I apologize in advance for being derisive in this post. But Lordy, do folks deserve a shake now and again.
Not a day goes by that I don’t see complaints about Apple Intelligence taking up storage space on iPhones, Macs, or iPads. Some of it from so-called leading Apple blogs and websites. It begs the question, were people just not paying attention?
Apple’s entire pitch for Apple Intelligence is that most of it happens on your device, and is thus supposedly more secure than relying on other AI chatbots and the like that send every request to some data-slurping cloud or the other. At what point in that pitch did you not assume the index of your data wasn’t going to end up on your device and consume storage?
Granted one might be surprised by the amount of storage Apple Intelligence is taking up, but if you use your devices constantly, don’t purge older data like Messages and emails occasionally, the size of the index Apple is going to create, apparently every time the folks in Cupertino update the OS, is going to only grow.
I get the problem. I don’t get the outrage over it. Especially from websites that should know better and should have prepared their readers better. The reason I get it is that many users, especially in this age of spiraling costs, go for the least expensively configured device. Settling for 256GB of storage might have been a solid purchase decision two years ago. That’s no longer the case. I also get the surprise and the outrage from those who weren’t preparing to upgrade hardware in this or any immediate future cycles. That said, this writing has been on the wall for some time now.
The same is true with memory. Everyone was pleased when memory configs jumped to 16GB for the base of most of Apple’s computers. 16GB these days is what 8GB was just a short while ago. It’s the bare minimum you need to run Apple Intelligence effectively, especially if it’s only paired 256gb of storage that’s crammed with other data.
When Apple first started promoting its on-device Apple Intelligence approach quite a few were excited, thinking they might be able to reduce some of those $20 a month subscriptions they paid for other AI services. That may prove true for many, but in the end, it’s really just a transfer of costs.
Artificial Intelligence, regardless of flavor, is changing all aspects relating to purchasing decisions as rapidly as the technology itself is changing. If you think it’s hard for consumers to keep up, here’s a hint: the companies can’t keep up with it either. We would all be well served to think ahead given the unpredictability.
I hope I’m wrong, but I don’t buy into what I consider to be way too optimistic predictions that memory and storage costs are going to settle back in the next couple of years. And if we’ve learned anything at all about any kind of digital services, it’s that prices inevitably go up on that front. The money to pay for all the debt service on that financing for data centers has to come from somewhere.
In this day and age, 256GB of storage and 16gb of memory may be the minimum with a price point that makes it easier to get you in the door. But it’s as cramped and curmudgeonly as the free 5GB of iCloud storage that still comes with new iPhones.
(Image from – Landsman on Unsplash.)
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