Scott Hanselman’s TEDx Talk On The Promises of Technology

Worth your time to give this a watch

Scott Hanselman is a someone I’ve followed for quite some time. I’ve always found his insights on technology and the intersection technology has with humanity to be valuable and that they make me think. Strange that I think of it has an intersection, given that technology wouldn’t exist without humans.

 I recently saw he that his TEDx talk titled Tech Promised Everything. Did It Deliver?

Scott breaks down the three promises of technology into Connection, Convenience, and Creativity. I won’t hint at where the talk goes, you should watch it for yourself.

As an intriguing side note given the subject matter I found in remarkably inconvenient that WordPress decided to do some sort of work on their backend as I went to publish this post. Technology is great when it delivers, right?

Regardless, what Scott has to share is excellent stuff and highly recommended. 

You can find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above. 

Commodore 64 Nostalgia Nerds

Count me as a Commodore 64 nerd back in the day.

The older you get, nostalgic moments can be fun, even if fleeting. If nothing else they jog a few memories to the front of your brain for a bit. When they involve bits and bytes they also help you remember just how much things have changed. One of those fun memories for me is of my first computer, The Commodore 64.

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Recently, news hit that Christian ‘Peri Fractic’ Simpson, who has been trying to revive the Commodore 64 for some time now, has finally put enough of whatever he needs to start taking pre-orders for a “new” Commodore 64.

The announcement stirred a wave of nostalgia from those, like myself, who owned one of these early personal computers. And like many, those waves felt quite pleasant to surf in for a while. It also has churned up some of the rough waves from back in the day when “what computer is best” was a big part of the discussion.

I owned the Commodore 64, later moved to the Commodore 128 and then an Amiga, before eventually surrendering to the IBM PC/Windows world and later Apple. But I do indeed have fond memories of sprites dancing around on the small TV monitor I had connected to the 64, all of the peripherals I accumulated along the way, and some of the games. Archon and Lode Runner were two of my favorites, and the text adventure version of The Hitchhiker’s Guide to the Galaxy was my first exposure to Douglas Adams. I was also a fan of the GEOS operating system. And yes, I typed in many a computer program from computer magazines of the day, as well as quite a few words into PaperClip.

Drew Sauer has penned a nice  piece on this called The Commodore 64 Made A Difference, continuing the trip down memory lane and also surfacing some of those “what computer is best” feelings, apparently not too deeply buried in some memory banks. Apple bloggers John Gruber and Jason Snell have taken issue with some of Sauer’s comments and recollections.

Frankly, it’s all in good fun, (I hope), I don’t think it matters much for those who hope Simpson can deliver on his promises, and if he does, plop down their money to relive some of those memories. Nostalgia itself also comes in waves.

I’m also sure that memories can falter, become fuzzy, and take on a life of their own. Which is something the Commodore 64 could never do, unlike what so many want their computers to do today.

You can find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above. 

Sunday Morning Reading

Notice the good things amidst the bad.

It’s been a week. But I repeat myself. These days it seems like that’s always the case. Superman’s back. (Again.) So too are this season’s butterflies. Everything circles back. Today’s Sunday Morning Reading is a potpourri of topics of interest that stroke a number of chords, some familiar, some not so, some good, some not so. Either way, enjoy.

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In That Was Good, Merlin Mann says that smart people always find the best reasons for being very sad. I can relate. He suggests the cure for that might be noticing some good things. Even the small ones. Check it out. It’s a good thing.

This week featured the news revisiting the subject matter of several plays I’ve written or directed in the past. One of those, Inherit the Wind, the play by Jerome Lawrence and Robert Edwin Lee, is a semi-fictional retelling of the Scopes Monkey Trial in Dayton, Tennessee. This year marks the 100th year anniversary of that trial. Neil Steinberg has a terrific piece, both commemorating and commiserating. Given how short a distance we’ve traveled in this circle we keep walking in. Check out 100 Years Ago, The Scopes Trial Gripped The Nation, And Here We Go Again.

Twice a week on social media I post “This is your now weekly, and continuing reminder that we’re still fighting the Civil War.” Frankly, I don’t see it any other way for reasons I shouldn’t have to explain. I don’t often post interviews in this column, but I’m making an exception this week to post Amita Sharma’s interview with political scientist Barbara Walter who has helped forecast civil wars in other countries. Take a look at San Diego Political Expert Details Steps That Could Lead To US Civil War.

