Apple Intelligence – Life on the Wicked Stage: Act 3

The Siri AI Demo Apple Should Have Done

One day perhaps we’ll move beyond AI cliché demos.

My nephew occasionally takes a look at this blog and gives me feedback on what I think and write. Actually, he mostly gives me shit. He certainly does when I write about Artificial Intelligence. He often asks why I’m so “down” on AI. At least we agree on politics.

Apple Executive Mike Rockwell demos Siri AI at WWDC 2026

I keep reminding him that I’m not “down” on the technology per se. I’d love to see the press release announcing AI led to a a cure for cancer. Who wouldn’t? I’m down on the way it continues to be sold to us and the ramifications that brings on so many levels, while still feeling like it’s not what the sellers keep promising. (I also remind him to read what I write more carefully, but he’s probably using some AI to summarize what I write.)

In truth, that’s the essence of my skeptical reaction to what we know as AI at the moment. There’s a lot going on, but how it’s being sold to most consumers still feels like it will ultimately be no more, no less than just another tool we use on a computer, after exacting high costs to do so, and dumbing down the general learning curve in the bargain.

Take for example the demos we constantly see about what AI can do when each company rolls out its latest version. As demos they all look slick as far as party and trip planning go.

(Coding is another case entirely. I’m not talking about that here, simply because I don’t have the expertise to do so. I’m strictly speaking of the sell to consumers.)

Even Apple fell back on these examples that have become clichés in this year’s WWDC 2026 announcement. Those clichés define the market companies think are ripe for the come on and then the plucking. I’m guessing they also define the current limitations of the technology. Or at least the limitations companies don’t want to risk pushing beyond in a live demo.

Here’s the AI Siri demo I wish Apple had shown us yesterday.

If you watched Apple’s keynote presentation you might remember this slide.

Maybe not. It flew by pretty quickly. It’s a word cloud of all of the other non Siri AI improvements Apple is bringing to its various operating systems this year.

Yes, the print is that tiny and crammed together. To call it unreadable is accurate. For those who didn’t watch the demo, the length of time it was on our screens was equally tiny, certainly compared to all the travel time each presenter took to walk on and hit their mark prior to speaking. To be honest, the slide’s quick and unreadable inclusion felt insulting given the long list of improvements it’s touting.

(To my knowledge no such list appears yet in Apple’s Newsroom or on its website heralding the other announcements. If I’m wrong, point me to it and I’ll link to it here. I’m sure it won’t be long before one of the sites that covers Apple distills it down and publishes it. Probably using AI.)

(UPDATE: Right after hitting publish, I noticed that John Gruber linked to this post on the Oneberri Blog listing all of those improvements.)

What if Mike Rockwell, the Apple Executive who did the Siri AI demos, had asked Siri AI to take that slide, and present the info into a bulleted list in Apple Notes, and then prepare a PDF for distribution? In the post keynote tech talk he and other Apple execs participated in, he could have followed that up by asking Siri AI to distribute the PDF to the other Apple execs on stage. Essentially it would have demonstrated the same Siri AI capability to gather info across native Apple apps, using context, in the same way the clichéd party planning demos do.

It certainly would have been more impressive than the usual clichés.

Perhaps AI Siri and the apps needed to do that work aren’t ready for such a challenge just yet. Things are still in beta after all. Perhaps it’s just too risky to stray outside of what’s made these kinds of demos a laughable cliché. Perhaps we’ll get there someday. Who knows?

Meanwhile I’ll remain “down” on AI the way my nephew likes to give me shit about my AI skepticism. I hope one day this technology might indeed lead to a cure for cancer. I also hope my nephew keeps reading this blog. It might help him learn to think for himself more often. 😉

Thanks for reading. You can subscribe to this blog if you care to. You can also find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above. This site does not use affilate links.

Apple Announces New OS’s. I’m Still In Wait And See Mode

Apple works to make good on Apple Intelligence with Siri AI

At WWDC 26 Apple today announced new operating systems all ending in OS27. (The numbering thing drives me nuts.) The entire keynote felt different to me from recent years. I’m not talking about the presentation organization that strayed from the usual by device format. Rather it felt like Apple felt a bit humbled. Almost as if Apple is in a we’re in a thinking different mode these days. I may be reading more into that than is real, but I’m usually pretty good at sniffing these things out.

Apple announces Siri AI and its next generation of Apple Intelligence.jpg.

Apple chose the name Golden Gate for its macOS 27 version this year, and it looks like the folks in Cupertino heard the criticisms about Liquid Glass and have taken some steps to correct what I and many other consider design flaws. I’ve seen as many negative as positive reactions to the design changes, so we’ll see how that goes throughout the summer.

There was also quite a bit of time devoted to Parental Controls. Given the political heat big tech in general is taking politically here in the US and elsewhere that’s probably a smart move. The announcement stirred up a bit of controversy from folks not in favor of efforts like age verification. The devil will be in the details.

The big push though is all about Apple Intelligence and the New Siri, now called Siri AI. Trying to play catch up and recover from the mistakes of two years ago, Apple showed off some live demos in a separate meeting from the keynote. You can read about that on The Verge. So you have to consider showing live demos a plus over two years ago, although it was still in a protected environment. I’ll be looking for users to do the same as the betas roll out, even if it appears that there’s a waiting list for the New Siri. So, we’ll see how that goes.

Note that Siri AI, announced to roll out this fall, will be delayed in the European Union and China.

The announcements were solid. They appeared to address past problems of Apple’s own making, user complaints about recent design changes, and the promise of under the hood bug busting. Announcing speed increases across the platforms is promising. But we’ve been here before. Every keynote from every company makes promises. The devil is always in the details, and when life is a beta, you never know what’s final and when. Especially when you’re in a mode of trying to rebuild trust.

You can check out the entire keynote reduced to 26 minutes, also from The Verge here. And Jonny Evans has a nice collection of the headline announcements from the keynote here.

And this Mastodon post from Dwight Silverman sums up my some of my early thoughts as well.

To further sum it up my early thoughts, I’ll just say this. It’s going to be an interesting summer watching folks hammer on the betas, the first of what was released to developers today. The public betas will roll out in July. But we’ll have some early indications later in the week as developers begin working with the betas.

So, I’m still in wait and see mode. As should most of us be.

What Does A “Siri That Works” Mean?

“An acre of performance is worth a whole land of promise.”

