More Thoughts On The Segmentation In Computing

Seniors turning their nose up at tech

A reader asked me a very legitimate question about the coming segmentation of the computing marketplace I’ve been writing about.

Sweet life axYZum3rdMY unsplash.

Essentially the question was why I thought it was a bad trend.

Here’s one reason why. While it is somewhat about increasing costs, it’s about more than that.

I do technical support with a number of senior citizens, among others. To be frank, the majority of the seniors are terribly frustrated with computers, smartphones, the Internet, and basically any technology. The conversation typically begins about healthcare as they have to use apps like MyChart or the Internet to communicate with their doctors. It moves down the line from banks to government agencies to grocery stores who require apps to access what were once coupon savings.

If they buy or are gifted something that requires an app or an account to use they typically just don’t want to set it up. The thought of updating any operating system fills them with dread. Setting up a new phone or computer has kept some from even considering upgrading to newer devices. The fact that I will typically find too many apps that need updating on their devices speaks to their reluctance to even pay attention to that chore.

Most are turned off by the mere thought of AI, but a few hope it makes things easier. None want to pay for it. They universally despise Google’s AI summaries in Search. Real life experiences with doctors and support services that are switching to AI Chatbot customer service is spoken of as it were a demon spawn from hell. Not being able to talk to a person drives them over the edge.

All are frustrated with the increasing costs from hardware to services. I can’t begin to tell you the number of subscriptions I’ve had to help them cancel as they choose to do without. For most it isn’t a question of affordability. After all they have the resources to hire me. Although for some it is. It’s more a feeling of getting ripped off, paying for features and services that they don’t want, and that the prices always increase. They also display an astonishing and increasing lack of trust in anything tech related.

If I had to summarize the prevailing mood of this admittedly limited sample it’s one of not worth the costs or the headaches so they wish they could simply do without. The sad reality is that it is becoming increasingly more difficult to do so. Especially for a generation that relies on health care professionals more than the younger set.

They are far from the bleeding edge. They mostly want to do video calls and see photos and videos of family. A few want to play games. Some want to read and watch streaming video. They all use email and messaging and no one understands why spam still exists. To quote one, “if they can’t fix that, they should get out of the damn business of selling phones.”

It is this segment of the market that I worry most about.

As an example I recently supported a family going through the far too onerous process of applying for Medicaid. The amount of scanning and digital paperwork they had to submit was horrendous. The act of filing out online forms was just as taxing. Of course part of that problem lies with the ridiculous Medicaid system. There was no way around what they had to go through but to do the drudge work and get it done. With all the talk of AI potentially removing drudge work from our lives, when I see someone deliver software that can tackle that system from both a users’s perspective and also from a bureaucratic one, I’ll believe the folks pushing that dream are out to do something other than make money. Believe me, they could make a lot of money if they cared to do so.

In my opinion tech companies, largely run by folks not in the senior set or too wealthy to have to worry about these things, would do well to put focus groups of seniors together to try out new technology and products. I don’t believe that will happen. Perhaps the prevailing wisdom is that by the time the youngsters pushing the tech envelopes reach the age when these frustration points of today’s seniors might matter to them, the tech they are working on today might take those frustrations away.

I’m not holding my breath.

(Image from Sweet Life on Unsplash)

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When You Think You Own The Railroad

The European Commission and Google

Kicking this post off let me say I’m not really sure how I feel about any of this. The subject matter is The European Commission’s Recent Guidance to Google for AI Interoperability on Android & Sharing of Google Search. John Gruber has a very good post on Daring Fireball that’s worth reading if the topic interests you.

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You should be interested and you should read Gruber’s post as he lays the arguments out quite well. The bottom line is the European Commission is trying to slow down what has made Google’s railroad run(Search) and what Google wants to use to run them in the future (AI). Here’s a quote:

Today, the European Commission has issued two sets of binding specification measures to Google under the Digital Markets Act.

The aim of the first specification measures is to ensure that competitors’ Artificial Intelligence (AI) services can compete with Google’s own AI services, such as Gemini, by having equal access to features on Google’s Android devices.

The aim of the second specification measures is to rebalance the playing field by giving third-party search engines access to search data that only Google Search can collect at scale.

In a moment when device costs are rising because of AI and companies like Apple are reportedly planning leasing hardware to users to offset higher prices in the same way automobile companies lease cars, it seems like this move from the EC, obviously striking at what most would consider a monopoly, also has the potential to segment computing in a different way than I’ve been writing about.

