Life on the Wicked Stage: Act 3

Nilay Patel on Software Brain

“I’m sorry, Dave. I’m afraid I can’t do that.”

Every now and then someone crystalizes a lot of the thoughts that spin around discussions, debates, and dialogues about a topic. When those topics are of great import, when the crystallization shows up, it is not only wise, but essential to pay attention. Call it a benchmark. Call it a new starting point for the conversation going forward. Nilay Patel has delivered just a benchmark to pay attention to with his monologue of sorts on his Decoder podcast. If you’re not up for a listen, you can give it a read on The Verge.

For the clear thinking presented there is a confusing array of headlines to choose from depending where you look, Including The People Do Not Yearn For Automation, and Why People Hate AI, but the one I think should stick shows up in my browser tab: Beware Software Brain.

Patel takes a well considered tour through the arguments and discussion that are scattered about and pulls them together nicely. If you ask for a core theme, I’d say that he argues that there are two schools of thought. One rushing to turn AI into what controls our lives. The other isn’t buying the sales pitch.

To me it’s always been a tough sell to foist this innovation on people if one of your selling points is that it will make their jobs unnecessary, let alone create environmentally hazardous data centers to run the machines that are going to eventually unemploy them. I know a few folks who, after training themselves up on AI to do what they do, only to be dismissed in favor of the AI once that training is complete. I don’t think it’s going to be much longer before that predicament touches someone everyone knows.

Getting inside what makes the folks pushing AI’s thinking, Patel defines “Software Brain” as follows:

So what is software brain? The simplest definition I’ve come up with is that it’s when you see the whole world as a series of databases that can be controlled with the structured language of software code. Like I said, this is a powerful way of seeing things. So much of our lives run through databases, and a bunch of important companies have been built around maintaining those databases and providing access to them.

He later goes on:

Anyone who’s actually ever run a database knows this. At some point, the database stops matching reality. At that point, we usually end up tweaking the database, not the world. But the AI industry has fully lost sight of this, because AI thrives on data. It’s just software, after all. And so the ask is for more and more of us to conform our lives to the database, not the other way around.

You need to read or listen to the whole piece.

While I think “Software Brain” well defines the mindset of those celebrating and working towards an AI future. The crux of the matter for me, on perhaps a larger scale, is that for some reason, as ambiguous and arbitrary as we humans can be, we seem to shy away from our own ambiguity in favor of looking for a binary solution. On or off. Right or wrong. Correct or incorrect. We get angry with the shades and shadows of grey that muddy our yearning for black and white.

Perhaps a binary approach to everything seems like it would make life easier. It certainly helps avoid the danger zones of responsibility.

These are certainly early days of whatever Artificial Intelligence may or may not become. Even so, it appears to me it’s just going to be yet another way humans develop, market, and use to avoid facing the tough choices life tosses at us, or we toss at each other. I’m glad to see there is increasing skepticism.

I don’t build or code things with AI, so I can’t speak to that degree of what seems so exciting to so many. That said, the one thing I keep coming back to in my own, very rudimentary experiments with AI is this. At the moment it’s as error prone, and often as ambiguous and obsequious as any human in correcting itself. It seems to be a very human response etched into the code by its creators, knowing things don’t add up. Much like apparently, our DNA. The machines and the math behind them just don’t care.

I don’t think the humans running this race do either.

You can also find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above. This site does not use affilate links.

U.S. War With Iran Summed Up By Monkey With A Typewriter

Monkey see, monkey laughs at humans

This comment to an article in The Financial Times nicely sums up things currently in the Middle East, as well as in the muddled brains of those running the show here in the U.S.

Frankly, as darkly humorous as it is, it’s only dark and humorous because it’s spot on. Hat tip to fellow Mastodon user Julian Schwarzenbach.

Joanna Stern Launches New Things

Discover something new

Well it took her long enough. Tech writer and enthusiast Joanna Stern has launched New Things With Joanna Stern, her new site for delivering all the new things she discovers in tech.