You know what a litany is. It’s a series of prayers with predictable responses, learned, ingrained, and repeated without much thought. Call it “call and response.” As we finally arrive at the beginning of Apple’s WWDC 2026 today, the call has been summarized down to Apple needs a Siri that works.

But how the hell do you respond to that?

Siri was once a surprising computer gimmick, before Apple got its hand on it in 2010. Siri has been surprisingly bad at most things ever since. Sure you can set a timer, or a reminder, occasionally play the right play list and a few other things. If that were the extent of the promise the jokes wouldn’t be funny. But the promises were always more. They never lived up to the personal assistant aspirations. It’s still largely a gimmick. One too easily made fun of.

Amazon’s Alexa and Google’s Assistant, (now Gemini) have taken bigger steps forward than Siri, but also continue to fall down and scrape their knees. Chatbots have come along and for some have replaced the need for someone to talk to. But each of those efforts still yield mistakes and failures. You know the way, humans do.

So do pleas for a “Siri that works” mean something that will always work? I doubt it. I think the expectation is that these chatbot like companions will continue to fail. Again, the way humans do. But you can’t sell that.

Does it mean a “Siri that works” does something new? I doubt that also. The entire promise of computer assistants, chatbots and artificial intelligence is to do things we already do more efficiently. In fact, that’s the history of computing. When spreadsheets replaced pencils, green eyeshades, and then calculators we were on to something.

We haven’t yet figured out a way to help us communicate better in person, much less in front of a screen or into a microphone. A “working Siri” (or any other chatbot) isn’t going to help us with that. They may teach us a new way to communicate to set that reminder, but the respondents failure makes us all feel like we’re wrong. Until we just stop talking.

I’m not sure how you reconcile doing things more efficiently with the failure rate. One that seems all but guaranteed by the “mistakes will happen” caveats that prove lawyers always earn their keep. Frankly, I don’t ever see a “fire and forget it” guarantee in what remains of my lifetime. Maybe someday.

Word is that whatever Apple rolls out as “a working Siri” will roll out with a beta label attached to it. That’s a good preemptive legal response, but a sad commentary on the state of things. We expect things to go wrong in betas. Talk about setting a low bar. Even a necessary one.

Speaking of the history of computing, when it comes to mobile computing we’ve gone through at least one cycle where the focus shifted away from keeping us addicted to our phones, to an entire wave of ways to help us escape the tyranny of the small screens, put them down and enjoy more of life without them. Call me crazy, but the rush to chatting away to smartphones, AirPods, pendants, pucks, cars, etc… seems contradictory to solving our tech addictions. Out with the old trend, in with the rerun.

Gimmicks work. They help sell devices and feed trends. Think pet rocks. We’re already seeing talk of children’s toys with AI voice assistants and reactions against them. At least this time around the reactions are coming more quickly.

I’m guessing it’s not long before we see a pet rock product that contains an AI powered voice assistant. We can always use another paperweight.

Thoughts Before WWDC 2026

Looking ahead and looking back

Wait and see.

That’s the summary of my thoughts for Apple’s World Wide Developer Conference this year. That event happens next week. The waiting and seeing will happen over the summer, possibly all the way until this time next year.

I’m not talking about what Apple will talk about at the conference and in the keynote. I’m talking about what they actually deliver down the road and when they deliver it for the numerous operating systems with 27 tagged on at the end. Some will get love. Some won’t. That’s nothing new. (Ask iPad users.) For a company with so many resources each year’s releases always seem to curiously remind me that Apple picks a platform to focus on, and seems content to let others wither on the vine for a time.

To be fair, I’ve always had a wait and see attitude towards most tech announcements, because what looks sexy and is hyped in the demos, press releases, and podcasts, sometimes makes it into the hands of users, sometimes not. Prior to 2024, Apple usually delivered on what it promised. But that changed with Apple Intelligence. A name I bet they wish they’d never let see the light of day. They didn’t deliver then and haven’t since. They promise they will this time, although who knows what that will really mean. The weight of wait and see has become heavier.

This also comes at a time when there’s a burgeoning backlash building among consumers against anything related to Artificial Intelligence. So the climate is not nearly as inviting as it was two years ago. For what’s it worth, I think it’s becoming harder and harder to sell any product or feature that guarantees its inaccuracy up front, promising to do better in the future. But there sure seem to be enough takers and talkers thinking different on that than I.

Curiously, Apple seems to be hedging its bets, apparently set on using Google’s AI as the foundation. Some say that’s a place holder until Apple rolls its own AI after it’s mistaken first rollout, the way it did with Maps. Some say it’s a wise move for the future because it might save Cupertino some cash and more blowback from having to build out its own data centers. I say, wait and see.

From what I read Google may be reinventing itself and the Internet with its efforts, but those efforts aren’t meeting with thunderous applause and accolades. At least compared to Google’s competitors. Besides effectively putting Google in the catbird (chatbot?) seat driving all AI chatbot activity on the majority of handsets sold on the planet (Android and iOS), who knows how it will turn out. No chatbot can predict, nor can any human. That said, the marketing puzzle about what’s Apple and what’s Google is going to be fun to watch play out, even in the end it’s going to be meaningless to most consumers.

There’s also word that this year’s OS releases will also focus on fixes and not new features the way Snow Leopard did for Leopard on Macs back in the day. Intriguingly there were quite a new features for Macs in that release. Speaking of Macs, there’s also talk that they will see more of Liquid Glass than we saw the first time around. To be honest, I’m grateful for last year’s comparative neglect of Liquid Glass on the Mac. I’m waiting and seeing with a bit of trepidation how attention is focused on that this year. I’m also waiting on the day when someone finds a way to sell me on rounded corners on rectangular displays.

I would welcome fixes. Boy, would I welcome fixes. I’ve long maintained that the cadence of Apple’s OS release cycles is too rapid to allow it to effectively address problems. I get that there’s a long view and a necessity to look ahead, but when you’re hearing leaks about the next year’s efforts before this year’s are announced I think the tempo is too fast and it becomes too tempting to push things off until the next year.

I’ve written about a number of things that bug me off and on. Because they bug me off and on. I’ll list some that stand out that I wish would get attention. That said, most seem to fall back on issues with iCloud. Hearing talk that however Apple rolls out the new Siri or chatbot feature will allow that feature’s chat history to sync across devices via iCloud gives me a shutter. I’m guessing that will lead to more unexplainable stops and stutters in iCloud syncing in general.

