Apple – Life on the Wicked Stage: Act 3

More Thoughts On The Cook/Ternus Changeover

Honeymoon timing

Yesterday’s news of Tim Cook handing over the CEO mantle to John Ternus was news only in the sense of the timing. As I said then, it’s been expected for a while. It reminds me of any Apple rumor. It’s not true until it’s announced, even though most of the announcements turn into mostly confirmation these days. Note that Wall Street barely moved a tick on that news today. That tells you how well the ground was laid.

Apple ceo jpg.

Of course yesterday’s announcement has prompted exactly what you would expect, yielding tons of coverage on websites and podcasts. For Cook there have been accolades and brickbats, both deserved. For Ternus there has been excitement and a little caution.

Before I get to some thoughts of my own, here are a few links I found worthy of sharing because they stepped outside of the expected.

M.G. Siegler takes us on A Cook’s Tour.

Daryl Baxter saw more shock in the Apple community than I did. He reminds us that Tim Cook introduced the first Siri as part of his first iPhone event in 2011. He points ahead to this year’s announcement by John Ternus possibly poised to announce a promised better Siri. What goes around, might come around again. Let’s hope it doesn’t take another 15 years to get it right this time.

And Horace Dediu looks way ahead to 2040, when Ternus himself steps down to begin the transition to the next CEO. John Ternus Has Left Big Shoes To Fill is quite a trip into the future. You’ll get a chuckle or two.

The first of my thoughts has to do with timing. Not specifically the timing of the announcement, but the timing that any new leader gets when stepping into that role. There’s a window of time in which new leaders get a bit of grace. Most call it a honeymoon. While enjoying that honeymoon it’s perfectly acceptable to foist off blame for anything that goes wrong on the last guy.

That will obviously be difficult with Tim Cook stepping into the role of Executive Chairman of the Board. Sort of like going on your honeymoon with your significant other’s father tagging along. But it will be even more challenging given the apparently well deserved narrative being hyped about Ternus’ hardware smarts and his responsibilities in recent years. He’s had his hands on much of the Apple Silicon generation of products, almost presaging the announcement of his ascension to CEO with his role in the recent release of the MacBook Neo.

Adding to the challenge is the well known and well worn narrative about Apple’s long view roadmap of rolling out new products. The story is that Apple is always working ahead on the next generation of a product as it is preparing to release the newest version. What products will we see over the next period of time were green lighted by Cook?

Ternus’s prior role in overseeing hardware also means all of the products rumored to be in Apple’s pipeline for later this year and into next year will certainly feature his fingerprints. But they will also have Tim Cook’s. The question will one day be which product can the world accept as the first Ternus only product. Does it matter? Not really. But it will be treated as if it does. Ask Tim Cook about how that went once he assumed the CEO mantle.

We also all know that there are apparently hardware products (HomePods, Apple TV, other home products) waiting to be shipped once Apple gets its act together with whatever the new Siri is, and how well that works with whatever they will call what heretofore has been labeled Apple Intelligence.

In my way of scoring, the success or failure of those products will fall into the Tim Cook column, regardless of any contributions by Ternus. Again, does it matter? And again, not really. But there is much riding on that this year. One way or the other it will be an imprint on Ternus’ first efforts, whether that’s fair or not.

As to that last thought on Siri and Apple Intelligence, that’s software. That’s software holding back the release of hardware products for Apple, which is first and foremost a hardware company that relies on its own software.

As I’ve said many times, the hardware I’ve seen the since the dawn of the Apple Silicon era is very good, if not exceptional. The software needs lots of attention and work. It’s not just the design choices, it’s the chinks here and there in the armor that sour.

Ternus may be the hardware product guy, but he’s now going to be the guy responsible for the famous and coveted “whole widget.” Obviously that includes the software. And also, the marketing of that whole widget. Software design and implementation has been a bitter bite of the Apple lately, as has some of the marketing. As Ternus expands his view, I will be watching how Apple’s software develops under his leadership with a keen eye.

That expanded view also includes services. New CEOs always like to make a bold statement when they first sit in the chair. While there’s a lot being made of the semiotics trying to show continuity between Cook and Ternus, I can think of one thing Ternus could do on September 1, that would immediately set him apart an Apple on a new course.

Announce an increase in the base amount of iCloud storage users get for free. 5GB hasn’t cut it for awhile. Cut and run from that legacy and begin making a bold new path.

