Tag: iPhone

Apple is about to unleash its annual storm of iPhone news next week when it unveils the 2023 edition of the computer that changed everything. There will be a flood of impressions initially, good and less than good, and we’ll be wading through high water right into the holiday season.

So why is it raining thoughts about iPads?

Probably because it doesn’t look there will be much in the way of iPad news at this event. And from what we know of iPadOS the big news seems to be correcting the goofy mistakes made last year with Stage Manager. I also think that since this year’s iPhones and Apple Watches are rumored to be more interative than innovative, and much of the pent up energy is focused ahead to next year’s release of Apple’s Vision Pro, AND the predominant iPad rumor is that the 2024 iPad will feature big design changes, there’s room to kvetch a bit.

Don’t get me wrong about the iPhone. I don’t think iterative is a bad thing. The iPhone is mature platform. In and of itself that’s a great thing. But that doesn’t set the tech pundit heartbeats a-fluttering as much as the potential for bigger innovations.

Nature abhors a vacuum and so does the Internet. So why not talk about everyone’s favorite Apple mystery: iPad.

Why a mystery? No one seems to know exactly how to define this device. Including Apple.

Before moving on let me say this. I’m an iPad fan. I’ve owned most of them, currently the latest versions of the 11-inch iPad Pro and iPad mini. I use them both daily (along with Macs) for both work and play. I’m typing this currently on the iPad Pro while visiting family. There hasn’t been one too far from my reach since the first version. It’s my favorite work device and my favorite stall surfing device.

Here’s a quick summary of what some are saying:

Jason Snell of Six Colors kicked off this current wave by saying he’s Giving up the iPad-Only Travel Dream. He’d like to see the iPad capable of more functionality with Apple opening the platform up for developers and users to more easily extend it to their heart’s content.

John Gruber picked up and extended that argument on Daring Fireball.

Wes Davis on The Verge hammers the iPad sits in an awkward place argument.

Harry McCracken calls it a beautiful disappointment.

Jason McFadden asks the question Why do some want the iPad to be more than just a good tablet?

Denny Henke of Beardy Guy Musings thinks we’re perpertually moving goal posts in the discussion between touch-first casual users and power users who pound keyboards for a living.

I’m sure I missed a few.

None of them are wrong.

Much of the mystery isn’t really mysterious. It’s that there seems to be no Goldilocks answer. The pro-users want more and the extremes in that camp won’t be content until the Mac and the iPad are one and the same. In the middle, the iPad Air line offers most users much of what the Pro offers but holds back a bit. The iPad without a modifer offers even less, but compensates with a price point that makes it popular for those who just want to stream entertainment, do some browsing, FaceTime, or shut their kids up by letting them stream CoComelon.

And the iPad mini is caught somewhere in the middle. In my view the iPad mini is the most hindered by Apple’s attempts at segregating the lineup beyond size. Goldilocks might have called it “just right.” It’s the device I pick up the most.

Unless you measure success merely by sales charts, there’s nothing wrong with there being some confusing segmentation. On the other, what we currently know (and use) in all computing categories is constantly changing around and underneath our finger tips. Apple Silcon changed everything, including, I think, Apple’s plans. All you had to do was watch the “What’s a computer” commercials in the last decade to see where things seemed to be headed.

And if you think that spatial computing, the concept behind Apple’s Vision Pro, wasn’t in the works when those commericals were approved and aired, you’re mistaken. Whatever spatial computing is going to be it is going to profoundly change things.

It’s hard for the pundits when Apple’s cues aren’t easily decipherable. In my view it’s less, but still so for consumers. I’ve yet to read a review of any product in any category that calls it perfect without calling for more. Goodness knows how confusing things will be in the future if spatial computing’s future offers a lineup of products resembling anything  close to current speculation, from contact lenses to powerhouse gaming headsets.

So I say enjoy the ride while the riding’s good. There’s no Goldilocks iPad for all. There’s no Goldilocks computing platform for all. There probably shouldn’t be and I hope that always remains the case. Niches can be nice. And besides, we’d all be bored and begging for more anyway if the game just stopped. Just look at the lack of excitement about this year’s iPhones and Apple Watches.