So, here’s a small list of things I hope, but am not counting on, seeing addressed.

iCloud syncing. Just make it reliable and give us Sync Now buttons. We get one is Messages. How about the rest of the core apps?

Perpetual Betas: I know, and respect that Apple is continuing to work on each new operating system throughout the year. Kudos. It can’t be easy. That said, find a way to keep from mucking things up on the backend for users who don’t participate in betas. Perpetual beta weirdness is hell for normal users.

Phone app. Apple made significant changes last year. They need to make more. There’s no reason in the world I can see for not going all in to help users more efficiently get rid of unwanted or fraudulent calls.

Error Messages. Tell us more. Yes, I know something failed. Tell me more about what failed and point to a solution or information that can help me find out more.

Apple Mail. Rules in Apple Mail need to work consistently, or just be done away with. Features in Apple Mail on iPhones and Macs need to be brought into line with each other. It makes a mockery of trying to unify things between iOS and macOS.

Shortcuts. Yesterday’s future is probably some tomorrow’s further fading feature. Shortcuts are great when Apple doesn’t change things behind the scenes that cause them to break. That happens too often. Rumors that you’ll be able to create them via a chatbot sounds potentially promising. But if they are still going to randomly break, what really is the point?

Contacts. A small amount of attention could do wonders with this seemingly forgotten, yet essential app.

Apple Music on the Mac. Why is this app so bad for a company that says over and over again that it loves music?

Reminder Notifications for Shared Reminders. There has to be a way to programmatically dismiss a shared reminder notification once it has been completed and marked off. Fix it. It is just simply annoying. Especially in the context of all of the improvements in the Reminders app the last few years.

App Store. For a company that spends untold amounts of money on its brick and mortar stores, I remain shocked at how they can be proud of the software versions of any of its App Stores.

watchOS Software UI: We’ve already heard there won’t be much in the way of changes for the Apple Watch this year. But at least pay attention to some of the software design.

Settings. Find a way to clean up this mess. There has to be a way.

Note that many of the issues listed above are still hanging around and are the same as in my list last year.

As much as the attention will be on whatever Apple attempts with Apple Intelligence after WWDC 26, attention will also quickly pivot to the fall when new devices are announced. Given that we’ve heard countless times that devices like Apple TV and HomePods, and other home related products, are waiting in the wings for software focused on AI features to catch up, it will be curious to see what attention, if any, they get during WWDC. I don’t think those devices will be announced until the fall. I don’t expect any hardware announcements of any kind next week.

Speaking of waiting in the wings, much will also be made about this being Tim Cook’s final WWDC as CEO with John Ternus due to take spotlight this September. Much attention will be paid to the semiotics surrounding all of that during WWDC and after. That will be interesting to watch, but since WWDC 2026 feels more and more like a catch up year all around, I’m guessing next year’s event might be more telling. We’ll have to wait and see.

So, there’s my thoughts. That and nickel won’t buy you anything.

You can also find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above. This site does not use affilate links.

Through A Glass Darkly: Apple’s Liquid Glass Future Isn’t Clear

Continuing to watch Apple’s Betas from the sidelines.

Apple’s adventures with its new Liquid Glass design language reminds me of the title of a terrific, yet gloomy, Ingmar Bergman film, Through a Glass Darkly. Keep in mind that I’m not running the beta and living vicariously through the reactions of those whose opinions I trust. That said, based on some of those opinions of the recently released 4th developer beta, the future of Apple’s new design approach appears less than clear.

From most accounts it’s a battle between legibility and the “coolness” of the design’s featured transparency that overlays content with the intent for the content below to bleed through. The challenge seems to be finding the right amount of bleed through that also allows users to easily read a notification or a control.

In my view, the challenge with that challenge seems to be one of fighting things you can’t control. Holding liquid in your bare hands without spilling a drop might be easier. Every website and app designer has their own preference and approach. Even Apple apparently has difficulty as some of their own apps with background bleed through obscuring text.

Since Apple announced Liquid Glass there have been three iterations of the approach. In a sort of Goldilocks and the Three Bears adventure with Apple dialing transparency features back and forth. Now in the 4th version of the developer beta reengaging more transparency. Searching for a “just right” solution doesn’t yet seem to be yielding any clear direction. But then, Apple’s ambitions, perhaps by design, have created a lose-lose short term future. The eventual product will never please everyone with this design change. But to be fair, that’s always the case with design changes and the folks at Apple knew that going in.

There are other usability issues as well, including things like making it easy to tell which tab or control is in focus, and having to tap multiple times to perform a function that used to be one tap to name a couple I see repeatedly mentioned.

But the clear focus of complaints (and some praise) is Liquid Glass. I would venture that for users it’s still too early to judge, but supposedly the Public Beta is due soon and the consensus is that what we see there will be pretty close to what we see in the Fall. Developers on the other hand are increasingly worried about Apple’s search for a “just right” solution while they try to find a path forward to have their own apps ready for the big release alongside or close to the release of this new wave of operating systems.

The problem becomes magnified when designing for the lowest common denominator with so many users. From my perspective of supporting clients and family members, most folks just want to pick up their devices and do what they want or need to do. They don’t want a new learning curve getting in the way. They certainly don’t want legibility issues to get in the way. There’s a real tension between what Apple needs to do to keep the cash registers ringing and the familiarity users want that I don’t think the folks in Cupertino understand given the annual pace they seem locked into.

The Bigger Picture

From where I sit on the sidelines, I think Apple has also created some real and perhaps less transparent problems beyond how Liquid Glass eventually rolls out.

Coming on the heels, and at least somewhat intended as a distraction from last year’s Apple Intelligence and Siri woes, Apple needs to create a clear narrative surrounding Liquid Glass in order to sell this year’s new crop of iPhones. (I imagine the commercials have already been scripted if not filmed.)

That already seemed like quite a challenge given that the only big hardware news this year is the rumored introduction of a smaller, lighter, apparently with less features iPhone Air. I don’t imagine that Apple’s traditional iPhone lineup is going to have new features to tout that makes those familiar device form factors must haves or must upgrades.

If you’re counting on a flashy UI design change as the distraction that gets criticized as much as the issue you’re trying to distract from you’re magnifying your problems. Unless of course, you bank on criticism of the distraction further distracting from bigger issues.

Adding to that, the larger narrative has somewhat already passed by this year’s iPhones to what comes next year, with just about everyone assuming Apple’s version of folding iPhones will be the new focus.