I’ve been a fan of Joanna’s work since back in the days when we were all reviewing netbooks and followed her work on Engadget, The Verge, The Wall Street Journal and various other places including ABC News.

I highly recommend you give her new site a look see, because not only does Joanna discover and report on intriguing new tech, she’s one of the most, if not the most entertaining in delivering the goods. I’ve subscribed and look forward to following along on this, her next new thing.

You can watch the introductory video below.

More Thoughts On The Cook/Ternus Changeover

Honeymoon timing

Yesterday’s news of Tim Cook handing over the CEO mantle to John Ternus was news only in the sense of the timing. As I said then, it’s been expected for a while. It reminds me of any Apple rumor. It’s not true until it’s announced, even though most of the announcements turn into mostly confirmation these days. Note that Wall Street barely moved a tick on that news today. That tells you how well the ground was laid.

Apple ceo jpg.

Of course yesterday’s announcement has prompted exactly what you would expect, yielding tons of coverage on websites and podcasts. For Cook there have been accolades and brickbats, both deserved. For Ternus there has been excitement and a little caution.

Before I get to some thoughts of my own, here are a few links I found worthy of sharing because they stepped outside of the expected.

M.G. Siegler takes us on A Cook’s Tour.

Daryl Baxter saw more shock in the Apple community than I did. He reminds us that Tim Cook introduced the first Siri as part of his first iPhone event in 2011. He points ahead to this year’s announcement by John Ternus possibly poised to announce a promised better Siri. What goes around, might come around again. Let’s hope it doesn’t take another 15 years to get it right this time.

And Horace Dediu looks way ahead to 2040, when Ternus himself steps down to begin the transition to the next CEO. John Ternus Has Left Big Shoes To Fill is quite a trip into the future. You’ll get a chuckle or two.

The first of my thoughts has to do with timing. Not specifically the timing of the announcement, but the timing that any new leader gets when stepping into that role. There’s a window of time in which new leaders get a bit of grace. Most call it a honeymoon. While enjoying that honeymoon it’s perfectly acceptable to foist off blame for anything that goes wrong on the last guy.

That will obviously be difficult with Tim Cook stepping into the role of Executive Chairman of the Board. Sort of like going on your honeymoon with your significant other’s father tagging along. But it will be even more challenging given the apparently well deserved narrative being hyped about Ternus’ hardware smarts and his responsibilities in recent years. He’s had his hands on much of the Apple Silicon generation of products, almost presaging the announcement of his ascension to CEO with his role in the recent release of the MacBook Neo.

Adding to the challenge is the well known and well worn narrative about Apple’s long view roadmap of rolling out new products. The story is that Apple is always working ahead on the next generation of a product as it is preparing to release the newest version. What products will we see over the next period of time were green lighted by Cook?

Ternus’s prior role in overseeing hardware also means all of the products rumored to be in Apple’s pipeline for later this year and into next year will certainly feature his fingerprints. But they will also have Tim Cook’s. The question will one day be which product can the world accept as the first Ternus only product. Does it matter? Not really. But it will be treated as if it does. Ask Tim Cook about how that went once he assumed the CEO mantle.

We also all know that there are apparently hardware products (HomePods, Apple TV, other home products) waiting to be shipped once Apple gets its act together with whatever the new Siri is, and how well that works with whatever they will call what heretofore has been labeled Apple Intelligence.

In my way of scoring, the success or failure of those products will fall into the Tim Cook column, regardless of any contributions by Ternus. Again, does it matter? And again, not really. But there is much riding on that this year. One way or the other it will be an imprint on Ternus’ first efforts, whether that’s fair or not.

As to that last thought on Siri and Apple Intelligence, that’s software. That’s software holding back the release of hardware products for Apple, which is first and foremost a hardware company that relies on its own software.

As I’ve said many times, the hardware I’ve seen the since the dawn of the Apple Silicon era is very good, if not exceptional. The software needs lots of attention and work. It’s not just the design choices, it’s the chinks here and there in the armor that sour.

