It might be easier to resurrect the dead than it is to restore trust. One way or the other, we move on from death, but moving on from any relationship once trust is busted is a tough slog for those still among the living. I’m not just talking about politics. I’m referring to the relationships we have in most of the spheres of life we interact with each and every day.

Certainly that’s true in politics and governing. Those currently in charge of sinking the ship of state want you to think the water inching over your shoe tops isn’t a problem. And if we go under, well that’s the last guy’s fault. So is the fact that we don’t have enough lifeboats. Sorry. Hope you can swim.
The same is true in technology, entertainment, business, religion, and the list goes on and on. Superhero comic book creators would call this world of competing realities a multi-verse, but even that concept doesn’t really hold enough water to drink, fantasy that it may be.
If you feel like you’re wading through swamps of bullshit trying to find morsels of truth it is because you are. The powers that be have realized (again) they can get away with calling day night if they say it often and loud enough with enough assists from a cowering media that loves its microphones more than its freedom to exist. And when some bit of truth pokes its head above the surface it’s quickly washed over and submerged by another pounding wave of new stories or new product updates. Think waterboarding with quicksand.
This distortion swamp is full of mirages reflected back into our eyeballs like a thousand suns reflecting off an endless body of water. There’s nothing to anchor to.
Set the politics aside and focus for the moment on the ongoing saga about Apple’s delaying of Apple Intelligence features it unveiled almost a year ago at WWDC. A recent NY Times column by Tripp Mickle dropped two new grains of salt into the still open wounds of that debate. First up, Mickle seems to want to lay the blame on former Apple CFO Luca Maestri for changing up a plan to increase Apple’s budget for purchasing the chips apparently needed to ramp up for the Apple Intelligence push.
Here’s the quote:
Mr. Cook approved a plan to double the team’s chip budget, but Apple’s finance chief, Luca Maestri, reduced the increase to less than half that, the people said. Mr. Maestri encouraged the team to make the chips they had more efficient.
The lack of GPUs meant the team developing A.I. systems had to negotiate for data center computing power from its providers like Google and Amazon, two of the people said. The leading chips made by Nvidia were in such demand that Apple used alternative chips made by Google for some of its A.I. development.
The next grain of sand has launched a thousand blog posts (including this one) by saying that the previously delayed Apple Intelligence features will now launch this fall. Mickel says that’s according to three sources. Regardless of the quantity of sources, that report has generated more use of the words “may” and “possibly” in following headlines than I’ve seen in some time.
The tech press has either caught on and is choosing to not grant Apple the usual slack after feeling more than a bit betrayed. Or it’s pretending to hide beyond an endless streak of optimism. Either way Apple is currently mired in a trust swamp of its own making. Tangentially, and for what’s it’s worth, the same could be said of The NY Times.
My point here, isn’t to debate the sourcing, the reporting, or even the timing of when Apple may or may not launch new features. The long preamble to get to this Apple “news” should have been your first clue to that. My point is that once any authority fractures trust whether it be a company, a government, an official, a teacher, a parent, or a news organization, all sides lose. You can work to regain trust over time, but the stain will always remain and there’s very little anyone can do to remove it. You can learn to live with it, but you can’t erase it.
Or as Lady Gaga says, “Trust is like a mirror, you can fix it if it’s broken, but you can still see the crack in that mother fucker’s reflection.”
There’s an entire industry full of PR professionals and crisis managers lurking, just waiting to make bank on these kind of mistakes, anxious to be called in to try and resurrect a brand or a reputation. But they are really just good makeup artists capable of masking scars. If the art of “spin” was ever a currency, it is has more than lost any value it may have once had.
In an attempt to steer this full circle, if there’s a silver lining in all of this, the raging egos we’ve put in charge of things bigger than consumer electronics can’t keep their mouths shut to their own detriment and perhaps the benefit of those of us on the ground. Their continual yapping and yipping is exposing not just their own ineptitude in governing, but the entire rigged game that everyone in these industries of make believe rely on, whether it be politics, iPhones or punditry.
I’m beginning to hope the immediate damage from these flapping maws will have more impact than any tariff upheaval, leading us all to a healthier and more skeptical view of the world we live in. The world they are tearing to shreds is beginning to feel like one that might not deserve to be saved any longer.
(Image from ChiccoDodiFC on Shutterstock)
You can find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above.






When a rep popped by I asked him if they had any of the SkyBlue models on display, he said the one I was looking at was the Sky Blue version. 


I doubt it will have much effect.
We have to face facts. There are far too many folks who are currently far too delighted with how things are going or far too delusional enough to think a day long protest will create enough impact to do anything but create noise. Noise is good. Signal is better.
To be clear, I’m not against protests. In fact I think there should be more of them. Pushback does help. Collective action helps more. In fact, I’d love to see a broad country wide general strike. Folks are angry, and in my humble opinion that anger unfortunately needs to heat up and boil over before anything has any prospect of prompting change. I don’t like to say that. I don’t like to think it. But it’s no longer a choice between the high road or low road. We’ve all been dragged into the gutter and like it or not we need to start fighting to get out of this stink.
So keep up the protests. I’m glad to see that there are more planned for other dates.
Keep organizing and showing up for in person protests. Especially at the district offices of cowardly congress critters who are taking orders from the top to stop doing town halls. But keep the pressure on both the MAGAts and the Dems. The former for their abject surrender and sucking up, the latter for pretending the old ways might still work. Joke’s on them all because they seem to be the only ones, besides the media, that think Congress actually matters any more than the Duma matters in Russia.
Think Bigger
I like to believe there are ways of thinking and acting bigger. This all might be pie-in-the-sky thinking, but it’s my brain and I like pie. So here are some thoughts.
Hit harder at companies like Amazon, Meta, Apple, Walmart, Target, newspapers, media, etc…
One way to do that is to organize a day when everyone cancels their subscriptions, memberships, monthly plans, etc… But don’t plan to do it just for a day. Cancel them all on one day and plan to leave them canceled for a full month or longer.
Angry about the changes at NBC and MSNBC? Cancel your cable or streaming service. If you haven’t already, cancel your subscriptions to The Washington Post, The New York Times, The Los Angeles Times, or whatever state media publication that’s certainly not going to be giving you real news in the future.
Given the choice don’t cancel online. Take the time to make a phone call and do the deed. All of those calls are recorded. State your unhappiness clearly and why you’re canceling. Whatever AI service that summarizes those calls is sure to pick up on the negativity.
Cancel your home Internet. Use your phone. AT&T, Verizon, and T-Mobile can’t be any deeper in the pockets of the government than they have been for quite some time over a number of administrations, so there’s not much room for coercion or surrender left there.
Cancel your streaming services. Log off and don’t participate in corporate social media. Again, all on the same day of action. Think you’ll be bored? Spend a month reading books. If you still have one, dust off that old Blu-Ray or DVD player and cue up any discs you have remaining. If you don’t have the discs check some out from the local library.
Pissed off at Google, Apple, Microsoft and other big tech companies? Take a trip to your local Best Buy or other gadget store and buy a relatively inexpensive external drive. Download all of what you have stored in the cloud and cancel your monthly cloud storage plans. All on the same day.
There are more alternatives for your computing needs than those offered by the popular makers. I won’t go into that here as there are plenty of resources online to find them. Here’s