technology – Page 9 – Life on the Wicked Stage: Act 3

Apple Tugs at the HeartStrings with New Commercial

Clever and touching ad from Apple deserves a listen.

Apple hasn’t had the best of luck with commercials this year, but they pushed out one that carries an emotional punch heading into the holidays. Called HeartStrings it highlights new hearing health features users with AirPods Pro 2 can take advantage of to use them as hearing aids.

Users can run a hearing test that according to Apple provides “scientifically validated results within minutes and the ability to activate a clinical-grade Hearing Aid Feature on your AirPods Pro 2.” I took the test and my hearing rated just fine, but if you’d like to read how one user tested this out, I recommend checking out What It’s Like to Hear Better with AirPods Pro 2 by John Voorhees on MacStories.

The commercial certainly belongs in the warm and fuzzy holiday genre and in my opinion is quite well done. It certainly is a better approach than crushing up some musical instruments.

You can find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above.

iPhone 16 Pro Photography and Pumpkins

iPhone 16 Pro Photography and Photographic Styles demo.

I’m always grateful that Apple releases new iPhones in September. It comes during the period when supermarkets are stocking up on pumpkins, gourds and other Cucurbits. Obviously one of the first things you check out on a new iPhone is whatever changes and improvements Apple makes to the cameras, and these colorful counters are a great location to do so.

Here’s a few shots taken during a supermarket tour playing around with different camera settings and what Apple now calls Photographic Styles. First up is just a series of photos in a gallery all using the Standard setting.

Following the Continue Reading break below are two videos showing off the differences in Photographic Styles Apple offers and more photos.

R.I.P. iMore

All good things come to an end.

Nothing lasts forever and all good things come to an end. Along with everything else that includes tech blogs. Yesterday, Gerald Lynch and the iMore staff announced they are turning out the lights on what was once a revered and go to website when it came to everything Apple.

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Here’s a quote from the farewell post:

I would like to take this moment to thank everyone from the iMore community, past and present, for their support and passion for what we’ve created over the years. A massive thanks goes to iMore’s previous leaders, Lory Gil, Serenity Caldwell, and Joe Keller, and of course, the inimitable Rene Ritchie who kickstarted this wonder all those years back. I hope we’ve done you all proud.

There have been some good writers through the years at iMore but two names stand out in that quote: Rene Ritchie and Serenity Caldwell. Calling it like I see it, Rene made iMore what it was and for a time was the pulse that beat in the Apple community. When he added Serenity to the mix it became the place to go for Apple News delivered with heart and intelligence, nothing artificial about it.

Nothing against any of the folks who kept the engines running once Rene and Serenity moved on to greener pastures (with Google and Apple respectively), it proves that talent will always win and exceptionally good talent will always win more.

I’m glad to see the site will be kept up as an archive. All the same, farewell to a great website that set a lot of standards and good luck to all of those moving on.

You can find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above.

At Last: A Cure for Apple iCloud Migraines Thanks to Craig Federighi

Finally, a solution to those Apple iCloud Migraines thanks to Craig Federighi

Relief. At last. All it took was the right doctor.

We’ve all been there with health situations. You lay out your symptoms and whatever checklist your medical professional follows leads to a course of treatment that might or might not work. Perhaps after repeated tests and possible cures you might finally get the attention of someone who actually listens, goes beyond the symptom check list, and you get treatment that works to solve your problem.

If your situation and symptoms don’t fit those of the majority of patients it can be an exhausting, frustrating, and dehumanizing experience.

The same is sadly true with technical support. You have a problem. You call or chat (hopefully with a human). Lay out your symptoms and you get served up solutions from a playbook that don’t solve your problem. Striking out on your own you search the Internet for solutions, (increasingly a frustrating and useless experience), only to discover others facing the same issues.

At least you find comfort in knowing you’re not alone. Even so, there’s not enough strength in numbers if you and your compatriots fall into that ever popular yet corporately dismissed category of a “small minority of users.”