I blow hot and cold on Tom Nichols’ political commentary. I very much like his piece Damn You All To Hell! Find out his thoughts on how Hollywood taught a generation to fear nuclear catastrophe. It might have worked with that horror. Funny, yet sad, how it hasn’t worked with all of the goings on currently.

History is indeed always an incomplete picture that’s always evolving and struggling to take hold. In Texas Man’s Fight To Move A Lynching Marker Sparks New Battle For Truth, Christina Carrega pinpoints one of those moments of evolution.

Mathew Ingram says We Shouldn’t Blame AI For The Stupid Things That People Do. I agree. AI is the prime example.

Chris Castle takes on a piece of the Section 230 argument, thinking that a new theory of liability is emerging, grounded not in speech, but in conduct. Give a look at The Duty Comes From The Data: Rethinking Platform Liability In The Age of Algorithmic Harm. 

And to round out the circle this week, take a look at David SparksA Remarkable, Unremarkable Thing. Don’t let the small things go unnoticed.

(Image from Anya Chernik on Unsplash)

If you’re interested in just what the heck Sunday Morning Reading is all about you can read more about the origins of Sunday Morning Reading here. You can also find more of my writings on Medium at this link, including in the publications Ellemeno and Rome.

Sunday Morning Reading

Mixed feelings and mixed emotions on a Summer Sunday by the lake.

The 4th of July weekend is wrapping up in the U.S. and many are having mixed feelings this year. Today’s edition of Sunday Morning Reading will feature some excellent writing on some of those mixed feelings in addition to some interesting reads on familiar topics from familiar writers, and some not so familiar. Enjoy.

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First up, let’s take a look at Elizabeth Lopatto’s view on the state of things in the states in her post The American System of Democracy Has Crashed. Excellent. Should be required reading.

Neil Steinberg also has thoughts well worth your time in He’s baaaaaaack.

Jack Hopkins gives us The 4th of July: What We Were Meant to Celebrate — and How We’re Failing It. Again, worth a read as we close out the long holiday weekend and this section of today’s Sunday Morning Reading.

Now for some catching up on some links I’ve delayed too long in sharing.

First up is The Chosen Few and the Cost of Global Silence from NatashaMH. History repeats. All the damn time. As she also demonstrates in this piece The Cruelty of Indifference.

Relative youngster, David Todd McCarty writes about aging in When I Am Old.

Writers are having trouble finding the right fit when it comes to how to make a living. Matthew Ingram tells us Why Substack Shouldn’t Be The Future of Online Publishing. We

Chuck Wendig argues about and bemoans the loss of downtime in his writing process given all that’s happening around us in A Small But Vital Thing, Taken.

While writers search for new ways and new homes, Joshua Rothman wonders What’s Happening To Reading?

Never Forgive Them is a piece from Edward Zitron from December 2024 that seems relevant again in more ways than it was intended then.

Composer and poet Stan Stewart recently had his computer die on him. He writes about what he lost and found in Of Dead Computers and Really Living.

Matteo Wong says The Entire Internet Is Reverting to Beta. Sure everything is a janky work in progress, certainly in the janky days of AI. But I think that’s how those who think they run the joint like running the joint.

And to close out this week, take a good look at this wonderful long read from Eric Konigsberg from all the way back in 2001, entitled My Uncle The Hit Man.

Image from Giuseppe Argenziano on Unsplash.

If you’re interested in just what the heck Sunday Morning Reading is all about you can read more about the origins of Sunday Morning Reading here. You can also find more of my writings on Medium at this link, including in the publications Ellemeno and Rome.

We Just Keep Watching As We Roll Faster Into Disaster

If an AI commits a murder can it argue self-defense?

It’s all feels like a bad movie. One that is both made poorly and has a “you can see it a mile off” bad ending. It doesn’t matter if it’s politics, social decay, or the seemingly inevitable march of Artificial Intelligence, we all know how badly most of these things are going to play out, yet we sit spellbound watching the story unfold.

Axios has been on an anti-AI roll lately (a good thing) and they published this piece titled Top AI Models Will Lie, Cheat and Steal To Reach Goals, Anthropic Finds. For some reason Axios decided not to include “take deliberate actions that lead to death” in the headline.

Given our seeming acquiesce to lying, cheating, and stealing in most realms of life these days, I guess that’s one way of toning down the bad news. Go read the article. Or should I say, the summary.

You can find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above. 