Sum all of that up and this is starting to feel potentially like a lost year for Apple. Sure, Apple will sell lots of iPhones, but if it can’t capture the imagination the way Apple usually does, much of the narrative will be wait ’til next year. Apple historically takes a long view. Time will tell if they have lost control of the visible horizon.

iPadOS 26

That said, somewhat under the radar, iPad beta users continue to trumpet the success of changes made in iPadOS 26. I’m looking forward to seeing that myself. That said, as much as those potential changes will be welcome, I can’t imagine that’s the tentpole Apple wants to rely on to create excitement this year.

I mentioned the film Through A Glass Darkly in the opening of this post. The story of that classic film is about a family that gathers to try and heal after a member diagnosed with schizophrenia is released from an asylum. If you ask me, the challenges we’re seeing at Apple with design changes, Apple Intelligence and Siri among other things demonstrate that there are multiple personalities exhibiting control at various times within Apple, at a time when some turnover at the top is already underway, with quite a few calling for more.

As always, I recommend Michael Tsai’s Blog as a good source to keep track of how all of this continues to develop.

And with that, I’ll leave this update from the sidelines with this.

Update: The public betas for all of Apple’s new operating systems were released shortly after this post was originally published.

You can find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above.

Thoughts and Prayers Heading into WWDC 2025

A new coat of paint won’t fix the cracks in the wall.

In a week Apple will unveil what it has in store for us during its annual World Wide Developer’s Conference (WWDC). Beginning June 9, the microscope will be focused more intently and with a greater scrutiny given the myriad of issues Apple is facing. That scrutiny might just overwhelm any message Apple has planned for the year ahead depending on how Apple handles it.

WWDC 2025 Apple Logo

The reason I titled this post “Thoughts and Prayers Heading into WWDC 2025” isn’t that I’m offering up good vibes for Apple as they try to work out of the messes they’ve mostly created for themselves. I’m actually hoping — most likely against hope — that Apple will finally clean up some of the annoyances they’ve neglected over several generations of iOS and macOS.

I’m not going to discuss the bigger picture issues Apple is facing here. I’ve written about some already, as have many others. Instead I’m going to focus on the smaller software reliability annoyances that add up to make me think Apple just doesn’t care.

It’s become almost a running joke that Apple allows some of these flaws to continue year over year. But I don’t find it funny. You can put new wallpaper over a water damaged section of a wall, but if you don’t fix the leak then the problem isn’t the stain on the wall, it’s you not caring. Or maybe you don’t have the money to get it fixed. Apple certainly has the money. As John Siracusa says in an excellent post called Apple Turnaround:

It’s been 15 years since Apple’s leadership last demonstrated that it’s willing to emphasize software reliability at the cost of new features. Since then, bugs in major features have been allowed to fester, unfixed, for years on end.

I’ll quibble with John on one point. If you allow a reliable, yet ignored “bug” to remain through several operating systems, it essentially becomes a feature the longer it’s not addressed.

I’m a stubborn old coot in my life as a theatre director. Deeply ingrained in my way of directing is something a mentor laid on me year’s ago. “If it’s on the stage it’s yours. If it fails or distracts, it’s your failure.”

Here’s a short list of bugs and annoyances that have existed over several versions of the operating systems and several versions of Apple’s hardware that I encounter routinely. That’s based on how I work and play with Apple hardware and software. I’m sure there are many more depending on how others use their devices.

Focus

I know there are folks who swear by the Focus feature, but to me it’s one of those features that works and then randomly doesn’t. I’d call it unfocused. I keep trying to use it, but abandoning it because I already have enough random failures in my life.

Shared Reminders Notifications

I’ve written about this previously. Shared Reminders are terrific for grocery lists and other things, especially of a checklist nature. But when you complete a Reminder, the notification needs to disappear for all of the users who are sharing the Reminder. I’ve had Shared Reminders hang around for hours after I’ve checked it off of a list.

Syncing Photos

This one just gets more and more puzzling and has become the butt of so many jokes, it’s almost become a part of the Apple brand. You take a photo on your iPhone and whenever it syncs to iCloud and subsquently to other devices is a wild guess. I get that if you’re running low on battery you may want to delay syncing. But if my iPhone is plugged in telling me that it won’t sync so that it can optimize battery it is a little silly. Also telling me syncing is paused for “optimizing the system” makes me wonder just what system is being optimized. Apple’s or mine?

Bluetooth Connectivity and AirPods

I’m a big fan of AirPods. I’m also a big fan of AirPods and the way they are designed to work within Apple’s ecosystem. When they work as designed it’s magic. When not, it is frustrating. Again, random failures to disconnect, which always seem to come at just that moment when you need to quickly plop them in your ears for a phone call are never fun. Neither is it a good time when one of your devices you might have previously been connected to refuses to let go of the connection.

Deleting Media from Messages

I support a few family members who keep their Messages set to retain their Messages forever. That’s all well and good, except this can quickly fill up storage on an iPhone. Apple needs to make it possible for users to select and bulk delete media on an iPhone the same way you can in Mail. The UI looks like you can swipe down the list of circles, but you can’t. The fact that you can only view these attachments sorted by size also makes it a more difficult chore to remove unwanted media attachments.

Shortcuts

I have a love/hate relationship with Shortcuts. Love it when they work. Hate it when something changes and a Shortcut I’ve relied on suddenly stops working or stops appearing in Spotlight. This happens more frequently in beta season even though I don’t run betas.

Beta Badness

Again, I don’t run betas on any of my devices. That said, I’ve been told by Apple Support personnel that changes are always happening behind the scenes on the backend during beta season that can sometimes affect all users. That stands to reason, given how much of what you do on an Apple device is tied into Apple’s servers and iCloud. I suspect this may only become more prevalent with Apple Intelligence as Apple tries to remain competitive with other AI providers that seem to constantly be updating their software. Perhaps there needs to be a way to create a wall or silo off users running betas from those who do not.

App Store

With M-series chips we’re able to get great performance and fast loading times from apps. With one notable exception being Apple’s own App Stores. For the life of me I don’t understand why they can’t improve performance on their own point-of-sale outlets. It’s like not cleaning the glass on the front of your storefront.

Settings and Permissions

I get that there are a large number of Settings. I don’t get that there’s such a haphazard way of addressing the problem of making them discoverable. I’m sure it’s a challenge, but the only way to address a challenge is to set it as a priority. The same is true with Permissions. Certainly there’s a way to force developers (including Apple) to send us to the correct Permissions screen to choose to make a selection.

