Tag: Film

Spider-Noir: A Mini Review

Not great, but great fun.

The Chicago Cubs have decided to essentially quit acting like a professional baseball team. Chock-full of talent, yet seemingly unable to play the game. My wife is away on a theatre gig. (The show opened wonderfully last night.) So I decided I needed an entertaining distraction and queued up Oren Uziel and Steve Lightfoot’s Spider-Noir, now streaming on Prime Video. Bottom line, it is a stylish, entertaining distraction, and a treat for fans of the noir genre. 

Spider man noir series_t2mj.jpg.

I won’t call the eight-episode series great by any means, but the fun makes up for it. Taking yet another Marvel Comics hero from yet another alternate Marvel universe, Spider-Man Noir, and bringing him to the screen minus the “man” in the name, this version follows an aging private investigator, who is also a web-slinging superhero, through a depression era New York City in the 1930’s. Fighting with his past and the bad guys, it’s a bit of a romp that at times can’t decide what it wants to be, but in the end sticks the landing.

You get a choice of two ways to view the series. In what the filmmakers call Authentic Black and White or True-Hue Color. I recommend the black and white version. I checked out the True-Hue Color but that’s not for me. Your mileage may vary, but hey, the word “noir” is in the damn title, so follow the lead you’re given.

Nicholas Cage stars as the troubled leading superhero who isn’t sure he wants to be one. Down on his luck. Tough times. Hard bitten. (Literally.) He’s at times a bit over the top in that Nicholas Cage kind of way, but weirdly it works as the choices largely hold up, even as they often veer the show into comedy more than the hard-boiled wit I associate with the genre.

Brendan Glesson gives a boffo performance as the big bad in the show. Jack Huston and Andrew Lewis Caldwell as Flint Marko/Sandman and Dirk Leydon/Megawatt bring fun and serious menace to their characters trapped and wrapped in one of the show’s central mysteries. The rest of the cast fills their roles nicely and everyone enjoys chewing the scenery at one point or the other.

As to the production, the black and white version looks terrific. It’s full of all the shadows, cigarette smoke, femme fatales, crooked pols, gangsters, grit, lots of rain, period music, and all the clichés you expect from a noir detective mystery. The occasional nods to other noir classics are added treats.

The story gets more convoluted and drawn out than I think it needs to, but that’s the name of the game in streaming entertainment these days. Even so, in the end, it’s a cut above the rest, and filled the bill I was looking for. Indeed, a fun and entertaining distraction. 

Thanks for reading. You can subscribe to this blog if you care to. You can also find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above. This site does not use affilate links.

Sunday Morning Reading

Looking beyond and beneath the words on the page

Good writing is good writing. But underneath the surface or the subject matter of good writing, you find subtext, perhaps buried, that surprises beyond the words on the page, the summaries, and the top lines that often reduce more than broaden. That’s the case with this week’s edition of Sunday Morning Reading. Read on, dig beneath, and enjoy.

An over-the-shoulder view of a bronze statue depicting a young person with short hair sitting on a stone bench and reading a large open book. A small bronze bird is perched on the top right corner of the book's pages. The statue is situated outdoors in a paved park area with grass visible in the background.

First up, is a piece by film critic Sonny Bunch, discussing The Weird Right-Wing Freakout Over ‘They Odyssey’ Yes, it’s about casting and race and history and myths and all those things. On the surface a tired argument. Dig below the controversy, and you might find a morsel or two worth chewing on, but in reality only being upset about if you believe in exercising or conjuring demons through outrage. Maybe someday we’ll all eventually end up back where we started from. But like Odysseus, the homecoming might feel as hazardous as the journey we’re putting ourselves through to get there.

Things are certainly screwed up in U.S. Politics, but we’re not alone. In fact, we’ve got more than enough company. Great Britain is having its moment as well. Ian Dunt’s piece There Is A Light That Never Goes Out is one heckuva piece of writing that beneath the stormy surface of British politics, points to the problems far and wide and far below, regardless of what flag your ship might be flying when it sinks.

The trial between Elon Musk and Sam Altman over OpenAI and whatever the hell all of that means, sounds like a circus where the clowns won’t leave the center ring. M.G. Siegler takes a look at some of the shenanigans in Take Me Down To The “Amateur City.” 