Sunday Morning Reading

Intelligence or compassion? They both caught my eye this week.

It’s interesting how topics surface throughout a week. I’m not sure if it’s follow-the-leader or hive mind thinking, but from the sources I follow this week it seemed like everyone was thinking and writing, in one way or another, about Artificial Intelligence. Or maybe just about intelligence.

Certainly there was plenty on other topics because there were certainly plenty of other big things happening. Some intelligent, some not so. Some showing the capacity for compassion right along side our capacity for cruelty. I’m sure there will be plenty written in the days ahead about all of those things. These are the posts that stuck with me for this week’s Sunday Morning Reading.

Kicking things off is a short post by Gene Weingarten called A Cat Named Grandpa. It’s about compassion.

Mathew Ingram wonders Is AI Smarter Than We Are or Stupider Than We Are? Read the piece. If you’ve read any of the things I’ve written on AI you’ll know I agree with Mathew’s conclusions.

David Todd McCarty thinks the lack of originality in human consciousness is both appalling and comforting in I Gotta Be Me.

Natasha MH was Seeking God In A Machine.

For those who need to think about end of life issues, this might be a timely, yet frightening from Ashley Belanger. Check out How To Draft A Will To Avoid Becoming an AI Ghost. Apparently, it’s not easy.

Matteo Wong writes about The Newspaper That Hired ChatGPT. It’s mostly an interview, but one worth reading.

Folks can become addicted to and troubled by just about anything, and AI is no different. We’re starting to hear more and more about this, which is somewhat surprising on a number of fronts given how short a time generative AI has been with us. Kashmir Hill writes about a young man whose reality became so distorted it almost killed him in They Asked ChatGPT Questions. The Answers Sent Them Spiraling.

While not about AI in specific, this tech story speaks volumes about the decisions tech bosses make that influence the technology we use to work and play with. Check out Phil McKinney’s I Convinced HP’s Board To Buy Palm for $1.2B. Then I Watched Them Kill It In 49 Days.

And Happy Father’s Day to all. Miss you Dad.

(Image from Rey Seven on Unsplash.)

If you’re interested in just what the heck Sunday Morning Reading is all about you can read more about the origins of Sunday Morning Reading here. You can also find more of my writings on Medium at this link, including in the publications Ellemeno and Rome.

Sunday Morning Reading

There’s a creeping inevitability to much of what’s happening around us.

Some Sunday’s when I sit down to collect what I find interesting enough to share it seems like things around us are just bad. Or going from bad to worse. It feels inevitable. This is one of those Sundays. Nevertheless, there’s some good writing and good thinking in the articles linked below that I believe are worthy of your attention. But paying attention is not one of our strong suits. Cue up a little Crosby, Stills, Nash and Young, pay attention, and read away.

‘Tin Soldiers and Nixon’s Coming’ is an excellent look back as we stare at this moment we’re in from Robert Cohen and Michael Konciewicz on the 2020 50th anniversary of Kent State and Jackson State.

You’re Not Ready, is an excellent, yet somewhat frightening compilation of articles by various authors at Wired, comprising info on AI hacker attacks, grid attacks, or a GPS blackout. I say “somewhat” simply because many of us have had inklings about this. Or at least those who pay attention.

Josh Marshal of Talking Points Memo has an excellent piece on Artificial Intelligence and The Posture of Skepticism.

Mathew Ingram’s fascinating piece, How Marc Andreessen and I (and you) Created The Web is informative and entertaining history and context that’s worth your time about the time we’re in.

Paul M. Sutter tells us that A New Theory Says Time Has Three Dimensions. It ‘Really Messes Up’ What We Know About the Cosmos, Scientists Say. We seem to be doing a good job of that at the moment given our current understanding of time, so why not go ahead and mess things up.

Timothy Snyder wonders what happens with The Next Terrorist Attack. It’s far deeper than the headline suggests.

Michael Podhorzer writes about something I’ve been thinking and saying for a while: The Courts Will Not Save Us. It’s a long read but more than worth your time. Read this instead of watching TV lawyers.

Most of the articles I’ve already linked to this Sunday morning in one way or another deal with trust. That trust gap is widening these days. It doesn’t help when we do find out things that break trust, but the finding out at least helps us understand the gap better. Take a look at Aruna Viswanatha’s piece The Pentagon Disinformation That Fueled America’s UFO Mythology.

