iPad – Life on the Wicked Stage: Act 3

Apple’s Slew Of New Products Bode Well For A Broader Based Future Built On Niches

Choices are always a good thing

You can’t say Apple hasn’t been busy. That’s certainly the case given the slew of new products announced and released this fall, with some yet to still hit store shelves later this month. In some ways it feels like it’s an inventory clearing of hardware products that have been waiting for the software side of things to catch up. In some ways it points to a more diversified product lineup and broader user base in the future.

Apple PR Image of a young woman using a touch screen MacBook Pro with a city skyline at night in the background c8gxlalyqeie large 2x.

Either way I’m glad to see products like the iPhone Duo and the insanely named MacBook PROLED XDR Display (I wonder if they used Apple Intelligence for that — I hope that’s the excuse) even though they aren’t products I’m interested in. I’m also glad to see familiar hardware form factors continue to receive incremental improvements. Although the price increases for some of the familiar home products will put them further out of the reach for many.

As for the iPhone Duo and… I’m just going to call it the MacBook Touch, these both look like specific niche products that time will tell if their respective niches will be big enough to warrant the initial investment. Regardless of what the bottom line future holds, my hunch is that they will each develop an ardent and passionate user base.

And that is as it should be.

Apple is not only broadening the number of products it sells, it is also broadening the number of ways users can interact with its products and its vision of computing. Apple is often criticized for its narrow and opinionated view of how computers and technology should work. That will still happen because Apple is indeed still opinionated and critics will always be critics. But it will happen within a larger universe of product possibilities that doesn’t feel quite as one size fits all or how one device in a category has to cater to every possible type of user.

As to the price point problem everyone in consumer tech is facing, I don’t think you have to look any further than the introduction of the NEO last spring to understand where Apple is headed. While those initial NEO prices have increased due to chip costs, and the next version will probably do the same, it looks to me that Apple is further segmenting, while still expanding its customer base by including a larger array of price point options.

I am thoroughly puzzled by the $299 price point of the Apple TV though. It seems oddly out of place. I, and several others I know were looking forward to upgrading that device this year. But at that price point most I’m talking to are, like me, sitting tight with what they currently have.

Going forward, a lot of the coverage is going to focus on the new and shiny iPhone Duo and MacBook Touch. That’s understandable. But I think the bigger story is going to be about the entire lineup and how those new products fit in and expand Apple’s user base.

Thanks for reading. You can subscribe to this blog if you care to. You can also find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above. This site does not use affilate links.

Fondling Apple’s Folding iPhone Duo

First impressions leave a mark.

Anticipating Apple’s now released iPhone Duo I spent a morning earlier this past summer checking out Samsung’s latest folding smartphones. I’d never been interested in the folding form factor before and thought it was time to feel them out for myself. I wrote about that here.

The iPhone Duo in close mode Yesterday on a series of errands I convinced my wife to join me in doing some hands-on time with the iPhone Duo in a local Apple Store. Not only did I want to check the device out myself, but my wife is unflinching in her response to all things tech. Her responses are always genuine, occasionally surprising, and often unflinching. With her it’s a quick like/don’t like, and her first impressions rarely change even as she slowly adopts something new.

She was a reluctant iPhone user, only coming on board once manual keyboards disappeared from the scene. And her favorite iPhone was the iPhone mini. Even though she’s using an iPhone 17 now, she still curses Apple for discontinuing that form factor. Daily. Sometimes multiple times a day. I distinctly remember how unhappy she was the day she traded in the second of her iPhone 13 minis.

Back in the day when video reviews of gadgets began to be a thing I’d put her in front of a camera for GottaBeMobile to see how she responded to things. The results were often hilarious as she’d make up her own terms for things, but in the end, always telling.

Before I get to my initial reactions to fondling the device, let me say straight up my wife was not impressed. When she first picked up the device she emphatically said, “This is too heavy. I wouldn’t put that in my purse.”

Almost immediately followed by “What kind of case do you put on this thing?” She drives the tech she uses hard. So hard, I’m glad Apple Care exists.

I encouraged her to fold and unfold the device, check out its different orientations and open a few apps. Her negative impression of the device’s weight paled in comparison to her reaction when she realized she couldn’t fully reach across the screen in the closed position to type on the keyboard with one hand. She could get close, but not close enough to feel comfortable.

She was surprised at how difficult it was to open and close. “You have to use two hands to do anything on this,” she exclaimed. “I feel like I’m going to break it. For something so solid and heavy it feels too fragile.”

First impressions leave a mark. Hers were as indelible as a tattoo.

I have to admit mine were only different by degree.

Even though I’d read about how heavy the iPhone Duo is, I was surprised at the weight in my hand when I picked it up. Opening and closing the device needed more heft than I wanted it to, much like the Samsung devices I checked out this past summer.

While the premium builds of these foldable devices feel solid when you pick them up, the central premise and promise of unfolding the screen feels far too adventurous in my limited hands on time. I’ve noticed that some reviewers are searching for the right place to put your thumb on the larger screen when you close the device after the news of some screens cracking due to a hinge fault. To a degree it smacks of “you’re holding it wrong.” Or is that folding? There’s a Kenny Rogers gambling joke in there somewhere.

I very much like the larger display and can see its attractiveness. So much so that my gut feeling after reading and watching reviews was confirmed once I held the device. I wish Apple had released a folding iPad mini.

Though as someone who uses an iPad as a primary tool in theatre rehearsals, without a good case solution I find it hard to image using what is a very nice thin display in what can be a bit of a hectic and chaotic environment of tech tables filled with other equipment. But a suitable case solution defeats and diminishes the effect of this very nice smaller screen. At least in my mind.