Rex Reed was, if nothing else, a show into and of himself as a film critic. I always found him both entertaining and I occasionally agreed with his acerbic criticism. For better or worse he set a standard that presaged much of what passes for criticism today. He passed away this week. Merin Curotto has written quite a remembrance piece that’s so much more than about the one man. The Rex Reed I Knew (1938-2026) is worth a read even if you weren’t a fan or don’t have any sense of who Rex Reed was.

Alessandra Ram explores what happens when you might be married to a man who is smitten with AI in Meet The Sad Wives Of AI. I think this could also apply across any way the genders choose to partner. I’m sure there’s a promise out there somewhere that AI will fix all of this. Right?

Chicago baseball is having a moment with both of its major league teams doing reasonably well and playing each other in the Crosstown Classic. There were and are great expectations for the Chicago Cubs, not so much for the Chicago White Sox, which is why the exciting level of play on the South Side is capturing some of the North Siders glow. In the midst of all of that, this week marked the passing of Sam Sianis, the legendary owner of the Billy Goat Tavern, who placed a curse on the Chicago Cubs back in 1945 when the owner wouldn’t let him bring his goat into the stadium. Paul Sullivan has a great write up on the history, the myths, and the lore. Check out Sam Sianis And The Curse Of The Billy Goat Remind Chicago Fans Why We Love Baseball And It’s Myths. 

When you do look beneath the surface of a moment, a life, an obituary, or perhaps even the remains of what’s left, sometimes you find more than you might have imagined. Archaeologists Find Egyptian Mummy Buried With The ‘Iliad’ by Franz Lidz tells such a tale.  Homer says, “the sort of words a man says is the sort he hears in return.”

I’ll add, the sort one reads to that as well.

(Photo by the author)

If you’re interested in just what the heck Sunday Morning Reading is all about you can read more about the origins of Sunday Morning Reading here. If you’d like more click on the Sunday Morning Reading link in the category column to check out what’s been shared on Sunday’s past. You can also find more of my writings on Medium at this link, including in the publications Ellemeno and Rome. This site does not use affilate links. 

 

The Roses: A Mini-Review

Black comedy served well done

I often don’t find remakes of films to be worthwhile. That’s not the case with Jay Roach’s reimagining of the 1989 film The War of The Roses, based on Warren Adler’s book of the same name. Titled simply and tellingly, The Roses, this remake worked for me.

I enjoyed this version better than the much beloved original. Perhaps it’s the time or the timing, but the fact that the remake focuses more on the comedy and less on the black comedy is what won me over. Don’t get me wrong. I love black comedy and this film is still in that genre, but the brightness of the comedy is what makes it work.

The star pairing of Benedict Cumberbatch and Olivia Colman is sublime. As a couple who seem to have it all before they start tearing everything to shreds, Cumberbatch and Colman deliver as delicious a repartee as the dishes Colman’s character whips up with her cooking. Roach plants the moments for the payoffs perfectly, and even pays homage to the original with a few clever winks. Everything makes sense in the story’s update to our current era including a delightful spin on the perils of having a new home designed from the ground up with smart technology.

Fans of the original know where the story is going, but this time around I found myself almost rooting for a different ending, just to keep the banter going. Scathing wit hasn’t been this much fun since Hepburn and Tracy.

The supporting cast that includes among others Andy Samberg, Allison Janney, and Kate McKinnon is superb though a bit underutilized. Even so, they do deliver a delightful ensemble turn as Americans enjoying and being seduced by their own growing, yet completely naive awareness of the lead couple’s Britishness.

The Roses was released late in the summer of 2025 and I just caught up with it on streaming (Disney+) and I’m glad I did. Whether you’re a fan of the original or not, this remake is a good and funny diversion amidst all of the bad times we’re living through. To top it off, Colman and Cumberbatch deliver a master class in comedy.

You can also find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above.

Train Dreams: A Review

“Every least thing’s important.”

So much can go wrong in life. Big things. Little things. Depending on your station in life what goes wrong determines so much of what comes after, it often tears at hope in our search for a peaceful existence. Train Dreams, directed and co-written by Clint Bentley, set in a more challenging era than our own, focuses on the big things and little things that shape us, in a revealing and poetic story of the life of one man.

A1bca8debcba0402af6c699f605f9e1a6d traindreamswar.2x.rsocial.w600.

