Category: Tech

Sunday Morning Reading

Time keeps on ticking and we need to keep on reading.

Losing an hour only to gain it back in a few months feels like a capricious two-step, forward and back, never gaining ground. Something we’re all experiencing at the moment and not just because of Daylight Saving Time, but on many levels. Time marches on regardless, even as it retreats for brief periods. Regardless of what time it is, here’s some Sunday Morning Reading to share.

To kick things off this week while you’re enjoying your coffee take a look at NatashaMH’s A Sip of Revolution.

Apple did the right thing. Eventually. Finally announcing that its Apple Intelligence features for a more personalized Siri will be delayed. John Gruber got the scoop handed to him from Apple. Ian Betteridge has some good thoughts on this as well in Hardware Dreams, AI Nightmares: Apple’s Crisis of Imagination.

While I’m on the tech beat, M.G. Siegler’s newsletter always offers good insight to ponder. A perfect example this week is It’s The End of the Web as We Know It (And I Feel Fine). I’m not so sure I do.

On the political beat, Jason Sattler, perhaps better known on social media as LOLGOP, tells us Why America Is On The Verge of Committing Atrocities Against Our Neighbors.

emptywheel spins out Attention Deficit And Defiance Division Of Labor: There’s Stuff Happening Where You’re Not Looking. It’s long and worth the time and reminds us that what we see and hear isn’t all that’s happening. Although at the moment, we’d like to see and hear more.

And if you’re like many wondering why some of these evil, decidedly American streaks of cruelty seem to resurface now and then, history is never kind and always a reminder. Take a look at Why This Puritan Sculpture May Revolutionize Your Thinking About The Rise of Christian Nationalism by Christopher Knight.

And to close out this week, here’s a look at how one of our real life Bond villains took over the James Bond franchise, in Benjamin Svetkey’s License To Shill: Inside Amazon’s 007 Takeover.

Image above by Jon Tyson

If you’re interested in just what the heck Sunday Morning Reading is all about you can read more about the origins of Sunday Morning Reading here.  You can also find more of my writings on Medium at this link, including in the publications Ellemeno and Rome.

Sunday Morning Reading

Lots to think about in this helter-skelter moment we’re living through.

Back at it after a couple of weeks of traveling and dealing with a case of pneumonia. (All is well.) Certainly there’s a lot going on and most of it is happening in a such a rush that I’m not sure anyone has enough space to accurately write or think about all that’s happening. But there is some good stuff to recommend.

Leading off this week are some articles from folks who are concerned, distressed, pissed off, and searching for tech solutions that don’t rely on America’s big tech oligarchies.

First up is I’m Tired of Pretending Tech is Making the World Better by Joan Westenberg. Follow that up with Joan’s article on How I’m Building a Trump-Proof Tech Stack Without Big Tech. Good suggestions there.

Matt Keil has also published a list of non-U.S. tech apps and services for those looking to move things offshore called Migrating Away from US Apps and Services.

With all going that’s going on, Denny Henke at Beardy Star Stuff takes a look at Apple, big tech, lock-in and the corporate colonization of life experience.

If you’re one of those searching for different tech solutions, remember no matter how long a service may have been around or how big the company behind it is, it’s all impermanent. As an example, Om Malik takes a look at Microsoft ending the run of Skype this week in Skype Is Dead. What Happened? It might take awhile, but everything eventually dies.

Moving off of the tech beat, this story by Joshua St. Clair is tough emotional read, but well worth your time. The title tells you what you’re in for: What Do You Do After You Accidentally Kill A Child?

There’s lots of rethinking of lots of things these days. David Todd McCarty is Rethinking Pride.

Adam Serwer asks the question most are asking when it comes to the words behind the ugly acronym, MAGA: Just when was America great, exactly, and for whom? Check out The Great Resegregation.

We’ve yet to feel any real impact on the economy given all of what’s happening. At some point we will. Umair at the issue takes a look at what happens if capital flight occurs in How an America the World Can’t Trust Goes from Collapse to Implosion.

Tonight is Hollywood’s big night with the Oscars. In an article from 2013, Seth Abramovitch takes us on a look inside a moment when an Oscar opening number went horribly wrong in “I Was Rob Lowe’s Snow White”: The Untold Story Of A Nightmare Opening. Show biz is hard.

And to close things out, NatashaMH takes a look at simple acts of kindness in Of Munchkins and Manners. Do be kind.

If you’re interested in just what the heck Sunday Morning Reading is all about you can read more about the origins of Sunday Morning Reading here.  You can also find more of my writings on Medium at this link, including in the publications Ellemeno and Rome.

