Sunday Morning Reading

Tough reads for tough times with a nod to the Commodore 64.

The rapid decay of all things continues. I’m not even sure if “decay” is the right word. “Collapse” might be a better choice. Regardless, there’s no “decay” or “collapse” in my sharing articles and writing every week in Sunday Morning Reading. Enjoy.

Russell Shorto tells us that the fracture we’re facing shouldn’t surprise in America’s Fatal Division Is Nothing New: It Was Baked In From The Beginning. He’s right and that’s also nothing new. We just have a propensity for ignoring what we shouldn’t.

Marc Elias says We Can’t Give In To Fear. He’s right. But with those we mistakenly counted on having already done so, it makes it tougher for the rest of us.

Brian Barrett of Wired (which continues to do excellent reporting) gives us a rundown on The United States of Elon Musk. Good piece with good context. I don’t disagree with his premise that it’s unsustainable. The larger concern is what’s left in its wake.

NatashaMH opens up a personal tale of exploring justice, relationships, and personal power in The Price of Guns And Butter.

Things aren’t just decaying on political and social fronts, technology is marching right alongside, if not leading the charge. John Gruber lays out a mea culpa of sorts in discussing Apple’s less than intelligent move into Artificial Intelligence in Something Is Rotten In The State of Cupertino. Om Malik also weighs in with Apple Intelligence, Fud, Dud or Both. I’ll have more to say on this later this week. I wrote a bit about it last week also.

Will Knight, (again in Wired) tells us that Under Trump, AI Scientists Are Told To Remove ‘Ideological Bias’ From Powerful Models. Tell me. Who didn’t see this kind of thing happening?

Cory Doctorow in Pluralistic lays out how Amazon Annihilates Alexa Privacy Settings, Turns On Continuous Nonconsensual Audio Uploading. One way user agreements flow only one way. Again, who didn’t see this coming?

In times of uncertain futures it’s always somewhat uncomfortably comforting to reminisce about simpler times. When it comes to technology there was perhaps no simpler or more innocent time than during the age of the Commodore 64, which was my first home computer. We’ve come a long way. Gareth Edwards takes a look at Jack Tramiel’s success in How Commodore Invented The Mass Market Computer.

(Image from Ashni on Unsplash)

If you’re interested in just what the heck Sunday Morning Reading is all about you can read more about the origins of Sunday Morning Reading here.  You can also find more of my writings on Medium at this link, including in the publications Ellemeno and Rome.

Am I Blue?

Blue is in the eye of the beholder. Or maybe in the lens of the camera.

I took a trip to the Apple Store today to pick up a new iPad for my mother-in-law. Her older iPad 8 had run out of storage space and would no longer update. Picked it up. Set it up. No hassle. She’s off and running. 

While there I thought I’d take a look at the new M4 MacBook Air and other new hardware that might be on display. In looking at the MacBook Air I thought for sure I was looking at the silver colored version for a while. (Pictured below next to the Starlight version.)

When a rep popped by I asked him if they had any of the SkyBlue models on display, he said the one I was looking at was the Sky Blue version. 

Surprised, I asked if he had a silver version on display and he pointed me to the other end of the table. Walking back and forth, my eyes could not distinguish any real difference between the two colors. But as the photos below show, the camera picked up the slight difference better than my naked eyes could. (Sky Blue is on the right.)

CleanShot 2025-03-14 at 12.57.58@2x.

I asked the rep if other folks who may have better eyesight than I were equally confused  and his reply was, “Apple doesn’t know what blue is, so why should we expect customers to figure it out.” I asked him further why they were positioned so far apart on the table and he said they were given specific orders to put as much distance between the Sky Blue and Silver variants as possible. 

Well, ok then. 

By the way, my mother-in-law’s iPad is closer to what I’d call Sky Blue, and yet the cameras tend to make it appear less saturated than it is in person.

PXL 20250314 180015349.

Colors can be weird.

You can find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above. 

Apple Intelligently Delays New Siri

Apple says stay tuned. The question is: For what?

It has been inevitable for some time that Apple was going to delay launching whatever the new personalized Siri with Apple Intelligence was supposed to be. To expect otherwise was as foolish as hoping the new American government wasn’t going to wreak havoc on its own citizenry and the rest of the world after the most recent election.

Now Apple has owned up to the inevitable. In a statement to Daring Fireball’s John Gruber announced the delay and a new set of expectations:

“Siri helps our users find what they need and get things done quickly, and in just the past six months, we’ve made Siri more conversational, introduced new features like type to Siri and product knowledge, and added an integration with ChatGPT. We’ve also been working on a more personalized Siri, giving it more awareness of your personal context, as well as the ability to take action for you within and across your apps. It’s going to take us longer than we thought to deliver on these features and we anticipate rolling them out in the coming year.”

Note that last sentence includes “we anticipate.” I anticipate dying at some point. I also anticipate warmer days this summer, rain occasionally, and eating pizza on some day in the future. So, the message is stay tuned.

I have several thoughts on this and I’ll lay them out below, along with links to some interesting hot takes following the announcement, some of which have already cooled off a bit.

First, I think Apple was smart to make this announcement even if everyone paying attention already knew this was going to be the case. This delay wasn’t and isn’t news. That said, the announcement comes after Apple, generally perceived as rushing to catch up in the push for Artificial Intelligence, has made what can only be called a poor first impression. Sure, you can call Apple Intelligence a beta if you want. Apple does. But advertising a flawed beta as the tent pole to push new iPhones can’t be called anything but a marketing misfire, if not malpractice.