We’ve already seen that Apple is having similar problems with the EC, choosing so far not to release any of its now in beta new SiriAI and Siri related Apple Intelligence features in Europe until they can resolve similar conflicts with the EC’s aims.

The big difference is Google has built the beginnings of its new railroad and Apple doesn’t want to lay down its European tracks until the EC gives guidance approval. The EC doesn’t work that way, only passing guidance on what exists, not what’s planned.

If it sounds like the railroad expansion era in America during the Gilded Age, you’re not imagining train whistles in the dark.

On the one hand it’s very easy for me to feel this is a good move for consumers who believe users should be able to control what’s on their devices. On the other, it is conceivable that Google and Apple could end up creating separate operating systems and devices for different parts of the world operating under different governing bodies. Some of that already exists with tech companies following different laws from different countries, but nothing on a level like this that seems to strike at the core of how Google and Apple build these devices, operating systems, and companies.

As I said in the beginning,  I’m not really sure how I feel about this. The EC’s guidance seems like a potential good thing long term. But in a world that seems increasingly splintered along so many different lines, I’m not quite sure how I feel about the potential of segmenting our computing lives across borders.

I guess I’m old enough to remember when technology began to bring the far flung corners of the globe closer together rather than keep it separated. I’m also old enough to remember the early days of the Internet when some pointed out that our governments were too far behind the curve and ceding too much control to big tech companies too easily. Watching things grow and change at the speed of a bullet train mostly felt harmless back then. Things don’t seem quite so harmless today.

The cry then was to give users more control back in those early days. But it all became too convenient too quickly to stop or slow down, and those big tech trains left the station. As good or bad as the EC’s new guidance may ultimately be for users, it feels more like a potential derailment rather than switching tracks.

(Image from designbydx on Shutterstock)

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Report: Apple To Launch Subscription Services for Devices

Softening the price increase blow and segmenting the marketplace.

As I have been saying for quite some time, even before Apple announced its recent price increases, Apple is, according to Bloomberg, getting ready to announce what amounts to a subscripton service for some Apple devices.

There have been rumors of Apple offering hardware subscriptions for some time, but with the costs of hardware rising due to the consumer device RAM shortages brought about by the demand for more AI ready chips for data centers and the like, the timing seems right that we were going to see some sort of financing type arrangement for computers beyond credit cards and others that currently exist.

While there are not many details in the Bloomberg report, I’m sure these will roll out eventually, but the one detail mentioned (assuming it is correct) is this:

The Apple Upgrade service will work like a subscription and users can pay off the device early during their term, upgrade early to a new model or keep it at the end of the leasing period. In certain cases, those transactions will incur an additional fee. Like a car lease, it can also be returned at the end of the term.

Leases for iPhones and Apple Watches will run for 24 months, while Mac and iPad plans will run for 36 months. Users will need to be approved for the program via a soft credit check.

Again, this is just a report, but what I find interesting is that Apple is leaning into the 2 and 3 year cycle for users leasing devices, while at the same time Apple and all of the AI bros are pushing technology in what seems like a race with no finish line that will inevitably require newer and faster chips more quickly than the duration of those leasing cycles

The Bloomberg report says that the program won’t include AppleCare, and also that the Apple Watch SE, entry level iPad, iPhone 16, and MacBook Neo will not be eligible.

As I’ve been saying, we’re heading into an age of segmented computing, dividing the “able to haves” from “those not able.” While this may look, feel and be marketed like a way to lower the cost of computing close to the edge and trend lines, in the end, and as always, those who control financing operations will be the winners.

Thanks for reading. You can subscribe to this blog if you care to. You can also find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above. This site does not use affilate links.

 

We Had Some Adventures

A great (and greatly exhausting) weekend!

We’re back home after a crazy long weekend celebrating my birthday with the grandkids. We had some adventures on land, in chasing a few leaves around the pool, and walking across a few bridges. 

This grandpa couldn’t have asked for a better time celebrating.

Now to prepare for our next trip. 

Thanks for reading. You can subscribe to this blog if you care to. You can also find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above. This site does not use affilate links. 