I’m not as enamored of the closed face. Again, in limited hands-on testing I agree with those who say there’s too little screen real estate when a keyboard is on the screen to feel comfortable. Everything feels crowded. Certainly not pleasing to the eye.

All of that said I’ll say what I said about Samsung’s foldables. I can see the attraction for this category of smartphones. But it’s not something I’m interested in. Even ignoring the price points they feel more like luxury devices, than they do everyday practical devices. They require too much hands-on effort for those of us who’ve gotten used to the grab-and-go way we use our smartphones. I’m sure I could get used to quickly taking a photo with practice, but I bet it would still take longer than doing so on my current iPhone. My grandkids move too fast for that kind of action.

I also can’t imagine quickly folding and unfolding an iPhone Duo to take notes or review a script in rehearsals to avoid those chaotic tech tables. Moments move too quickly for an action that feels so painstaking.

These are first impressions. First impressions leave a mark and you don’t often get a chance to change them. Samsung and others have been attempting to reverse that trend for years now, and I imagine they hope Apple’s entry into the foldable market will be a big enough boost to help the entire segment. That may prove to be true down the road, but I think foldable smartphone makers still have some distance to travel before everyday users feel comfortable wrapping their hands around folding phones.

One other quick note. Talking to an Apple store employee I’m familiar with they said interest quickly waned after a small rush on release day last Friday. My wife and I were the only two people anywhere near the two iPhone Duos the store had on display for the hour or so we were in the store, though admittedly it was on a Monday afternoon.

The iPhone Duo and Lack Of Liquid Glass Seem Confusing To Me

A curious design choice or a clueless observer?

It’s been interesting to watch coverage of the new iPhone Duo. Regardless of how you feel about the device it is certainly something different and I dare say exciting to talk about.

Siri ai hero c59xcl4s2n2a large 2x. I haven’t seen or fondled the device in person as of yet. I’m planning a trip to a local Apple Store at some point early this week to see and touch it for myself. I’m sure my reactions will be similar to most. It’s a cool new piece of tech that has some first generation issues.

Regardless of how that visit pans out, I still don’t think the device is something I’m interested in. Perhaps in a future evolution. Perhaps one that is a folding iPad mini without all of the phone guts. I’d find that appealing. I’m guessing we’re at least a couple of years off from Apple and the carriers finding a way to make the Handoff feature, that seems obviously designed to attract folks who might want to own both a traditional slab phone and a folding phone, work as smoothly as Apple wants it to be. I certainly don’t want to pay for another phone line even as an add-on.

One thing I’ve noticed in reading and watching reviews is the right margin separation that Apple has segregated for the dock and controls, which I believe is the case in most orientations. I have seen images of some apps that also have controls on the left side when the device is open and showing two apps side-by-side. But that’s certainly not the case on the closed front screen. Even so, those I’ve seen seem to adhere to that separate toolbar (for lack of a better descriptor) approach. Apple chalks this up to a lack of vertical display space requiring these controls being located on the margins.

(See the update on the above below.)

When I look at it and hear complaints from others about how that leads to wasted space, it makes me wonder why the choice. Certainly in the context of what the original promise of Liquid Glass was all about. It just seems natural to me that any of those controls could overlay content in a liquidly-glassy sort of way. I’m not saying that would be ideal, but to my eye it sure seems logical.

I could be off base completely and there may be some tech or design reason I’m not understanding. Although I do note that there is talk (rumors?) that Apple is working on ways to make Safari feel less cramped, and give developers more freedom in designing their apps.

There’s an interesting article by Lavande that relates to this that might be worth your time if your’e as curious or clueless as I am.

The only thing I’m sure of is whatever the second generation of the iPhone Duo turns out to be, I bet we’re in for some changes given the excitement around the new device and both the positive and negative feedback Apple has received so far.

Update: I did take that trip to the Apple Store. And at least one Apple app, Maps, does look more like what I would expect apps (at least Apple’s) to look like with Liquid Glass with the controls overlaying the content. I’ll write up more about my iPhone Duo fondling experience in the next day or so.

Previews, Pre-Season, Betas, and Opening Nights

Some more thoughts on the iPhone Duo release with a dash of theatre and sports tossed in the mix

There’s an old saying in the theatre biz. No show is ever really ready on opening night. It’s a cliché that has seen it’s time pass in the big money commercial circuit because so many producers run lengthy preview weeks, charging essentially, but not quite, full price to avoid reviewers publishing their criticisms until the show is officially open. The preview process began lengthing after the days of out-of-town tryouts came to an end, although we see that still happening occasionally as larger regional theatres will debut a work, allowing it to still be worked on, hoping that it will one day make it to Broadway.

Apple iPhone Duo closed and open_big.jpg.large_2x.

There was a famous production of Eugene O’Neil’s play Hughie, starring and directed by Al Pacino, that ran in previews for almost a month before finally opening. That led to a critic from Daily Variety breaking the only after opening night embargo a week early since the announced limited run would end up with less “real” performances than those in previews after the show officially opened. The show would go on to extend the run a couple of times.

In smaller circuits the cliché still lives on, simply because of a lack of resources to run many preview performances in front of audiences to really gauge reaction before it officially opens. A show can look great in final dress rehearsals, but it’s never complete until there’s a paying audience of strangers sitting in the dark to tell if it works or not. The ever-present lack of time still breathes life into the cliché in ways that offer both hope and anxiety behind opening night curtains around the world.

In the professional sports world teams play in a pre-season or spring training games that don’t matter while the players tune up for the real thing. Although in most of those types of meaningless games it’s really more like watching players audition than it is anything else. Occasionally a budding star emerges, but that’s atypical. Early “real” season games that do count (at full price) are when teams find out what they have, leading knowledgeable sports viewers knowing when it is time to pay real attention to a team’s chances or not.

