On an errand with my wife I happened to be in the neighborhood of one of the two Apple Stores closest to me and decided to drop in and take a look at the new MacBook Neo.

I’m decidedly not in the market for one of these, but I imagine one of the folks I support will find this more than suitable for their next computer. My intent was to just handle the machine a bit and see if the build felt as nice as most of the very raving reviews say it does. Bottom line, it does.
As I said in an earlier post, I think all things being not equal, the price point is the feature of note for this device. And based on reviews I’m seeing, I think that more than holds.
Speaking of, you might want to check out Sam Henri Gold’s thoughts in This Is Not The Computer For You. I concur with his points on the impact this move by Apple is going to have. Here’s a brief excerpt:
Somewhere a kid is saving up for this. He has read every review. Watched the introduction video four or five times. Looked up every spec, every benchmark, every footnote. He has probably walked into an Apple Store and interrogated an employee about it ad nauseam. He knows the consensus. He knows it’s probably not the right tool for everything he wants to do.
He has decided he’ll be fine.
Lots of people are going to be fine with the MacBook Neo. And that’s fine.
It was tough to snap any good pictures that captured the colors of the new Neos (is that redundant?) on display because the Apple Store lighting, the new colors, and iPhone photography just weren’t working that well together. But I fired off the camera for a few you can see in the gallery below.
It’s a good thing they provided matching tinted display pads for each different color, except the Indigo model in the first picture. Almost as if they knew.
The next two shots in the top row feature the Blush and Citrus versions from the front and behind. The larger one show the size different between the Citrus flavored Neo and the MacBook Air.




On the way out of the store as we were passing the iPhone display, we noticed that the iPhones were synced to run the same ads for F1 that you see before any Apple TV offering of the moment. The different ad images race across each of the separated screens. Neat effect, but it made my wife, who, like I, is sick and tired of seeing these already, stifle a curse until we got out of the store.




You can also find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above.




Kicking things off is the story of how 
I guess that might have been Grammarly’s pitch, had it made one, to the writers whose work it is now using as expert advice for aspiring writers using the software. Of course that would be a bit more challenging for the deceased writers and scholars whose work it has gobbled up and is now using.