You can also find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above. This site does not use affilate links.

Tim Cook Steps Down As CEO, John Ternus Steps Up

Ch…Ch…Changes in Cupertino

Change is in the air. Many would say finally. Some would say that really loud. Tim Cook is turning over the CEO reigns to John Ternus and Cook will become Executive Chairman of the Board of Directors. Here’s the link to the Apple Newsroom post.

Apple John Ternus Tim Cook_Full Bleed Image.jpg.large_2x.

Both Cook and Ternus made statements.

Here’s Cook:

It has been the greatest privilege of my life to be the CEO of Apple and to have been trusted to lead such an extraordinary company. I love Apple with all of my being, and I am so grateful to have had the opportunity to work with a team of such ingenious, innovative, creative, and deeply caring people who have been unwavering in their dedication to enriching the lives of our customers and creating the best products and services in the world. John Ternus has the mind of an engineer, the soul of an innovator, and the heart to lead with integrity and with honor. He is a visionary whose contributions to Apple over 25 years are already too numerous to count, and he is without question the right person to lead Apple into the future. I could not be more confident in his abilities and his character, and I look forward to working closely with him on this transition and in my new role as executive chairman.

And here’s Ternus:

I am profoundly grateful for this opportunity to carry Apple’s mission forward. Having spent almost my entire career at Apple, I have been lucky to have worked under Steve Jobs and to have had Tim Cook as my mentor. It has been a privilege to help shape the products and experiences that have changed so much of how we interact with the world and with one another. I am filled with optimism about what we can achieve in the years to come, and I am so happy to know that the most talented people on earth are here at Apple, determined to be part of something bigger than any one of us. I am humbled to step into this role, and I promise to lead with the values and vision that have come to define this special place for half a century.

As to the timing, Ternus takes on his new job on September 1 leaving his job as Chief Hardware Officer to Johny Srouji who gets promoted to that role effective immediately being responsible for product design, system engineering, and reliability and durability testing.

It doesn’t take a PhD in tea leaf reading to know that the transition at the top has obviously already been taking place. It can now move into a higher gear with the public knowledge. The timing will be interesting as Ternus takes charge on September 1, shortly before Apple makes its biggest product announcement for new iPhones and other possible new offerings each year.

It will also be interesting to see what is said in and around WWDC in June. The timing of the announcement points to a clearing of the decks for a new voice during that annual developer’s conference.

Personally, I feel it’s time for change. You can’t deny Cook’s efforts in growing Apple into the behemoth it has become. You also can’t deny that many are dissatisfied with a number of political moves he obviously felt were necessary. Cook, like many in this era, has become tarred and scarred by Trump. There’s also a strong current of dissatisfaction with a number of Apple’s policies.

Ternus is a hardware and product guy, and there is a lot of excitement around his ascension to the top job. Although curiously, it comes at a time when Apple’s hardware is largely viewed as exceptional, and it seems the issues needing focus are mostly on the software side.

There are certainly other issues, including developer relations, that will be waiting to greet Ternus in his new role. The thinking is Cook will use his new role to continue dealing with some of the issues surrounding the current U.S administration, China, and all of the other government and regulatory entanglements Apple is involved in.

For Apple fans, it’s going to be an interesting next few years. Keep in mind, change can mean a break from the past, but it doesn’t always point towards better times.

Just different.

(Image from Apple Newsroom.

Apple and Google Still Generating Profits from Grok’s Sexualized Image Generation

It’s my rule. I’ll break it if I want.

Rules are made to be broken is the cliché. That’s a theme that’s running louder and wilder through much of life these days. Build complicated and successful things. Create rules to protect what you’ve built. Mass enough power and then bend or ignore the rules when they become inconvenient.

That theme surfaces frequently enough that it’s almost a meme. In politics it happens every day, enough to make a mocking myth of things like the rule of law and the constitution. We see it in religion. We see it in business, too frequently in the business of tech. When you’re big enough that you have to, and can create rules to protect what you’ve built against others, and yourself, you substitute the convenience of adhering to the rules for the inconvenience of principle.

Back in January, (damn that seems so long ago), Elon Musk’s Grok released an AI image editing feature that allowed users to create nonconsensual sexualized deepfakes. It was ugly and disgusting.