Like with your medical condition, if your technical issue falls outside of the range that most experience, then you better hope that you are talking to someone who actually listens and isn’t just a part of a solution mill that rewards quick dispensing of the call the way restaurants hope for quick table turnovers.

The Diagnosis

Perhaps you’ve read my previous chronicles discussing the Apple iCloud Migraines. I’ve been suffering with these headaches for a number of years and through a tourist guide map of California named macOS operating systems. I won’t go into detail, but you can find links to them here, here, here, here, and here. I will offer a brief summary (non AI generated) of the problem :

At each point that Apple released an operating system update, whether beta or final release, my Macs would mysteriously lose all Continuity based or related features. Continuity is the system Apple uses to connect its devices allowing users to copy and paste between them, sign in to Macs with an Apple Watch, display iPhone widgets on a Mac Screen, and connect Macs and iPads together via Universal Control. Your iCloud account is a key to Continuity.

Note that I haven’t been on a beta since owning any of my current devices. So, in theory, none of these beta updates should have affected me. However, I might as well have been downloading betas like a beta junkie, given the return of these migraines with each beta release and subsequent full releases.

Communications over the years with Apple Support yielded nothing that would help until Dan Moren of Six Colors posted about a similar issue he was facing and the responses he got from Apple Support.

That second agent proved quite capable, not only agreeing that the situation was strange, but also looking into issues on Apple’s side. Which led to the somewhat bizarre conclusion of this story: after perhaps 20 minutes on the phone, he seemed to hit on something. I heard him laugh and say something along the lines of “that explains it” and then, with my consent, put me on hold. When he came back, he said—and I’m not exactly quoting, but close enough: “I’m sorry, I can’t tell you any more than this, but all your services should be back up pretty much exactly 12 hours after they went down.”

Now, in my initial forays on social media, I had gotten a reply from someone on Mastodon mentioning that Apple’s iCloud servers were sometimes put in maintenance mode for 12 hours—but upon going back and looking for that specific reply, it was nowhere to be found.

It did, however, support the theory that something had gone wrong with the particular iCloud server on which my account was located.

There was, according to this support agent, nothing to do but sit back and wait, then call back if service hadn’t returned by the 12-hour mark and reference my case number. He was again apologetic for not being able to give me any more information, but reiterated his confidence that everything would be resolved.

After Dan’s post turned the heat up a bit on the issue my calls with Apple Support changed in tone and substance. I got moved a couple of rungs up the ladder to an advanced support level. (Draw your own conclusions). Initially that seemed promising. I also got the “just wait it out” response as Dan.

Suffice it to say that eventually yielded no real solution and there were two periods of time when things just seemed to stall. The first being prior to the Apple Vision Pro release and the second in the run-up to WWDC 2024. I chalked those up to resource allocations.

Reaching the Right Doctor

Following WWDC I decided on one frustrating evening to drop an email to Craig Federighi, Apple’s honcho on all things software. I didn’t expect any response. My previous emails to Tim Cook were met with a brush off.

In the context of my email I appealed to Craig quite explicitly that I was very interested in the new iPhone Mirroring feature coming in Sequoia that relied on Continuity and how he had discussed Continuity during the WWDC presentation. I also expressed that I imagined this feature would be at best a hit and miss for me given the ongoing migraines.

Lo and behold, I got a response from Federighi requesting I share diagnostic files with him. Note I don’t know if I was actually communicating with him directly or one of his staff, but after submitting another round of diagnostic files I received the emails below:

And then I received the following:

Once macOS Sonoma 14.6 and iOS 17.6 were released the problem did indeed appear to be solved, but I knew I would have to wait through the next few beta releases and also the release of Sequoia to determine if the fix would indeed hold.

The good news is that I can report the fix did indeed hold through the remainder of the beta cycle and also through the final releases of macOS Sequoia 15 and iOS 18. As of today it has held through developer betas and also public release of the betas for 15.1 and 18.1 since installing the final versions of macOS 15 and iOS 18 the day of their release. It has also held through upgrading my iPhone and Apple Watch.