Rules in Mail

I’ve set up a number of Rules in Mail in macOS over the years. Currently they all seem to be non-functioning, or randomly functioning. I have a suspicion this may have something to do with Apple’s tinkering with Apple Intelligence based mail categories (a feature I tried but turned off). Having to manually choose to Apply Rules is not the same as having a Rule that runs automatically. It defeats the purpose. Let’s face it, no company has found a way to win the cat and mouse game of spam filtering. I doubt they ever will even with AI. The Rules feature wasn’t perfect, but when it worked it was a help in weeding out some of the spam.

Consistency between iOS and macOS

Speaking of Mail, I’d like to see consistency across the board regarding features between the macOS and iOS versions. In fact, I’d like to see consistency across the board in all of Apple’s native apps. This is especially true given that there is a rumor that Apple is redesigning most of its operating system user interfaces to try and unify the look and feel between different device categories. Carry that through with how you treat app functionality between platforms. Other examples include Shortcuts and Apple News+. I enjoy being able to open an article via the Share Menu from Apple News in Safari on a Mac. I should have the same option on iOS and iPadOS.

As I said, these are mostly annoyances. But I’m annoyed that no one at Apple seems to be annoyed enough to take care of them.

You can find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above.

Scorched Apple Trust

Hey Siri, how do you rebuild trust?

Trust is not an easy thing to earn. It’s far easier to burn. When it catches fire, it quickly consumes whatever is in its path. Such a conflagration is made worse when it singes those who have long cozied up, supported, and promulgated that trust as their own. Apple and those who make a living covering the company are both fighting a fire neither can put out without the other, regardless of what caused Apple’s rush to market whatever Apple Intelligence and the new personalized Siri was supposed to be.

New Screenshot.

The money quote of this episode and this moment is from John Gruber at Daring Fireball in Something Is Rotten in the State of Cupertino.

The fiasco is that Apple pitched a story that wasn’t true, one that some people within the company surely understood wasn’t true, and they set a course based on that.

You could say it starts and stops there. You wouldn’t be wrong.

Here’s a quote for Lance Ulanoff on TechRadar:

WWDC 2024 changed all that and gave me hope that Apple was in the AI race, but there were worrisome signs even back then that because, well, it was Apple, I chose to ignore or forgive.

Om Malk says:

It’s clear Apple must radically rethink its reason for being.

The heat on Apple has been smoldering for some time now with smoke in the air, wafting on a number of fronts. While I’m not pointing fingers and criticizing Apple pundits directly, (they were misled in my view), they’ve carried a lot of water for Apple, keeping these other recent flare-ups from burning too hot.

I’ve written about this Apple Intelligence episode previously, but to recap the particulars: Apple announced its flavor of Artificial Intelligence at last year’s World Wide Developers Conference (WWDC), carving out a fire line to slow down the burning narrative that it was behind and possibly missing the moment with AI. Boldly branding it as Apple Intelligence, the key reveal was unveiling a more personalized Siri, that unlike all of the other AI efforts on the market, would give users “AI For The Rest Of Us,” that would retain the firewall of Apple’s marketing mantra of being more secure and private.

Turns out it was a reveal that wasn’t really a reveal, but has now proven all too revealing.

As has been typical with new operating system features the last few years, Apple was clear at WWDC that some of this newness would roll out over the course of the year, so there was no surprise there. Also typical since COVID is that Apple’s announcement was a canned commercial.

Atypical, however, none of the flashier features were ever shown to pundits and journalists, even under cover of an NDA. As Gruber and others are now saying, that smoky smell reeks of vaporware.

Each year Apple faces some degree of heat as it heads into WWDC. I think things will be hotter than most this year with a higher degree of skepticism. What we’re witnessing is a landscape built by years of trust, earning the benefit of doubt, turned to ashes. They say that hell has no fury like a woman scorned, but I’m here to tell you that might take second place when it comes to torching the trust relationship between a company’s PR reps and those who cover them.

Let’s talk about that trust.

Back in my gadget blogging days for GottaBeMobile.com the first rule of thumb was always be skeptical of PR. I’ve been on both sides of that fence, pushing out PR for my own projects and covering it for others. A PR pro tells you the story they want you to cover. Covering that story, you look for the holes in addition to covering it. By and large most of the well know Apple pundits have done a reasonably good job of revealing those holes in my opinion.

Apple was different in that for the most part if they made a claim it usually held up. I remember distinctly when the first iPad was released with a claimed battery life of 10 hours. Those of us at GBM were surprised when those claims proved accurate once we had the devices in our hands. Promise made. Promise fulfilled. Trust earned.

No company is perfect, certainly not Apple. But Apple has been reasonably consistent for most of the time I’ve been covering or using their hardware and software. There have been lapses — Siri being a prime example — but nothing that wasn’t overcome and perhaps, now in retrospect, wrongly overlooked because of the trust Apple built with the media and enthusiasts who covered the company. As most now realize, the smoke and mirror show of last year’s WWDC Apple Intelligence announcement was a red flag warning that needed more scrutiny than relying on trust banked through good will and follow through.

It’s currently being endlessly debated whether or not this failure was caused by a rush to satisfy Wall Street deep in its AI bubble, poor leadership, or just trying to climb too high a mountain too fast in an attempt to create a technical solution that, as announced, would one up those already on the market. In the end I don’t think it matters much what exactly sparked this blaze. I do think it matters how Apple chooses to put out the fire. Those who cover Apple, and more importantly users, feel scorched. I’m guessing there are some in Cupertino feeling that as well.

Burn scars don’t heal well or quickly.

You can find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above.

Sunday Morning Reading

Tough reads for tough times with a nod to the Commodore 64.

The rapid decay of all things continues. I’m not even sure if “decay” is the right word. “Collapse” might be a better choice. Regardless, there’s no “decay” or “collapse” in my sharing articles and writing every week in Sunday Morning Reading. Enjoy.

Russell Shorto tells us that the fracture we’re facing shouldn’t surprise in America’s Fatal Division Is Nothing New: It Was Baked In From The Beginning. He’s right and that’s also nothing new. We just have a propensity for ignoring what we shouldn’t.

Marc Elias says We Can’t Give In To Fear. He’s right. But with those we mistakenly counted on having already done so, it makes it tougher for the rest of us.

Brian Barrett of Wired (which continues to do excellent reporting) gives us a rundown on The United States of Elon Musk. Good piece with good context. I don’t disagree with his premise that it’s unsustainable. The larger concern is what’s left in its wake.

