There’s no question that many of us are facing challenging times these days. On so many fronts. Given how nothing that once seemed remotely stable feels anywhere close to that anymore, I find myself alternating between being angry, sad, and numb with an increasing frequency that tends toward the numb end of the scale.

However, there’s disconcerting news in Apple pundit land that leaves me more sad than numb or angry. MacStories, an Apple-centric blog I’ve followed and subscribed to for a long time is undergoing some changes that rub me the wrong way.
From what I’ve been able to gather from social media, and in a belated explanation post from the blog’s founder, Federico Viticci, several of the team’s members have quit over a recent decision by the organization to resurface the MacStories presence on Elon Musk’s X, which used to be Twitter, and remains nothing short of cesspool of depravity.
To give you an idea of the turmoil this is causing internally for the site that belated explanation post doesn’t appear on MacStories as of this writing, but on Viticci’s own blog. MacStories also didn’t put out its regular end of the week newsletter and several of its podcasts are on hiatus.
I’ll share some links from some of the employees leaving MacStories.
A blog post from Devon Dundee.
A Mastodon post from Jonathan Reed.
A Mastodon post from Niléane.
From the sound of things it sounds like the MacStories decision was made without consulting other team members. That’s never a fun time. I know. I’ve experienced it myself. From both sides of the table.
I can’t and don’t pretend to speak to any more than what I’ve shared above regarding the decision making and the internal machinations. I can say that one of the reasons I’m saddened is that it points to puzzling moment for website that also hosts and generates several podcasts in which its talent feels free to judge and criticize corporate and tech screwups, with at times gleeful abandon. To my mind, this feels like one of those screwups, but who knows?
If I wanted to I guess I could gather some AI generated transcripts from past podcasts and offer some pretty damning quotes about Elon Musk and other tech titans as examples, but I won’t.
I guess this decision proves just how difficult it is to learn from the oft-repeated mistakes of others. At least I hope that’s what it means. Otherwise it borders on hypocrisy.
Perhaps this turnabout shouldn’t come as that much of a surprise. In the early days of this AI boom, MacStories was at the forefront of calling out how the industry was built on the outright theft of intellectual property. Going so far as to writing a letter to U.S. Senators saying that AI needed to be regulated.
MacStories was also quite vocal when it chose to leave Twitter and later Meta. Those choices fit well with the ethos Viticci and his co-editor John Voorhees had established in their writings and podcasts on their way to becoming legitimate superstars in the Apple pundit community. I eagerly anticipated their annual reviews of Apple operating systems, adventures with Shortcuts, coverage of apps that I might find of interest, and their news coverage.
But since those early days of AI skepticism, MacStories has become increasingly known for a site where Viticci and Voorhees have immersed themselves deeply in AI. To say they’re pushing the cutting edge would be accurate, and the website, and some of their other content has increasingly become more about those adventures.
More power to them if that’s where they want to take their endeavors. It’s their website and business. I will say though that this shift for MacStories feels as abrupt and expedient as how the tech bro community switched horses from essentially supporting the Democrats in the U.S to kneeling to Trump before and after his second election.
That said, I’ll admit I do enjoy reading about and listening to their recent AI exploits, even though I’m not directly interested in participating in the way I did with some of their pre-AI days.
I mean, I hate to say it, but this AI-shit on is on us, whether we like it or not, and my interest in listening is that I’d rather understand what it is I don’t like about it than not.
But the sadness I feel about this moment (and I think it will come to be seen as a defining moment in Apple punditry), has to do more with a bigger picture than just a potential shift in Apple tech coverage.
These mid-2020’s going into the 2030’s are going to be defined by and large by the tech oligarch takeover. We can yell all we want to about how corrupt, evil, and incompetent our politicians are, but what I think we’re just coming to realize is that in the end the politicians don’t matter. These new age robber barons have bought all the government(s) they need to essentially do whatever they want. Elon Musk in my view is the worst of the worst. I don’t support anything that supports anything he touches.
I’ve been saddened by watching more than I thought possible migrate back to X-Twitter after the great migration away from it. I think I’ve been successful in unsubscribing from most publications that still use that platform to promote their material. I’m not going to spend my money for a subscription that will put more pennies into the pocket of a man who thinks allowing the creation of nonconsensual child and other pornography on his website is free speech and not a crime, much less one who revels in the power to destroy anything and everything his drug addled brain takes a fancy to.
I’ve made business decisions in my life I’m not proud of and lived to regret them. We all have choices to make and we’re defined by them. I’d like to say that I try not to judge a person or a business for making one they feel they need to even when those decisions disappoint me. That’s not always true. When a decision is made or being planned under what feels like the cover of darkness, it feels like all that’s being hidden might be their own sadness and guilt. At least I hope so.
So, I’m sad to dissociate myself with MacStories. I wish them well. I also wish good things in the future for those who obviously made the tough decisions to leave the publication in the midst of all of this. I wish more of us had that kind of courage.
All things must pass.
Thanks for reading. You can subscribe to this blog if you care to. You can also find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above. This site does not use affilate links.

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