Tech – Page 11 – Life on the Wicked Stage: Act 3

Matt Gemmell on “The Fallen Apple”

Dissatisfaction with the familiar breeds contempt

Matt Gemmell begins with an understatement. “It’s a troubling time to be a long-term Apple customer.” It doesn’t get any easier to read after that. Nor should it.

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Like many Apple users these days, including myself, Matt is expressing his dissatisfaction with Tim Cook’s Apple. Misery loves company. So does commiseration. The Fallen Apple is a powerful read, and I suggest you do so.

Yes, he points to Cook’s knee-bending and kowtowing that betrays much of the carefully cultivated culture Apple spent untold sums creating over the years, now tossed aside like a decaying FineWoven iPhone case. Perhaps with a sparing nod to rationality Gemmell calls it an act of “corporate sacrifice.”

But this paragraph is particularly damning:

I sometimes think about the full-page, black-background Steve Jobs memorial on the Apple site, with the list of tributes you could send submissions for. Then I try to imagine the same thing for Cook, and I find that it only cheapens the original. The Tim Cook of the Trump era is the erasure of a man who previously could do little wrong, but I think that ultimately it has also laid bare a person whose goals and even motives are as far from Apple’s erstwhile values as it’s possible to be. While Jobs gets to be remembered with artful aphorisms and elaborate hagiographies, surely Cook’s epitaph must be something along the lines of “another record quarter”.

Corporate rationality, like it or leave it, is often as distasteful as it is easy to comprehend. But in my view it requires the wrong kind of different thinking when you’ve built a company on creating an emotional connection with your users.

One thing leads to another. Gemmell points not just to the cultural upheaval and downward spiral, but also to a future that appears uncertain. As he puts it, “More perniciously, Apple is also hemorrhaging people and knowledge.” It makes one wonder if Apple University is still in existence. If so, what exactly are they teaching these days?

But, and to the larger point, he correctly states Apple isn’t hemorrhaging profit.

I hope very much to be wrong, but I fear that Apple’s skyrocketing revenue masks a steep institutional decline that is already well underway, propelled by the fact that success itself, improperly managed, is a poison.

It must be something for folks like Cook, Trump, Musk, etc… to sit atop such vast piles of money, knowing how much dislike and distaste they engender and how it undermines the thrones they cling to. Apples ripen and fall. Unless they are harvested. Either way, there’s an end.

Read the rest here.

(image from Johann Lensless on Shutterstock

You can also find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above.

Promises, Promises

Harold Hill never had such easy marks

Years ago when I ran professional theatres my principal responsibility was picking a season of plays and/or musicals, then pulling things together to actually produce that season. Planning was based on quite a few variables and data, but you never knew how things were actually going to play out in the end. Show business can be cruel.

The Music Man There were always surprises. Some good and some bad. Some shows would become surprise runaway hits, others that seemed like sure things would flop. Lose a weekend due to a snowstorm and the bottom line got hit hard.

Of course the choice of plays was always the key variable. I remember sitting in a particularly contentious board of directors meeting as we were nearing a season announcement and a board member was pushing back hard on our revenue and expense projections for what we had planned. He pounded the table and asked, “How can you know what will sell tickets a year from now?” I told him I could project, but I couldn’t know and that I always went into each season saying that if we succeeded as much as .300 hitters in baseball we’d be superstars.

Well, we weren’t baseball players, but we still usually came out ahead of the game with more hits some seasons than others. We held our own. The not-for-profit theatre version of the game I was playing relied on picking and announcing a season a year or so in advance. You’d promote and sell that season to subscribers to accumulate cash and support up front, and then once you were in the season proper you’d push hard for single ticket sales and then after they got a taste, try to convert them into subscribers, then donors.

It was always risky, just like many business propositions. I remember asking that same board member if his business would be comfortable announcing his plans and projecting sales a year in advance knowing all of the risks. It was a rhetorical question on my part because I knew his business couldn’t operate that way. Most can’t.

The entire thing was based initially on a promise, and each new season announcement was a new promise. Each time you delivered a promised season the theatre built or kept trust with that subscriber base. That loyal base would resubscribe based on that trust. Those customers knew there may be a play or two in the season they didn’t care for, but they came back season after season based on the quality of what we offered, and also that we delivered on what we initially sold and promoted.

