Apple – Life on the Wicked Stage: Act 3

Thoughts Before WWDC 2026

Looking ahead and looking back

Wait and see.

That’s the summary of my thoughts for Apple’s World Wide Developer Conference this year. That event happens next week. The waiting and seeing will happen over the summer, possibly all the way until this time next year.

I’m not talking about what Apple will talk about at the conference and in the keynote. I’m talking about what they actually deliver down the road and when they deliver it for the numerous operating systems with 27 tagged on at the end. Some will get love. Some won’t. That’s nothing new. (Ask iPad users.) For a company with so many resources each year’s releases always seem to curiously remind me that Apple picks a platform to focus on, and seems content to let others wither on the vine for a time.

To be fair, I’ve always had a wait and see attitude towards most tech announcements, because what looks sexy and is hyped in the demos, press releases, and podcasts, sometimes makes it into the hands of users, sometimes not. Prior to 2024, Apple usually delivered on what it promised. But that changed with Apple Intelligence. A name I bet they wish they’d never let see the light of day. They didn’t deliver then and haven’t since. They promise they will this time, although who knows what that will really mean. The weight of wait and see has become heavier.

This also comes at a time when there’s a burgeoning backlash building among consumers against anything related to Artificial Intelligence. So the climate is not nearly as inviting as it was two years ago. For what’s it worth, I think it’s becoming harder and harder to sell any product or feature that guarantees its inaccuracy up front, promising to do better in the future. But there sure seem to be enough takers and talkers thinking different on that than I.

Curiously, Apple seems to be hedging its bets, apparently set on using Google’s AI as the foundation. Some say that’s a place holder until Apple rolls its own AI after it’s mistaken first rollout, the way it did with Maps. Some say it’s a wise move for the future because it might save Cupertino some cash and more blowback from having to build out its own data centers. I say, wait and see.

From what I read Google may be reinventing itself and the Internet with its efforts, but those efforts aren’t meeting with thunderous applause and accolades. At least compared to Google’s competitors. Besides effectively putting Google in the catbird (chatbot?) seat driving all AI chatbot activity on the majority of handsets sold on the planet (Android and iOS), who knows how it will turn out. No chatbot can predict, nor can any human. That said, the marketing puzzle about what’s Apple and what’s Google is going to be fun to watch play out, even in the end it’s going to be meaningless to most consumers.

There’s also word that this year’s OS releases will also focus on fixes and not new features the way Snow Leopard did for Leopard on Macs back in the day. Intriguingly there were quite a new features for Macs in that release. Speaking of Macs, there’s also talk that they will see more of Liquid Glass than we saw the first time around. To be honest, I’m grateful for last year’s comparative neglect of Liquid Glass on the Mac. I’m waiting and seeing with a bit of trepidation how attention is focused on that this year. I’m also waiting on the day when someone finds a way to sell me on rounded corners on rectangular displays.

I would welcome fixes. Boy, would I welcome fixes. I’ve long maintained that the cadence of Apple’s OS release cycles is too rapid to allow it to effectively address problems. I get that there’s a long view and a necessity to look ahead, but when you’re hearing leaks about the next year’s efforts before this year’s are announced I think the tempo is too fast and it becomes too tempting to push things off until the next year.

I’ve written about a number of things that bug me off and on. Because they bug me off and on. I’ll list some that stand out that I wish would get attention. That said, most seem to fall back on issues with iCloud. Hearing talk that however Apple rolls out the new Siri or chatbot feature will allow that feature’s chat history to sync across devices via iCloud gives me a shutter. I’m guessing that will lead to more unexplainable stops and stutters in iCloud syncing in general.

So, here’s a small list of things I hope, but am not counting on, seeing addressed.

iCloud syncing. Just make it reliable and give us Sync Now buttons. We get one is Messages. How about the rest of the core apps?

Perpetual Betas: I know, and respect that Apple is continuing to work on each new operating system throughout the year. Kudos. It can’t be easy. That said, find a way to keep from mucking things up on the backend for users who don’t participate in betas. Perpetual beta weirdness is hell for normal users.

Phone app. Apple made significant changes last year. They need to make more. There’s no reason in the world I can see for not going all in to help users more efficiently get rid of unwanted or fraudulent calls.