NatashaMH opens up a personal tale of exploring justice, relationships, and personal power in The Price of Guns And Butter.

Things aren’t just decaying on political and social fronts, technology is marching right alongside, if not leading the charge. John Gruber lays out a mea culpa of sorts in discussing Apple’s less than intelligent move into Artificial Intelligence in Something Is Rotten In The State of Cupertino. Om Malik also weighs in with Apple Intelligence, Fud, Dud or Both. I’ll have more to say on this later this week. I wrote a bit about it last week also.

Will Knight, (again in Wired) tells us that Under Trump, AI Scientists Are Told To Remove ‘Ideological Bias’ From Powerful Models. Tell me. Who didn’t see this kind of thing happening?

Cory Doctorow in Pluralistic lays out how Amazon Annihilates Alexa Privacy Settings, Turns On Continuous Nonconsensual Audio Uploading. One way user agreements flow only one way. Again, who didn’t see this coming?

In times of uncertain futures it’s always somewhat uncomfortably comforting to reminisce about simpler times. When it comes to technology there was perhaps no simpler or more innocent time than during the age of the Commodore 64, which was my first home computer. We’ve come a long way. Gareth Edwards takes a look at Jack Tramiel’s success in How Commodore Invented The Mass Market Computer.

(Image from Ashni on Unsplash)

If you’re interested in just what the heck Sunday Morning Reading is all about you can read more about the origins of Sunday Morning Reading here. You can also find more of my writings on Medium at this link, including in the publications Ellemeno and Rome.

Picking Your Tech Poison

It’s not easy loving tech these days.

There are no good options when it comes to choosing your tech these days.

Let me rephrase that slightly, if you’re hesitant or resistant to AI taking over your tech there are no good options these days. Whether it be mobile devices, laptops, or desktop rigs, the makers of the major operating systems have all jumped on the Artificial Intelligence band wagon and are doing really poor Harold Hill impersonations trying to sell us on it. Sure there are different flavors, but they’ve become or are becoming intrusively the default. We all know where this appears to be heading. Computing devices without AI will be the flip phones of tomorrow, If they are even available. Apple has turned on Apple Intelligence by default, (even though it is still in beta). Microsoft is forcing Copilot into Office 365 and its operating system and charging you more for it, wanted or not. (There are ways to ditch it.) Google is doing the same thing with Android. Even if you don’t use an Android device, but use Google services, Google’s AI now accompanies anything you do with those services. Of course other smartphone users that rely on Android are following along, but there’s really no choice. If Artificial Intelligence was a virus, we’ve all been infected and there’s no vaccine to argue over, nor will wearing a mask help, because it extends beyond our own computing lives to the interactions we have with our doctors, banks, any form of customer service, and other affiliations of our daily lives. Yes, there are still refuges where you can attempt to avoid AI, but that’s not the real world of daily commerce and daily personal interaction. Now, it sounds like I’m 100% in the anti-AI camp. I’m not. I think there are legitimate uses. Some are even quite good. Some offer promise. I actually experiment with some of that. But I also think that there’s too much that isn’t useful, too much that just doesn’t work as advertised (beta or not), and too much that’s more than potentially harmful, especially in greedy hands. I can get excited about the technology, especially on some of the exciting hardware we now see. I just consider it a shame that all of that computing power is going to be put to the uses it appears we’re in for. We’ve been here before with new technology. First it’s a curious trickle then it becomes a tidal wave that sweeps us along in its path. It’s tough to live daily life without a smartphone these days. That’s a more recent fact than many want to acknowledge. There’s another factor. Part of the hesitancy and resistance I know I’m feeling is that I don’t feel like I can trust the likes of Apple, Google, and Microsoft, much less the social networks and other applications that run on their hardware. I’ve always been skeptical, but that trust level took a knock with the recent knee-bending by these companies, trading cash for favors from the evil regime now in place in the U.S. I’m not sure how much more capitulation will be required, but I’m betting the folks trying stay in the game will find themselves laying prostrate before this is all over. I’ve used Apple products and have been a fan for quite some time. I imagine I will continue to be a user of those products going forward, given the investment I have in that ecosystem. But I also use Microsoft and Google products and support a coterie of folks who do as well. I also use services on my Apple devices by both Google and Microsoft. In order to support the folks I do, I keep up to speed with this increasing and haphazard pace we’re all forced into. The questions I deal with lately focus on how to remove or prevent these AI features more than they do about how to guide them through new features. When every day users are asking those questions there’s obviously a problem. As for me, tasting the poison in order to understand the which antidote is needed feels unhealthy, a bit dangerous, and just plain dirty. So, I’m starting to check out other hardware to become even more familiar, but also to look at my own options. Again, there’s no easy choice. I picked up a Pixel Pro 9 recently and am checking that out. Does that mean I’m thinking of changing horses in this stream we’re in? Probably not. As I said, there are no good choices. It really is a pick your poison era we’re in. I’m not happy about it. I’ve always been tech curious, it’s just sad my current curiosity is bred from such distaste, distrust, and disgust. You can find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above.

My Year With Apple: A Mixed Fruit Basket

It’s been quite a year toiling in Apple’s orchard.

For those who know me, they are familiar with my use of Apple products. Typically when I pick up a new piece of Apple gear I’ll write a review after using it for a few weeks. I didn’t do that this year. Part of the reason for that is Apple’s possibly panicky piecemeal rollout of iOS and macOS, which in many ways also changes the game for some of the new hardware releases. So to lay out my thinking I’ll post my thoughts here on the new Apple hardware I picked up along the way this year, as well as the still unfinished operating system releases.

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The Hardware

I’ll tackle the hardware first as that’s the least complicated. This year I acquired an 11 inch iPad Pro M4, and iPad mini, and iPhone 16 Pro and an Apple Watch series 10. Unlike many in the tech and gadget geek community I’m personally in a place where the lack of significant form factor changes to each new hardware version isn’t a detriment, it’s a bonus.

Essentially, each of those devices I acquired required no new learning curve. Set them up out of the box and I was back and operating the way I was before trading in the previous versions.

Yes, each is snappier, but that’s always expected. The iPads sport newer M-series chips, but with an exception or two they are essentially the same as the previous models. Some find that boring. I do not. Quite honestly, I actually prefer it this way. I “upgrade” my hardware when there is a new release and I move on. In the case of the two iPads that cycle isn’t an annual one, so it works for me and my budget.

