Some call it enshittification. I largely agree with that when it comes to the Internet. But that’s true in most endeavors that result in building something. Anything made for good, can and will be used in ways that turn it into a shitty experience.

I’m not just talking about advertising and how it’s junked up the web. I’m also talking about human nature, and how there’s a part of too many of us that see something wonderfully created to solve a problem, who then consequently turn it into a range of unintended consequences that leave us mourning our losses at the expense of somebody else’s gain.
Any one of us could run down a list of things in each of our lives that demonstrate that history, so I won’t even begin to spool one out. Have at it yourselves.
In the majority of instances the road to ruin is typically a path worn thin by greed and there’s never been a road we travel that doesn’t eventually fill with potholes. But back to the Internet and enshittification.
If this excellent post by Shubham Bose called The 49MB Web Page doesn’t make you yearn for a simpler age, I’m not sure what will, assuming you were alive and on the Internet before things went south. Remember, there’s a generation for which the way things are today on the Internet is the way things always have been.
Here’s Bose’s lede:
If active distraction of readers of your own website was an Olympic Sport, news publications would top the charts every time.
I went to the New York Times to glimpse at four headlines and was greeted with 422 network requests and 49 megabytes of data. It took two minutes before the page settled. And then you wonder why every sane tech person has an adblocker installed on systems of all their loved ones.
It is the same story across top publishers today.
The entire piece is worth your time if for no other reason than that misery loves company. We’re all in that same boat and there does’t seem to be any shoreline in view, given how the waters are being churned up anew by Artificial Intelligence.
As Bose puts it:
Your frustration is the product.
Back in the day I can remember getting a credit for complaining that my newspaper was delivered wet and unreadable. Good luck finding someone to express your frustration to these days.
(Photo by the author)
You can also find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above.

After spending a decade at The Wall Street Journal she’s headed for new adventures after leaving the WSJ to create her own company covering tech while partnering with NBC. She’ll be moving up from her role as a contributor at NBC News to chief tech analyst and contributing correspondent, and coming this summer on her own site 