(image from Roman Kraft on Unsplash.)

Think Bigger On Protests

Collective Action Is Needed On A Larger Scale

There is a reasonably well organized effort for a large economic boycott on February 28. The idea is not to buy anything on that day and hopefully make enough noise to create an impact. ECONOMIC BLACKOUT DAY FEB 28 2025 2 1024x1024. I doubt it will have much effect. We have to face facts. There are far too many folks who are currently far too delighted with how things are going or far too delusional enough to think a day long protest will create enough impact to do anything but create noise. Noise is good. Signal is better. To be clear, I’m not against protests. In fact I think there should be more of them. Pushback does help. Collective action helps more. In fact, I’d love to see a broad country wide general strike. Folks are angry, and in my humble opinion that anger unfortunately needs to heat up and boil over before anything has any prospect of prompting change. I don’t like to say that. I don’t like to think it. But it’s no longer a choice between the high road or low road. We’ve all been dragged into the gutter and like it or not we need to start fighting to get out of this stink. So keep up the protests. I’m glad to see that there are more planned for other dates. Economic blackout dates v0 mo3nuvmg1xke1. Keep organizing and showing up for in person protests. Especially at the district offices of cowardly congress critters who are taking orders from the top to stop doing town halls. But keep the pressure on both the MAGAts and the Dems. The former for their abject surrender and sucking up, the latter for pretending the old ways might still work. Joke’s on them all because they seem to be the only ones, besides the media, that think Congress actually matters any more than the Duma matters in Russia. Think Bigger I like to believe there are ways of thinking and acting bigger. This all might be pie-in-the-sky thinking, but it’s my brain and I like pie. So here are some thoughts. Hit harder at companies like Amazon, Meta, Apple, Walmart, Target, newspapers, media, etc… One way to do that is to organize a day when everyone cancels their subscriptions, memberships, monthly plans, etc… But don’t plan to do it just for a day. Cancel them all on one day and plan to leave them canceled for a full month or longer. Angry about the changes at NBC and MSNBC? Cancel your cable or streaming service. If you haven’t already, cancel your subscriptions to The Washington Post, The New York Times, The Los Angeles Times, or whatever state media publication that’s certainly not going to be giving you real news in the future. Given the choice don’t cancel online. Take the time to make a phone call and do the deed. All of those calls are recorded. State your unhappiness clearly and why you’re canceling. Whatever AI service that summarizes those calls is sure to pick up on the negativity. Cancel your home Internet. Use your phone. AT&T, Verizon, and T-Mobile can’t be any deeper in the pockets of the government than they have been for quite some time over a number of administrations, so there’s not much room for coercion or surrender left there. Cancel your streaming services. Log off and don’t participate in corporate social media. Again, all on the same day of action. Think you’ll be bored? Spend a month reading books. If you still have one, dust off that old Blu-Ray or DVD player and cue up any discs you have remaining. If you don’t have the discs check some out from the local library. Pissed off at Google, Apple, Microsoft and other big tech companies? Take a trip to your local Best Buy or other gadget store and buy a relatively inexpensive external drive. Download all of what you have stored in the cloud and cancel your monthly cloud storage plans. All on the same day. There are more alternatives for your computing needs than those offered by the popular makers. I won’t go into that here as there are plenty of resources online to find them. Here’s a link to one. Also, you want these companies to think there’s a reasonable chance for you to return someday. That’s the threat. Why a month? Some of these companies that have bent the knee to the Trump administration rely on something called MAU, or monthly active users. The metric tracks the number of unique users who engage with an app or service within a 30-day window. If enough folks dropped out or off for a month, it might move the noise needle closer to signal. Often an action in and of itself is enough to make an impact. More often than not, it is the threat of that action happening again that matters more and motivates change. Some other thoughts: Put off big ticket purchases for a month. Buy only what is essential. Write letters or postcards instead of texting and emailing. Don’t file your taxes online. Send them the old fashioned way via the mail. Wait until the last day to file. The bump in postage will be a boon to the postal service. Yes, your return will come later. That would probably be unfair to the folks still remaining at the IRS, but turning noise into signal is what counts. Surviving a Month Plan ahead of time with friends and family and schedule visits to local restaurants, museums, libraries, theatres, art galleries, and shopping. It shouldn’t be that hard to fill up a month with activities that could help with withdrawal pains. It would certainly be a boon to local economies and probably be more than healthy for those who do so. Spring is coming, head outdoors when it warms up. Purchase as many groceries and medications as you can in advance (those COVID scrounging muscles shouldn’t take much to reactivate.) Yes, some of this would be harsh and actually be hard on some people. I get that. We sadly have become too conveniently connected in too many areas of our lives. There are folks who need a digital connection for medical services as an example. The reality is that the dangerous fools running things at the moment assume we are so wed to our current connected lifestyles that we would never willingly divorce ourselves from that convenience. Challenge and push back on that assumption and it may create enough signal to have some effect. Currently we’re allowing the bad guys to be on the offensive and change the rules to their liking. My thinking it’s time to show up and demonstrate that there’s a capability to at least make enough noise for longer than just a day here or there. The CEOs that are capitulating in ways most find distasteful and disgraceful are scared shitless. Who knew such untold wealth would breed such cowardice.  They are afraid of pressure from the top. They need to feel pressure from the bottom on their bottom line as well. These are only the beginnings of harsher and harder times to come and those who can make important sacrifices should do so before they are forced upon us. Preferably in some sort of collective action. Maybe the time to allow enough planning for this to be effective is whenever Jeff Bezos and Amazon plan their summer Prime Day special event. Typically that’s in July. I would imagine that if enough Prime customers canceled at some point prior to that event it would have some impact. Especially if there were planned in person protests in the streets at the same time. As I said, this is all probably just some pie-in-the-sky thinking on my part. Even so, with a little planning we could certainly survive for a month or so. The bad guys are thinking big. We need to think bigger. Besides, regardless of the impact, companies you disconnect from will come begging for you to return. If and when you do, they’ll welcome you with open arms. In some cases you might actually get a deal. You can find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above. 