Ternus may be the hardware product guy, but he’s now going to be the guy responsible for the famous and coveted “whole widget.” Obviously that includes the software. And also, the marketing of that whole widget. Software design and implementation has been a bitter bite of the Apple lately, as has some of the marketing. As Ternus expands his view, I will be watching how Apple’s software develops under his leadership with a keen eye.

That expanded view also includes services. New CEOs always like to make a bold statement when they first sit in the chair. While there’s a lot being made of the semiotics trying to show continuity between Cook and Ternus, I can think of one thing Ternus could do on September 1, that would immediately set him apart an Apple on a new course.

Announce an increase in the base amount of iCloud storage users get for free. 5GB hasn’t cut it for awhile. Cut and run from that legacy and begin making a bold new path.

Tim Cook Steps Down As CEO, John Ternus Steps Up

Ch…Ch…Changes in Cupertino

Change is in the air. Many would say finally. Some would say that really loud. Tim Cook is turning over the CEO reigns to John Ternus and Cook will become Executive Chairman of the Board of Directors. Here’s the link to the Apple Newsroom post.

Apple John Ternus Tim Cook_Full Bleed Image.jpg.large_2x.

Both Cook and Ternus made statements.

Here’s Cook:

It has been the greatest privilege of my life to be the CEO of Apple and to have been trusted to lead such an extraordinary company. I love Apple with all of my being, and I am so grateful to have had the opportunity to work with a team of such ingenious, innovative, creative, and deeply caring people who have been unwavering in their dedication to enriching the lives of our customers and creating the best products and services in the world. John Ternus has the mind of an engineer, the soul of an innovator, and the heart to lead with integrity and with honor. He is a visionary whose contributions to Apple over 25 years are already too numerous to count, and he is without question the right person to lead Apple into the future. I could not be more confident in his abilities and his character, and I look forward to working closely with him on this transition and in my new role as executive chairman.

And here’s Ternus:

I am profoundly grateful for this opportunity to carry Apple’s mission forward. Having spent almost my entire career at Apple, I have been lucky to have worked under Steve Jobs and to have had Tim Cook as my mentor. It has been a privilege to help shape the products and experiences that have changed so much of how we interact with the world and with one another. I am filled with optimism about what we can achieve in the years to come, and I am so happy to know that the most talented people on earth are here at Apple, determined to be part of something bigger than any one of us. I am humbled to step into this role, and I promise to lead with the values and vision that have come to define this special place for half a century.

As to the timing, Ternus takes on his new job on September 1 leaving his job as Chief Hardware Officer to Johny Srouji who gets promoted to that role effective immediately being responsible for product design, system engineering, and reliability and durability testing.

It doesn’t take a PhD in tea leaf reading to know that the transition at the top has obviously already been taking place. It can now move into a higher gear with the public knowledge. The timing will be interesting as Ternus takes charge on September 1, shortly before Apple makes its biggest product announcement for new iPhones and other possible new offerings each year.

It will also be interesting to see what is said in and around WWDC in June. The timing of the announcement points to a clearing of the decks for a new voice during that annual developer’s conference.

Personally, I feel it’s time for change. You can’t deny Cook’s efforts in growing Apple into the behemoth it has become. You also can’t deny that many are dissatisfied with a number of political moves he obviously felt were necessary. Cook, like many in this era, has become tarred and scarred by Trump. There’s also a strong current of dissatisfaction with a number of Apple’s policies.

Ternus is a hardware and product guy, and there is a lot of excitement around his ascension to the top job. Although curiously, it comes at a time when Apple’s hardware is largely viewed as exceptional, and it seems the issues needing focus are mostly on the software side.

There are certainly other issues, including developer relations, that will be waiting to greet Ternus in his new role. The thinking is Cook will use his new role to continue dealing with some of the issues surrounding the current U.S administration, China, and all of the other government and regulatory entanglements Apple is involved in.

For Apple fans, it’s going to be an interesting next few years. Keep in mind, change can mean a break from the past, but it doesn’t always point towards better times.

Just different.