As an artistic director (CEO) I was the one who was responsible for that trust and never took that responsibility lightly. Yes, there were times we had to change our plans, but the trust engendered along the way helped weather those moments as long as we were honest with our customers and donors.

The above is a long wind up to something I’ve been thinking about lately and spurred by an article I saw on Elon Musk’s latest promises about delivering robots “next year.”

No one thinks that’s real. For the life of me, I doubt he does. Given how many “promises” this guy has made and broken I don’t understand how reasonably intelligent (I assume they are reasonably intelligent) reporters and investors don’t just burst out laughing when the next one self-drives out of the empty garage that is his mouth. But then again, everyone is in on the con.

Musk isn’t alone these days when it comes to talking out of more orifices than human anatomy provides. Our politicians do it. Relentlessly. As do Tech and other corporate CEOs. The politicians you can almost understand because they are allowed to say whatever the hell they want under the Speech and Debate clause of the Constitution, granting them immunity for anything they say while doing their legislative duties. Unfortunately that seems to have spread a bit outside of the original boundaries through various court rulings and a willingness to boldly and brazenly lie at the drop of a hat.

But CEOs are supposed to be under more scrutiny. From their shareholders. From various regulatory agencies. And yet, those like Musk and many of the Artificial Intelligence promoters seem to be able to promise the Moon (or Mars) without ever delivering.

As I said earlier, at some point you’d think intelligent folks would catch on and actually run these Harold Hills out of town, instead of allowing them to continue courting the librarians they want to take jobs away from. If the regulators aren’t regulating and the shareholders keep writing checks I guess those of us watching shouldn’t care if they all end up playing air trombones. (Bonus points for those who get The Music Man references.)

There’s a truism in my business that nobody ever starts out to do a bad show. Yet, some shows flop. I used to believe that no one ever started a business to be a bust. But the flimflammery we’re seeing these days makes me wonder. As long as you can continue to fleece the flock along the way, does it really matter if you ultimately succeed in producing what you promised as long as you score along the way?

Set aside for the moment that anything, well intentioned or not, can fail. But after delivering a string of broken promises you’d think there’d be enough erosion of trust that only fools would continue to pony up their money. Perhaps I’ve just underestimated the number of fools.

My business was disposable. Technology isn’t. Essential as the arts are to our collective humanity, the arts are always the first to feel financial hits in tough times, and generally the last to recover. Technology keeps playing an increasing role in all of our lives and is becoming dangerously essential. Lord help us if an EMP ever goes off. Watching this new rush into the a world of Artificial Intelligence it’s frightening to contemplate even a small portion of what the promises offer, even as some have already collapsed under their own weight. It’s even more challenging to contemplate what the remaining ones might actually turn into.

It’s one thing to run a smartphone on a beta OS. It’s another when it runs your life for you.

Frankly, I don’t buy all of the promises. The ones that I think offer possible benefits I’m skeptical about. And that’s because I don’t trust the folks offering the promises, the folks funding them, or those rushing to implement them. They’ve all had their chance to earn my trust. There are very few remaining that haven’t squandered it.

Tim Cook Captured, Trapped, and Caged

Tough to be a performing monkey in a cage

Om Malik has a great piece about Tim Cook and Apple’s current fail mode when it comes to dealing with the Trump administration called A CEO, Captured. M.G. Siegler sees Cook as trapped in his post Aside From That Mr. Cook, What Did You Think of the Movie?

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If you haven’t been paying attention, Cook has indeed seemingly been captured by his efforts to hang onto Apple’s success in the face of the Trump administration’s intent to drag everyone into his ever increasing cesspool view of the world. Attending the premiere of the Amazon produced film Melania on the night that Alex Pretti was murdered in Minneapolis is just the latest in a series of what can politely be called missteps by Cook, but in my view more appropriately called sucking up out of naked and unabashed fear.

Cook, hearing the large number of complaints about his latest knee bending issued a memo to Apple employees expressing his heartbreak over the events in Minneapolis and notes that he had a good conversation with the president about trying to deescalate the situation. From the reactions I’ve seen nobody is buying it. Issuing memos designed to be leaked is another cowardly PR move, certainly from a company once admired for its supposed civic conscience.