Tuesday Morning Reading: Collaboration

Collaboration colloquies

No, I’m not starting a Tuesday edition of Sunday Morning Reading. But it is a Tuesday morning, and I want to link to two pieces about collaboration that are very much worth your time given there’s a race to see who can collaborate more quickly with the current regime of evil in the U.S. Shutterstock 583369387. First up, John Gruber in Daring Fireball takes on the broad gulf in the Gulf of Mexico (America) debate in a well reasoned, often too nuanced post entitled Golfo del Gringo Loco. Follow that up with Essay: Home Of the Brave? Really? by Anand Giridharadas. Anand sets aside nuance and hits hard on collaboration and collaborating and his points are more than well made. So are Gruber’s. The opposite of collaboration is resistance. At some point that becomes self defense. When you start hearing those words, we’re not just sailing into trouble, we’re deep in the maelstrom. I expect we’ll hear them sooner rather than later. Give an inch, they’ll take everything. Illustration above by Mike_Kiev on Shutterstock. If you’re interested in just what the heck Sunday Morning Reading is all about you can read more about the origins of Sunday Morning Reading here.  You can also find more of my writings on Medium at this link, including in the publications Ellemeno and Rome.

Sunday Morning Reading

Reading to aid recovery is sometimes recommended.

This hasn’t been much of a week for reading because I’ve been down with a bout of pneumonia. Not fun. Consequently moments of clarity have been few and far between. When awake a few pieces caught my eye, so here’s links to share for  this week’s Sunday Morning Reading. Thermometer reading. Jonathan Mahler and Jim Rutenberg have put together one heckuva piece on the goings on in the Rupert Murdoch succession drama. It’s long, it’s full of gory details. It could have been a book. Of course most think it already was a streaming series. Check out ‘You’ve Blown a Hole in the Family’’: Inside The Murdoch’s Succession Drama.  McKay Coppins has published Growing Up Murdoch, which is essentially another shot in this rich folks’ war, this time from the point of view of James Murdoch, the supposedly better son. It’s surprising how totally unsurprising this is. Lots of things are being broken at the moment yielding anger, disappointment, and dismay. No sector of life or business is immune. Dominic Patten takes a look at how Dissent Grows At Disney Over Perceived “Capitulation” To Trump As DEI Initiatives Diminished.  It’s sometimes difficult to find good information in this dangerous moment we’re living through, because you never know what marching orders reporters and analysts are operating under, or what boots they’ve been licking in anticipation of a kick or kick back. Anne Applebaum is one writer you can always count on to nail not only the frame, but the stakes. Please check out Trump and Musk Are Pushing For Regime Change.  Matt Gemmell wrote a terrific piece about going Back To Mac after spending eight years using an iPad as his primary computing platform. This isn’t your typical preference piece of this type as Matt shows the attractions and flaws of both platforms and how they align with his way of working as it and he have changed. Here’s hoping someone at Apple reads this. A pot of coffee is a good start to any morning. But did you know How A Pot of Coffee Started An Imaging Revolution? Check out Alex Cooke’s excellent piece to find out. And to wrap things up this week check out NatashaMH’s A Walk Through Changing Times. We’re all doing that walk right now one way or another, even if laying in bed. If you’re interested in just what the heck Sunday Morning Reading is all about you can read more about the origins of Sunday Morning Reading here.  You can also find more of my writings on Medium at this link, including in the publications Ellemeno and Rome. *images used in Sunday Morning Reading are often generated via AI.