Tomorrow, June 9th, Apple kicks off its annual World Wide Developer Conference. There are trust issues there as well. These next few links contain some interesting thoughts heading into WWDC, beginning with Sebastiann De With’s Physicality: the new age of UI, which anticipates the coming design changes rumored for all of Apple’s operating systems. A fresh coat of paint may not hurt. I’m not sure it’ll help.

As I said, Apple faces a number of problems, some legal and regulatory. Jérôme Marin explains how A Simple Comma is going to cost Apple Billions in Europe. Commas can indeed cause all sorts of chaos. Just ask US constitutional scholars about a comma and the 2nd Amendment.

And to close things out, one of my favorite developers _DavidSmith talks about his optimism heading into WWDC in Let’s Get Started. I admire the optimism and the reality check approach _DavidSmith brings to this.

If you’re interested in just what the heck Sunday Morning Reading is all about you can read more about the origins of Sunday Morning Reading here. You can also find more of my writings on Medium at this link, including in the publications Ellemeno and Rome.

Thoughts and Prayers Heading into WWDC 2025

A new coat of paint won’t fix the cracks in the wall.

In a week Apple will unveil what it has in store for us during its annual World Wide Developer’s Conference (WWDC). Beginning June 9, the microscope will be focused more intently and with a greater scrutiny given the myriad of issues Apple is facing. That scrutiny might just overwhelm any message Apple has planned for the year ahead depending on how Apple handles it.

WWDC 2025 Apple Logo

The reason I titled this post “Thoughts and Prayers Heading into WWDC 2025” isn’t that I’m offering up good vibes for Apple as they try to work out of the messes they’ve mostly created for themselves. I’m actually hoping — most likely against hope — that Apple will finally clean up some of the annoyances they’ve neglected over several generations of iOS and macOS.

I’m not going to discuss the bigger picture issues Apple is facing here. I’ve written about some already, as have many others. Instead I’m going to focus on the smaller software reliability annoyances that add up to make me think Apple just doesn’t care.

It’s become almost a running joke that Apple allows some of these flaws to continue year over year. But I don’t find it funny. You can put new wallpaper over a water damaged section of a wall, but if you don’t fix the leak then the problem isn’t the stain on the wall, it’s you not caring. Or maybe you don’t have the money to get it fixed. Apple certainly has the money. As John Siracusa says in an excellent post called Apple Turnaround:

It’s been 15 years since Apple’s leadership last demonstrated that it’s willing to emphasize software reliability at the cost of new features. Since then, bugs in major features have been allowed to fester, unfixed, for years on end.

I’ll quibble with John on one point. If you allow a reliable, yet ignored “bug” to remain through several operating systems, it essentially becomes a feature the longer it’s not addressed.

I’m a stubborn old coot in my life as a theatre director. Deeply ingrained in my way of directing is something a mentor laid on me year’s ago. “If it’s on the stage it’s yours. If it fails or distracts, it’s your failure.”

Here’s a short list of bugs and annoyances that have existed over several versions of the operating systems and several versions of Apple’s hardware that I encounter routinely. That’s based on how I work and play with Apple hardware and software. I’m sure there are many more depending on how others use their devices.

Focus

I know there are folks who swear by the Focus feature, but to me it’s one of those features that works and then randomly doesn’t. I’d call it unfocused. I keep trying to use it, but abandoning it because I already have enough random failures in my life.

Shared Reminders Notifications

I’ve written about this previously. Shared Reminders are terrific for grocery lists and other things, especially of a checklist nature. But when you complete a Reminder, the notification needs to disappear for all of the users who are sharing the Reminder. I’ve had Shared Reminders hang around for hours after I’ve checked it off of a list.

Syncing Photos

This one just gets more and more puzzling and has become the butt of so many jokes, it’s almost become a part of the Apple brand. You take a photo on your iPhone and whenever it syncs to iCloud and subsquently to other devices is a wild guess. I get that if you’re running low on battery you may want to delay syncing. But if my iPhone is plugged in telling me that it won’t sync so that it can optimize battery it is a little silly. Also telling me syncing is paused for “optimizing the system” makes me wonder just what system is being optimized. Apple’s or mine?

Bluetooth Connectivity and AirPods 

I’m a big fan of AirPods. I’m also a big fan of AirPods and the way they are designed to work within Apple’s ecosystem. When they work as designed it’s magic. When not, it is frustrating. Again, random failures to disconnect, which always seem to come at just that moment when you need to quickly plop them in your ears for a phone call are never fun. Neither is it a good time when one of your devices you might have previously been connected to refuses to let go of the connection.