Sure, corporations are corporations and do what they need to do to protect their market share and shareholders. You can make that argument with assurance until the MBAs are all penned up in the same pasture. But when you’ve built much of your success by heavily marketing civic engagement, and I dare say a civic conscience, it becomes not just a dent in that hard earned reputation, but a tougher row to hoe going forward. But we are living in the age of melting myths and laughing at legends.

Malik posits:

When your company is worth more than most nations, you cannot afford principles that inconvenience presidents. The moral equation changes. What once seemed unthinkable becomes necessary. Cook learned this the hard way after he skipped a presidential photo op and was thrown back under the tariff bus. So now he shows up. He sits in the front row. He claps when expected. This is what happens when valuation becomes destiny.

Siegler says Cook should have pulled out of the event and “has lost his way,” and probably should wait out Trump or the GOPs defeats before passing on his dimmed torch.

I don’t disagree with Malik or Siegler. But if you carry the captured analogy further it makes one wonder if reaching the top doesn’t just turn you into just another zoo animal behind bars.

I wonder if they teach that in business school.Photo by Artem Bryzgalov on Unsplash

Treading Through the Storms

Rough weather on all fronts still ahead.

Those blobs on weather radar maps that blanketed vast amounts of the U.S this past weekend felt not just predictive, but also somewhat defining. The traditional red and blue color schemes signaling rough weather almost hinted at our political and social divisions, reminding those that pay attention that Mother Nature doesn’t pick sides when she chooses to show her wrath.

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And she’s tossing a torrent in this, our winter of discontent. Weather, politics, culture and technology all seem to be conspiring to obscure our view in a swirling tempest that chills to the bone, while boiling the blood.

We’ve all seen movies where folks get lost in winter terrain during a storm and can’t find their bearings. It feels like we’re all in that movie, or maybe it’s a stultified streaming series, given how it just keeps stringing us along and clogging up the queue, long after we’ve figured out the formula.

But this is a tortuous tempest. Minneapolis murders. Booting Bovino (or not?) Now US owned TikTok being more ruthless censoring than the Chinese. The gun nuts prematurely treading all over their cherished 2nd amendment, only to retreat after the muzzle blew up in their faces with the shots they just fired. Tim Cook continuing to debase himself and Apple by attending the Melania premiere at the White House. ICE here, there, and everywhere including the Winter Olympics. Consumer confidence hitting a 12-year low. The Doomsday Clock moving closer to midnight. Greenland. Venezuela. Canada. Europe. Iran.

Billy Joel in his heyday would have a rough time chronicling all that’s currently swirling in this winter’s winds for a new version of We Didn’t Start the Fire.

I’m not sure if we’ve reached a tipping point, but it feels like we’re closer to it than we have been since these idiots started shredding all of the life preservers and poking holes in the rowboats on their version of the Titanic. (Thanks for that reference J.D. Vance.)

They wanted to flood the zone with shit so that we couldn’t keep up. By and large they’ve succeeded to this point, but you can sense that the smell may be shifting. There’s chaos all over, but there’s just as much chaos in their inner sanctums as they try to trim sails to survive the storms they’ve created. Small victories add up. Take the wins when they happen and build on that.

It’s up to us to keep the pressure on, because if you’re relying on any of those lifeboats or life preservers (Congress, media, the business community) we’re all going to freeze before we go under with them.

It’s not going to happen overnight. There will be setbacks. It’s One Battle After Another. (Talk about a prescient film release.)

No one knows how this is going to end. No one knows when it’s going to end. No one knows what will be once it does end. But certainly it will end.

Rough weather still ahead. Uncharted waters in a storm. No horizon in sight.

Bundle up. Buckle up. Trust your own compass. Follow the lead of the good folks from Minneapolis causing good trouble. As my friend, David Todd McCarty says, Stand Your Ground.

(Photo by Viktor Mogilat on Unsplash)

Sunday Morning Reading

Thoughts tumble down on a chilling weekend

I’m going to avoid the horrific news that continues out of Minneapolis (and the rest of the U.S.) for this week’s Sunday Morning Reading. But, then I guess I didn’t avoid it by saying that. Think of it as a wound too sore to touch rather than avoiding. Anyway, onto this week’s sharing.