In its small singular focus the film expansively embraces the life of an Idaho man who has never traveled far from home, through tough times, tragedies and the moments that define a life in the way trees populate a forest. If that sounds depressing, it’s the exact opposite. The cinematography by Adolpho Veloso and the acting take flight and lift the story far beyond the gritty and tangled undergrowth of the life it inhabits.

It’s a gorgeous film to watch that beautifully captures the mountainous northwest as it follows this lumberjack plying his trade, clearing trees to make lumber for the construction of the Spokane International Railway. It’s a dangerous life and one that takes him away for stretches of time from the family he eventually builds. The mostly peaceful vistas and views contrast with the travails seemingly necessary for this man to build a simple life, at times as sharply shocking as a gunshot in a quiet wilderness.  Yet we’re reminded that all of that work literally is overtaken as the years go by with new growth replacing old.

The cast is superb. Joel Edgerton plays the lead, Robert Grainer, in a brilliant performance proving less is always more. Felicity Jones plays his wife, breathing life into him and the story. William H. Macy is exquisite as an older logger in the camps dispensing well worn wisdom. Much of the story is accompanied by the best use of narration I’ve heard in a movie, voiced by Will Patton. It comes and goes like a breeze through the trees seemingly perfectly natural and undisturbing each time it wafts in.

This movie is not going to be for everyone simply because its success requires participation in an almost passive vein. It doesn’t propel us into story telling, it lays it out for us to observe like viewing a valley unfolding beneath from a mountain perch. It’s not fast paced. It’s revelations come in a visual poetry that astounds, capturing the complexity of nature and how simple our small part of it really is, no matter how large or important we view the roles we play in the dramas we create for ourselves.

In the insanely paced tumultuous times we now find ourselves it offers a moment of exquisite reflection exemplified by two mirroring lines of dialogue. “The world is intricately stitched together, boys. Every thread we pull, we know not how it affects the design of things,” says Macy’s character around a campfire. That echoes back again towards the end, when a Forest Service worker reminds Grainer and us that “every least thing’s important.”

Both challenge the wisdom behind the cliché that tells us we can’t see the forest for the trees. But then the bigger picture of a life is always made of smaller moments stitched together if we pay attention.

You can also find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above.

My Viewing and Reading Picks for 2025

Another year of complex viewing and reading

Another year comes to an end. A new one gets ready to begin. 2025 felt less complex than 2024. Lines weren’t as blurry with one exception that I’ll get to later. In a year when the rush to redefine and compete for the lowest common denominator felt like a three-legged sack race over broken glass, complexity again drew my attention and stuck with me. There’s a great leveling happening, whether intentional or not. But as long as we can advertise against whatever the content is, it seems to matter less and less what the content is or how it’s made.

When it comes to viewing entertainment it was a year when the quality line between movies and streaming TV blurred even more as excellent series work competing with the big screen for some of my favorite viewing. The Pitt and Adolescence were two of the finest things I watched this year.

There are a number of titles in these lists that would qualify for what is being called Resistance Cinema. Each one is deserving of inclusion in that list for immediacy. Any lasting impact will only be determined with the passage of time and all of what we’re currently resisting either cements or cracks.

I don’t believe in “best of” lists. There’s good stuff being created amidst all of the mediocrity and my judgement on what’s good is probably not yours. I pick what attracts and holds my attention. I also don’t see or read everything and the holiday release schedule geared to coming in under the wire for awards recognition is a silly game for insiders and not for me. There also may be a title or two that I didn’t catch until 2025 even though it was released in previous years. Goodness knows there are books waiting to be read.

If there’s a link with a title, I took the time to write about it. I should have done that more. So here’s a list in no particular ranking order of what I found most intriguing throughout the year.

Movies
Streaming TV
Books
  • 1929 by Andrew Ross Sorkin
  • The Mission by Time Weiner
  • Apple In China by Patrick McGee
  • The Director by Daniel Kehlmann

Have a Happy New Year!

You can also find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above.

Filmmakers, Storytellers and The Resistance

Storytelling in conflict

Writing for Bloomberg, Mark Leydorf makes a case that movies are taking up the whistles of resistance in The Rise of Resistance Cinema in the Era of Trump. He’s right but he shortcuts the great history of storytelling.

Shutterstock 697665772.

He’s correct that there are a number of films being released, along with those already past their big screen sell by dates, featuring stories and themes that can’t help but strike resonant chords for those repelled by and rebelling against the current political moment we’re living in.