(Image from Apple Newsroom.

Sunday Morning Reading

“Scars speak more loudly than the sword that caused them.” – Paulo Coelho

It figures. You plan a weekend of yard work and Mother Nature reminds you she controls more than you do. In these parts that makes this a perfect chilly Sunday for a little Sunday Morning Reading. I’m not sure how, but a theme emerges in the collection of links I’m sharing this weekend, somehow suggesting that regardless of our feelings, the forces that seem to be conspiring against us just keep rolling. At some point, just like with the shifts in the weather, you just want some unshifting force to make it all stop.

Here in Chicago we’re seeing a number of theatre spaces closing. (We’re also seeing a few open.) On the national stage, we’re watching with dismay, anger, and sadness as The Kennedy Center is being shut down by cultural barbarians. Josef Palermo had an inside seat to that dismantling and tells the story in My Front-Row Seat To The Kennedy Center Implosion.

And while Madison Square Garden is more a venue for pure entertainment than the arts, the story about how its owner is using surveillance on its patrons and employees that upset the powers that be is a harbinger of things to come in all arenas of our lives. Check out The Shocking Secrets of Madison Square Garden’s Surveillance Machine by Noah Shachtman and Robert Silverman.

Having experimented a bit with Artificial Intelligence in seeking information about a statue this weekend, my ongoing suspicions that this “way of the future” isn’t ready for today, much less tomorrow. The technology might be not ready for prime time, but the hype has never been. Kyle Chayka says A.I. Has A Message Problem Of It’s Own Making. I like this quote in the subhead, “If you tell people that your product will upend their way of life, take their jobs, and possibly threaten humanity, they might believe you.” True enough. And if those things are as incompetent as humans, what’s the damn point?

It’s all math. That’s one way to sum up any computing activity. Unless it comes to emotion. And yet, some think feelings are somewhere in the numbers. Mike Elgan writes, No, Math Doesn’t Have Feelings in response to those who must not have any feelings of their own, but are trying to add that into the AI equation.

Gaby Del Valle, says The Only Way To Fight Deepfakes Is By Making Deepfakes. Sounds like an arms race to me. We should be up in arms about it.

Speaking of arms races, Gideon Lewis-Kraus looks at AI in the war that isn’t a war, that’s over every week, but begins again every weekend once the markets close in How Project Maven Put AI Into The Kill Chain.

Apologies for so much AI linkage this week, but it’s been on my mind lately, especially since the news of Mythos broke. It’s the latest demon to fly out of Pandora’s box, and I’m afraid it’s not the last. Margie Murphy, Jake Bleiberg, and Patrick Howell O’Neill examine How Anthropic Learned Mythos Was Too Dangerous For The Wild.

CNN has a report by Saskya Vandoorne, Kara Fox, Niamh Kennedy, Eleanor Stubbs, and Marco Chacon called Exposing A Global Rape Academy. It’s a hard, but I think necessary read considering the topic is just how horrible humans can be to one another. Maybe we should hope the robots develop feelings. Too many humans seem to have stopped developing theirs.

Gail Beckerman says If You Want A Better World, Act Like You Live In It. I concur.

And to close out this week, Scars is a short story by Sigrid Nunez. Some scars can’t be seen. The ones we’re watching form daily, can be.

(Photo by the author.)

They Mystery of Magdalene, My Skepticism, and AI

A journey with with public art and AI

I love a good mystery. Especially when it is in public view, like the statue pictured below. (Click to enlarge.)

While in downtown Chicago yesterday I had some time on my hands and took a stroll along Michigan Avenue south of the Chicago River. As I said here, I felt like a tourist in my own town. I stumbled across a statue that seemed new to me.

I was so taken by the statue and its placement between, and prominently in front of, two iconic statues from the 1920’s called The Bowman and The Spearman, that I wanted to know more about what I thought was newer artwork. Given that there was no identification plaque anywhere near the statue, I decided to do what most of us do these days and look up information on the Internet.