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I’m going to kick this off with a blog post from Mathew Ingram called Why Blogging Is Better Than Social Media. Title says a lot of what I believe. I wish more believed it also.

I love watching those younger than I live the same lives, fears, and joys I did. Nothing ever changes. But it’s always entertaining and worth reflection. Check out Alex Baia’s I Thought I Would Have Accomplished A Lot More Today And Also By The Time I was Thirty-Five.

Gray Miller suggests You Should Put A Codex In Your Pocket Instead Of Your Phone. If you don’t know what a Codex is, read the piece.

Cory Doctorow in The Guardian says AI Companies Will Fail. We Can Salvage Something From the Wreckage. Salvaging things from wreckage is what we do. Avoid wrecking things not so much.

Speaking of wreckage, AI-Powered Disinformation Swarms Are Coming For Democracy says David Gilbert.

Follow that up with Brynn Tannehill’s piece ‘Trump Has Already Rigged The 2028 Presidential Election’: Us Defense Insider. You didn’t need AI to tell you that. Or insiders. All you had to do was pay attention.

We do seem to like and be drawn to adversity like so many moths. Funny how we know what happens to moths that fly too close, yet can’t predict own fate when we do the same. But if we break that cycle, there wouldn’t be anything to salvage. David Toddy McCarty says We Like It Hard.

Aaron Vegh blogs A Canadian’s Call To Arms, Being Totally Pissed Off At The State Of Computing In The 21st Century. I don’t think the Canadians are alone in their feelings. I know a number of Americans are as well.

I said I would stay away from this weekend’s events. I lied. Sota. Kinda. I admire those like Dan Sinker who are finding ways to do what they feel can in the face of this adversity. Check out his piece We Are All We Have.

(Image from Aga Putra on Unsplash

If you’re interested in just what the heck Sunday Morning Reading is all about you can read more about the origins of Sunday Morning Reading here. If you’d like more click on the Sunday Morning Reading link in the category column to check out what’s been shared on Sunday’s past. You can also find more of my writings on Medium at this link, including in the publications Ellemeno and Rome.

A Disturbing Piece Of The AI Future We’re All Headed Into

AI generated headlines are just the tip of the iceberg we’re sailing into

It’s difficult enough to trust anything you read, see, or hear these days. Trust used to be the coin of the realm, but those days seem to have gone the way of the dodo. It’s bad enough that what used to pass for journalism has devolved into stenography, cheerleading, and blatant lying damaging enough to cost Fox News millions. Yet all of that continues. But we haven’t seen anything yet.

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The Verge is out with a report that says Google Won’t Stop Replacing Our News Headlines With Terrible AI. Sean Hollister lays out the case well, and he’s right, this shouldn’t happen. But it does and it’s only going to get worse, because… well AI is the name of the game that everyone who controls any sort of publishing and most search engines are playing.

Here’s the rub. Content used to be king. Or so the theory went. That king fed his court by selling advertising. But that king got toppled by online advertising usurpers. Yes, there’s still content, but it doesn’t matter what the content is, and long as it can be advertised against. We’re already seeing such an overwhelming avalanche of AI generated content all over the Internet that merely dismissing it as AI Slop diminishes the definition of slop.

As an example, Meta’s on a quest to just create users out of nowhere to feed content to your feeds to make sure the advertising turnstiles always spin whether you’re doomscrolling or not.

Content, much less headlines, really doesn’t matter to those who control the channels. In fact, I’m guessing we’re not far off from seeing the same piece of content (whether AI generated or by humans) recycled with different AI generated headlines. I’m guessing It consumes less compute cycles to gin up a new headline than it does to create a full article.

I remember the days when human editors wrote headlines that often confused readers and pissed off reporters when they slanted or misrepresented the nature of a story’s content. Some of that still happens. But that will pale in comparison to the future we’re just beginning to live in.

(Image from Google, PC Mag, The Verge)

Sunday Morning Reading

Inquire and think for yourself

Whew. Regular readers here will know that since the middle of December we’ve been spending time helping my daughter and her family move into a new house, with an interim stop to an Airbnb over the holidays until the new place was ready. It’s been as chaotic as any move could be, multiplied by the antics of our two grandchildren who had their small worlds turned upside down. The chaos didn’t allow for much Sunday Morning Reading, but here we are again, playing a little catch up as well as looking ahead. As much as anybody can look ahead these days.