Error Messages. Tell us more. Yes, I know something failed. Tell me more about what failed and point to a solution or information that can help me find out more.

Apple Mail. Rules in Apple Mail need to work consistently, or just be done away with. Features in Apple Mail on iPhones and Macs need to be brought into line with each other. It makes a mockery of trying to unify things between iOS and macOS.

Shortcuts. Yesterday’s future is probably some tomorrow’s further fading feature. Shortcuts are great when Apple doesn’t change things behind the scenes that cause them to break. That happens too often. Rumors that you’ll be able to create them via a chatbot sounds potentially promising. But if they are still going to randomly break, what really is the point?

Contacts. A small amount of attention could do wonders with this seemingly forgotten, yet essential app.

Apple Music on the Mac. Why is this app so bad for a company that says over and over again that it loves music?

Reminder Notifications for Shared Reminders. There has to be a way to programmatically dismiss a shared reminder notification once it has been completed and marked off. Fix it. It is just simply annoying. Especially in the context of all of the improvements in the Reminders app the last few years.

App Store. For a company that spends untold amounts of money on its brick and mortar stores, I remain shocked at how they can be proud of the software versions of any of its App Stores.

watchOS Software UI: We’ve already heard there won’t be much in the way of changes for the Apple Watch this year. But at least pay attention to some of the software design.

Settings. Find a way to clean up this mess. There has to be a way.

Note that many of the issues listed above are still hanging around and are the same as in my list last year.

As much as the attention will be on whatever Apple attempts with Apple Intelligence after WWDC 26, attention will also quickly pivot to the fall when new devices are announced. Given that we’ve heard countless times that devices like Apple TV and HomePods, and other home related products, are waiting in the wings for software focused on AI features to catch up, it will be curious to see what attention, if any, they get during WWDC. I don’t think those devices will be announced until the fall. I don’t expect any hardware announcements of any kind next week.

Speaking of waiting in the wings, much will also be made about this being Tim Cook’s final WWDC as CEO with John Ternus due to take spotlight this September. Much attention will be paid to the semiotics surrounding all of that during WWDC and after. That will be interesting to watch, but since WWDC 2026 feels more and more like a catch up year all around, I’m guessing next year’s event might be more telling. We’ll have to wait and see.

So, there’s my thoughts. That and nickel won’t buy you anything.

You can also find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above. This site does not use affilate links.

Two Weeks and Pinky Promises

Promises, promises

Two weeks. We’re all more familiar than we’d like to be with Donald Trump’s announcing anything and telling us it will manifest in two weeks. It’s become a joke worth laughing at, but without a punch line. It’s become mundane.

Two hands joined in a pinky promised. Photo by Olivia anne snyder wT_BwKOeEik unsplash.

We’ve also become accustomed to hearing promises from tech companies, that a safer and perhaps smarter course of action is to look askance with a skeptical eye, or perhaps turn a deaf ear. Autonomous driving is one of those, (as is anything Elon Musk promotes) and so too are most of the promises about achieving some sort of Generative Artificial Intelligence that might lead us all into some future where we all don’t have to work, money becomes no object, and all of our problems are solved. Let’s not forget curing cancer.

If we’re standing in the “foothills of the singularity,” I’m guessing those enjoying that view drove there instead of climbed.

It’s one thing for politicians and anyone trying to sell a product to make promises. It’s quite another when the world’s economy turns on the hype, yet never seems to suffer ill effects when deadlines are missed, ignored, or just punted down the road again and again.

Apple caught much deserved grief over its Apple Intelligence promises in 2024, as of yet still unrealized. But that seems to be one of the rare occasions when failure actually left a mark. Even so, that gigantic mistake seems to be have been quickly forgotten. It certainly doesn’t seem to have affected Apple’s bottom line. Even a class action settlement between Apple and those who bought into the promise when they bought a new iPhone doesn’t seem to have caused much of a ripple.

Even when software products are released, it feels like we’re too often in a perpetual beta, always waiting for the next update. When it comes to AI, there are so many bets being made on it being our future, even with all of the products today warning us that they are imperfect and capable of mistakes. When will someone pushing that hype tells us that those warnings will one day be gone? I’m guessing never. At least if the lawyers have a say.