Deleting Media from Messages

I support a few family members who keep their Messages set to retain their Messages forever. That’s all well and good, except this can quickly fill up storage on an iPhone. Apple needs to make it possible for users to select and bulk delete media on an iPhone the same way you can in Mail. The UI looks like you can swipe down the list of circles, but you can’t. The fact that you can only view these attachments sorted by size also makes it a more difficult chore to remove unwanted media attachments.

Shortcuts

I have a love/hate relationship with Shortcuts. Love it when they work. Hate it when something changes and a Shortcut I’ve relied on suddenly stops working or stops appearing in Spotlight. This happens more frequently in beta season even though I don’t run betas.

Beta Badness

Again, I don’t run betas on any of my devices. That said, I’ve been told by Apple Support personnel that changes are always happening behind the scenes on the backend during beta season that can sometimes affect all users. That stands to reason, given how much of what you do on an Apple device is tied into Apple’s servers and iCloud. I suspect this may only become more prevalent with Apple Intelligence as Apple tries to remain competitive with other AI providers that seem to constantly be updating their software. Perhaps there needs to be a way to create a wall or silo off users running betas from those who do not.

App Store 

With M-series chips we’re able to get great performance and fast loading times from apps. With one notable exception being Apple’s own App Stores. For the life of me I don’t understand why they can’t improve performance on their own point-of-sale outlets. It’s like not cleaning the glass on the front of your storefront.

Settings and Permissions

I get that there are a large number of Settings. I don’t get that there’s such a haphazard way of addressing the problem of making them discoverable. I’m sure it’s a challenge, but the only way to address a challenge is to set it as a priority. The same is true with Permissions. Certainly there’s a way to force developers (including Apple) to send us to the correct Permissions screen to choose to make a selection.

Rules in Mail

I’ve set up a number of Rules in Mail in macOS over the years. Currently they all seem to be non-functioning, or randomly functioning. I have a suspicion this may have something to do with Apple’s tinkering with Apple Intelligence based mail categories (a feature I tried but turned off). Having to manually choose to Apply Rules is not the same as having a Rule that runs automatically. It defeats the purpose. Let’s face it, no company has found a way to win the cat and mouse game of spam filtering. I doubt they ever will even with AI. The Rules feature wasn’t perfect, but when it worked it was a help in weeding out some of the spam.

Consistency between iOS and macOS

Speaking of Mail, I’d like to see consistency across the board regarding features between the macOS and iOS versions. In fact, I’d like to see consistency across the board in all of Apple’s native apps. This is especially true given that there is a rumor that Apple is redesigning most of its operating system user interfaces to try and unify the look and feel between different device categories. Carry that through with how you treat app functionality between platforms. Other examples include Shortcuts and Apple News+. I enjoy being able to open an article via the Share Menu from Apple News in Safari on a Mac. I should have the same option on iOS and iPadOS.

As I said, these are mostly annoyances. But I’m annoyed that no one at Apple seems to be annoyed enough to take care of them.

You can find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above. 

Sunday Morning Reading

When caring becomes a commodity, should we care more or less?

Lots to care about. On all the usual fronts. But in the grand scope of the universe does much of it really matter? Some interesting links to share in this week’s Sunday Morning Reading.

Dan Sinker, taking a look at The Chicago Sun-Times AI flaps calls it The Who Cares Era. His theory is that along the way, nobody cared. I’d venture they cared about the wrong things.

Apple’s annual developer conference WWWDC is a week away and given the many issues the company is confronting lots of folks care and are curious about how Apple begins to address them. Some don’t see Apple changing how it deals with developers, like Aaron Vegh in his post, They’re Not Going to Change.

Some, like John Siracusa, are rooting for Apple and even offering advice. Siracusa’s piece Apple Turnaround is a companion to his recent previous post Apple Turnover. All worth a read, regardless of how you feel about the predicaments Apple finds itself in.

The tech bros who seem to be in the pole position running to rule the world may be making bank, but they’re not winning any friends in the process. They most likely don’t care given that they think they’re on their way to conquering the universe. John Kaag is offering up A Reality Check For Tech Oligarchs. Frankly, I don’t think they live in anything close to reality.

Meanwhile, down here on planet reality, some are looking for ways to survive and perhaps beat the odds seemingly stacked against us. A.M. Hickman lays out a vision for How To Live on $432 a Month In America.