Here’s a rundown on what is actually new that I do and don’t appreciate. (Notice I’m leaving the iPhone 16 Pro until the end.)

iPad Pro M4 (11 inch)

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The upgrade to the display to what Apple calls Ultra Retina XDR is a clear improvement that I notice daily and very much appreciate. Beyond that marketing moniker, Apple says the “groundbreaking tandem OLED technology” is, well, groundbreaking. In my use, I will say it’s simply gorgeous to look at.

The other big change is the iPad Pro is thinner. It’s noticeable, but when I’m using the device for work it’s in a case for protection so the benefit there is often negligible for me. I do notice it when I use it with the Magic Keyboard and lift it off of that accessory to read or watch while relaxing on the sofa or in bed.

Speaking of the Magic Keyboard, I will say the newer version feels like a more significant upgrade physically than does the iPad Pro it is meant as an accessory for. It is sleeker and lighter, and I much prefer the stability of the aluminum construction to the previous model.

iPad mini

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The iPad mini is my travel device on short trips and reading device at home. While I occasionally alternate it with the iPad Pro there is no discernible difference in how I use either device, other than viewing entertainment on the iPad Pro’s screen.

The newer version brings the M-series to the iPad mini for the first time with the A17 Pro chip, and the difference in performance is notable but not overwhelmingly so. Beyond that, there’s not much else new in the hardware to speak of. Apple updates the iPad mini lineup less frequently than its other iPads, so I’m sure this one will more than suffice until the next update a few years down the road.

Apple Watch Series 10

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The most significant upgrade to the Apple Watch hardware here is a slight increase in the size of the device that allows for an even slightly larger display, alongside of a size reduction in the depth of the body of the watch itself. Both are notable, but not really significant in how the series 10 feels on my wrist as compared to the Series 9.

I’m veering into software a bit here to say that upon release, the Series 10 had much less battery life than the Series 9. We’re now currently on watchOS 11.2 and the battery life seems to have improved, getting closer to expectations. But there are still mornings when I’m puzzled as battery life will drop significantly in the first few hours after I wake up.

I’m puzzled because when I’d see the battery life drop quickly in the morning, I’ll slap the Apple Watch on its charger for a bit and then I will see expected battery life throughout the day.

I don’t take advantage of the overnight sleep and health tracking features and my watch normally sits on a charger overnight, so I don’t know what effect that might or might not have. I do run a couple of third party apps that track medical data during daylight hours and that may be a part of the battery life discrepancies and my comparison to the previous version.

iPhone 16 Pro

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Apple’s cash cow, the iPhone, is also the prime example of the paradox Apple finds itself in. You can argue, and I have, that we reached peak smartphone design a while ago. That’s evident not only with Apple but also with other companies continuing to search for something, anything to make their smartphones appear new and fresh, in parallel with the search for the next big thing that might eventually replace the smartphone. Searches that have so far been fruitless.

With the exception of the annual chip evolution and newer camera technology nothing much of substance has changed in smartphone hardware recently. Yes, there have been attempts with folding smartphones and new buttons but the core value of the hardware remains the same.

I get it. Apple has to serve multiple masters: customers, the easily distracted tech press, shareholders and the markets. Sales numbers always go up when there is a major hardware change. The siren song for something new in hardware is real, loud, and I think ultimately somewhat defeating.

The perfect example is the big new thing on the iPhone 16 Pro: the Camera Control button.

This looked enticing (shiny new things always do), but I just don’t find it useful. It’s too finicky and fiddly to be of use. I’ve worked hard to use it, but I find it distracting when the act of taking a photo should be instinctive. Beyond that fiiddliness, anything the functions of the camera control button offer I can do later with software and not miss the shot I’m trying to take.

Perhaps there are features to come for the Camera Control function. Apple actually added one with iOS 18.2, allowing users to press and hold on an object and then search for info on what the camera captures. But again, we’ve been able to do this through other software for some time now.

AirPods Pro 2

I didn’t purchase new AirPods this year, but the new Head Gestures feature of nodding or shaking your head to dismiss or respond to a notification is a winner. The rolling, gurgling, burbling sounds are a bit much at times, but I find I really like this feature.

Software

As I was writing most of the above about hardware I noticed myself veering into talking about software changes that impact the hardware. The obvious reason for that is that Apple makes the entire widget and functionally it’s becoming harder and harder to distinguish where success reigns and failure begins.

This year’s software releases of iOS and macOS do contain new features, but the big tent pole is Apple Intelligence. That’s a tent that is far from being fully erected and, in my opinion, not ready for the paying public.

Apple Intelligence

97686290 157a 4cf4 a2d1 e7c87303c1bc_1920x1080. In my use, Apple Intelligence so far is nothing more than a curiosity. On the one hand, advertised as the next big thing, on the other still labeled a beta. Yes, it’s well known Apple is playing catch up, but given how fast anything in the AI market evolves (or doesn’t), I’m not sure there will ever be a race with a destination, much less a finish line. That’s not just true for Apple, but for all the players in this game.

If I had to rate Apple Intelligence at this point I’d say it’s not worth all of the mis-placed marketing dollars Apple is spending. In fact, it is precariously close to feeling like a shell game. I’ve tried all of the currently offered features and don’t really see any at the moment that will be of continued use for me going forward.

Notification Summaries are sometimes worth a laugh, but currently not worth the candle when I try to decipher the mixed messages. I’ve stopped taking screenshots of them, because they are too numerous to collect. If I have to click a second time for understanding, what’s the point?

Summaries of web pages at the moment seems to be a feature not well implemented. I rarely see anything beyond the title when I do look.

Genmoji and Image Playground have no value to me whatsoever. (I’ve never been that big on the whole Emoji thing as I prefer language to hieroglyphics. That used to be a distinction demonstrating society was advancing.) If I want some generative AI to create an image there are much better tools around. Apple’s Writing Tools don’t have any real value for me either.

As for the changes with Siri, there’s no way to judge currently, because what’s there is not what I think we might see someday either in a galaxy far, far away or in a Kubrick film of the last century.

If the point of the Apple Intelligence rollout was to please the markets and shareholders, their “meh” reactions after this piecemeal rollout demonstrate they are even dumber than I thought, or care less than Apple thought they would. Apple seems to have successfully silenced the “Can Apple do AI?” doubters with its smoke and mirror show, but smoke eventually fades and just stinks up your clothes.

I can only base my thoughts on its usefulness on my own experiences, but I’d rate Apple Intelligence as less than “meh.”. If this is “AI For The Rest of Us,” it doesn’t feel much like Apple understands us or AI.