I plopped a copy of the photo I took into a Google search box and the result yielded the name of the statue as Magdalene by Dessa Kirk. That’s a link to a Facebook profile. Intriguingly Kirk doesn’t seem to have a website I can find, and examining her photos, I saw only one reference to the statue in question. As a spoiler, it appears Dessa Kirk is indeed the sculptor of this statue called Magdalene. But it took me a while to confirm that.

Magdalene can be found at the intersection of the Congress Parkway and Michigan Avenue in Chicago, and was installed in 2005. Sculpted with a combination of woven wood, branches, and found materials (recycled hoods and fenders of old cars,) combined with weathered metal. The “skirt” of the statue is filled with live flowers and climbing vines, which change the statue’s appearance with the seasons. On my visit I could see a few green sprouts starting to spring up.

Here is a link about the statue on the Chicago Park’s District website that lists her as the artist with a brief bio. I did not find that until after I had gone down the few rabbit holes I mention below.

In this age of dis- and mis- information, AI hallucinations, and AI everywhere — including Google’s search results — I’ve grown increasingly skeptical of just about everything.

Given my age, I’ve also grown increasingly less trusting of my own memory and powers of observation. Something rattling around in my brain didn’t quite sit right about the 2005 installation date. I’ve driven by and through that intersection many times since my return to Chicago in 2013 and I don’t recall seeing the statue.

Before turning into bed for the night, I decided to do another search, this time instead of using Google’s regular old search box, I used Google’s Gemini. It turned up a completely different result, saying the statue was named Terra Nuestra by Hector Gomez and was a part of the Chicago Park District and Chicago Department of Cultural Arts Monument Response Project which just recently launched April 8th of this year.

CleanShot 2026-04-18 at 12.17. Checking out the link to the Monument Response Project I found no mention of this particular statue at this particular site, although there was information about Gonzalez and Tierra Nuestra at another site.

So, at this moment I had two conflicting pieces of information from Google using different access to seek more information. Though Google’s search results presented the Dessa Kirk info in its AI summary at the top of the search results, I was still skeptical.

My initial thought was that if this was a part of an art installation project that had just begun 10 days ago, perhaps local news media, which yielded no results, and Google’s crawlers were just behind the curve. As was the Park District’s website.

The AI generated description along with the project’s narrative that these pieces of artwork were meant to counter existing narratives made perfect sense. Descriptions of this statue, very feminine, nurturing, and a rising from the earth’s posture made, in my mind, a perfect contrast to the often criticized go west young man mythology of the two behind it.

I queried Google’s Gemini further, saying that I didn’t think Gomez’s sculpture was correct and it yielded this correction.

CleanShot 2026-04-18 at 12.30.

Another artist, another statue, correct location, same city-wide initiative. I queried Gemini further and got another correction.

CleanShot 2026-04-18 at 12.32.

Different results. Then, another attempt.

CleanShot 2026-04-18 at 12.34.

And again with different results.

CleanShot 2026-04-18 at 12.35.

And then again.

CleanShot 2026-04-18 at 12.36.

I then preceded to query ChatGPT and Claude. Here’s the first Claude response. Another artist enters the picture.

CleanShot 2026-04-18 at 12.38.

And again later.

CleanShot 2026-04-18 at 12.38.

ChatGPT did no better, no worse, and like the others proved of no use.

The bottom line is that my skepticism and distrust are more than well founded. What triggered me to go down these AI rabbit holes was that there was something logical about a statue I thought was new, that I kept getting conflicting results about, that pointed to a brand new city-wide art project. It made some sense in my growing skepticism. I wasn’t the only one going down rabbit holes.

What disappoints me, and I think should disappoint and be a warning to us all, is that a photo of something — in this case a public artwork that has existed since 2005 — should come up in any of these AI searches with relevant information. There’s an entire industry being built with smartphones, smart glasses and pins, on a feature that tells us to point at anything and the robots will tell you what it is.