Much of what’s going on around us might seem profane and vulgar, leading to quite a few expletives coming out of our mouths as we cope. David Todd McCarty takes us on an exploration of his love of four-letter words in Frequently Profane But Never Vulgar. For what it’s worth, all words have value in my opinion. Hiding from them is fucking stupid.

Natasha MH is Reclaiming the Joy of Struggle in an AI-Driven World. Better grab that joy while we can, because that struggle is only going to become more intense.

Just when you thought we might have begun to figure out the new landscape of insanity we’re currently struggling through, comes along Ross Anderson who informs us about The Nobel Prize Winner Who Thinks We Have The Universe All Wrong. It may someday stop expanding the way we thought and might just remain stagnant for longer than originally theorized, allowing intelligent life to continue longer than we thought. One may ask, should we care?

(Photo from Vincent Nicolas on UnSplash.)

If you’re interested in just what the heck Sunday Morning Reading is all about you can read more about the origins of Sunday Morning Reading here. You can also find more of my writings on Medium at this link, including in the publications Ellemeno and Rome.

Apple Opts Out of John Gruber’s Talk Show Live at WWDC

Is Apple simply missing an opportunity or heading into the bunker?

This is significant. Apple — under fire from many directions — is opting out of having executives participating in a now decade-long tradition on John Gruber’s The Talk Show Live podcast. Gruber made the announcement on his blog, Daring Fireball. 

The talk show wwdc.

On the one hand, given the number of fires the folks at Cupertino are fighting at the moment, it’s easy to say you can’t fault the decision. To my way of thinking though, that’s an injured hand you’re afraid to show. If it were my decision — and granted I certainly do not know what the folks at Apple know — I’d use the other hand, with a whip in it.

Here’s why.

There’s nothing that each of the audiences Apple plays to at WWDC aren’t aware of. Who are those audiences? There are the fans, the developers, the media, and Wall Street. Like it or not each of those audiences already have enough awareness of Apple’s problems delivering Apple Intelligence, tariff battles, developer relations, and court and regulatory actions. They each come in with their own set of expectations and agendas.

I would also suggest that those paying attention at WWDC — and who have read Patrick McGee’s new book Apple in China — will be approaching whatever Apple announces this year and going forward in a new context. That book not only alters the Apple narratives; in my opinion, it forces a reset.

Already I’ve seen several in the community respond to the news that Apple is forgoing an opportunity to put on a human face and connect in the midst of all that’s going on.  Here’s Marco Arment and Parker Ortolani to link to two.

These Talk Show Live events have indeed been a welcome side show — an opportunity to catch a glimpse of a bit of the humanity behind the corporate front. By and large I think the history of the Gruber’s event has been a net positive. Think of it like seeing the filmmakers on stage after a screening. To a certain degree I also think those days are over with the current leadership.

In this moment of high stakes on so many fronts, Apple has obviously calculated that not putting its executives in the relatively warm seat  — no offense to Gruber, but the past questions and follow up have usually not been too tough — is the better bet than attempting to meet things head on.

Again, I’d argue for the head-on approach. If you ignore what your audience is already thinking you essentially ignore (and further offend) them. If ever there was a crowd that might be receptive to some honesty (admittedly PR-coached,) Gruber’s forum would be the place to find it. Does Apple need to issue some mea culpas? Maybe, maybe not. But even well coached honesty in a discussion can go a long way to creating good will. If you ask me, Apple needs more than a little of that presently.

In my professional life I’ve faced some high-stakes presentations. None on this level certainly. I may have been working to save a theatre or two, but my success or failure never had a large piece of the world’s economy depending on it. Still, the minute stakeholders assemble for such an event you only have several choices. Distract. Deny. Or be honest.

WWDC is going to happen. Arms among the audiences will be crossed, waiting for answers and clues. Apple will certainly have enough well-packaged announcements to distract at WWDC. They can’t deny their way out of the problems they brought on themselves. Being honest, however, can’t cause any more damage than has already been done.

I certainly wouldn’t want to be involved in the planning or presenting of this year’s WWDC event — even if it is pre-taped and packaged within an inch of its life. Apple has made its choice for The Talk Show Live. While the big packaged show always takes precedence, this year seems very ripe for a side show that clears the air a bit. As Parker Ortolani says, not having that will speak volumes. It is already a very loud signal about how things might play out going forward.

You can find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above.