Sunday Morning Reading

Bogus science, finance, politics, and tech dominate this Groundhog Day edition of Sunday Morning Reading.

Here we go again. If it feels like Groundhog Day that’s because it is. Happens every year, but the things going on in this country feel very similar to, yet even more dangerous, than they did eight years ago. It’s a movie we don’t want to revisit, but are living through. Live through it we must. Enjoy today’s Sunday Morning Reading while we try to avoid repeating the same mistakes, or at least dodging them. With trade wars now needlessly underway most of the big news ahead this week will be in the financial markets. John Lanchester has an excellent piece with excellent context about finance and what he calls “its grotesquely outsize role in the way we live now” in For Every Winner A Loser. Meanwhile as the world focuses on trade wars, Elon Musk and who knows who else is rampaging through the federal government in ways that sound more than illegal. Josh Marshall asks Who Can Stop Elon’s ‘Team’ Wilding Its Way Through The Federal Government? I don’t often link to Wall Street Journal pieces in this column unless they are about tech related topics. This one by The Editorial Board is worth a read and definitely worth the headline: The Dumbest Trade War In History. Seems like Murdoch and his scribes got what they wished for. Again. On the tech front, running parallel to our political misfortunes is a river of thought on Artificial Intelligence, most of it negative these days, but also thoughtful. Alex Kirshner interviews Ed Zitron and came away with One Of Big Tech’s Angriest Critics Explains The Problem.  Audrey Watters tackles the issue and says “In this AI future, there is no accountability. There is no privacy. There is no public education. There is no democracy. AI is the antithesis of all of this.” I fear she’s correct. Check out AI Foreclosure for her piece, but also the excellent collection of links on the subject she provides. Whether it’s the science of tech or the science of finance, there’s science. We ignore it at our peril. But what happens if some of the science is bogus? Frederick Joelving, Cyril Labbé, and Guillaume Cabanac tell us that Bogus Research Is Undermining Good Science, Slowing Lifesaving Research. In this day and age going viral is the equivalent of getting that infamous 15 minutes of fame. Both are fleeting. Joan Westenberg says Trust Me. You Don’t Want To Go Viral. NatashaMH writes about a woman finding meaning in memoirs in Drowning In Sobriety. And, as we enter Black History Month in the U.S., check out Deborah W. Parker’s piece on Belle da Costa Greene in The Black Librarian Who Rewrote The Rules Of Power, Gender and Passing As White. If you’re interested in just what the heck Sunday Morning Reading is all about you can read more about the origins of Sunday Morning Reading here.  You can also find more of my writings on Medium at this link, including in the publications Ellemeno and Rome. You can also find me on social networks under my own name.

Picking Your Tech Poison

It’s not easy loving tech these days.