Those are two interests in my life. I’m a theatre professional (and geek) and I watch sports. Another is my interest in tech. In tech we have betas. Or we used to, when that was mostly for software. Now we’re just in previews, pre-season, or perpetual betas forever for both software and hardware. Which is somewhat understandable, yet weird, perhaps ironic, but ultimately a joke on the paying public, given the pace in which things are always advancing in tech, including the pace and price of advancement.

We never seem to reach opening night, opening day or the end of a beta period in tech. Instead products and software are released incomplete, occasionally followed immediately by “leaks” that suggest the company that just took your money for it’s latest best product ever is working on fixing the things they knew were wrong for the next version when they released the product you just payed for.

But you’re going to love it.

It’s easier to swallow with software. It’s a bigger pill that sticks in the craw with hardware.

It used to be that betas were for working out bugs. They still are to a degree, but now they’re just the next show in a never-ending season, or the latest minor-league call up. But you still pay full price for the game when the team needs to put a not ready for the big leagues pitcher on the mound just to fulfill its obligation to play the announced season.

You can argue that there’s nothing wrong with the way things have evolved in tech because the financial equations are different. It requires a substantial upfront investment to create, produce and deliver new technology. You’d be mostly wrong, but you can argue it. Most of the costs in show biz happen upfront before a show even gets close to an audience, hopefully a large enough one in a long enough run to recoup the initial investment. It is a different equation in sports.

The release of Apple’s iPhone Duo strikes me as an interesting entry in this evolution of consumer dynamics. Soon, perhaps too soon, before the product was released to the general public, leaks popped out that Apple was working on tweaks to two of the major criticisms of the device for the next generation — a larger model and adding FaceID. That followed criticism from reviewers.

In general, most tech reviews I read, watched, or listened to made it very clear that the iPhone Duo was a first generation device with some rough edges that wasn’t for everyone, especially at the entry price. I can’t judge those reviews myself since I haven’t seen the product, but they mostly seemed very similar and to my mind fair. Some, sounding more like theatre critics or sport writers I’ve known, were more harsh, delivering criticism that might have prompted a closing notice being posted before intermission or an early game benching.

Here’s where my three interests diverge a bit. In theatre the show can close early if it’s savaged or not enthusiastically endorsed by reviews. In sports a pro team can retool a bit by trading or signing free agents midseason. Tech companies have to play out the run with tech hardware until the next generation is ready.

Given the leaks following the reviews I find it sort of funny that I’m in a place of feeling a bit sorry for the carriers that are offering great deals on the iPhone Duo subsidized by a three year contract. That’s a tough sell to anyone who pays attention, though admittedly most won’t if they’re hot to trot for the new shiny folding phone from Apple.

It’s my hunch, and only a hunch, that Apple knew these criticisms were coming. Even so, it’s one thing to prepare the next version hoping to make changes that advance a platform, it’s another to make them in reaction to negative press once the product is unveiled. It sets you up in the next round for being congratulated for fixing what was wrong the last time.

In the theatre if a joke doesn’t land, you can replace the joke in previews. In sports you bench a player or fire a coach. With tech hardware it’s not that easy changing things before it becomes a punch line. (See the Vision Pro.)

My second hunch, only a hunch, is that the iPhone Duo will eventually become a successful part of Apple’s lineup and get past what feels like a rough opening. I don’t think it will enter into Vision Pro punchline territory. Critics of all human endeavors need something to criticize as much as companies need to produce the next thing. It’s a symbiotic relationship that feeds on itself. And the always distracted general public has short-term memory bordering on amnesia.

It’s my wish that tech companies, like theatre companies and sports teams, would figure out a better path to the success they seek. Sure, you might be able to fool some of the people all of the time. But for the most part folks figure it out on their own. Some of the time. And that some of the time is what everybody on the producing end of things counts on.

iPhone Duo Reviews Yield Few Surprises and A Preventable PR Faux Pas By Apple

The jury is still out after the early reviews break

When Apple introduced the iPhone Duo in September I called it “the ultimate wait and see device.” Folks have waited, and now some folks have seen, fondled, written and talked about it. Those who got lucky in the preorder lottery will see iPhone Duos tomorrow and quite a few will be waiting a bit longer given supply and demand issues. From most accounts I’d say there’s still a bit of waiting and seeing to come.

Apple iPhone Duo optimized apps Netflix 2_big.jpg.large_2x.

Generally reviewers were excited by the new device. Even if their comments about certain aspects were scathing. Of course none of them paid $2000+ for the review units. It will be interesting to see which ones do. But the excitement was tempered with many of the same questions folks had immediately following the introduction and the initial hands on impressions: The weight, reachability for left-handers, the small cover screen, the button placements, no FaceID, cameras, etc…

One of the big questions then and now, was how third party apps would work given the short lead time for developers to get their apps updated for the multiple screens and new layouts. More than a few weren’t ready for reviewers when they received their review unit. Several I read complained about this and warned that it was going to take a while for developers to catch up, leading to some subpar experiences. Again, that’s been said over and over since the Duo was introduced. Those reviews also mentioned how updated apps continued to roll out during the week that they had to check out the devices.

Intriguingly the day after the reviews dropped Apple popped out a press release touting the apps that will be ready when these devices make it into consumers’ hands or shortly thereafter. If you ask me that’s a sloppy unApple-like PR move that could have been avoided by having that info ready for reviewers. It wouldn’t have avoided all the words and talk about the issue, but it would have cast it in a different light. Apple never looks good when it’s playing catch-up. If that was a strategy, it was a poor one.