What Just Happened? That title for Andrea Pitzer’s piece sort of explains the look I see on most people’s faces during the events of this January. If it seems like too much to think about. That’s because it is. Think on it.

Brian Merchant’s Abolish The Senses plays on the same themes and the dismay we’re all feeling.

“Do math. Check your facts.” That’s the message from Neil Steinberg in Wrapping Our Heads Around A Trillion, Now That The Alphabet is Worth $4,000,000,000,000. Don’t let others think for you.

Dealing with much smaller numbers, NatashaMH’s Five Dollars For Catastrophe explains how a $5 book about genocide can offer much more value, should you actually inquire and think for yourself. Words have meaning folks.

And while I’m linking to posts on the numbers, let’s talk gambling. Apparently it’s reaching epidemic proportions and you can bet on when the USA is going to invade other countries, among other catastrophic outcomes these days. Especially if you’re in the know. Saahil Desai says America Is Slow-Walking Into A Polymarket Disaster. I’m not so sure about the slow-walking part.

If gambling is betting on predictions, Artificial Intelligence, with its ability to predict the next word ought to be able to figure out most outcomes ahead of time. It’s all math, right? Remember that earlier admonition to think for yourself? While doing so, check out Steven Adler’s AI Isn’t “Just Predicting The Next Word” Anymore.

Are Tech Companies Allies Or A Threat To Press Freedom? I’m not spoiling Emily Bell’s conclusions with the obvious answer, because the piece is about more than that.

Jill Lepore explores How Originalism Killed The Constitution. It’s an earlier piece that contains context that most have no idea about. I’d suggest finding out.

Speaking of killing things, Russel Berman and Elaine Godfrey ask the simple question, Does Congress Even Exist Anymore? Applying the Ian Betteridge law of headlines, that any headline that ends in a question mark can be answered by the word no, you don’t have to guess at my answer. Berman and Godrey call it a fast fade. I call it a slow self-suicide.

Closing out this week, I’m pointing to a venture from a raconteur I feature here often, David Todd McCarty. He’s gathering up his words and images from over the years on a new website. David is quite a storyteller. If you think for yourself, I suggest you pay attention. For a taste check out David Dreams Of Everything.

Go Bears!

(Image from Rey Seven on Unsplash)

Sunday Morning Reading

Boulder bustling

The world prepares to begin a new year and wakes up to an entirely new world. Or does it?

You go to bed on a Friday night with the holiday season inching to a close and wake up on Saturday morning and your country is running Venezuela after invading it and kidnapping its president and his wife. Or so the narrative on Sunday morning goes. I’m sure it will change by the time we get to midweek. Yeah, it was that kind of weekend and that will be reflected in this week’s Sunday Morning Reading along with a host of other topics.

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I’ll lead off with a few in the moment takes on what happened in Venezuela yesterday. Note that in the moment takes often fade once the moment has its moment.

First up, David Frum says that Trump’s Critics Are Falling Into An Obvious Trap. Frankly, whether you’re a critic or a MAGA hat wearing supporter we’ve all fallen for so many obvious traps, what’s one more?

Thinking bigger picture, Tom Nichols thinks Maybe Russia and China Should Sit This One Out. They need to stop laughing first.

In the wake of the news, Carole Cadwalladr sees “a mass propaganda event” about to engulf the US in her piece, The Threat From America. She’s correct.

Written before the events of this weekend, Mathew Walther’s The Strange Death of Make America Great Again may seem out of place and time as it focuses on the MAGA culture wars within itself. I would venture that it is not, so stay tuned.

Turning to more local concerns that resonate alongside the global news, the folks at Block Club Chicago including Francia Garcia Hernádez and Madison Savedra have an excellent look at How Operation Midway Blitz Changed Our City in Chicago Under Siege.

As if not to be left out of the making bad news moment, Elon Musk’s back in the swing of things with his AI tool Grok allowing users to essentially turn X into a porn machine using photos of real folks to wreak havoc. Just note that X is still the social media platform of choice for far too many. Matteo Wong has the story in Elon Musk’s Pornography Machine.