I guess the question becomes if we’re always on the cusp of something new and promising, then why not slow things down and focus on getting it accomplished instead of being slave to an annual release cycle? Certainly it seems that it is proving more and more burdensome. Rumors that iOS 19 might have problems meeting deadlines while Apple continues hammering on Apple Intelligence features for iOS 18 might just be rumors, but I would bet there are more than a few sparks smoldering under that smoke.

iOS 18 and macOS Sequoia Other Features

That said there are some other improvements in iOS 18 and macOS Sequoia worth mentioning. I’m going to talk about those in combination, because new features increasingly blend across device platforms via Continuity. Speaking of, I’m glad I finally got my Continuity headaches solved in 2024. Though it took an intervention from Craig Federighi.

iPhone Mirroring

The new iOS and macOS feature I remain most pleased with is iPhone Mirroring. This looked cool when it was revealed. It has proven both cool and more useful than I ever thought it would be. It’s great not to always have to pick up my iPhone when I’m heads down working but need to check a notification.

macOS Notifications

In my column of new features I like and tied with iPhone Mirroring is the ability to see iPhone notifications on a Mac. Again, this is more useful than I thought it would be, even though I think Apple still has work to do with this on a consistency level, I rate this a winner.

That rating is also bolstered because along with it finally comes the ability to dismiss all notifications on a Mac. This has been too long in coming, so I’m glad it’s here.

I am puzzled why it is a two step process though.

When you view notifications you have three options at the bottom of the list, one being an X. Clicking on that X reveals only a single option to Clear All Notifications. That seems like an unnecessary step to me, unless there’s something else planned for the X in the future.

Photos

Lots of noise was made about the changes in Photos, but frankly I don’t think it was a big deal. I base that on my own usage and from the bevy of family and friends who I support, none of who complained.

What would be a big deal is if Apple would allow users more control to reliably sync photos. Apple actually made things a bit worse with iOS 18 by further hiding where you can see if photos are syncing behind your avatar instead of at the bottom of your Photo library.

Searching for photos is also much better in both iOS and macOS Sequoia. If that’s an Apple Intelligence feature, then it’s one of the few pluses. It isn’t perfect, but it is much better. I do wish I could delete a photo when I’m viewing search results. Currently I can only remove it from the album it creates with those results, even though I’m not saving the search as an album. This would be a great way to help delete duplicates and declutter.

Control Center

The changes here almost feel like a bad April Fools prank in that you can make changes, but playing the game to move icons around on a screen or between the new screens is nigh on near impossible and ultimately user unfriendly for a theoretically user friendly UI experience. If you think chasing Apps around a screen is fun, this will cure you of that.

Math Notes

More useful on an iPad than I find it on an iPhone or Mac, Math Notes is a significant new feature, especially when used with the Apple Pencil. Speaking of the Apple Pencil, I’m glad that both the new iPad Pro and iPad mini can use the same Apple Pencil interchangeably.

Handwriting Smoothing

This might work for some, but it is a marginal and almost negligible benefit to me as my handwriting is so awful. That said, searching notes that include my handwriting has yielded surprisingly good results even with my lousy handwriting.

Bluetooth

There seems to be something good under the hood added with Bluetooth. I base this on connectivity with my car. My car isn’t equipped with CarPlay but I do connect my iPhone via Bluetooth. Previous issues I had with connectivity seem to have vanished with iOS 18. I have to give credit to Apple, because nothing in my car has changed.

There was some early jankiness using Bluetooth on my Mac with peripherals, but that seems to have disappeared in later point releases of macOS Sequoia.

Safari and Distraction Control

I like the new Distraction Control feature in Safari and hope Apple continues improving it. It’s a bit clunky to use at times, but it does help quite a bit with the continued enshittifcation of the web.

RCS Messaging

This is a notable improvement in my case, because it does improve messaging back and forth with some family, friend, and work threads when images are shared.

Smart Stack on Apple Watch

I find myself blowing hot and cold on the Smart Stack feature. At times it does approach the magic it promises. At other times it’s just an annoyance. I’ve tied turning it off and that can solve the annoyance factor, but I find myself wanting this to work and be smarter.

There are plenty of other new features across Apple’s platforms, but these are the ones that I find myself using the most, outside of Apple Intelligence.

Summing Up

To sum all of this up, without using any Artificial Intelligence, Apple or otherwise, I’d say this year’s hardware and software releases from Apple are one of those years we’ll look back on as a transitional one. Note that the only M4 series device I acquired this year was an iPad Pro, so I can’t speak beyond that on that new M-series evolution. Given how I use my iPad Pro, I’d say it was a winner, but not a life-changing one.

And quite frankly, AI marketing and money grubbing pitches aside, I am extremely comfortable upgrading my hardware as new generations of mobile devices roll out, and equally comfortable sitting on my computer purchases for as long as they hold out.

I am becoming increasingly uncomfortable though with the pace of operating system releases that seem to keep us all in a perpetual beta state whether or not we opt-in to the actual betas themselves. I don’t have a problem with Apple rolling out features over a period of time. I’d rather they do that than release something unfinished and full of bugs. But, I do have a problem with the heavy marketing push that trumpets what’s to come, long before the music is even ready to be played.

I’m able to keep up with what’s real and what’s not or not yet in the hype cycle, but the family and friends I support feel confused, and then become uninterested. If the goal is for folks to actually want to buy new hardware and to use new features, that’s ultimately a self-defeating strategy.

The Vision

Further summing things up, I think Apple’s release of the Vision Pro encapsulates the challenges within Apple’s vision. No, I didn’t buy one of those devices, but I did do the demo several times. I do buy the long term vision behind Spatial Computing, but I think Apple overreached with its hardware and design ambitions. Apple was able to recover from a similar overreach with the original Apple Watch, but the ante wasn’t so high for the consumer. The Vision Pro comes with a steep price to get in on the ground floor, and as of this writing it feels like it was so steep that it will actually change the floor itself.

I think a similar thing is going to take place with Artificial Intelligence, Apple’s version, and that of others. So many have ambitiously bet so much on that being the next big driver in tech, but I’m guessing in the long run it’s going to just be another passenger, perhaps in a side-car, along for the ride in an increasingly slower pace in the smartphone and mobile device race.

I feel almost Luddite-like saying this, but I wish Apple and others would focus on making what we have better than trying to make it new.

You can find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above.