Sunday Morning Reading

Still milling milestones

It’s a Sunday. It’s a Sunday when I can say I’ve hung around for seven decades as the clock ticked past 70 yesterday. Spending the weekend celebrating with the grandkids, dodging in an out of pockets of time when the air is breathable, so there’s only a few links to share in this week’s Sunday Morning Reading. Hope you enjoy them as much as I have spending it with two innocents watching them approach the world from that perspective. When they look to you for answers, it’s awesomely terrifying.

David Todd McCarty thinks We’re Teaching Our Kinds The Wrong Lessons. As someone who wonders why we spend so much time teaching them not to lie in a world that rewards liars, I often think the same.

NatashaMH writes about An Artist’s Search For Meaning. The quote below she included from Viktor E. Frankel, hit in a different way on this birthday weekend.

“It did not really matter what we expected from life, but rather what life expected from us. We needed to stop asking about the meaning of life, and instead to think of ourselves as those who were being questioned by life — daily and hourly.”

It wouldn’t be a Sunday Morning Reading column without at least one nod to politics, Her’s the nod from Carlyn Beccia, wondering Has America Crossed The Asshole Threshold? I would argue yes, but wouldn’t limit it to just America.

Claire Stapleton worked at Google. She saw most of it. She tells what she saw in The Voice Of Google in a piece that is so much more than just about Google and the tech culture.

Thanks for reading. Feel free to subscribe if you want. It’s free. If you’re interested in just what the heck Sunday Morning Reading is all about you can read more about the origins of Sunday Morning Reading here. If you’d like more click on the Sunday Morning Reading link in the category column to check out what’s been shared on Sunday’s past. You can also find more of my writings on Medium at this link, including in the publications Ellemeno and Rome. This site does not use affilate links.

 

Achievement Unlocked: 70 Spins Around The Sun

I hit seven decades of living on this planet today. That’s 15 years beyond the shelf life of males on my father’s side of the family, so feeling pretty good about the accomplishment.

Celebrating with grandkids and family this weekend after a joint party last week with a dear friend who shares the same birthday week. (That’s where the picture above is from.)

Onward.

Thanks for reading. You can subscribe to this blog if you care to. You can also find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above. This site does not use affilate links.

 

Dry Throats and Smokey Sunset

Smoke gets in your everywhere

Out on an errand run, I grabbed this shot of an orange dot of a sun trying to burn through the smoke and haze blowing through the US from Canadian wildfires.A hazy street scene in Chicago looking down a road with cars. A tall street light pole with a green "N Laramie Av" sign stands in the foreground, with the prominent clock tower of the Copernicus Center visible on the right against a dim, glowing sun obscured by thick smoke from Canadian wildfires

Forgot to grab my mask as I headed out for the short trip, so traveling from two parking lots into two stores, my throat and sinuses dried up with that burning taste in a hurry.

Seeing very little in town traffic for this time of day, it sounds like most folks are heeding warnings and staying inside. Wish I had.

Stay careful out there.

Thanks for reading. You can subscribe to this blog if you care to. You can also find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above. This site does not use affilate links.

 

We Survived The Window Install Adventure

Long hot day of work well done.

That was a day. We survived the adventure of having new windows installed in our two flat. 18 windows in total between the two units.

We actually had the easy part as we moved to the basement while the crew did the hard work.

I’m not sure how the guys doing that hard work survived, but Daniel and his crew pulled it off like the professionals they are. Hot, sweaty work on a hot steamy day. They began unloading just after 7am and finished the job just before 5pm.

So, job well done. Kudos to the crew and kudos to Renewal By Anderson for every step along the way. We’re very pleased with the work.

Now that’s over, we’ll rehang some curtains and blinds, and then we’re on to new adventures for the rest of the summer.

Thanks for reading. You can subscribe to this blog if you care to. You can also find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above. This site does not use affilate links. 

Yeah, We Need New Windows

Tomorrow is going to suck. We’re getting new windows in our two flat.

As you can see, some are sorely needed, like these two on our converted back porch that serves as my office. So the suckage will hopefully pay off once we’re done putting the two untis back together again. Today was all about tearing them apart in preparation.

Given the predicted 90+ degree temps, we’re holding off on removing the air conditioners until the last second. That’s a pyschological game more than it is a real fix, but hey, we’ll take it.

Here’s hoping we make it through the day, and the job only takes one day.

Thanks for reading. You can subscribe to this blog if you care to. You can also find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above. This site does not use affilate links.