Cory Doctorow published the text of a recent speech called A Post-American, Enshittification-Resistant Internet. He continues fighting the good fight like Sisyphus with that boulder.

JA Westenberg makes The Case For Blogging In The Ruins.

And to close out the week when holiday close out sales come to an end, Jake Lundberg takes a look at The Cult of Costco. Great piece whether you shop there or not.

Souring On Artificial Intelligence

The new butt of family holiday jokes

There’s an interesting article in the New York Times called Why Do Americans Hate A.I.? The article goes through the litany of some of the bugaboos just about anyone can recite from memory these days: jobs, trust, and agency. As fast as Artificial Intelligence has dominated the conversation, warnings about the pitfalls have run side by side in what I think resembles a barefooted three-legged sack race over broken glass.

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Over the holidays at what seemed like an infinite number of family gatherings I picked up on some interesting themes that I mentioned in my end of year post about all things Apple that I think is worth calling out here again. Everyday Janes and Joes are souring on artificial intelligence, not for any of the now almost clichéd anti-AI reasons, but after everyday unsatisfactory encounters with their doctors, banks, and any number of the other institutions and business that they deal with.

As I said in that post about Apple,

I also think Apple and the other tech companies need to pay attention to the warning signs that are starting to bubble up about Artificial Intelligence. I think most of the growing distaste of AI comes not from what these tech companies are offering on computing platforms, but from the day to day encounters people are experiencing in their daily lives as more and more non-tech companies roll out versions of AI support. The way I’m hearing and feeling it, jokes and complaints about AI at holiday gatherings this year are starting to compete in numbers with ones about government and politics.

Because money rules the roost, most of the conversations we hear about Artificial Intelligence center on how much money is being spent propping up and expanding the bubble that is keeping a sagging economy afloat like a hot balloon on a cloudy day. There’s only so much liquefied propane in any tank once things lift off.

Here’s the thing about holiday family gatherings. I can’t remember one when conversations didn’t at some point offer up a “you’ve got to try this” recommendation or some sort of eye-grabbing new thing or trend that captured attention along with the usual complaints and grievances. But AI-negative conversations seemed to take precedence on the grievance side of the ledger this year.

Everyday folks don’t care about who wins the AI technology race or who has the best on device AI or how many tokens a system offers. They care about getting results in less time and more so, getting it done with a human they can talk to, not a robot in a chat window. So far based on the jokes, swearing and condescending attitudes I’m hearing (anecdotally, I admit) everyday folks aren’t buying the pitch, but they’re getting closer to picking up the tar.

We can talk about data centers, job efficiencies and job losses, chatbots, AI slop, and scientific advancements all day long, but when everyday folks on the ground develop a distaste for what you’re selling and turn your efforts into the butt of a joke, eventually you need to discount or clear out the inventory no matter how many data center servers you pop up.

Even so, perhaps that’s the aim of the A.I. purveyors. If they salt the fields with enough of their product to the point that everyone condescendingly abides it the way they do government, it may not matter if it doesn’t offer any harvest that yields nutrition, just that it yields a ubiquitous tolerance.

(Image from Andres De Santis on Unsplash)

My Year In The Apple Fruit Basket 2025

Not a good fruit crop yield for Apple

2025 was an odd year toiling in Apple’s orchard.

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Getting this out of the way upfront, it was a year that Apple’s corporate behavior, personalized by Tim Cook, made me think seriously about looking to fill my computing needs and habits elsewhere. That’s an ongoing discussion I’m having with myself. As it rattles around my brain, I don’t see an alternative that is any better or any worse from a corporate posture point of view. Apple has plenty of company.

From a technology point of view I also don’t see any better alternative beyond reliving my past hobbyist days with Linux that I’m far too old to contemplate. I used to be that geek. I’m not anymore. Aside from communal political knee bending, every tech company’s plunge into the Artificial Intelligence swamp has mucked up everything, everywhere all at once, in one way or another.