He doesn’t have to reach too far beyond his initial example of Wicked: For Good to create a long list of titles to support his thesis. A thesis I buy, even though I think it serves cinema history, and storytelling in general, a bit short in the end.

In compiling his list, Leydor says:

The list goes on:

Eddington, Bugonia, Sirāt— there’s a reason directors are digging into stories of conflict, paranoia and cataclysm. Taken together, these films, most of which were conceived and went into production during Donald Trump’s interregnum, between the insurrection of Jan. 6, 2021, and MAGA’s triumphant return to power, have coalesced into a troop of cinematic resistance amid the conflicts and crises defining his political era and the rightward, nationalistic turns happening broadly around the globe.

I’ll reach into that quote and point out that all successful storytelling, on the screen, on the page, on the stage, around campfires, or told sitting on bar stools involve some form of conflict, paranoia, and cataclysm. Even top rated fare on the feel good Hallmark Channel features conflict. Heck, they have to make it up on Reality TV. Without conflict you don’t really have much of a story. Goodness knows we’re overripe with enough conflict to tell thousands of stories at the moment.

While focusing on this current crop of films, Leydor is spotlighting a point in the long timeline of story telling. These current storytellers are doing what storytellers do, bringing their near term reactions to whatever is in the zeitgeist at the moment, following traditions established long before Hollywood executives ever got involved in a script conference or endings became focus group fodder.

Frankly, I’m glad to see such a strong list of filmmakers telling these stories at this moment. We need to see ourselves reflected back in the mirror we hold up to nature, before it’s all AI generated. The same is happening on stages, in late night television comedy, and from the keyboards of many authors. Given how none of us knows how this moment is going to play out, it’s fascinating.

Note that Leydor points out that most of these films were conceived and green lit after the first Trump administration and prior to this second one.

I had the privilege in the Fall of 2022 to direct three one-act plays from Ukrainian playwrights about the effects of the Russian invasion that had begun earlier that year in February. The writing was alive, fresh, and as urgent as the wounds were then. That writing still is today, even though now those stories are snippets of a longer story still unfolding to an end no one knows.

Historically few stories springing up in any current conflict, regardless of medium, retain staying power beyond almost artifact curiosity. It’s usually the stories told after the moment passes that last and define with more resilient resonances, even as their lessons are forgotten by those too eager to write what they think will be a different ending.

What will be more fascinating to watch is how many of these current films are remembered years or decades from now, once this historical moment does pass.

Whatever that turns out to be.

(Image from Skylines on Shutterstock)

You can also find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above.

A Trip Worth Taking: Billy Joel Documentary ‘And So It Goes’

Terrific trip down my lanes of memories.

Talk about bringing back the memories and the feels. The excellent Billy Joel documentary, And So It Goes, is a must watch if you’re a fan. Or even if you’re not. I am a fan and have been since I worked a load-in, load-out shift for a Billy Joel concert back in my college days and partied with his road crew.

82fe8509 4fdb 4308 b4ae 295cd7fb0bf9.

The excellent two-part documentary chronicles the ups, downs, and of course there’s plenty of Joel’s music, because it’s always about the music and where it took Joel and those of us who grew up with him. It’s more than a trip down memory lane, the four hours is a well spent vacation back in time. I highly recommend this.

It’s interesting, and I dare say rewarding, that two of the music artists I grew up with, Joel and Bruce Springsteen, have had excellent recent documentaries about their careers. As they and I both hit later decades of life it’s a good way to look back and dredge up memories often buried in the hurly burly of the current day to day. I consider these documentaries on HBO (or whatever it calls itself this week) gifts well received.

For those interested further, there’s a playlist of the music from And So It Goes available on all the usual music streaming services. If your library, like mine, is filled with the entire catalog of Joel’s music, it’s worth adding just to track and hear how some of his songs have matured, yet not lost any of relevance, and even gained both relevance and resonance with time.

You can find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above. 

Sunday Morning Reading

With aging comes awareness. Or at least it should.

We’re on Lake Time this weekend, but there’s still time to share some Sunday Morning Reading. 

PXL 20250706 141021103.

Two weeks ago I shared a piece from youngster David Todd McCarty titled When I Was Old. I’m resharing it this week since I celebrated a birthday on Friday, getting one year closer to marking seven decades on this rock. Also sharing another great piece from David, called I Was Told There’d Be More.

“Scented memories.” I like those two words put together by NatashaMH in her piece, The Fragile Geometry of Becoming. 