But that’s largely inside baseball in the way the gadget reviewing game is anyway. The real test will come when real users get their hands on the device and figure out how to hold it and work with it.

Below is a list of reviews I found interesting, mostly for their similarities. Again, pointing out questions or issues easily surmised after the Duo’s initial introduction.

That said, one interesting theme emerged in these reviews, from some subtextual, while others stated it bluntly: folks like the iPad-ness of the Duo’s larger unfolded screen quite a bit, with some wishing Apple had just created a folding iPad mini.

I find that thinking fascinating given my history with the iPhone. I stayed away from the first iPhone and didn’t get into what would become iOS until Apple released the iPod Touch later in 2007. I got on board the iPhone train with the 3GS. Keep in mind that the iPhone, as exciting as the early models were, didn’t really take off until the iPhone 4 and iPhone 5 generations.

The Verge: The iPhone Duo Is A Messy, Expensive Good Time.

The Wall Street Journal: iPhone Duo Review: Too Much IPhone, Too Little iPad

Tech Radar: I Spent A Week With the Apple IPhone Duo — And Yes, It Was Worth The Wait

Wired: Review: Apple iPhone Duo

9to5Mac: iPhone Duo Review: The Future Is Foldable

New Things With Joanna Stern: The Good, The Bad, and the Buggy

Daring Fireball: The iPhone Duo

As I’ve previously stated, I’m sitting on the sidelines and watching this all unfold. It’s still too early for me or anyone to draw any real conclusions. But based on what I’ve been reading and listening to, it sounds like next year’s Duo might be less of an expensive prototype than this first edition. We’ll understand better how the first iPhone Duo will fare about the time we start hearing rumors about the next one in January. Who knows? Maybe we’ll even see that folding iPad mini in a year or two.

Observations And Questions After Apple’s Latest iPhone Duo and Apple Watch Event

Waiting to see how things unfold

I’ve got questions, some observations, and a few thoughts after Apple’s latest product announcements. In my opinion this was the best product introduction, canned or live, that Apple has done in quite some time. It makes a difference that they actually had something new to show off.

And there is newness. There’s also quite a bit of new work for developers ahead.

iPhone Pro

There’s nothing really to say about the iPhone 18 Pro and Pro Max models beyond steady as she goes. Apple changed some colors, added some camera updates, a few other new features internally along with the latest generation chip, and incrementally advanced the very successful iPhone 17 Pro. The 17 Pro is one of the best iPhones I’ve owned and probably Apple’s peak for that design. Nothing about the 18 Pro versions seem likely to change that. Only reinforce it.

But in all the hype about the shiny new iPhone Duo much of that will be largely ignored.

iPhone Duo

It’s both tiresome and accurate to say Apple is playing follow the leader as a late entry into the minuscule market (<2%) that is the folding smartphone game. Samsung and others have been trying to make creases disappear for some time now. Crease or no, I believe the jury is still out on whether or not folding smartphones will ever be more than a niche market. If that proves to be the case there’s nothing wrong with that, though I think Apple has more hopeful thoughts.

However this new chapter turns out, it begins with Apple replaying the same game of catchup they played after Samsung introduced large smartphones. Remember when they were called phablets? Quite frankly, I imagine Samsung and the rest are glad Apple is entering this segment because it might spark new life for the concept of folding smartphones, which hasn’t caught fire like larger smartphones did.

To lay out my bias up front, I’ve never been attracted to the folding phone concept. I’m an iPad guy and if I need a larger screen that’s my weapon of choice. And when I’m wielding an iPad I don’t want my iPhone near me, or any of the distractions like notifications I use my iPhone or Apple Watch for. Apple isn’t hyping the Duo as an iPad and that’s a good thing. That hasn’t and won’t stop the comparisons from others, although it may herald the end of the iPad mini down the road.

So, that’s my preference and my choice. And I’m both sure and glad that others have different preferences and make different choices. With that in mind, I’m glad that Apple is offering a new category of smartphone for those who do see their technology worlds unfolding differently than I do. I’m glad Apple’s competitors do as well.

I took a look at some of the earlier foldables when they started hitting the market years ago and largely wrote them off. This summer I took a look at Samsung’s most recent foldables and was actually quite surprised with the quality of the tech. I imagine once I get a chance to fondle the iPhone Duo in a store that my response will be much the same. Impressive tech, but not something I have a need for, no matter how cool it may be.

The iPhone Duo does indeed look cool. If nothing else, Apple knows how to market a product. As I’ve said many times before, the verdict on the Duo’s success or failure will be determined at a later date once we see how Apple’s claims about durability and the display hold up. Early reviews will be just that. Early. I’m also guessing there will be some attacking that screen and hinge to check out Apple’s durability claims. October is going to be an interesting month for those who follow these things.

What stood out most was Apple’s “own the whole widget” reimagining of the iPhone UX/UI to take advantage of the new device. It looks both new and familiar. Doing some reading post event I can see how much work developers have ahead of them to fully take advantage of the new device. Here’s hoping most do, because some of what I’ve seen about apps that aren’t tuned to the new device leave a lot to be desired, reminding me of how insufficient and wrong iPhone apps looked on iPads in the early days. Remember when Apple sold using iPhone apps on the iPad as a feature?

Apple’s developer website promises workshops and labs, but the Xcode 27.1 beta for developing apps for the Duo is listed as coming later this month. I’m guessing it’s going to be a challenging transition. For some, a long one.

Speaking of transitions, the fancy fading transition between the closed and open screen is not only impressively eye-catching, and speaks to the aspiration of Apple’s designers and is certainly not something we’ve seen from any competitors. Time will tell where that takes us beyond the wow factor of that first introduction.