I should have trusted the first plain old Google search box even with the AI generated search summary at the top of the page. But long before this little search mystery I’d given up on that, given many of the previous errors that have yielded in the past. Tech companies relying on AI can throw up all the caveats about possible inaccuracies they want to. I’d venture that it’s almost too late, because their initial promises, having been so broken that they now require those caveats, have already sculpted such a deeper narrative of mistrust in most minds, that they’ll live on as long as stone statues.

As to Magdalene and Dessa Kirk, I’m still very taken with the artwork. Another thing this episode tells me is that artists are going to need to be extremely diligent in crafting websites and publicity about their efforts going forward. They only have themselves to trust.

Downtown Day

I had a series of meetings in downtown Chicago today about a possible project. During our break I took a good long stroll along Michigan Avenue. Haven’t done that in a while. Beautiful day for it.

Sort of weird feeling like a tourist in your own town.

Here’s hoping something comes of the meetings. Regardless something came from enjoying the walk.

Thoughts On The MacBook Neo

A palpable hit

The MacBook Neo is a nice piece of kit. If you’re in the market the price is right, the build is very good, and in my first impressions the laptop is a delight. Any of the complaints and concerns you’ve probably read or heard from those who own more kitted out Macs can be easily dismissed. At the moment. I’d venture to say that for the vast majority of everyday computer users the MacBook Neo will be a nice fit.

One of the folks I support reached out and said they wanted to obtain one, so I picked one up and did the drudge work of installing the OS update and some of the initial setup last week. We later spent some time together getting it set up the way they like. Moving from an M1 MacBook Air bought in 2022, they opted for a Citrus colored 512GB model with TouchID. The good news is there’s no real learning curve for this client when it comes to features and using the device. There is no bad news.

When I say “in the market,” my client is what I consider one of the perfect customers for the MacBook Neo. A retired senior that began using a computer later in life, later jumping on the iPhone train with the iPhone 5.

They do most of their computing on an iPhone and use a laptop for email, messaging, shopping, FaceTime, and some occasional writing. Occasionally they use Photos on a MacBook Air to manage photos, but still do most of that on an iPhone.

Of the fancy new features Apple has released over the last few years the only one they really rely on is seeing notifications from their iPhone on their laptop screen when they are using the laptop. There’s a currently a problem with that, which I’ll address later.

Given their computing needs and desires, they could probably get by without a laptop, but due to decreased finger flexibility, they feel more comfortable using a laptop for apps like Messages and Apple Mail when they are home. The only thing they connect to a port is power.

Hardware

As to the device itself, it feels great and a bit whimsical. As a MacBook Air user (13-inch, M4) I have to say that I’d love to see the guts of the Air in this form factor. They weigh the same, and the Neo is slightly smaller, but it feels tinier and more totable. You give up a bit of screen real estate with the slightly smaller display, but there is no notch. Apple may have cut features now considered defaults on the MacBook Air, but it didn’t skimp on the look and feel quality. In my opinion that and the price point are what sells the device.

We’ve long since reached a point where computing devices, whether in traditional form, or smartphones and tablets, all come with so many features that even power users don’t need or use some of what’s possible. Innovation has always curved towards adding more possibilities, as it should. In my opinion, it’s a good thing to flatten the curve a bit, offering products that don’t need all the bells and whistles.

Color

Apple is taking larger steps towards bolder color choices these days, and the Citrus color scheme for the Neo certainly is another big stride into that orchard. I personally wasn’t that attracted to it when it was unveiled, but after having the Neo around for a bit, I have to say that it not only adds to the novelty, but makes the tool feel a bit more fun. At night under a desk lamp the damn thing gives off an almost otherworldly glow.

One of Apple’s trends of the last few years is to match up UI color schemes and themes with the color chosen for the hardware. Highlights, buttons, and some text reflect and complement the color of the shell. The tinted keyboard of the Neo takes that a further step forward on the fun factor scale. That said, the citrus Neo’s color scheme, bold as it is, often leaves some text harder to read, certainly for older eyes.

We settled on choosing the dark version of the Citrus wallpaper for my client to solve this.

Another example of hard to read text with this theme.