I guess I’m showing my age when I say I grew up in a time when if you announced a product you were judged on whether or not you delivered. If you didn’t, how you handled the broken promise mattered.

They say all good things come to those who wait. These days there are times when I wonder if any of it is worth any of the wait. The promises sure aren’t.

(Image from Olivia Anne Synder on Unsplash)

Sunday Morning Reading

Wandering through the Internet, disregarding along the way

We live in interesting times. I’m spending a lot of my time being interested in watching my grandkids develop, and watching everything around how I thought they might grow up change. In my opinion, change not necessarily for the better. They won’t know what things changed from necessarily, unless they choose to look into it. That assumes they’ll be able to do so the way we can now. I have my doubts about that. Regardless, that’s tomorrow. Here are some links to share in this edition of Sunday Morning Reading.

A close-up photograph captures a bronze statue of a young boy sitting on a stone bench outdoors, absorbed in reading a book.

Terry Godier says the Internet is dying. I’m not sure if it’s dying, morphing, collapsing in on itself, or just in the midst of growing pains, but I take the point. Check out The Boring Internet. (That’s a link to the text version. There’s also an animated version here. Quite nicely done.

JA Westenberg believes Nobody Is Destined For Greatness. I happen to agree. Shakespeare gave his greatest comic villain, Malvolio, lines about being born great. I wish I could label our current day villains as comic. Perhaps one day.

Derek Sivers reminds us that Geography Is Four-Dimensional. How true. There’s a reason Shakespeare more often than not capitalized the word “Time.”

Stories about religion occasionally get shared here. Mostly they are stories about how it’s really not religion, but a cover for grift and abuse. This is one of those. He Remade The Southern Baptist Convention In His Image. Then Came The Abuse Allegations by Robert Downen chronicles yet another of those tales we seem to hear far too frequently these days.

For another take involving religion, check out Neil Steinberg’s Being Formed By Christians Does Not A Christian Make. He quotes Thomas Jefferson’s “It does me no injury for my neighbor to say there are twenty gods, or no god. It neither picks my pocket nor breaks my leg.” I’m not sure we can say either of those things any more.

There was a bit of a funny fracas after Google’s all in on AI announcements this week at its annual I/O conference. Apparently for a short time after Google announced big changes to Search, you could not Google the word “disregard” and expect the usual quick definition. Google quickly fixed that. The root of the problem? “Disregard” is an AI command that you have to put in a prompt to keep the AI demons from you know, making a mistake. Check out Russell Brandom’s quick story, You Can No Longer Google the Word ‘Disregard.’

Speaking of Artificial Intelligence, the talk is all about agents. (Actually that’s been the talk for a while, the volume is just increasing.) Hayden Field thinks If Google Can’t Make AI Agents Useful, Maybe No One Can. FWIW, I think Hayden is spot on.

In an article The Economist credits as anonymous, someone thinks Vladimir Putin Is Losing His Grip On Russia. Perhaps that’s true. I don’t know about you, but I’m as tired of hearing about autocratic oligarchs losing their grip as I am about hearing all of the promises about generative AI and autonomous driving being just around the corner.

If you’re interested in just what the heck Sunday Morning Reading is all about you can read more about the origins of Sunday Morning Reading here. If you’d like more click on the Sunday Morning Reading link in the category column to check out what’s been shared on Sunday’s past. You can also find more of my writings on Medium at this link, including in the publications Ellemeno and Rome. This site does not use affilate links.

Google Is Paving A New Information Superhighway

Getting from here to there is about to change

This is a feelings post. Meaning it contains things I feel, more than things I know or can reliably speculate about. It comes in the wake of Google’s announcements at its recent I/O conference.

An expansive aerial, high-angle photograph captures a major highway demolition and construction zone cutting through a dense, forested landscape under an overcast sky.
In the immediate foreground, an old concrete overpass bridge is actively being demolished. Several large excavators—colored in yellow, blue, and orange—are positioned around the rubble, using hydraulic breakers to smash the concrete structure into a large pile of grey debris, sending up small plumes of dust. Stripped brown dirt embankments frame either side of the demolition site, bordered by bright blue temporary construction barriers.

The way I’m feeling things, Google is essentially repaving what we’ve been referring to as The Information Superhighway, better known as the Internet.