To Crease Or Not To Crease

Apple’s engineers seem to have done a good job of hiding the crease. It’s still there, but hidden under a “perpetually flat matte surface” under a nano-texture finish. Perhaps we now know why Apple recently and surprisingly reduced by half the price of the Apple Polishing Cloth that was first introduced alongside the first nano-texture screens on the Pro Display XDR.

Left and Right Handedness

One of the questions I have that I’ve yet to see an answer for has to do with that new UI/UX. Apple claims that like the iPad, the iPhone Duo can be used in any orientation. Part of the UI/UX reimagining places the dock and controls in most images on the right of the display(s) away from the hinge. I’ve seen one image from Apple that places a menu on the left in landscape mode when two apps are in split view.

Landscape f7x2oe1oxemy large 2x.

I haven’t seen any that might do so when the device is closed and the indications from what I’ve seen is that the controls and dock mostly stay situated on the curved edge, whether the display is open or closed. This raises a question about right and left handed usage. This question came to me last night as I was using my iPhone to scroll through some reading about the Duo and realized that though I’m right-handed, I more often than not hold the iPhone in my left hand when reading or scrolling. I do the same with my iPad mini. I’m reasonably certain that if I ever purchased an iPhone Duo I would adjust. I’m not sure if the same is true for left-handers or how much it matters, even with what appears to be a very “hold it in your right hand” approach for the Duo when it is closed. I’m sure we’ll hear about it from left-handers if it does.

FaceID is one of the features iPhone and iPad users have become accustomed to. The iPhone Duo does not have FaceID, instead reverting back to TouchID for identification purposes. I’m not sure how many this might be a deal breaker for, if any. Quite a few folks are saying that if you’re wearing an Apple Watch you can use the unlock feature similarly to how you can use an Apple Watch to unlock a Mac. That might work. Although in my usage the feature worked so sporadically in unlocking my Mac that I turned it off. Maybe it’s been improved. We’ll have to wait and see.

iPhone Handoff

It’s often easy to forget that The iPhone Duo, like the iPhone Pro and other models that will be released next spring are phones. But they are. I remember when we called them cell phones rather than smartphones. Intriguing that I don’t recall seeing any imagery during the presentation of someone using the Duo to make a phone call.

Apple introduced an interesting feature that might appeal to some and might see some turbulence among carriers.

In these days of eSIMs, iPhone Handoff allows the use of one phone number between two devices so a user can switch back and forth whenever they want. I’m not sure what the demand for this will be, but some will certainly enjoy the feature. Depending on if the carriers can get their acts together.

At launch only T-Mobile and Germany’s Telekom support the feature, with Verizon saying they will later this year. AT&T apparently has some work to do on its infrastructure to make the feature possible.

Given how carriers love their ridiculous fees when you activate a new phone I wonder how this will get priced out. As I got ready to publish this, I noticed T-Mobile has announced that it will charge $5 a month for the feature.

Apple Watch Health and Privacy

Both the Apple Watch and the Apple Watch Ultra got updates to Series 12 and Ultra 4 respectively. Both also increased RAM to 4GB from 2GB. Apple continues its push into Health and Fitness in these next editions. Both got improved, but not new, health sensors to go along with a slew of new health features in the Health app, including something Apple calls Readiness that will let you know if you’re ready to take on whatever task or adventure awaits you or take it easy for the day.

There’s also a new Longevity tab that includes a feature called Health Age that lets you compare your statistics relative to others. Apple has entered into a partnership with Quest Diagnostics so that you can order a comprehensive lab test for $119 directly through the app to use as a baseline. This is sure to trigger a raft of social media posts bragging or complaining about how people’s Health Age scores compare in the way we have with sleep scores since that feature was introduced.

All of these features continue Apple’s forays into health guidance with wearables and are now promoted as being made possible by Apple Intelligence.

Speaking of Apple Intelligence, there’s also a controversial couple of new audio features for the Apple Watch that can record conversations. The privacy conscious, legal beagles, and pervert glasses foes have already begun stirring the pot and sounding alarms in this age when any kind of always on surveillance draws increasingly extreme negative pushback. Throw AI in the mix and the brew boils a lot faster.

Live Rewind lets you transcribe the last 15 seconds of a conversation you might have missed. The transcription can be saved to the new Siri app for viewing later. Siri Recap is an always listening feature that that uses ambient listening to take notes of conversations, summaries of which again can also be reviewed in the Siri App.

With Apple’s traditional bent towards privacy protection, they swear up and down that users are in control and that any of the summaries can only be viewed by you, are not accessible by Apple, and that audio is not recorded or stored. All of these features are opt-in and can be turned off. Apple also suggests “Be mindful of those around you. While audio is not recorded and stored, and no speakers are attributed, consider those around you where conversations might be private or sensitive.”

Seriously.

Siri recap with iphone.

My bottom line observation here is that this move into wearable AI by Apple is seeding the ground before Apple does or does not roll out any of the products we’ve heard rumored such as AirPods with cameras and its own smart glasses. Apple’s moves here, while cloaked in its usual privacy protection mantra comes at a time when there’s a growing distaste for anything AI related, a real backlash against smart glasses and any other surveillance tech no matter how cool or how beneficial it may be to those with accessibility challenges, and a blatant lack of trust for anyone on any level these days, especially big tech. That’s a broad brush to tar with, but it’s one that’s fully loaded and dripping these days.

It’s an old story now that Apple is behind when it comes to Artificial Intelligence. It’s not just the technology that’s lagging. It’s also that Apple has let others with much less social awareness define use cases in ways that turn off potential customers.

