lineup that fills many needs, as long as there is a clear and distinct choice for the toolsets that suits them best.

(image from the author)

You can also find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above. This site does not use affilate links.