The A18 Pro Chip

Apple raised eyebrows announcing and releasing this new laptop powered by an iPhone chip. An older and binned A18 Pro chip. In my limited time with the Neo I haven’t noticed anything but good performance.

I’ve heard and read others state that the setup process was slower than they have experienced on M-series Apple laptops. That wasn’t my experience. Things moved along readily enough If you count the number of times you have to accept and click on permission popups as something that’s desirable in an out-of-the-box experience. But that’s unfortunately true of any of Apple’s computers.

Again, I’m experiencing this only through setting up and doing a few tutorials for my client, but the performance I’m seeing feels more than adequate to met their needs.

One thing I did notice throughout my hands on time is that the Neo takes longer to connect to a WiFi network than either my MacBook Air or iMac (both M4 devices.) In fact, it feels very much like how long an iPhone sometimes does connecting to WiFi when rebooting. That makes sense on a smartphone when a device immediately connects to a cell signal, but in an age when everything is expecting an Internet connection one way or another, (on setting up a new device one of the first things required is to establish a WiFi connection) it seems like there should be a way to not start reaching out on a previously set up, non-cellular device until after a connection is made.

Battery Life

Setting up any new computer or smartphone puts a load on battery life. That continues during the first day or so after initial setup as things sync up. After performing the first OS update I didn’t use the Neo much until after my client was with me, but even after continuing setup and tweaking a few things there was 68% battery life left. Time will tell how that goes, but given my client’s usage I don’t anticipate them having battery life issues.

Memory Management

Much was also made about the one size fits all 8GB memory cap, regardless of the storage model one chooses. My client doesn’t run a heavy load of applications or keep many tabs open, so I’m not the best judge of how good the swapping out of memory to the SSD works. Apple’s Unified Memory Architecture seems to be working as designed in my limited view. I do wonder how well it does with devices that only have a 256GB SSD if they contain a lot of data.

Screen Size

I prefer the More Space option on displays I use. My client prefers the default view. Even with More Space selected, the Neo feels very much like a one app at a time computer to me, which generally lines up with my client’s needs. I always set up a Hot Corner Shortcut with Mission Control to make window navigation easier, and that feels more necessary on the Neo in the default display mode.

Apple has a feature that allows you to click the wallpaper and move all open apps off of the screen. You can choose to do this all of the time, or only in Stage Manager. I don’t recommend Stage Manager to my clients, and I typically recommend turning off the click wallpaper to show desktop feature. In this case my client likes this fly away feature, and sees it as a bit of whimsy. Even though they prefer to keep the Dock and Menu Bar always visible. So we’ll leave it on.

Trackpad

The Neo has a different trackpad than other current MacBooks. From what I’d read previously I expected to feel more of a difference between it and the trackpad on the MacBook Air. There’s a difference certainly, but it doesn’t feel like that big of one to me. I moved back and forth between the two devices without even really thinking about it.

Notifications from iPhone

I mentioned an issue earlier with iPhone notifications flowing through to the MacBook Neo. This is a feature I use myself. It’s set up through iPhone Mirroring, which you have to open at least once in order to set up.

One of the nifty things about this feature is that you’re allowed to pick and choose which notifications flow through and those you block either on your iPhone, or on your Mac. If you choose to use this feature and set it up, you’ll see an option in your Mac’s settings to allow these notifications.

CleanShot 2026-04-15 at 16.49.

If you click on Allow Notifications from iPhone, you’ll be taken to another screen. Below the three Allow options here, you’ll see a list of any notifications you’re allowing to flow through or not from your iPhone, and whether you’ve turned them off on your iPhone, or they are coming through from an app installed on your Mac. As a reference, the screenshot below is from my iMac.

CleanShot 2026-04-15 at 16.48.

On my client’s Neo, no apps appeared initially. The section above that begins with Acme Weather is blank on their Neo. There shouldn’t have been many. Regardless none were there. We called Apple Support and opened a ticket. Luckily on the first call we got a senior advisor who understood the issue. After doing some checking the situation turned into something Apple is really interested in tracking down. These are a new line of devices after all. So we were off into the land of running sysdiagnoses. We’re expecting a call back on Friday with any discoveries or solutions Apple may have come up with. Fortunately we have time still left in the return window.