I have to touch Windows now and again and every time I do I feel like I need to take a purgative and wash my hands. I feel much the same about Google’s products. Life as a geek was already becoming increasingly more distasteful in the days when it was just the algorithms that enshittified everything, but adding Artificial Intelligence into the mix has created a slop that even hogs are beginning to turn away from. I know that’s all here to stay and I’m honestly sad that it is.

Hardware

This was the first year that I didn’t upgrade much Apple hardware. I don’t think it was a conscious choice correlating with Apple’s corporate behavior, but I won’t rule out my subconscious working against my small contribution to Apple’s bottom line. Let’s put it this way, I didn’t feel the usual gadget lust tugs and twinges over anything Apple announced this year.

I did upgrade to an iPhone 17 Pro and didn’t even think twice about taking a serious look at the iPhone Air. Apparently I wasn’t the only one. There’s nothing really remarkable to say about the 17 Pro. It’s as good and solid as it’s predecessor and if that’s incremental, than incremental is more than enough for me. I think that’s also true for most users.

I did pick up a pair of AirPods Pro 3 and wrote a quick review that you can read here. The battery life on the AirPods Pro 2 was approaching end of life, so it was time, and I use AirPods a lot.

I also upgraded to the Apple Watch Series 11 from the Series 10. It’s not that the Series 11 does anything more remarkable from a technology perspective. It doesn’t. But I’m in sort of a trap of upgrading every year due to the technology I use to monitor my diabetes.

I use the Dexcom G7 sensor that pairs with both my iPhone and Apple Watch to show me and my doctor how I’m doing with my blood sugar readings. I’ve come to rely on the constant monitoring on the Apple Watch app more than I do on the iPhone. But the two devices and their apps are married. On the Apple Watch that constant monitoring takes a heavy toll on Battery Life and Battery Health. Since I’ve been using that technology Battery Health can degrade at or below 70% in a year. That’s enough for me to upgrade every year.

That is an excellent example of one of the pitfalls of Apple’s development pace that drops new operating systems annually, but trickles out fixes over the course of a year. Dexcom developers take quite a bit of time to catch up with new hardware and software. They have to. They are a medical device company. That lag is certainly more acute with a device that monitors medical conditions, but this year’s round of operating system changes have been challenging for developers in all software categories leading us all into a perpetual year of beta software.

Summing up what I feel about Apple’s 2025 hardware releases I’ll leave it this way. Apple continues to make good improvements with each hardware iteration. Quite frankly, I’d be content to see Apple continue iterating the way it has since the dawn of the M-series chip change, but the many voices continually calling for something newer and bolder seem like they’ll have their day in the next few hardware cycles.

The current crop of Apple hardware has matured into the best I’ve seen on the market. Here’s hoping all that’s rumored continues that trend. That said, I don’t really see the appeal of a vastly more expensive folding iPhone beyond it being a regressive retro move and small enough to make it easier to stuff in a pocket. I guess the next big retro innovation will be to bring back mechanical keyboards. But, hey the Commodore 64 also made a come back this year. I’m guessing a folding iPhone will be enough to excite the faithful. For a few months.

Software

Software provided the real color on Apple’s fruit plate this year with what they shipped and what they still haven’t. The Apple Intelligence slices are browning around the edges, leaving an unappetizing anticipation for what may or may not be unveiled. I say “may not” because in Apple’s announcement last spring delaying the rollout of how Apple Intelligence integrates with the “new Siri” there was an important word that most seem to have overlooked. Here’s the statement:

“Siri helps our users find what they need and get things done quickly, and in just the past six months, we’ve made Siri more conversational, introduced new features like type to Siri and product knowledge, and added an integration with ChatGPT. We’ve also been working on a more personalized Siri, giving it more awareness of your personal context, as well as the ability to take action for you within and across your apps. It’s going to take us longer than we thought to deliver on these features and we anticipate rolling them out in the coming year.”

The key word in that statement is “anticipate.” Most conventional assumption makers believe whatever Apple is working on will roll out sometime in the first half of 2026. But that word “anticipate” is a great hedge that only a PR professional or lawyer could love. I don’t doubt the pressure is on to release something. I wouldn’t bet a dime on it happening before WWDC 2026.