I’m glad this seems to be resolved but I’m going to remain skeptical until we see the .ox and .x releases of Sequoia and iOS 18 roll out. To be honest, it feels like I’m waiting for any sign of a possible reoccurrence of a medical symptom.

Wrapping Up

I’ve always tied my migraines to problems somehow related to my iCloud account and it appears those suspicions were by and large correct. I don’t have a definitive answer but given that only a “small percentage of users” experienced this issue combined with comments from support personnel and a few clues from Dan Moren’s post, that is what logically makes the most sense to me and a few others I’ve consulted, social network buddy Dwight Silverman among them. By the way Dwight led me to a workaround involving signing out and back in to Messages in iCloud.

I’m certainly appreciative of Craig Federighi or his office pushing this forward to a resolution. I’m reasonably convinced it helped that iPhone Mirroring, which relies on Continuity, is one of the sexy tent pole features of this year’s new releases finally probably brought quicker attention to the issue. That and a stroke of good luck with my timing.

Unfortunately, for whatever reason, users in situations that don’t have a large podcast or online audience and can’t stir up a major hullabaloo in the tech press are left to piece these clues together. Unless on a rare occasion they catch the attention of a higher up at Apple to find a resolution. That shouldn’t be the case.

Certainly the bigger a company becomes it’s easier for all sorts of issues for a “small minority of users” to fall through the cracks and for priorities to shift. That’s just a reality. And it shouldn’t take the luck of good timing in sending an email to a top executive, certainly busy with many other tasks, to suss out an issue.

As I’ve said all along, Apple needs to find a way to come clean with both users and its front line support personnel when these issue present themselves. Listening should be the key because sometimes the patient/user has all the clues you need to help them.

You can find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above.

EU Charges Apple with Violating DMA Rules

The EU charges Apple with violations of the DMA

The friction between Apple and the European Union just took another turn. The EU has charged Apple with DMA rules violations dropping the dubious distinction on Apple of being the first “gatekeeper” company to be so charged. It’s a preliminary ruling and Apple has until March 2025 to respond to this preliminary ruling.

If the charges stick, the potential remedy is for Apple to be fined up to 10 percent of its annual global revenue. quite a bite of the Apple.

This comes on the heels of last week’s pot-stirring announcement that Apple’s new, but yet unreleased and untested, Apple Intelligence features won’t be rolling out in the EU (and other markets) until next year. As I said then, this is all going to be one big negotiation with legal and political shots fired by both sides.

At the root of the charges is “steering,” which the EU sees as key to a competitive market. Bottom line, the EU wants gatekeeper companies to allow software developers to be able to “steer” potential customers to their products free from closed App Store and other gatekeeper restrictions. Apple joins Alphabet, Amazon, ByteDance, Meta and Microsoft in the EU”s list of gatekeepers.

The EU is also challenging Apple’s moves to come into compliance by charging a Core Technology Fee that most complain violates the intention to allow side loading of apps.

This will bounce back and forth over the next nine months and will probably become even more contentious given quotes like this from Thierry Breton, the EU internal market commissioner: “Apple’s new slogan should be ‘act different.’

Apple has released the following statement:

“Throughout the past several months, Apple has made a number of changes to comply with the DMA in response to feedback from developers and the European Commission. We are confident our plan complies with the law, and estimate more than 99% of developers would pay the same or less in fees to Apple under the new business terms we created. All developers doing business in the EU on the App Store have the opportunity to utilize the capabilities that we have introduced, including the ability to direct app users to the web to complete purchases at a very competitive rate. As we have done routinely, we will continue to listen and engage with the European Commission.”

The Financial Times seems to be the front lines where both the EU and Apple are waging this battle. The Verge also has a writeup on the news. I’m sure there will be more. Intelligent or not.

You can find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above.

Apple and the EU Squabble Over Inclusion of Apple Intelligence and Other New Features

Apple and the EU squabbles continue now over new features.