At the Moment

In the opening paragraph of this post I also used the phrase “At the moment.” Two thoughts there.

First, as I’ve described my client, they are not a heavy laptop user. Those who might be looking into the MacBook Neo who are, might have a different experience in both the short or long term. I’ve never yet met a computer that doesn’t slow down over time. I doubt the MacBook Neo will be any different. The difference in any performance degradation between the Neo and other Mac laptops is yet to be seen. My hunch is this first MacBook Neo will still be a winner for at least a few years, certainly if you’re a not a heavy user.

Second, the rumors are that the Neo is such a success that Apple might be running out of the binned A18Pro chips it’s using to power the MacBook Neo. Speculation on what happens if that’s true is rampant, and who really knows. Current demand has already caused a delay in shipping times, and I know that secondary retailers Walmart, Target, and Best Buy have plenty of signs, but very limited or no stock. My hunch here is that Apple will be selling MacBook Neos for quite some time, even though it might take you a while to get your hands on one.

Summing Up

To conclude, let me say that I’ve thought since Apple’s announcement of the MacBook Neo that it would prove to be a hit and a palpable one to the laptop market in general. In my brief experience setting up this one for my client and seeing their delight at the form factor, coupled with the high demand, I’ll more than double down on that thinking.

Personally, as I anticipate my computing needs becoming less in the more quickly than I’d like years to come, I could easily see myself relying on a MacBook Neo in the future.

Apple and Google Still Generating Profits from Grok’s Sexualized Image Generation

It’s my rule. I’ll break it if I want.

Rules are made to be broken is the cliché. That’s a theme that’s running louder and wilder through much of life these days. Build complicated and successful things. Create rules to protect what you’ve built. Mass enough power and then bend or ignore the rules when they become inconvenient.

That theme surfaces frequently enough that it’s almost a meme. In politics it happens every day, enough to make a mocking myth of things like the rule of law and the constitution. We see it in religion. We see it in business, too frequently in the business of tech. When you’re big enough that you have to, and can create rules to protect what you’ve built against others, and yourself, you substitute the convenience of adhering to the rules for the inconvenience of principle.

Back in January, (damn that seems so long ago), Elon Musk’s Grok released an AI image editing feature that allowed users to create nonconsensual sexualized deepfakes. It was ugly and disgusting.

As with all new things tech, it caught on like wildfire, and then X took fire from many quarters including some governments. (Not ours — caterwauling congress critters no longer count.) Apple and Google also took hits for continuing to allow the app on their respective App stores in violation of existing rules. There were calls for both Apple and Google to follow those rules and take the app down. Something both companies have done for other rule violating apps with and without public punity.

That didn’t happen.

Yesterday, a report from NBC revealed that Apple, in a letter to U.S. Senators, claimed that it worked behind the scenes of the public uproar to demand that the developers “create a plan to improve content moderation.” According to The Verge,

Throughout this covert back-and-forth, Grok and X appear to have remained live on the App Store, a drawn-out process that may help explain the confusing, haphazard rollout of moderation changes announced in real time. This included limiting Grok on X to paying subscribers and attempting to stop Grok from undressing women. Our investigations revealed that neither were particularly effective beyond making the tool a bit harder to access. Later interventions, like X letting users block Grok from editing their photos, are also easily circumvented.

Despite Apple’s approval and xAI’s claims it has tightened safeguards, Grok still appears to be able to generate sexualized deepfakes with relative ease.

So, essentially nothing of any real effect happened. Scratch that. Something did. X and Grok put the feature behind a paying subscription. One that Apple also reaped profits from and still does. As does Google.

The one rule this era has taught us is that if you’re big and rich enough, and can weather the storm of public scorn, you can essentially ignore the rules. Even those you’ve written yourself. With impunity.