I’ve been an Elmore Leonard fan for as long as I can remember. Anthony Lane’s Elmore Leonard’s Perfect Pitch may not be perfect, but it is damned close enough.

David Struett delivers a terrific ode to Chicago bike messengers, their culture and their jobs in Meet Chicago’s Last Bike Messengers. Here’s How They Survive.

You might notice a touch of sentimentality and reminiscing in the pieces above. Comes with the thoughts during a birthday weekend. Fair warning though that most of the links shared below are a bit darker, and yes, more political than those above. With aging comes awareness. Or at least it should.

Mathew Ingram wonders What Do We Do When The Facts Don’t Matter? I think we’re not liking what we’re finding out.

Mike Masnick’s piece Facism for First Time Founders offers the next generation a clue or two, assuming the current generation doesn’t crash it all before they get a chance to discover them.

I’ve written about the concept of enshittification in tech quite a bit. Mostly as regards the Internet. Henry Farrell and Abraham L. Newman take a look at The Enshittifcation of American Power. 

Another big contributor to enshittification is the media who increasingly seem more and more clueless and devoid of any self awareness. Charlotte Kim takes a look Inside The Media’s Traffic Apocalypse.

Speaking of things toxic and shitty, Adam Aleksic explores How Incel Language Infected The Mainstream Internet — and Brought It’s Toxicity With It. I’ve spent almost 70 years on this planet. I have no idea why guys turned into such misanthropic, self-loathing idiots.

In a world seemingly more and more intent on criminality, there are very few surprises, but there are legacies. Jessica Winter’s What I Inherited From My Criminal Great-Grandparents. Great story.

To conclude this week I’m sharing a film review by Sonny Bunch. This one of the new film Eddington. I haven’t seen the film. I plan to. Rarely does a review encourage or discourage me from seeing a film. If it’s anything like Bunch describes one way or the other I’m sure it will be worth it as it sounds like a fun, yet conflicted, summary of lots of things we’ve all been living through since 2020, and continue to do so. I’ll leave it with this quote:

The feed never stops, the algorithm never tires. There’s always more. It never ends. Just a few more videos. You can sleep later. You can never sleep, if that’s what you’d prefer. Who knows what you’ll miss when you’re asleep?

And we wonder why everyone has gone a little nuts.

If you’re interested in just what the heck Sunday Morning Reading is all about you can read more about the origins of Sunday Morning Reading here. If you’d like more click on the Sunday Morning Reading link in the category column to check out what’s been shared on Sunday’s past. You can also find more of my writings on Medium at this link, including in the publications Ellemeno and Rome.

Sinners: A Review

Worth sinking your teeth into.

I saw Ryan Coogler’s Sinners in a movie theatre when it was released in April. I rarely go to movie theaters these days, but in this one instance I was certainly glad I did. Now that Sinners has reached streaming on the 4th of July, I hope anyone who didn’t have a chance to see it on the big screen will take time to view the fireworks it provides at home. I’m looking forward to a second watch. It is excellent. It’s not perfect. But it is sublime in its imperfections.

Sinners01 978x652.Ryan Coogler knows how to tell stories. He knows how to tell stories in big ways. He knows how to tell stories that entertain and unsettle. He knows how to weave the various strands of history, culture, and popular story tropes together in ways that spin out a fresh new cinematic delight that redefines the old and refreshes the tired. He may get a bit carried away here and there, but in the end he delivers as a filmmaker of note.

In Sinners he ties Southern-gothic, vampire horror, and depression era gangster styles together along with a musical storyline that literally burns down the house. Working with his familiar actor collaborator, Michael B. Jordan, playing a set of twins, Coogler creates something brand new, dangerous and in the end just damn dandy. I fully expect Sinners to be quite popular in the Best Picture categories when awards season rolls around. Even with its imperfections, it’s at the top of my list for best films of the year.

Jordan and all of the actors are superb. The music is red hot. The vampire gore is plenty gory. There’s a raw, violent, sexual tension throughout that’s heightened by the rawness of the blues music that infuses the storyline. The sequence when the fateful evening’s dancers are intermingled with ghosts of African and African-American pasts and premonitions of musical genres of a future yet to be is a highlight, even if it is a bit too precious.

Coogler also plays with some larger themes among the music, horror, and history. Questioning why Blacks cleave to Christianity (“Blues wasn’t forced on us like that religion,” and who counts as Black when everyone doesn’t have the same black skin or heritage, cut through many of the myths so easily consumed and assumed about the Black South.