It’s a Friday free-for-all between Apple and the European Union. Miffed at, or stymied by, the EU’s DMA regulations, Apple announced in the Financial Times that all of the ballyhooed (but still not seen in the real world) Apple Intelligence features along with a few others might not be coming to the EU when they launch in the U.S this fall or even this year.

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John Gruber of Daring Fireball has the full statement from Apple as reproduced here:

Two weeks ago, Apple unveiled hundreds of new features that we are excited to bring to our users around the world. We are highly motivated to make these technologies accessible to all users. However, due to the regulatory uncertainties brought about by the Digital Markets Act (DMA), we do not believe that we will be able to roll out three of these features — iPhone Mirroring, SharePlay Screen Sharing enhancements, and Apple Intelligence — to our EU users this year.

Specifically, we are concerned that the interoperability requirements of the DMA could force us to compromise the integrity of our products in ways that risk user privacy and data security. We are committed to collaborating with the European Commission in an attempt to find a solution that would enable us to deliver these features to our EU customers without compromising their safety.

Apple PR is obviously hard at work here and I’m sure the EU’s PR operations will be following suit shortly. I’m particularly entertained by the phrase “we do not believe.” It’s also fascinating to watch the sideshow of reactions that might turn into something more: how Apple users on their respective sides of the pond are responding to this. Generally speaking from the early reactions I’ve seen the majority of American sympathies tend to lean towards Apple, while it’s just the opposite in Europe. But it’s early and it’s a Friday.

The timing of this suggests an opening salvo in further negotiations given that none of the features in question have been rolled out yet. However, according to Gruber a few of the non Apple Intelligence features (iPhone Mirroring and SharePlay Screen Sharing) are scheduled to roll out in the next betas to be released. iPhone Mirroring is one of the sexier features announced, so it will be interesting to see how that is handled with the next round of betas.

It is obvious that at some point down the road there will be some sort of compromise. Apple doesn’t want to lose the EU market no matter what those who suggest Apple should just pull out of the EU markets might say. And somehow I doubt EU Apple users will exert enough pressure to change any strong position the EU might cling to.

In the meantime the sideshow commentary in addition to the news will make for an interesting Summer beta season.

You can find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above.

Apple Intelligence Crawling Under the Skin for Some

Apple Intelligence is the latest AI effort upsetting web publishers.

As we learn more about Apple Intelligence how Apple is training its AI efforts is crawling under the skin of some web publishers. Apple has been reasonably transparent about how it’s crawling the open web and using data it can grab for its efforts. Even so that’s not sitting well with everybody. But that’s been an uneasy road we’ve all been on with AI in a general sense since those gates were thrown open by OpenAI in 2022.

Screenshot%202024 06 10%20at%2011.36.33%E2%80%AFAM. This is a sticky wicket. Web publishers justifiably don’t feel great about having their content grabbed, regurgitated and spit back out without some consent or control. The other side of that coin is that the info is on the open web and by and large folks can access it through a variety of methods. There’s also the reality that the horse is already far from the barn because most of these AI models have been doing the same thing Apple is doing. AI has a been both a cash grab and a content grab from the get go, because without the content there’s diminishing returns on the cash.

There are methods to exclude a website from being crawled. Dan Moren at Six Colors has posted a good piece on how to do so and what that could mean here. Keep in mind any method used for this only excludes content and data going forward. Federico Viticci at MacStories has already stated that he’ll be excluding his website going forward.

Also keep in mind that this isn’t the only way Apple will be putting Apple Intelligence to work. Regardless, this is going to be an issue to follow as we continue to learn more about Apple Intelligence, which is just the latest in these Artificial Intelligence efforts that we all need to pay attention to. Like it or not it’s here and a fact of life. AND this isn’t the only issue getting under some folk’s skin since Apple made its announcement.

As a side note, my reading list on Apple Intelligence continues to grow with both punditry and technical info that I discover along the way. I imagine that list will just keep growing.

You can find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above.