Even if this tech is only audio related, and all of Apple’s privacy claims prove out, I certainly don’t think Apple wants people to associate its popular Apple Watch brand with the toxicity of pervert glasses. And that’s before we get to the legal issues given how different states have different laws about the recording of conversations. Glenn Fleishman has an excellent article about this that you should read.

Timing is everything and I just don’t think this is the time, nor will there ever be a time when this kind of thing is accepted by a majority of users. Just because you can, doesn’t mean you should.

A few other topics that caught my eye were announced during the day.

AppleCare One Family Plan

Apple has been offering AppleCare One allowing users to insure and get support for up to three devices for $19.99 and add other eligible devices for a cost. Apple’s new family plan will allow users who are or start a shared family group to ensure all eligible devices for each family member for $50 a month. This is a potential for real savings for some.

Apple Reference Image

This is a good thing that I wish wasn’t necessary. But these are the times we live in. Apple Reference Image is a way of providing proof that a photo was captured on an iPhone, and not an AI generated image. From Apple’s website:

Users can now prove the authenticity of a photo taken on iPhone 18 Pro models with Apple Reference Image, powered by the new sensor in the Main camera that can sign every pixel it sees. When a photo is taken in the new Reference mode, the camera captures signed sensor data that Private Cloud Compute develops into an unalterable reference image. Reference images can be viewed in the Photos app alongside the main image, like a digital negative, to visually compare the two assets and determine if any edits were made. APIs are available in iOS, iPadOS, and macOS 27 for third-party apps to enable viewing of these reference images.

Image metadata and upcoming support for the SynthID standard can also help users identify images generated or edited with AI. Together with Apple Reference Image, this set of features represents a multifaceted approach to image authenticity — vital for photojournalists, photographers, and everyday viewers.

The Debut of John Ternus as CEO

Ternus did an admirable job in the canned presentation, though at times he looked a little gun shy. The opening film featuring a clever hand off from Tim Cook to Ternus was well done. Although it felt like it was two beats too long and would have been better served by getting to the punch line sooner. What’s apparent from how the event was structured is that Apple is loudly saying that they have a product guy at the top again. Ternus is “the guy” and there’s no doubt the pressure is now on for him to deliver.

As I said earlier. I felt Apple’s event was well done and the best it has done in some time. Picking a nit though, I was not a fan of all of the extras walking through the various locations while information was being presented. Each time someone walked through in the background it pulled my focus. The idea certainly established a nice mise-en-scène, but I largely found the extraneous traffic distracting.

It’s going to be interesting to follow how all of this continues to roll out. We won’t begin to hear real substance about the Duo from reviewers and users until October. That gives developers time to try and catch up, and it also will put the focus on Apple Intelligence and Siri AI as the operating systems that end in OS27 roll out next week for those with devices that support it. Note that most older Apple Watches do not support a lot of the new features. New Apple Watches and iPhone Pros will be getting in users’ hands late next week as well.

My hunch is there will be a lot of news unfolding this fall.

Bushels of Apple’s Public OS 27 Betas Released

Adventures forthcoming

Apple released the public betas of its next round of operating systems, all ending with OS27 today for Mac, iPhones, iPads, Apple Watches, and goodness knows what else.

Following close on the heels of the release, a slew of reviews and first looks were published on the usual blogs and websites, with I’m sure more to come. All of that will make interesting reading in the days ahead, but as to the big SiriAI come from behind update it appears from quick glances at some of those articles that things are very much on the right track, but not quite there yet. Most of that is being chalked up to things still being in beta. Keep in mind that SiriAI itself is also still a beta, nestled within a beta. It’s suspected to be released as a beta this fall when the official release happens.

I don’t find that strange, because regarding anything AI these days, things change so much so frequently that it seems like all of those who are chasing the constant changes for the other AI platforms are perpetually running in beta mode, even though the software is not advertised as such.

But to a large degree, we’ve all been in a perpetual beta mode with most software releases since before the AI explosion hit. It’s not that I expect things to ever be “finished.” But I do expect things to at least move forward and not break what was working before. “New” is only great if it works. Who knows, perhaps one day we’ll retire the beta label as meaningless.

As for me, this is going to be one of the first years in a long time that I install a beta. After buying and setting up a MacBook Neo for a client earlier this year, I picked up one for myself just to run the macOS Golden Gate beta. Fortunately, before the price hike. Given that I have some travel to do in the next few weeks, I’ll probably wait until the next public beta version is released before giving it a go.

It will be an adventure, I’m sure.

More Thoughts On Apple’s Price Increases: The AI Tax

The AI Tax is about more than the cost of a computer

Now that the dust is settling a bit after Apple unsurprisingly announced price increases across its hardware lineup, I have to say that I’m quite bemused to see the pocket book hit being called the AI Tax.

I wasn’t clever enough to use that descriptor when I posted about the news shortly after the announcement, but I had been paying enough attention to immediately point the finger of blame at the costs associated with Artificial Intelligence. I think Jonny Evans was the first to coin the phrase AI Tax. For what it’s worth, I hope the phrase AI Tax sticks. Sticks hard and deep. And twists the knife. Because it’s going to affect much more than just the cost of MacBooks, iPads, Apple TVs, and other gear designed in California.

While other tech companies had already started raising prices due to the AI Tax, (talk to anyone in the gaming market) Apple’s announcement is one that brought real shivers and shakes to consumers, the stock market, and boardrooms around the globe. Whether mostly myth or prescient business practices, Apple’s reputation for being ahead of the curve when it comes to purchasing large supplies of chips to withstand market pressures is and was such that tech companies in other sectors often found themselves facing sold out inventories or higher prices when it came time to make their orders. The “Apple Tax” extended far beyond the high cost of Apple products.