Gone (or soon to be gone) is the Google most Internet pedestrians think of when they think of Google. Google has decided it’s ready to quit A/B testing and slowly spoon feeding us Artificial Intelligence, and chosen to bulldoze new paths ahead that will be all AI, all the time, everywhere.

From what I’m seeing if you want to use Google’s products, whether it’s on a Google device, Samsung or other Android device, or even an Apple device, you’re serving Google in larger ways, while serving yourself.

This has and continues to be a race that Google has always had the resources to win, and for the next few laps at least it feels like they will. Frankly, I don’t see the others being able to compete on that scale, for the simple reason that like it or not, Google is far more entrenched in users minds as a go to than any of the others.

Also, the other competitors may be good at creating code, but they appear far more incompetent at selling what they offer. Google has become pervasive enough, that it doesn’t need to care as much.

As to feelings, this does feel bad as it feels inevitable. I liken it to the days of Interstate construction that spread across this country. Entire generations have grown up not knowing how to drive great distances without traveling along an Interstate. Sure, there are folks who avoid them and take their time along more conventional routes, but that’s a very distinct minority.

Eventually there will be entire generations that will never know what the verb “Google” meant, the way those understand it today, just like those pre-Interstate generations of drivers. Even so, I’m guessing using it as a verb will probably mean the same to those down the road in the same way my grandkids don’t distinguish driving to grandpa’s house any differently than I do, when what today would take less than an hour, back then took at least two, often three.

But like many communities that slowly died out when Interstates and expressways bypassed towns, depressing changes will come to the Internet as Google owns more of the traffic and shares less, and essentially has to charge tolls to head down it’s superhighway, that used to be free.

I’m still digesting the news from this week, and I don’t think the story has been completely told yet. There’s also no way to know that if any of these promises will ever pan out. (Google is as famous for announcing what might never come to pass as it is for search.) That’s why this is a feelings post. Perhaps one of the most unsettling feelings I have about all of this is that Apple, by adopting Google’s approach to AI, in lieu of its own failing efforts, is helping create an Internet universe that for most users, will essentially be controlled by Google. Samsung is already all in, Apple as of this fall will be too. That essentially means that buying a smartphone from one of the largest two sellers, or any other that uses Android, is buying a ticket to travel on Google’s superhighway.

The various theories that suppose Apple is doing this as a stop gap until it can come up with its own solution the way it had to with Maps back in the day, don’t hold much water in the vessel that is my brain. There’s money to be made certainly, but there’s money (lots of money) that needs to be spent to construct all of whatever Google thinks it has going. My hunch is Apple will let Google spend the dough, take the credit and the blame, (there will be plenty of both) and happily collect a percentage as long as it can still sell iPhones and other hardware.

We live in interesting times.

(Photo from Rob J. Follet on Shutterstock)

MacBook Neo and iPad: Here We Go Again

Tired arguments get a new leash on life

When Apple released the MacBook Neo it was obvious to most that Apple had introduced a product that would shake up the larger laptop market. Lurking just underneath that obviousness was how it might or might not affect the iPad market. It was only a matter of time and timing, before those who, both rightly in some cases and wrongly in others, criticized Apple for not delivering the iPad of their dreams that could do anything and everything seized on the Neo’s success as a pivot point in the discussion.

An iPad Pro with a scribbled message that says iPads and Neos. There is an Apple Pencil laying on the iPad

The quest for the perfect device for everyone is and will always be an imperfect one. Much like the arguments. In addition to its impact on the laptop manufacturing markets, the MacBook Neo proves just how imperfect those arguments are. Yet, there’s already a large dollop of discourse saying that the Neo proves Apple’s iPad strategy needs adjusting. Add to that the rumors of a touchscreen Mac that continue to recirculate the same way the iPad discussion does just prior to WWDC each year.

On Michael Tsai’s Blog there’s an excellent collection of links and comments that’s worth a look if you’re at all interested in this ultimately meaningless debate. The links feed off a post from Craig Mod, titled MacBook Neo and How The iPad Could Be, that argues “iPads should be radically touch only and MacBooks should be keyboard-first.” I can’t say I disagree. But I think the discussion should go further than either/or.