As for what Apple Intelligence is currently, it’s still nothing to write home about. Notification summaries remain a comedy gold mine. I think I’ve touched the Writing Tools a few times, but fall back on other proofreading habits and tools. Whatever Siri is or is not doing, it’s gotten worse and even less predictable than it was before. Every time an accidental touch of the camera button light’s up the border of the screen it’s more a reminder of what’s not there than what it was promised to do. Whatever Apple is planning, the current iteration feels like it’s been largely abandoned like a rotting piece of fruit.

Liquid Glass was the feature that did ship. Countless words have proliferated around the Internet about the design change. I’ve written a few myself. My take at year end is that Liquid Glass is neither here nor there.

Legibility issues and design disasters need lots of work and attention, most of which won’t come while the number 26 is still affixed to the operating systems. Devices still work, even though I’m seeing more and more haphazard weirdness as app developers try to play catch up while Apple itself is still trying to chase down its own problems.

Given the leadership turmoil within Apple who knows what Liquid Glass may or may not become in the future. But then who knows what it was actually intended to be in the first place, beyond a distraction from the Apple Intelligence miss. It certainly wasn’t designed to fulfill anything Apple’s marketers thought it might. If there’s harmony in trying to unify things across platforms, someone needs a basic course in music theory.

While I don’t hate Liquid Glass my continuing impression is that it still feels childish in a bubbly sort of way that doesn’t jive with the sophistication that the advanced hardware platforms seem to beg for. That was my first impression when Liquid Glass rolled out, and it was solidified after spending a large junk of time with my grandkids and other relatives’ kids watching them play children’s games on their non-Apple tablets over the holidays.

CleanShot 2025-12-30 at 15.43.21@2x.

It may look cool to some, but it feels like undercarriage lighting on a car to me.

There Were Some Good Things

The most important operating system change that Apple made was iPadOS 26, finally instituting, and then continuing to iterate on, a much better windowing system for iPads.

And, the best new feature on any of the Apple devices I use the most is the Wrist Flick to dismiss a notification on my Apple Watch. It’s simple, it’s effective, it makes sense on all levels. It should have existed earlier. And it should be what Apple aspires to with everything it creates.

Spotlight was given an overhaul offering new features like a clipboard manager. I’m still experimenting with it, but can see how it might replace Raycast in the future if Apple continues iterating on it. It’s a good addition that still needs work.

I think Apple is on to something with the changes it made for the Phone app to try and help alleviate spam calls. I hope they continue to improve this, because as good an effort as it is, I and others still find it confusing.

Perhaps the best thing about the OS 26 releases beyond that is that all of my devices are working as I anticipate if I look past (not through) Liquid Glass and avoid Apple Intelligence.

Summing Up

In the end, I think 2025 will be considered a lost year for Apple. I maintain that Apple’s ability to take the long view strategically hindered more than it helped. And I think that some of the executive level changes reflect that. But the fact that it takes a long time to see any new substantial change in an already crowded and confused orchard didn’t argue well for the year to be a success. The political posturing alongside the product missteps has led to my personal disgruntlement and I know it has for many others as well.

One of the many Apple mantras that we’ve become accustomed to is that Apple designs its products for 90% of its users. That may indeed still be true. As much as I feel comfortable with steady iteration in hardware and software, it feels to me increasingly that Apple is reaching more and more for innovations that excite the remaining 10%. I get that. And to a degree it’s commendable. But in my experience with the users I support, the majority of those in that 90% probably never even attempt to use many of these new innovations. It’s not a case of reach exceeding grasp in my opinion. Rather, it’s reaching in the wrong direction.

Apple has already made some noise that the next OS versions will be more fixing and futzing rather than feature rich. How could it not be? By the same token, how could it be if, I as feel is increasingly likely, it will be the first time we see what the new Siri and Apple Intelligence will really offer.

I also think Apple and the other tech companies need to pay attention to the warning signs that are starting to bubble up about Artificial Intelligence. I think most of the growing distaste of AI comes not from what these tech companies are offering on computing platforms, but from the day to day encounters people are experiencing in their daily lives as more and more non-tech companies roll out versions of AI support. The way I’m hearing and feeling it, jokes and complaints about AI at holiday gatherings this year are starting to compete in numbers with ones about government and politics.

I don’t think that’s an accomplishment that augurs well.

(First image from Johann Lensless on Shutterstock)