As with all new things tech, it caught on like wildfire, and then X took fire from many quarters including some governments. (Not ours — caterwauling congress critters no longer count.) Apple and Google also took hits for continuing to allow the app on their respective App stores in violation of existing rules. There were calls for both Apple and Google to follow those rules and take the app down. Something both companies have done for other rule violating apps with and without public punity.

That didn’t happen.

Yesterday, a report from NBC revealed that Apple, in a letter to U.S. Senators, claimed that it worked behind the scenes of the public uproar to demand that the developers “create a plan to improve content moderation.” According to The Verge,

Throughout this covert back-and-forth, Grok and X appear to have remained live on the App Store, a drawn-out process that may help explain the confusing, haphazard rollout of moderation changes announced in real time. This included limiting Grok on X to paying subscribers and attempting to stop Grok from undressing women. Our investigations revealed that neither were particularly effective beyond making the tool a bit harder to access. Later interventions, like X letting users block Grok from editing their photos, are also easily circumvented.

Despite Apple’s approval and xAI’s claims it has tightened safeguards, Grok still appears to be able to generate sexualized deepfakes with relative ease.

So, essentially nothing of any real effect happened. Scratch that. Something did. X and Grok put the feature behind a paying subscription. One that Apple also reaped profits from and still does. As does Google.

The one rule this era has taught us is that if you’re big and rich enough, and can weather the storm of public scorn, you can essentially ignore the rules. Even those you’ve written yourself. With impunity.

MacBook NEO: Had To Happen Eventually

New adventures

As I mentioned when Apple first introduced the MacBook NEO, it wasn’t going to be the laptop for me. I also mentioned that at a point sooner or later, one of the folks I support was going to want one, and I’d end up purchasing and setting it up for them. Today was that point.

I’ll do the drudge work (OS updates, etc…) of getting it up and running this afternoon and we’ll set things up the way they want this weekend.

Should be interesting.

Sunday Morning Reading

A basket of good writing to share

For those who celebrate Easter and Passover, and all who do not celebrate either, may you find some bit of peace on this Sunday morning, however you see yourself and the world. I’d like to say this week’s edition of Sunday Morning Reading is filled with Easter eggs, but instead it’s just the usual basket stuffed with links to interesting topics and stories that I like to share. Enjoy.

It’s good to be seen, certainly the way you see yourself. When seen by someone who doesn’t know you, that’s eye-opening. Check out Natasha MH’s The Taxi Driver Knew.

The war that isn’t a war in Iran continues. Whatever that story is, it is still being written. Given that this might be heading to the culmination of a conflict that has simmered, and occasionally boiled over, for decades if not longer, there are a few stories out there that offer preface. He Helped Stop Iran From Getting The Bomb by David D. Kirkpatrick is one worth reading.

JA Westenberg’s The “Passive Income” Trap Ate A Generation of Entrepreneurs is also one heckuva a read. There’s nothing passive about this take.

Seva Gunitsky takes on The Incel Global Order. Somebody needs to.

As the technology we use advances, in some spheres some are stepping back. Joshua Cohen takes a look in Sweden Goes Back To Basics, Swapping Screens For Books In The Classroom.

Social Media is under the microscope again after two recent court verdicts against Meta. Chris Castle takes a look with The Social Media Verdicts Are In. Now Ask The Hard Question: Where Was The Board? Counting the money, I imagine. Hat tip to Stan Stewart for this one.

In the category of no easy answers, Mathew Ingram also examines what’s going on in social media with Social Media May Be Bad For You But The Remedy Could Be Worse.

On the Artificial Intelligence front there are always interesting topics cooking as the AI purveyors cook the planet. I wrote about two fascinating pieces yesterday, and today I’m highlighting Angela Fu’s An AI Company Set Out To Fix News Deserts. Instead, It Copied Local Journalists Work. Something tells me we’re going to be seeing more of this going forward.

Apple is, I assume, winding up its week celebrating its 50th Anniversary. So much has been written on that topic because there is indeed much to celebrate and much history to contemplate while looking ahead. Here are four pieces that caught my eye, the first three primarily because they are more personal than historical, the fourth is a look ahead.

John Moltz gives us Missed Connections: Me and Apple.

James Thomson is one of my favorite Apple developers. His Apple At 50: Gonna Be, Gonna Be Golden is indeed a personal journey.