There’s got to be several data centers worth of AI-scraped web articles on the ups and downs of the iPad floating around and how Apple’s strategy held it back. And yes, the iPad has had its ups and downs. But I would argue that’s mostly, not completely, a question of preference rather than any “the iPad should be this or that” win or lose proposition.

Being an iPad user since the first edition, I’ll say this. Most of the dissatisfaction I’ve seen over the years comes from those who wanted the iPad to be more like a Mac than those who used it primarily as a tablet. Without trying to be derisive, I’d venture to say that most who complained were keyboard jockeys by trade. I don’t begrudge them their complaints. From that perspective the complaints did and still do make sense. In many ways they were following Apple’s lead from the “What’s a computer?” days, before Apple abandoned that tack and sailed into broader and more lucrative waters with Apple Silicon.

Admittedly I’m showing my own preference here. I use an iPad as a tool in my work as a theatre practitioner. I’m on my feet with a script on my iPad, using an Apple Pencil to take notes. If I need to do keyboard work in the rehearsal room, I plop the iPad on a Magic Keyboard, do the keyboard related task, then pop the iPad off again and get back on my feet. When I’m back in my digs, I mostly work on a Mac. Apple’s ecosystem makes this all possible. When it works well.

Personally, I hope Apple keeps developing and delivering all of its current line of products. Stretch capabilities in some to the limit, and limit others with less.

The current lineup serves me well. Frankly, I can’t imagine any changes Apple could make that would alter how I work. I’d be content with that future, even though I know the tools I’m going to use are going to change regardless of my current comfort zone. If that future is all about creating hardware to run AI, as it appears to be, the decision points are going to shift away from most of the spec and capability differences we’ve been accustomed to in the past anyway.

Craig Mod argues that “the specificity of our tools should be radically clear.” I buy the argument, but extending the discussion I’ll say it’s better to have more capability than less. Most users don’t touch anywhere near what even the most limited devices can offer. In my experience they find their way to whatever level they need, which is a much lower one than most realize. Those of us who may made need more, don’t understand that most users couldn’t care less.

Moving on, and with the “What’s a Computer?” miscues behind us, Apple’s current challenge and our headaches stem more from Apple trying to meld its operating systems into some sort of grand cohesive vision that feels the same across all of its devices. Admirable. But ultimately flawed in the same way that each different computing device Apple sells is as different as any two users who use that same device. Vive la différence.

I’m sure Apple gets that, but until the MacBook Neo that wasn’t quite as smack the Apple press in the face apparent, even though there have been lesser featured iPads at lower price points prior to the Neo. You could argue the same about the iPhone Air, but the higher price obscures the point.

With talk of higher priced “ultra” iPhones and who knows what else supposedly on the horizon, who knows where all of this really leads. I’m guessing Apple will be more than content to have a multi-layered series of price points attracting customers from both the low end and the high end. That all leads to more users spending money on Apple services and that’s the key to Apple’s continued growth. More hardware entry points (price) bring in more users than new features most won’t ever use. It’s simple math.

As long as Apple’s hardware profit margins can be maintained across its lineup, even with lower priced and perhaps less capable hardware, it’s pretty much a slam dunk. The success of the Neo not only points to this strategy, it should also point ahead to a diversified hardware lineup that fills many needs, as long as there is a clear and distinct choice for the toolsets that suits them best.

(image from the author)

More Thoughts On The Cook/Ternus Changeover

Honeymoon timing

Yesterday’s news of Tim Cook handing over the CEO mantle to John Ternus was news only in the sense of the timing. As I said then, it’s been expected for a while. It reminds me of any Apple rumor. It’s not true until it’s announced, even though most of the announcements turn into mostly confirmation these days. Note that Wall Street barely moved a tick on that news today. That tells you how well the ground was laid.

Apple ceo jpg.

Of course yesterday’s announcement has prompted exactly what you would expect, yielding tons of coverage on websites and podcasts. For Cook there have been accolades and brickbats, both deserved. For Ternus there has been excitement and a little caution.

Before I get to some thoughts of my own, here are a few links I found worthy of sharing because they stepped outside of the expected.

M.G. Siegler takes us on A Cook’s Tour.