Terrific MKBHD Interview with TIm Cook

A relaxed Tim Cook talks Apple Intelligence with MKBHD

There are several Tim Cook interviews bouncing around the Internet while Apple’s WWDC is ongoing this week. They focus on all of what Apple has publicly announced, and it doesn’t take artificial intelligence to know a big part of the discussion is Apple Intelligence.

Prolific YouTuber Marques Brownlee (MKBHD) sat down with Tim Cook in one of the most relaxed interviews I’ve ever seen Apple’s CEO give. Given the promotional nature and pace during WWDC week, I think that’s a bit of a rarity. So credit to MKBHD.

Yes, the interview covers Apple Intelligence, but it’s fun to watch MKBHD challenge Cook to a blind ranking of Apple products. Cook doesn’t take the bait of picking favorites, but does talk about the five products MKBHD brings up and it is especially fun to watch Cook’s reaction as he spins a bit about the Magic Mouse.

All in all it’s well worth watching and Cook’s answers to MKBHD’s questions do shed a bit more light on what Apple is thinking about Apple Intelligence and where that might take technology.

You can find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above.

Getting Smart About Apple Intelligence

Time to start getting smart about Apple Intelligence

Everybody on the Apple Intelligence Bus! Everybody on the bus! That sure seems to be the rallying cry from Wall Street to tech blogs and the pundit beat. It’s quite exciting but only in the way a trailer for the next big movie might get us excited. The story the feature will tell isn’t ready yet, and only those in the know have knowledge of the script and what secrets it might contain.

I’m not poo-pooing what Apple will be offering. I have no way to make any judgment on whether it’ll be the next big thing, the future of computing, a train wreck or an also ran. All we have to go on is a very polished presentation designed to illicit interest. Apple boldly promises Apple Intelligence is AI for the rest of us. If that proves to be the case it begs the question as to who are the “them” or “they” that aren’t “us.”

On a promotional level alone Apple achieved success and at the moment it looks like it accomplished one of its goals with the announcement. Wall Street is certainly jumping on the Apple Intelligence bus based. Investment trends don’t always prove that intelligence and common sense go hand in hand but the market has indeed moved with Apple setting a new record high.

If all or most of what Apple promises comes close to reality it indeed does look promising. But as most of us should have learned by now, technology promises, especially AI promises of late, can have some bumps along the hallucination highway.

The timing will also be interesting, given that most of this won’t be rolling out when new iPhones debut this fall. Apple may have shifted the focus and succeeded in swinging the spotlight squarely back onto itself and yet, all we really know at the moment are the promises with a big helping of “coming later this year” tagged on at the end.

That said, it is probably wise to add to our own knowledge bases with what we do know about Apple Intelligence to this point and going forward. To that end I’ve put together a reading list of what I’ve seen so far that attracts my attention. Some of it is punditry. Some of it is technical. All of it makes for interesting reading.

First up is an interview with Apple CEO Tim Cook by Josh Tyrangiel in The Washington Post. When asked what his confidence was that Apple Intelligence will not hallucinate Cook responded:

“It’s not 100 percent. But I think we have done everything that we know to do, including thinking very deeply about the readiness of the technology in the areas that we’re using it in. So I am confident it will be very high quality. But I’d say in all honesty that’s short of 100 percent. I would never claim that it’s 100 percent.”

John Hwang in Enterprise AI Trends lays out what he views as Apple’s AI Strategy in a Nutshell.From what I know his thoughts make sense to me.

Casey Newton says Apple’s AI Moment Arrives. Here’s a quote:

“The question now is how polished those features will feel at release. Will the new, more natural Siri deliver on its now 13-year-old promise of serving as a valuable digital assistant? Or will it quickly find itself in a Google-esque scenario where it’s telling anyone who asks to eat rocks?”

Craig Federighi did an interview with Michael Grothaus of Fast Company about Apple Intelligence.

For some historical context and picking up on the discussion on how this changes (hopefully improves?) Siri, M.G. Siegler gives us The Voice Assistant Who Cried Wolf.