That rep and Apple’s stock took a dive on the news. Apple recorded its second biggest market drop in its history, dragging the NASDAQ down with it. Heading into the weekend there’s consternation brewing about all of the chip releated businesses going forward. (Hint: that’s most businesses these days.) But then again, the stock market is not much more than a wild ride in an aging prediction market, so who knows how that will unfold as a holiday week begins on Monday.

Word came via The Financial Times Friday night that Tim Cook was calling in some chits on chips with the Trump administration, attempting to circumvent chip bans balled up in the trade war to and fro with China. If successful, that would allow Apple to buy banned chips that the Pentagon is hesitant about, given that they are built by state controlled Chinese companies. According to the report this lobbying had been going on for a month or so prior to Cook’s first warning a week before the price hike announcement on Thursday.

The timing hints at a bit of public hardball lobbying from Apple. (Note that the price increase announcement wasn’t a Friday news dump after the market closed. However, The Financial Times article came after no known action from the administration post Apple’s announcement.) Shake the markets and try to wrest the attention of the administration fighting losing battles of its own making with bodies of water in the Middle East and in its own backyard. I’m almost surprised Apple hasn’t been called a vandal yet.

As I said earlier, this is going to have far reaching implications beyond the consumer gadget markets. Chip capacity has to increase, or the demand for higher bandwidth memory has to decrease before any of the predictions that this will subside in a few years. (There’s a good read on this from Imran Valiani here.) On the current trajectory, fueled by still increasing hype to combat building blowback, I don’t see that timeline materializing. This news might bobble the bubble, but I don’t think it’s ready to pop.

Costs are going to rise across the board. It’s not just consumers that purchase computers who will take the hit. And it’s not just the purchase of computers that will drive an inflationary spiral. Yep, that’s the I-word that no one likes to hear, especially politicians. Everything is a computer these days, or at least has some form of chip in it. And, in my opinion, too many companies have jumped on the AI bandwagon far too soon to understand the long term ramificatinos. All of those costs will be passed down the line to consumer pocket books.

I also don’t think we’re going to see these price pressures subside to pre-AI Tax levels. I’m old enough to remember when new cars used to have price ranges well below $5,000. That obviously makes me prehistoric, but I can remember watching The Price is Right featuring cars as the grand prize with contestants guaranteeing at least their first guess was accurate by chosing the number two for cars that would be priced at $2995. That’s a memory that doesn’t require a chip. Although streaming those old shows does.

Like it or not, Apple’s success since the launch of the iPhone, has been a key piece of U.S and global economic growth with much of the tech sector following along and prospering in its wake. Apple’s recent announcements are probably one day going to be viewed as just as big a marker going forward as the release of that first iPhone.

It feels to me that we’re entering into a price curve trajectory for computing on all levels that will follow a similar trajectory as the automobile market. The financial markets will find ways to love it as financing will become a key driver to cover costs while the markets get used to price points for signature hardware starting much higher than the $1000 price point today. There’s got to be a way for the bankers to cover all of the borrowing associated with the build out of data centers.

Over the years the myths of Apple being doomed have largely been just that. Myths. Apple always found a way. This turbulence probably won’t change that. But the AI Tax will change things for all of us in ways that we’re just beginning to understand. Inept global political and corporate leadership easily taken advantage of by hype-masters and hucksters have paved the way to this moment.

And all of this for a still largely unproven technology.

Thoughts Before WWDC 2026

Looking ahead and looking back

Wait and see.

That’s the summary of my thoughts for Apple’s World Wide Developer Conference this year. That event happens next week. The waiting and seeing will happen over the summer, possibly all the way until this time next year.

I’m not talking about what Apple will talk about at the conference and in the keynote. I’m talking about what they actually deliver down the road and when they deliver it for the numerous operating systems with 27 tagged on at the end. Some will get love. Some won’t. That’s nothing new. (Ask iPad users.) For a company with so many resources each year’s releases always seem to curiously remind me that Apple picks a platform to focus on, and seems content to let others wither on the vine for a time.

To be fair, I’ve always had a wait and see attitude towards most tech announcements, because what looks sexy and is hyped in the demos, press releases, and podcasts, sometimes makes it into the hands of users, sometimes not. Prior to 2024, Apple usually delivered on what it promised. But that changed with Apple Intelligence. A name I bet they wish they’d never let see the light of day. They didn’t deliver then and haven’t since. They promise they will this time, although who knows what that will really mean. The weight of wait and see has become heavier.

This also comes at a time when there’s a burgeoning backlash building among consumers against anything related to Artificial Intelligence. So the climate is not nearly as inviting as it was two years ago. For what’s it worth, I think it’s becoming harder and harder to sell any product or feature that guarantees its inaccuracy up front, promising to do better in the future. But there sure seem to be enough takers and talkers thinking different on that than I.

Curiously, Apple seems to be hedging its bets, apparently set on using Google’s AI as the foundation. Some say that’s a place holder until Apple rolls its own AI after it’s mistaken first rollout, the way it did with Maps. Some say it’s a wise move for the future because it might save Cupertino some cash and more blowback from having to build out its own data centers. I say, wait and see.

From what I read Google may be reinventing itself and the Internet with its efforts, but those efforts aren’t meeting with thunderous applause and accolades. At least compared to Google’s competitors. Besides effectively putting Google in the catbird (chatbot?) seat driving all AI chatbot activity on the majority of handsets sold on the planet (Android and iOS), who knows how it will turn out. No chatbot can predict, nor can any human. That said, the marketing puzzle about what’s Apple and what’s Google is going to be fun to watch play out, even in the end it’s going to be meaningless to most consumers.