Daryl Baxter saw more shock in the Apple community than I did. He reminds us that Tim Cook introduced the first Siri as part of his first iPhone event in 2011. He points ahead to this year’s announcement by John Ternus possibly poised to announce a promised better Siri. What goes around, might come around again. Let’s hope it doesn’t take another 15 years to get it right this time.

And Horace Dediu looks way ahead to 2040, when Ternus himself steps down to begin the transition to the next CEO. John Ternus Has Left Big Shoes To Fill is quite a trip into the future. You’ll get a chuckle or two.

The first of my thoughts has to do with timing. Not specifically the timing of the announcement, but the timing that any new leader gets when stepping into that role. There’s a window of time in which new leaders get a bit of grace. Most call it a honeymoon. While enjoying that honeymoon it’s perfectly acceptable to foist off blame for anything that goes wrong on the last guy.

That will obviously be difficult with Tim Cook stepping into the role of Executive Chairman of the Board. Sort of like going on your honeymoon with your significant other’s father tagging along. But it will be even more challenging given the apparently well deserved narrative being hyped about Ternus’ hardware smarts and his responsibilities in recent years. He’s had his hands on much of the Apple Silicon generation of products, almost presaging the announcement of his ascension to CEO with his role in the recent release of the MacBook Neo.

Adding to the challenge is the well known and well worn narrative about Apple’s long view roadmap of rolling out new products. The story is that Apple is always working ahead on the next generation of a product as it is preparing to release the newest version. What products will we see over the next period of time were green lighted by Cook?

Ternus’s prior role in overseeing hardware also means all of the products rumored to be in Apple’s pipeline for later this year and into next year will certainly feature his fingerprints. But they will also have Tim Cook’s. The question will one day be which product can the world accept as the first Ternus only product. Does it matter? Not really. But it will be treated as if it does. Ask Tim Cook about how that went once he assumed the CEO mantle.

We also all know that there are apparently hardware products (HomePods, Apple TV, other home products) waiting to be shipped once Apple gets its act together with whatever the new Siri is, and how well that works with whatever they will call what heretofore has been labeled Apple Intelligence.

In my way of scoring, the success or failure of those products will fall into the Tim Cook column, regardless of any contributions by Ternus. Again, does it matter? And again, not really. But there is much riding on that this year. One way or the other it will be an imprint on Ternus’ first efforts, whether that’s fair or not.

As to that last thought on Siri and Apple Intelligence, that’s software. That’s software holding back the release of hardware products for Apple, which is first and foremost a hardware company that relies on its own software.

As I’ve said many times, the hardware I’ve seen the since the dawn of the Apple Silicon era is very good, if not exceptional. The software needs lots of attention and work. It’s not just the design choices, it’s the chinks here and there in the armor that sour.

Ternus may be the hardware product guy, but he’s now going to be the guy responsible for the famous and coveted “whole widget.” Obviously that includes the software. And also, the marketing of that whole widget. Software design and implementation has been a bitter bite of the Apple lately, as has some of the marketing. As Ternus expands his view, I will be watching how Apple’s software develops under his leadership with a keen eye.

That expanded view also includes services. New CEOs always like to make a bold statement when they first sit in the chair. While there’s a lot being made of the semiotics trying to show continuity between Cook and Ternus, I can think of one thing Ternus could do on September 1, that would immediately set him apart an Apple on a new course.

Announce an increase in the base amount of iCloud storage users get for free. 5GB hasn’t cut it for awhile. Cut and run from that legacy and begin making a bold new path.

Tim Cook Steps Down As CEO, John Ternus Steps Up

Ch…Ch…Changes in Cupertino

Change is in the air. Many would say finally. Some would say that really loud. Tim Cook is turning over the CEO reigns to John Ternus and Cook will become Executive Chairman of the Board of Directors. Here’s the link to the Apple Newsroom post.

Apple John Ternus Tim Cook_Full Bleed Image.jpg.large_2x.

Both Cook and Ternus made statements.

Here’s Cook:

It has been the greatest privilege of my life to be the CEO of Apple and to have been trusted to lead such an extraordinary company. I love Apple with all of my being, and I am so grateful to have had the opportunity to work with a team of such ingenious, innovative, creative, and deeply caring people who have been unwavering in their dedication to enriching the lives of our customers and creating the best products and services in the world. John Ternus has the mind of an engineer, the soul of an innovator, and the heart to lead with integrity and with honor. He is a visionary whose contributions to Apple over 25 years are already too numerous to count, and he is without question the right person to lead Apple into the future. I could not be more confident in his abilities and his character, and I look forward to working closely with him on this transition and in my new role as executive chairman.