Wes David on The Verge gives us a list of every new AI feature coming to the iPhone and Mac.

Security and privacy are two of the big picture concerns that accompany anything about AI in general. A couple of technical entries into the discussion that I find informative include Private Cloud Computer: A new frontier for AI privacy in the Cloud from Security Research and Introducing Apple’s On-Device and Server Foundation Models. Both are released via Apple and focus on privacy and responsible AI development.

A terrific interview with Tim Cook from YouTuber MKBHD. Most relaxed I’ve ever seen Cook in an interview.

Brian Fung of CNN takes a look at how Apple is handling your data with Apple Intelligence and the differences between Apple Intelligence and ChatGPT.

Sebastiaan de With ponders Apple’s Intelligent Strategy.

Michael Parekh weighs in with his thoughts on how Apple is thinking different.

Steven Aquino weighs in talks about how Apple’s efforts have the potential to affect Accessibility.

Peter Kafka has published a transcript of an interview with Ben Thompson. Here’s a quote:

The real risk is execution risk. Apple does have the luxury of coming to market later, and they benefited from a huge amount of research and improvements. Like shrinking down these models, giving them high efficiencies, so they can run on-device. They’ve had all those benefits.

What they are proposing to do — to actually orchestrate different apps and different bits of data — no one has done well, yet. Apple’s bet is they can do it well because they have the data, because they are on the device. But there is a real execution risk.

Will Knight on Wired suggests that Apple Proved AI is a Feature, Not a Product.

Some folks are concerned that one of the ways Apple is training its Apple Intelligence includes crawling the open web. If you run a website there are ways to exclude it from being crawled, but unless whatever data has already been crawled is jettisoned by Apple prior to a new training it’s a bit late. Here’s some coverage from MacStories and Six Colors on that. This issue will be one to watch in the future.

Jason Snell of Six Colors opines that Apple’s skin the game might not have been as willingly all in as Apple would have preferred.

Dwight Silverman of The Houston Chronicle wonders Will Apple’s new AI plans Help Siri Fulfill its Promise or will it disappoint again?

You can find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above.

A WWDC 2024 Reading List

A reading list of predictions and commentary heading into WWDC 2024.

There are always lots of predictions about what Apple will announce at its annual World Wide Developer’s Conference each year and this year is no different. I’ve written a few of them myself. Here’s a quick list of some pieces from others and myself that I think provide a good pre-WWDC reading list.

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Mark Gurman of Bloomberg seems to have gotten quite a few of the details, whether leaked or planted who really knows, on what’s about to unfold. Check out Here’s Everything Apple Plans to Show at It’s AI-Focused WWDC Event. It almost feels like a story board of the event.

Gurman also expands on his thoughts about Apple Intelligence here.

As a companion to that check out John Gruber’s take on Gurman’s Epic Pre-WWDC Leak Report. Gruber seems to think it’s indeed a leak and the folks inside Apple aren’t too happy. IYKYK

Perhaps the best pre-WWDC piece for providing some pre-perspective comes from Om Malik in Apple + AI: What to Expect at WWDC 2024.

Wayne Dixon tackles his Wish List by platform and tosses in a Bluetooth wish for good measure.

David Lewis doesn’t think we should hold our breath.

Since Artificial Intelligence, or as it appears soon to be christened Apple Intelligence, seems to be the order of the day, Craig Grannell has some intriguing thoughts on how Apple can avoid the pitfalls others have made in this great AI gold rush.

Nathan Edwards at The Verge wants to know if WWDC 2024 and AI will unlock the potential of the iPad Pro.

And here are the three pieces I’ve written:

WWDC 2024: iCloudy Forecasts Ahead Amidst Dampening Expectations

WWDC 2024: Apple Needs To Do Some Serious Work with iCloud

WWDC 2024: Things I’d Like To See

It’s always interesting to see what comes out of each year’s WWDC announcements because one way or the other they set much of the agenda for the next year and beyond.

You can find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above.