Adam and Tonya Engst have been writing Tidbits since 1990. I started reading it shortly thereafter. What Apple’s 50th Anniversary Misses is certainly different than most, but one that mirrors the thoughts of many on this anniversary.

And Marco Arment, looking ahead, has penned A Letter To John Ternus, the guy everyone assumes will don the CEO mantle in the future.

Baseball is back. And every team and their fans are dreaming of a championship. David Todd McCarty spins a bit of fiction that’s baseball adjacent, but rooted deep in dreams in The Taste Of A Dream.

To conclude this week, this story by Audrey Pachuta very much sums up the contradictions we’re living through at the moment. Check out A Student Set A Goal To Run Every Street In Chicago And Inspired A City. Now He Must Leave The Country.

May you find peace however you can.

(Photo from the author.)

If you’re interested in just what the heck Sunday Morning Reading is all about you can read more about the origins of Sunday Morning Reading here. If you’d like more click on the Sunday Morning Reading link in the category column to check out what’s been shared on Sunday’s past. You can also find more of my writings on Medium at this link, including in the publications Ellemeno and Rome.

Looks Like Thaw Will Be A Good Menu Bar Manager Solution For Mac OS 26

Melting the Ice

I use a lot of Menu Bar apps on my Macs. It looks like I may have found a new solution to managing those apps.

I had previously used Bartender to manage those, especially on the MacBook Air with a notch. But since the release of macOS 26, Bartender had run into some difficulties. I gave macOS 26’s new way of handling Menu Bar items a try, and that just didn’t work for me. I experimented with a few other Menu Bar managers and for a while settled on Ice.

Like Bartender, Ice also had its issues, and its developer has since halted updates. Turns out there’s an app that melts those issues away. It’s called Thaw.

Thaw, created by stonerl, is an open source fork of Ice, so much of what it offers is familiar and you can import your Ice settings. This article by Jannis explains why Ice, and I presume Bartender, ran into difficulties managing Menu Bar items.

So far things are working as expected. The idea is to hide Menu Bar icons that I don’t access frequently, yet make them available with a quick cursor flick to the Menu Bar.

As a side note on this, with the debut of macOS 26, it appeared Apple made was beginning to shift users away from using Menu Bar apps, favoring the Control Panel instead. I could easily get on board with that shift, but very few apps I use actually make Control Panel access available without creating a Shortcut to launch the app. That seems like a waste of time, but perhaps more apps will make accessing them through the Control Panel possible when we move to macOS 27.

Apple Pulls The Plug On The Mac Pro

Something, something, something about writing on the wall

Apple is finally pulling the plug on the Mac Pro, long after the water was drained out that tub.

Id mac pro 2019.

According to reports the Mac Pro no longer appears on Apple’s website and Apple has confirmed to 9to5Mac that it has no plans to offer that line of hardware going forward.

The end of the product line is less of a surprise than the fact that Apple was still selling Mac Pros up until today. It’s a move that has been obvious ever since the advent of the Mac Studio in the Apple silicon era began replacing the high end desktop for high end customers.

Farewell and adieu.

MacBook Neo-ing

Neo newness

On an errand with my wife I happened to be in the neighborhood of one of the two Apple Stores closest to me and decided to drop in and take a look at the new MacBook Neo.

The Citrius MacBook Neo on display at the Apple Store

I’m decidedly not in the market for one of these, but I imagine one of the folks I support will find this more than suitable for their next computer. My intent was to just handle the machine a bit and see if the build felt as nice as most of the very raving reviews say it does. Bottom line, it does.

As I said in an earlier post, I think all things being not equal, the price point is the feature of note for this device. And based on reviews I’m seeing, I think that more than holds.

Speaking of, you might want to check out Sam Henri Gold’s thoughts in This Is Not The Computer For You. I concur with his points on the impact this move by Apple is going to have. Here’s a brief excerpt:

Somewhere a kid is saving up for this. He has read every review. Watched the introduction video four or five times. Looked up every spec, every benchmark, every footnote. He has probably walked into an Apple Store and interrogated an employee about it ad nauseam. He knows the consensus. He knows it’s probably not the right tool for everything he wants to do.

He has decided he’ll be fine.

Lots of people are going to be fine with the MacBook Neo. And that’s fine.

It was tough to snap any good pictures that captured the colors of the new Neos (is that redundant?) on display because the Apple Store lighting, the new colors, and iPhone photography just weren’t working that well together. But I fired off the camera for a few you can see in the gallery below.