And here’s Ternus:

I am profoundly grateful for this opportunity to carry Apple’s mission forward. Having spent almost my entire career at Apple, I have been lucky to have worked under Steve Jobs and to have had Tim Cook as my mentor. It has been a privilege to help shape the products and experiences that have changed so much of how we interact with the world and with one another. I am filled with optimism about what we can achieve in the years to come, and I am so happy to know that the most talented people on earth are here at Apple, determined to be part of something bigger than any one of us. I am humbled to step into this role, and I promise to lead with the values and vision that have come to define this special place for half a century.

As to the timing, Ternus takes on his new job on September 1 leaving his job as Chief Hardware Officer to Johny Srouji who gets promoted to that role effective immediately being responsible for product design, system engineering, and reliability and durability testing.

It doesn’t take a PhD in tea leaf reading to know that the transition at the top has obviously already been taking place. It can now move into a higher gear with the public knowledge. The timing will be interesting as Ternus takes charge on September 1, shortly before Apple makes its biggest product announcement for new iPhones and other possible new offerings each year.

It will also be interesting to see what is said in and around WWDC in June. The timing of the announcement points to a clearing of the decks for a new voice during that annual developer’s conference.

Personally, I feel it’s time for change. You can’t deny Cook’s efforts in growing Apple into the behemoth it has become. You also can’t deny that many are dissatisfied with a number of political moves he obviously felt were necessary. Cook, like many in this era, has become tarred and scarred by Trump. There’s also a strong current of dissatisfaction with a number of Apple’s policies.

Ternus is a hardware and product guy, and there is a lot of excitement around his ascension to the top job. Although curiously, it comes at a time when Apple’s hardware is largely viewed as exceptional, and it seems the issues needing focus are mostly on the software side.

There are certainly other issues, including developer relations, that will be waiting to greet Ternus in his new role. The thinking is Cook will use his new role to continue dealing with some of the issues surrounding the current U.S administration, China, and all of the other government and regulatory entanglements Apple is involved in.

For Apple fans, it’s going to be an interesting next few years. Keep in mind, change can mean a break from the past, but it doesn’t always point towards better times.

Just different.

(Image from Apple Newsroom.

Apple and Google Still Generating Profits from Grok’s Sexualized Image Generation

It’s my rule. I’ll break it if I want.

Rules are made to be broken is the cliché. That’s a theme that’s running louder and wilder through much of life these days. Build complicated and successful things. Create rules to protect what you’ve built. Mass enough power and then bend or ignore the rules when they become inconvenient.

That theme surfaces frequently enough that it’s almost a meme. In politics it happens every day, enough to make a mocking myth of things like the rule of law and the constitution. We see it in religion. We see it in business, too frequently in the business of tech. When you’re big enough that you have to, and can create rules to protect what you’ve built against others, and yourself, you substitute the convenience of adhering to the rules for the inconvenience of principle.

Back in January, (damn that seems so long ago), Elon Musk’s Grok released an AI image editing feature that allowed users to create nonconsensual sexualized deepfakes. It was ugly and disgusting.

As with all new things tech, it caught on like wildfire, and then X took fire from many quarters including some governments. (Not ours — caterwauling congress critters no longer count.) Apple and Google also took hits for continuing to allow the app on their respective App stores in violation of existing rules. There were calls for both Apple and Google to follow those rules and take the app down. Something both companies have done for other rule violating apps with and without public punity.

That didn’t happen.

Yesterday, a report from NBC revealed that Apple, in a letter to U.S. Senators, claimed that it worked behind the scenes of the public uproar to demand that the developers “create a plan to improve content moderation.” According to The Verge,

Throughout this covert back-and-forth, Grok and X appear to have remained live on the App Store, a drawn-out process that may help explain the confusing, haphazard rollout of moderation changes announced in real time. This included limiting Grok on X to paying subscribers and attempting to stop Grok from undressing women. Our investigations revealed that neither were particularly effective beyond making the tool a bit harder to access. Later interventions, like X letting users block Grok from editing their photos, are also easily circumvented.

