Apple’s Coming Attractions

Will Apple deliver beyond the hype?

We’ve seen the trailers. We’re in the swirl of they hype storm. What the real story wil be is yet to unfold. Even so, some are declaring success before the first reel even kicks off. 

TIM261026 Apple Cover FINAL.

It’s not hard to see the excitement around the iPhone Duo, Apple’s folding iPhone, and the Homeview gadget meant to be used in your home by you and all of your very loud family members. Even so, Time Magazine’s cover story about The Best Inventions of 2026, featuring new Apple CEO John Ternus feels a bit premature.

I’m not poo-pooing what these new Apple devices may offer. No one knows. And that’s the point. I’ve got questions about both I want to see answered once the devices are in real users’ hands and how that all fits in with Apple’s philosophy about making the iPhone the center of your universe.

I especially have questions about the Homeview after seeing Apple’s video trailer for the device. That’s based on the fact that nothing I’ve seen so far in any OS with a 27 at the tail end of it works as fast as that bit of video makes you want to believe. Much less fast user switching. Siri AI may be improved, but it’s still feels slower than the non-AI version of a year ago. Perhaps an OS update will fix that at some point in the future. But these devices roll out sooner than that.

I’d love to see these new gadgets be winners and live up to the hype and the promises. That may indeed happen. I actually hope it does.

My hesitancy and skepticism is that I’ve yet to see Apple’s software come close to living up to that hype, much less the speed or efficiency I believe everyone wants. In fact, given that much of this is somehow connected via Apple’s flavor of AI, Apple Intelligence, I’ve yet to see any chatbot of any stripe deliver on that kind of promise consistently. And consistency is the key. Or at least should be.

But then again, all the world’s a beta these days.

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Time Names Architects of AI As 2025 Person of the Year

Hype masters of the Year

There was a time when I used to buy Time Magazine’s rationale for naming someone Person of the Year. The rationale always was the person or persons chosen had the most impact during the year, whether for good or ill. I’ve changed my perspective on that, long before this year’s choice.

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This year Time Magazine named The Architects of AI as the 2025 Person of the Year.

As Time puts it:

This is the story of how AI changed our world in 2025, in new and exciting and sometimes frightening ways. It is the story of how Huang and other tech titans grabbed the wheel of history, developing technology and making decisions that are reshaping the information landscape, the climate, and our livelihoods. Racing both beside and against each other, they placed multibillion-dollar bets on one of the biggest physical infrastructure projects of all time. They reoriented government policy, altered geopolitical rivalries, and brought robots into homes. AI emerged as arguably the most consequential tool in great-power competition since the advent of nuclear weapons.

There’s no denying the individuals Time lists have had an impact. In my opinion, the list leans decidedly into the “for ill” column. You can’t argue that these folk have certainly created a new economy with all of the yet to be fulfilled promises. But, at some point there needs to be something real underneath the hype. For better or worse, and however these promises may or may not be fulfilled, I’d love to be around a few decades from now to see how the ledger balance that describes what good may have come from AI versus what bad things it left in its wake totals up.

But if any or all of the promises come true, I doubt the AI accountants will ever show us that math.

Perhaps it’s the advent of the holiday season. Perhaps it’s that I’m just not that keen on Artificial Intelligence. But I’d rather see a focus on folks who have actually done tangible good for the world rather than folks who, to this point, have only made bundles of money promising a future that may in the end turn out to be what I suspect will be just another unfulfilled promise.

While I get the intention, I also find it darkly portentous that Time includes a “Ask me anything” chatbot that follows you along the webpage as you scroll through to read the article.

CleanShot 2025-12-11 at 08.46.57@2x.

To be fair, Time does point out some of the bad things already associated with Artificial Intelligence in the article. There are a growing number of those these days, but eventually eyeballs will pass them by in the same way folks eventually look past the ever present news of gun violence. Those sitting on that girder in the photograph are counting on that.

I’m guessing future Person of the Year selections will most likely be chosen by AI, and will whitewash most of that out of the accompanying articles.

You can also find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above.