As to the flaws, perhaps the biggest is also its biggest strength. Coogler stretches out a wide canvas to paint this story on.  Perhaps too wide, and even so he often paints outside the bounds of that canvas. And once the delicious and setup is accomplished, the violent confrontation we all know is coming at times feels more rushed than we want it to, certainly when it consumes characters we’ve invested in.

Even with those flaws, Sinners yields a bounty that often borders on the rapturous. It is more than worth your time.

You can find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above. 

Is Apple’s F1 Push Ad Enshittification or Just Shitty?

Apple pushing ads push users’ buttons

As if Apple needed another kerfuffle, it appears that one of its marketing efforts for the movie F1 has raised the hackles on the necks of some. You almost have to be tuned out completely to have missed the plethora of marketing methods Apple has already been pushing around the racetrack to get this movie to the starting line. But there’s always more.

Apple started pushing out Apple Wallet notifications to users of that service announcing that they could receive a discount for movie theater tickets via Fandango by purchasing those tickets with, yep, you guessed it, Apple Pay.

I saw the notification late last night and just swiped it away the way I do the majority of these mosquito-like pests. Too bad I didn’t take a screenshot.

But Casey Liss, of The Accidental Tech Podcast trio grabbed one and posted about it on Mastodon, accompanied by a vomiting emoji.

New Screenshot.

Those who felt as ill about the promotion as Casey did quickly jumped in, condemning it and pulling out the enshittification label that we’ve all become familiar with since it was coined by Cory Doctorow in 2022.

Yes, it is advertising, but I’m not sure it was enshittification. Perhaps we’re reaching the point of shitting all over that label and diminishing, yet revealing its power in sort of a weird turning in on itself way that proves the original meaning behind the original term even while mucking it up by using it too frequently.

Granted there aren’t too many who lust for the ever increasing onslaught of advertising and marketing pitches we’re bombarded with hourly. I’m certainly not one who does. But advertising and marketing, as overused and overwrought as it has become, in and of itself isn’t enshittification, no matter how fast it grows like weeds rapidly enveloping every corner of our Internet usage.

My grandfather used to say that “a weed is anything that grows where you don’t want it to.” Most of today’s advertising certainly feels weed like. And it keeps getting worse, especially when pushed at us from sources we don’t expect it from. Amazon we expect this from. Apple not so much. Though there is a history there.

In my view of things, Apple advertising this promotion is really not that much different than a podcast advertising its latest merch to its audience or promoting a fundraiser. Don’t get me wrong, I’m not shitting on The Accidental Tech Podcast, which does both of those things. I actually pay for a subscription and occasionally buy their merch and donate when they fundraise. Captive audience marketing is an age old technique and it works. I’ve used it myself. Even so, it can grow old and tip over into enshittification.

But there’s a larger point.

Eventually most users tune out. I used to deliver a curtain speech pitching the next play or special offer before every performance at a theatre I ran. Initially they were wildly successful. Eventually returns diminished. That may be anecdotal, but I believe the more ads increase the more they become the blandest of white noise or even a turn off to the product. Again, anecdotally I had initial interest in the F1 movie, but after the inundation of advertising I’ve already decided my interest has waned. So I’m certainly not going to be contributing to Apple’s goal of finally putting butts in theater seats for one of its movies. I’ll catch it sometime down the line on streaming.

Overhyping, as a facet of enshittification can too easily create diminishing returns, gradually enshittifying the very business models of the enshittifiers. Mosquitos can’t feed when everyone within their range packs up and goes indoors and they eventually move on or die out.

We just haven’t reached that tipping point in this bloodsucking business model we’re trapped in currently. In his original post outlining the enshittification of early social media platforms Doctorow says “the same forces that drove rapid growth drove rapid collapse.”

I doubt we’ll reach that tipping point in advertising. Because there’s a whole new frontier that the enshittifiers are just waiting to exploit and that’s AI. Google’s moving away from search faster than its search rankings are dropping and there’s no secret on the path it’s choosing.

I’ve often imagined that perhaps AI could be one of our salvations in the advertising scheme of things, figuring out better than humans seem capable of doing when enough is enough. But those driving that racetrack see the possibility of too many dollar signs to make that more than just a wild imagining no matter how much sense it might make.

 

You can find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above.