There are no good options when it comes to choosing your tech these days. Let me rephrase that slightly, if you’re hesitant or resistant to AI taking over your tech there are no good options these days. Whether it be mobile devices, laptops, or desktop rigs, the makers of the major operating systems have all jumped on the Artificial Intelligence band wagon and are doing really poor Harold Hill impersonations trying to sell us on it. Sure there are different flavors, but they’ve become or are becoming intrusively the default. We all know where this appears to be heading. Computing devices without AI will be the flip phones of tomorrow, If they are even available. Apple has turned on Apple Intelligence by default, (even though it is still in beta). Microsoft is forcing Copilot into Office 365 and its operating system and charging you more for it, wanted or not. (There are ways to ditch it.) Google is doing the same thing with Android. Even if you don’t use an Android device, but use Google services, Google’s AI now accompanies anything you do with those services. Of course other smartphone users that rely on Android are following along, but there’s really no choice. If Artificial Intelligence was a virus, we’ve all been infected and there’s no vaccine to argue over, nor will wearing a mask help, because it extends beyond our own computing lives to the interactions we have with our doctors, banks, any form of customer service, and other affiliations of our daily lives. Yes, there are still refuges where you can attempt to avoid AI, but that’s not the real world of daily commerce and daily personal interaction. Now, it sounds like I’m 100% in the anti-AI camp. I’m not. I think there are legitimate uses. Some are even quite good. Some offer promise. I actually experiment with some of that. But I also think that there’s too much that isn’t useful, too much that just doesn’t work as advertised (beta or not), and too much that’s more than potentially harmful, especially in greedy hands. I can get excited about the technology, especially on some of the exciting hardware we now see. I just consider it a shame that all of that computing power is going to be put to the uses it appears we’re in for. We’ve been here before with new technology. First it’s a curious trickle then it becomes a tidal wave that sweeps us along in its path.  It’s tough to live daily life without a smartphone these days. That’s a more recent fact than many want to acknowledge. There’s another factor. Part of the hesitancy and resistance I know I’m feeling is that I don’t feel like I can trust the likes of Apple, Google, and Microsoft, much less the social networks and other applications that run on their hardware. I’ve always been skeptical, but that trust level took a knock with the recent knee-bending by these companies, trading cash for favors from the evil regime now in place in the U.S. I’m not sure how much more capitulation will be required, but I’m betting the folks trying stay in the game will find themselves laying prostrate before this is all over. I’ve used Apple products and have been a fan for quite some time. I imagine I will continue to be a user of those products going forward, given the investment I have in that ecosystem. But I also use Microsoft and Google products and support a coterie of folks who do as well. I also use services on my Apple devices by both Google and Microsoft. In order to support the folks I do, I keep up to speed with this increasing and haphazard pace we’re all forced into. The questions I deal with lately focus on how to remove or prevent these AI features more than they do about how to guide them through new features. When every day users are asking those questions there’s obviously a problem. As for me, tasting the poison in order to understand the which antidote is needed feels unhealthy, a bit dangerous, and just plain dirty. So, I’m starting to check out other hardware to become even more familiar, but also to look at my own options. Again, there’s no easy choice. I picked up a Pixel Pro 9 recently and am checking that out. Does that mean I’m thinking of changing horses in this stream we’re in? Probably not. As I said, there are no good choices. It really is a pick your poison era we’re in. I’m not happy about it. I’ve always been tech curious, it’s just sad my current curiosity is bred from such distaste, distrust, and disgust. You can find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above. 

Apple’s 2025 Black Unity Collection Announced Amidst An Age Of Disunity

Timing is everything in this political circus Apple fans find themselves in.

What a planet we’ve landed on. It’s certainly a different one than a few months ago. Or is it? Apple Watch Black Unity Collection hero_big.jpg.large_2x. Today Apple announced its 2025 Black Unity collection including a new Apple Watch Band and watch face in addition to wallpapers to honor Black History Month. This has become an annual Apple tradition since 2021, and is typically met with some, but not large, fanfare given that it can be classified as an appeal to a specific segment of the market. That said, it has historically been one of Apple’s signature signals about where it’s cultural (some say woke) heart lies. But that landscape has changed a bit with the election of the new oligarchic, nakedly racist regime in the United States, and with Tim Cook’s decision to donate $1 million dollars to the inauguration and attend that knee bending ceremony. Cook’s decisions will cast shadows on any Apple announcements going forward, certainly those that historically Apple has painted as a part of its civic and human consciousness. Many Apple fans, I count myself among them, are asking tough questions of themselves and Apple. The questions are tough, everyone is touchy, and feelings are raw. As an example, The MacRumors article announcing Apple’s announcement this morning illustrates just how touchy an issue is. Take a look at the footnote to their article below. CleanShot 2025-01-27 at 08.19.33@2x.I’m not judging anyone for what had to be a tough editorial decision, but the decision to move the discussion thread to the Political News section of the MacRumors forum speaks to the moment. Timing is everything in life, with or without punch lines. Black History Month  is always in February and for those counting the bruises on Apple, unfortunately February follows an ugly inauguration month. In order for there to be a punch line though, you first need to have a joke, and sadly, we’re not in joking territory as we muddle our way through this. You can find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above. 

