Reporters love to declare war, crown winners and dismiss losers. Except of course when it comes to shooting wars and the rhetoric that often leads to them. But that’s not what this post is about. Tim Higgins of The Wall Street Journal, and his headline writers, are declaring that Mark Zuckerberg Just Declared War on the iPhone.
I usually expect this kind of nonsense from the half-a-gazillion blogs and social media accounts out there that like to ginny up controversy to generate clicks. With AI glasses will clicks become blinks?
Now that I think about it, I’m wrong in my expectations because the WSJ, like most of the mainstream media is trying hard (too hard) to follow that pattern these days. It’s an easy game to play in the short term, but then so is the game of companies and governments making big announcements about the future. Remember the “pivot to video?” Remember “virtual reality?” The faux legs went out from underneath that pretty quick.
Higgins does and mentions those failures to capture marketshare beyond the initial hype and funding fevers. Nevertheless, he forgets a few simple things during his embedded tour on this march to the promise of “Personal Super Intelligence.” (That’s this fiscal quarter’s new label.) Zuckerberg might indeed be banging the war drums by propagandizing AI glasses as the latest form factor of mass destruction, but it’s too much hype without enough rhythm to marshall the troops. And to be fair, most of Higgins’ column is just regurgitating old news (AI summary?) that has been bouncing around in what passes for new news these days, tacking Zuckerberg’s recent announcement on as the headline war cry.
Bottom line in my opinion, we’re not going to see any new form factor take down iPhones, smartphones as a category, or computers, as the way we live, work and play in any near future. Folks have been waiting for all kinds of second comings for quite awhile now. I love how even the coming of advanced AI is now referred to as “near emergence.”
One day perhaps. Long after most of us interested in what this technological moment might eventually yield will have forgotten what Medicare and Medicaid were actually about. If and when that day arrives, the real clicks (blinks?) will be in tutorials on how to turn off all of the notifications and other distractions and keep the tech from tracking you.
I’m old enough to remember when FourSquare came on the scene. The promise was you’d walk down the street and receive a notification from the coffee shop you just passed about the daily special. That never really materialized, but the tech was different then. Google and Waze later tried that and just annoyed any driver who stopped at stoplights looking for their next turn.
When the marketing survelllance mavens can figure out how not to send me ads for something I just bought I think there might actually be a chance for that kind of thing to work. A small chance, but a chance. But they’re not even close to that on the backend, let alone integrating them into some device that might pinch your nostrils after wearing them for too long.
Don’t get me wrong. I think it is indeed cool when companies create niche products that give some people joys and hobbies. Bits and pieces of that kind of innovation often creep into bigger things that do help our lives somewhere down the road. Even if they become creepy. Obviously I’d prefer they not become creepy, but that’s where the money is and the creeps always follow the money.
I’d much prefer to see the money and the hype meisters follow something like this that could probably actually help humanity. But even that kind of innovation can attract the creep factor.
Call me when a reporter can research, write, and submit for editing a column like this one I’m complaining about with a pair of AI glasses, an Alexa device, or a pendant, or any other smart device currently in the works.
Call me again, when the AI summary machines can actually deliver an accurate summarization of that article.
You can also find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above.
Life on the Wicked Stage: Act 3 