Despite Apple’s approval and xAI’s claims it has tightened safeguards, Grok still appears to be able to generate sexualized deepfakes with relative ease.

So, essentially nothing of any real effect happened. Scratch that. Something did. X and Grok put the feature behind a paying subscription. One that Apple also reaped profits from and still does. As does Google.

The one rule this era has taught us is that if you’re big and rich enough, and can weather the storm of public scorn, you can essentially ignore the rules. Even those you’ve written yourself. With impunity.

MacBook NEO: Had To Happen Eventually

New adventures

As I mentioned when Apple first introduced the MacBook NEO, it wasn’t going to be the laptop for me. I also mentioned that at a point sooner or later, one of the folks I support was going to want one, and I’d end up purchasing and setting it up for them. Today was that point.

I’ll do the drudge work (OS updates, etc…) of getting it up and running this afternoon and we’ll set things up the way they want this weekend.

Should be interesting.

Sunday Morning Reading

A basket of good writing to share

For those who celebrate Easter and Passover, and all who do not celebrate either, may you find some bit of peace on this Sunday morning, however you see yourself and the world. I’d like to say this week’s edition of Sunday Morning Reading is filled with Easter eggs, but instead it’s just the usual basket stuffed with links to interesting topics and stories that I like to share. Enjoy.

It’s good to be seen, certainly the way you see yourself. When seen by someone who doesn’t know you, that’s eye-opening. Check out Natasha MH’s The Taxi Driver Knew.

The war that isn’t a war in Iran continues. Whatever that story is, it is still being written. Given that this might be heading to the culmination of a conflict that has simmered, and occasionally boiled over, for decades if not longer, there are a few stories out there that offer preface. He Helped Stop Iran From Getting The Bomb by David D. Kirkpatrick is one worth reading.

JA Westenberg’s The “Passive Income” Trap Ate A Generation of Entrepreneurs is also one heckuva a read. There’s nothing passive about this take.

Seva Gunitsky takes on The Incel Global Order. Somebody needs to.

As the technology we use advances, in some spheres some are stepping back. Joshua Cohen takes a look in Sweden Goes Back To Basics, Swapping Screens For Books In The Classroom.

Social Media is under the microscope again after two recent court verdicts against Meta. Chris Castle takes a look with The Social Media Verdicts Are In. Now Ask The Hard Question: Where Was The Board? Counting the money, I imagine. Hat tip to Stan Stewart for this one.

In the category of no easy answers, Mathew Ingram also examines what’s going on in social media with Social Media May Be Bad For You But The Remedy Could Be Worse.

On the Artificial Intelligence front there are always interesting topics cooking as the AI purveyors cook the planet. I wrote about two fascinating pieces yesterday, and today I’m highlighting Angela Fu’s An AI Company Set Out To Fix News Deserts. Instead, It Copied Local Journalists Work. Something tells me we’re going to be seeing more of this going forward.

Apple is, I assume, winding up its week celebrating its 50th Anniversary. So much has been written on that topic because there is indeed much to celebrate and much history to contemplate while looking ahead. Here are four pieces that caught my eye, the first three primarily because they are more personal than historical, the fourth is a look ahead.

John Moltz gives us Missed Connections: Me and Apple.

James Thomson is one of my favorite Apple developers. His Apple At 50: Gonna Be, Gonna Be Golden is indeed a personal journey.

Adam and Tonya Engst have been writing Tidbits since 1990. I started reading it shortly thereafter. What Apple’s 50th Anniversary Misses is certainly different than most, but one that mirrors the thoughts of many on this anniversary.

And Marco Arment, looking ahead, has penned A Letter To John Ternus, the guy everyone assumes will don the CEO mantle in the future.

Baseball is back. And every team and their fans are dreaming of a championship. David Todd McCarty spins a bit of fiction that’s baseball adjacent, but rooted deep in dreams in The Taste Of A Dream.

To conclude this week, this story by Audrey Pachuta very much sums up the contradictions we’re living through at the moment. Check out A Student Set A Goal To Run Every Street In Chicago And Inspired A City. Now He Must Leave The Country.

May you find peace however you can.

(Photo from the author.)