Sunday Morning Reading

Good reading and good writing is just a heartbeat away in this week’s Sunday Morning Reading

What do Aristotle, Katherine Hepburn, Garth Hudson, beautiful minds, and ugly hearts have in common? They all make an appearance in this week’s Sunday Morning Reading. Or at least writers doing their thing and writing about them do. Hearts can be ugly things, yet they draw our poets, songwriters, and story tellers like moths to a flame. NatashaMH flutters around the heat in The Beautiful Mind Of An Ugly Heart. Speaking of ugly hearts, quite a few of them are on appearing on shirt sleeves alongside all the chest thumping and Nazi salutes going on here in the U.S (and elsewhere). We’re only a week into the victory laps and lapses of humility, yet already writers are wearing out keyboards with words of resistance. Ian Dunt has penned How To Resist The Tech Overlords. In this new and hot category of writing, let’s hope none of this seems like fiction down the road. Another way to resist the tech overlords is to just say no when they overreach. Microsoft overstepped by raising everyone’s Office 365 subscription prices on the inclusion, wanted or not, of its Microsoft 366 Copilot AI features. There’s a way to avoid the price hike written up by Mark Hachman on PC World. You might want to check that out. For a good read on the entire Microsoft situation, Ed Bott chronicles the story of Microsoft’s latest AI unintelligent move in The Microsoft 365 Copilot Launch Was A Total Disaster. Meanwhile the Chinese might have found a way to fight the AI money grab and spend long before we reach the cash out stage. Zeyi Yang lays it out in How Chinese AI Startup DeepSeek Made A Model That Rivals OpenAI. The sexy stories about TikTok might be taking a back seat to this one. Alex Himelfarb tells us The Politics of “Common Sense” Is Making Us Meaner. He’s right. Joan Westenberg takes it all on in Clash: Power, Greed, And The Fight For a Fair Future. If you’re concerned about what the tech side of all of these moments of madness we’re living through might mean, remember it’s not the tech and it is. Check out Nina Metz’s review of the Katherine Hepburn and Spencer Tracy flick Desk Set. As Ms. Metz puts it, This Movie With Katherine Hepburn And Spencer Tracy Anticipated Anxieties About The Internet And AI. Oh, also check out the flick. You won’t be sorry. There really is nothing new under the sun, including cribbing and cropping from the work of others. Massimo Pugliucci takes a look at Ayn Rand’s Objectivist theories and her claims to be influenced by Aristotle. As he puts it well, “one can hardly imagine what possible points of contact the two might have.” Take a look at On Ayn Rand and Aristotle. These are indeed challenging times and often they feel quite dark. Alexander Verbeek gives us the always needed reminder that When Darkness Returns, Art Exists. And on that note, and since we lost one of the greatest musical artists of my generation, Garth Hudson, this week, Check out Amanda Petrusich’s Remembering Garth Hudson, The Man Who Transformed The Band. Remember many of Hudson’s and The Band’s creations came in another turbulent era in our history. A beautiful musician and beautiful mind. If you’re interested in just what the heck Sunday Morning Reading is all about you can read more about the origins of Sunday Morning Reading here.  You can also find more of my writings on Medium at this link, including in the publications Ellemeno and Rome. You can also find me on social networks under my own name.

Perhaps Tim Cook’s Severance Trailer Explains More Than Anyone Wants To Believe

You Can’t Sever This Away

A few months ago the Severance trailer featuring Tim Cook might have been received as an average, yet cute, piece of fluff marketing. Today it feels almost like a possible explanation for how some things have changed. 

 The entire premise behind Severance, being able to separate your work life from your real life, is indeed a fun bit of sci-fi story telling that I increasingly imagine the storytellers are going to have a hard time wrapping up into a successful conclusion.

Tim Cook’s recent decision to donate to the Trump inauguration certainly feels like he’s severed a part of himself from the carefully crafted persona he’s built for himself, and the reputation he built for Apple. Even, unlike some of his other tech company CEO compatriots, he made the donation out of his personal account, the understandable transactional decision has bruised Apple more than I think we might realize in this chaotic moment.

I say “understandable” because we’re in that world now. These transactional business/government relationships are no different than paying protection money to the guy who runs the neighborhood in order to keep the fruit stand open. It’s tough to bend the knee if both are broken.

Perhaps severing one’s self might make real life decisions with real life consequences easier to swallow or hide from. Or make work life more palatable. But that’s where the science fiction part of the story trails off. This is real life, and these are real people making these choices in the bright light of day. I’d say the markets will eventually give us a hint of an answer, but that’s not real life anymore either.

Time will tell how much of a blight Tim Cook infected Apple’s carefully cultivated orchard with. While many are disappointed and upset and rail about it online and in podcasts, the real question, and perhaps the cover Cook calculated upon, is that with every other tech CEO bending the knee, where else do Apple customers have to turn? And don’t say Linux. It still needs chips and hardware to run the software on. 

You can find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above.