Tag: ai

Apple’s adventures with its new Liquid Glass design language reminds me of the title of a terrific, yet gloomy, Ingmar Bergman film, Through a Glass Darkly. Keep in mind that I’m not running the beta and living vicariously through the reactions of those whose opinions I trust. That said, based on some of those opinions of the recently released 4th developer beta, the future of Apple’s new design approach appears less than clear. 

From most accounts it’s a battle between legibility and the “coolness” of the design’s featured transparency that overlays content with the intent for the content below to bleed through. The challenge seems to be finding the right amount of bleed through that also allows users to easily read a notification or a control. 

In my view, the challenge with that challenge seems to be one of fighting things you can’t control. Holding liquid in your bare hands without spilling a drop might be easier. Every website and app designer has their own preference and approach. Even Apple apparently has difficulty as some of their own apps with background bleed through obscuring text. 

Since Apple announced Liquid Glass there have been three iterations of the approach. In a sort of Goldilocks and the Three Bears adventure with Apple dialing transparency features back and forth. Now in the 4th version of the developer beta reengaging more transparency. Searching for a “just right” solution doesn’t yet seem to be yielding any clear direction. But then, Apple’s ambitions, perhaps by design, have created a lose-lose short term future. The eventual product will never please everyone with this design change. But to be fair, that’s always the case with design changes and the folks at Apple knew that going in.

There are other usability issues as well, including things like making it easy to tell which tab or control is in focus, and having to tap multiple times to perform a function that used to be one tap to name a couple I see repeatedly mentioned.

But the clear focus of complaints (and some praise) is Liquid Glass. I would venture that for users it’s still too early to judge, but supposedly the Public Beta is due soon and the consensus is that what we see there will be pretty close to what we see in the Fall. Developers on the other hand are increasingly worried about Apple’s search for a “just right” solution while they try to find a path forward to have their own apps ready for the big release alongside or close to the release of this new wave of operating systems. 

The problem becomes magnified when designing for the lowest common denominator with so many users. From my perspective of supporting clients and family members, most folks just want to pick up their devices and do what they want or need to do. They don’t want a new learning curve getting in the way. They certainly don’t want legibility issues to get in the way. There’s a real tension between what Apple needs to do to keep the cash registers ringing and the familiarity users want that I don’t think the folks in Cupertino understand given the annual pace they seem locked into. 

The Bigger Picture

From where I sit on the sidelines, I think Apple has also created some real and perhaps less transparent problems beyond how Liquid Glass eventually rolls out.

Coming on the heels, and at least somewhat intended as a distraction from last year’s Apple Intelligence and Siri woes, Apple needs to create a clear narrative surrounding Liquid Glass in order to sell this year’s new crop of iPhones. (I imagine the commercials have already been scripted if not filmed.)

That already seemed like quite a challenge given that the only big hardware news this year is the rumored introduction of a smaller, lighter, apparently with less features iPhone Air. I don’t imagine that Apple’s traditional iPhone lineup is going to have new features to tout that makes those familiar device form factors must haves or must upgrades. 

If you’re counting on a flashy UI design change as the distraction that gets criticized as much as the issue you’re trying to distract from you’re magnifying your problems. Unless of course, you bank on criticism of the distraction further distracting from bigger issues.

Adding to that, the larger narrative has somewhat already passed by this year’s iPhones to what comes next year, with just about everyone assuming Apple’s version of folding iPhones will be the new focus. 

Sum all of that up and this is starting to feel potentially like a lost year for Apple. Sure, Apple will sell lots of iPhones, but if it can’t capture the imagination the way Apple usually does, much of the narrative will be wait ’til next year. Apple historically takes a long view. Time will tell if they have lost control of the visible horizon.

iPadOS 26

That said, somewhat under the radar, iPad beta users continue to trumpet the success of changes made in iPadOS 26. I’m looking forward to seeing that myself. That said, as much as those potential changes will be welcome, I can’t imagine that’s the tentpole Apple wants to rely on to create excitement this year.

I mentioned the film Through A Glass Darkly in the opening of this post. The story of that classic film is about a family that gathers to try and heal after a member diagnosed with schizophrenia is released from an asylum. If you ask me, the challenges we’re seeing at Apple with design changes, Apple Intelligence and Siri among other things demonstrate that there are multiple personalities exhibiting control at various times within Apple, at a time when some turnover at the top is already underway, with quite a few calling for more.

As always, I recommend Michael Tsai’s Blog as a good source to keep track of how all of this continues to develop.

And with that, I’ll leave this update from the sidelines with this. 

Update: The public betas for all of Apple’s new operating systems were released shortly after this post was originally published.

You can find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above.