It’s a good thing they provided matching tinted display pads for each different color, except the Indigo model in the first picture. Almost as if they knew.

The next two shots in the top row feature the Blush and Citrus versions from the front and behind. The larger one show the size different between the Citrus flavored Neo and the MacBook Air.

On the way out of the store as we were passing the iPhone display, we noticed that the iPhones were synced to run the same ads for F1 that you see before any Apple TV offering of the moment. The different ad images race across each of the separated screens. Neat effect, but it made my wife, who, like I, is sick and tired of seeing these already, stifle a curse until we got out of the store.

The Gadget Price Conundrum That Isn’t Really A Conundrum

A future of haves and have less

It’s always fun watching folks trying to shoehorn yesterday’s conventional wisdom into tomorrow’s reality. It might feel like dealing with a today thing, but it’s actually making the point by missing it.

Julia taubitz 3X8a5pxNG4k unsplash.

Recently I’ve seen lots of blogging and social media mouthing off that such and such a device is boring, or isn’t innovative enough, or just iterates on last year’s model. Pick a device category and you’ll find a chorus singing that song. In the wake of Apple releasing the $599 MacBook Neo this week, which as a device seems anything but boring, I’ve seen plenty of folks complaining about the tech Apple left out to hit that low price point.

But that low price point is the point. And it’s not just a way to expand the market to more cost conscious consumers. That will happen of course. But Apple is opening up a future of higher price points for newer tech by now selling these lower priced Macs and iPhones that are anything but the low priced junk it once dismissed.

In case you’ve missed it there’s been a lot of preparation to condition the market for more advanced and more innovative tech that’s going to cost considerably more than what the median has been for quite some time.

No one knows for sure, but folding iPhones are predictably going to rival folding smartphone price points of other makers, and be much more expensive than what most consumers (I’m not talking tech writers and gadget bloggers) are used to seeing.

Whether costs go up because of new tech and new innovations, DRAM shortages, tariffs, wars, or what have you, the point is Apple, Samsung, and others are seeding the low end of the pricing fields to create more room for more expensive tech in the higher, richer pastures. Tech is poised to make some bolder moves, or so they tell us, but not everyone is going to be able to afford to play on the high end. But there is an essential, increasingly more marginalized market, perhaps not as lucrative on the margins, but still worth harvesting.

It’s no different than seeing the mix of higher end vehicles in the same traffic jam alongside rusting out beaters on the highway.

It’s actually and accurately a pretty sober assessment of how the frame of income inequality is gaining a more intense focus lately, even though it’s been that way for quite some time. Unless we’re EMP’d back to the Stone Age, tactile tech in our hands is going to be a part of all of our lives for quite some time. (Call me when you can do a video doctor’s appointment on an AI pin.) We’re just going to see a broader gap between what’s essential to have and what’s nice to have if you can afford it.

(Image from Julia Taubitz on Unsplash

Apple’s MacBook Neo Will Probably Hit Many Sweet Spots

The sweet spot that matters most is the price

I support a number of folks, both older and younger, who only use computers in the same basic way they use their smartphones. I’m thinking Apple’s new MacBook Neo, with a starting price of $599 will hit many of their sweet spots.

Of course, we’ll all have to wait for the reviews after the first wave of reviews, the ones that real users take the time to share before we really know what’s what. But if nothing else the pricing is going to be one of, if not the, winning feature. If the build quality lives up to what Apple usually provides I’m guessing it will be a hit, and sell millions, adding new opportunities for Apple Services revenue growth.

I saw someone somewhere yesterday say that you can buy an also newly introduced iPhone 17e alongside a MacBook Neo for the same price of the base MacBook Air. They are not far off. The number of iPhone users I know who have shied away from Mac computers, simply because of price, will I’m sure will be checking this out, especially since you’ll be seeing them on sale at Walmart, Best Buy and other outlets. Certainly given that possible customers will be able to see these computers in locations no where near Apple Stores.

Online chatter is about as you’d expect with both positive and negatives responses to the announcement. The negatives focus on what Apple did not include and lesser specs than existing MacBook lines. But in the end, the spec that matters is that $599 starting price. My guess is the online chatter and the reviews are going to be largely irrelevant regarding the success of this product.

You can watch Apple’s clever product intro video below.