There’s also word that this year’s OS releases will also focus on fixes and not new features the way Snow Leopard did for Leopard on Macs back in the day. Intriguingly there were quite a new features for Macs in that release. Speaking of Macs, there’s also talk that they will see more of Liquid Glass than we saw the first time around. To be honest, I’m grateful for last year’s comparative neglect of Liquid Glass on the Mac. I’m waiting and seeing with a bit of trepidation how attention is focused on that this year. I’m also waiting on the day when someone finds a way to sell me on rounded corners on rectangular displays.

I would welcome fixes. Boy, would I welcome fixes. I’ve long maintained that the cadence of Apple’s OS release cycles is too rapid to allow it to effectively address problems. I get that there’s a long view and a necessity to look ahead, but when you’re hearing leaks about the next year’s efforts before this year’s are announced I think the tempo is too fast and it becomes too tempting to push things off until the next year.

I’ve written about a number of things that bug me off and on. Because they bug me off and on. I’ll list some that stand out that I wish would get attention. That said, most seem to fall back on issues with iCloud. Hearing talk that however Apple rolls out the new Siri or chatbot feature will allow that feature’s chat history to sync across devices via iCloud gives me a shutter. I’m guessing that will lead to more unexplainable stops and stutters in iCloud syncing in general.

So, here’s a small list of things I hope, but am not counting on, seeing addressed.

iCloud syncing. Just make it reliable and give us Sync Now buttons. We get one is Messages. How about the rest of the core apps?

Perpetual Betas: I know, and respect that Apple is continuing to work on each new operating system throughout the year. Kudos. It can’t be easy. That said, find a way to keep from mucking things up on the backend for users who don’t participate in betas. Perpetual beta weirdness is hell for normal users.

Phone app. Apple made significant changes last year. They need to make more. There’s no reason in the world I can see for not going all in to help users more efficiently get rid of unwanted or fraudulent calls.

Error Messages. Tell us more. Yes, I know something failed. Tell me more about what failed and point to a solution or information that can help me find out more.

Apple Mail. Rules in Apple Mail need to work consistently, or just be done away with. Features in Apple Mail on iPhones and Macs need to be brought into line with each other. It makes a mockery of trying to unify things between iOS and macOS.

Shortcuts. Yesterday’s future is probably some tomorrow’s further fading feature. Shortcuts are great when Apple doesn’t change things behind the scenes that cause them to break. That happens too often. Rumors that you’ll be able to create them via a chatbot sounds potentially promising. But if they are still going to randomly break, what really is the point?

Contacts. A small amount of attention could do wonders with this seemingly forgotten, yet essential app.

Apple Music on the Mac. Why is this app so bad for a company that says over and over again that it loves music?

Reminder Notifications for Shared Reminders. There has to be a way to programmatically dismiss a shared reminder notification once it has been completed and marked off. Fix it. It is just simply annoying. Especially in the context of all of the improvements in the Reminders app the last few years.

App Store. For a company that spends untold amounts of money on its brick and mortar stores, I remain shocked at how they can be proud of the software versions of any of its App Stores.

watchOS Software UI: We’ve already heard there won’t be much in the way of changes for the Apple Watch this year. But at least pay attention to some of the software design.

Settings. Find a way to clean up this mess. There has to be a way.

Note that many of the issues listed above are still hanging around and are the same as in my list last year.

As much as the attention will be on whatever Apple attempts with Apple Intelligence after WWDC 26, attention will also quickly pivot to the fall when new devices are announced. Given that we’ve heard countless times that devices like Apple TV and HomePods, and other home related products, are waiting in the wings for software focused on AI features to catch up, it will be curious to see what attention, if any, they get during WWDC. I don’t think those devices will be announced until the fall. I don’t expect any hardware announcements of any kind next week.

Speaking of waiting in the wings, much will also be made about this being Tim Cook’s final WWDC as CEO with John Ternus due to take spotlight this September. Much attention will be paid to the semiotics surrounding all of that during WWDC and after. That will be interesting to watch, but since WWDC 2026 feels more and more like a catch up year all around, I’m guessing next year’s event might be more telling. We’ll have to wait and see.

So, there’s my thoughts. That and nickel won’t buy you anything.

You can also find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above. This site does not use affilate links.

Slide Over In iPadOS 26.1 Returns Just In Time

Glad to have this multi-tasking tool back.

Since I don’t run betas on any of my devices, I’ve been somewhat anxiously waiting for the release of iPadOS 26.1 which returns the Slide Over multi-tasking feature to the iPad. It got here just in the nick of time.

iPad OS 26.1 arrived yesterday afternoon, about 2 hours before rehearsal began and I quickly set things up for the evening’s rehearsal, using Notes in Slide Over to quickly jot down notes as rehearsal went along.

I use an 11 inch iPad Pro in my theatre work as my primary device. It contains the script I’m working on and ever since Slide Over was available I would use that multi-tasking feature to keep one or more apps tucked away for quick access conducting rehearsals.

New Shareshot.

I do question why Apple only allows one app in this returning version as opposed to multiple apps as it did before. It was always handy to keep multiple apps available throughout rehearsal, given that I prefer to have my script open full screen on the 11 inch iPad Pro.

As a side note, I’m not a fan of the Liquid Glass border around the window in Slide Over. It waists screen real estate, almost begging you to look at the feature. Even switching Liquid Glass to the new Tinted version, now also available in iOS 26, doesn’t erase or lessen that border or its distracting impact.

CleanShot 2025-11-04 at 11.37.09 2@2x.

In fact, setting the border aside, switching back and forth I don’t really see any significant difference in the apps I’m currently using between the Clear and Tinted versions of Liquid Glass. I won’t call that a complaint, but I will say it might all be much ado about nothing. At least on the iPad.