First impressions of shipping products matter more than clever shiny announcements of things yet to come.

Apple should know this because they are no strangers to bad first impressions. MobileMe left a bad stain that iCloud still has difficulty erasing. The VisionPro continues struggling with poor perception and reception. Yes, Apple also does have a history of turning some poorly received rollouts around. The best examples of that are Apple Maps and the Apple Watch. Even so, once a product launched becomes a product laughed at, it’s difficult to erase the echos of that laughter.

But perhaps the product ridiculed crucially here is the one that Apple married to this all out AI effort: Siri. Purchased, proudly launched, and then allowed to wallow — like too many other of Apple’s efforts (*cough* iPadOS *cough*), Siri has become not just a joke, but one that keeps on giving. Some say it has improved. I’ll agree with that to a point but that depends on the day.

Siri has never fulfilled Apple’s bold promises with any consistent value beyond setting a timer or adding a reminder. Even that fails enough of the time to earn users’ distrust and provide late night comedians with jokes so easy to make that the shrewder jokesters have moved on.

The debate following this recent Apple announcement in pundit circles seems to be on whether or not Apple should jettison Siri and start from scratch. I’m sure that debate has gone round and round in the circular halls of the Apple campus. I doubt that happens, given that the marketing mavens in Cupertino seem to be erratically driving the bus these days. There’s been a huge investment in Siri branding, problematic as it has always been. Unfortunately salvaging a brand is also expensive.

Apple’s Long Game Mindset Might Just Be Short Sighted

The success of the iPhone has given Apple the benefit of playing a long game, plotting product and growth strategy with a large enough cushion to weather the occasional storm. It’s certainly easier to sail through rough seas in a large ship, but the bigger the boat, the more maintenance is required to keep the hull from rusting and the engines running smoothly. The nuts and bolts matter.

Artificial Intelligence, regardless of what company is pushing it, is nuts and bolts, bits and bytes, ones and zeros. Everyone scanning the horizon thinks this is the future we’re sailing towards, full steam ahead. But nothing that’s been released or demonstrated yet has really proven that anyone can chart a correct course. The current moment resembles that scene in Jaws when all the ships set out in an armada to chase a bounty, not knowing really what they’re up against.

Don’t get me wrong. I think Artificial Intelligence may indeed prove useful. Someday. On an enterprise level. I’m just not so sure if it will ever be as big a deal on the consumer front as the marketers want us to believe it is or will be.

I also doubt Apple Intelligence will end up being another Butterfly Keyboard, MobileMe, or Siri, but at the moment there’s as good a shot of it joining the ranks of those jokes in Apple lore as there is for it becoming a success, much less useful.

Ian Betteridge in this piece, lays out what I think the AI true believer vision is in this excerpt:

But AI presents a fundamentally different challenge. This isn’t merely a new product category to be perfected – it’s a paradigm shift in how humans interact with technology. Unlike hardware innovations where Apple could polish existing concepts, AI is redefining the entire computing experience, from point-click or touch-tap to conversations. The interface layer between humans and devices is transforming in ways that might render Apple’s traditional advantages increasingly irrelevant.

He also captures the key context that reveals the tension between the long and short game as Apple has historically played it in this excerpt from earlier in that post:

Apple has long been characterised as a “fast follower” rather than a pioneering innovator. It wasn’t the first to make an MP3 player, smartphone, or even a personal computer. This strategy served Apple brilliantly in the past – observing others’ mistakes, then delivering exquisitely refined products with unmatched attention to design, usability, and integration. The first iPhone wasn’t novel in concept, but revolutionary in execution because it had a unique interface: multitouch. In fact, I would argue this was the last time Apple’s user interfaces went in a bold direction.

What is obvious in this frenzied sea of Artificial Intelligence is that Apple did a quick course correction and tried to “fast follow” before the mistakes of others could be identified well enough to refine and/or correct the way Apple has historically been successful in the past. In the case of Siri, the fact that Apple has let it languish for so long more than hints that it just doesn’t see enough value in the voice assistant proposition.

Were those bad moves? Who can really say at present. It is true that Apple had to react. OpenAI’s release of ChatGPT upset a lot of apple carts and not just those in Cupertino. But Apple’s quick course correction, coupled with a less than enthusiastic response in the same year of its other attempt at a computer interaction paradigm shift–spatial computing with the Vision Pro–has cut down the chances for any short term smooth sailing.

Some are positioning this moment Apple has created for itself as a necessary gamble Apple had to make. Here’s an excerpt from Jason Snell at Six Colors:

And if you asked those same Apple executives if they were aware that the cost of underdelivering those features in the spring of 2025 would be getting beaten up in the press a little bit for delaying features, perhaps even back to iOS 19? I’m pretty sure they’d say that a little bit of negative press today, when the world isn’t really paying that close attention to Apple and AI, would totally be worth it.

That may indeed be true in and of itself. I have no way of knowing. What I do know is that this gamble might have had better odds if Siri, prior to all of this, hadn’t been such a historical and neglected mess for far too long.

Security and Privacy

This delay announcement has also opened wider the door for criticism that might shatter another of Apple’s tent pole marketing strengths: security and privacy. Here’s a post from Simon Willison, who has a hunch that the delay might be related to those issues. It’s also worth taking a look at Willison’s earlier post on prompt injection. John Gruber of Daring Fireball takes Willison’s point further in this post. Here’s the key excerpt:

Prompt injection seems to be a problem that LLM providers can mitigate, but cannot completely solve. They can tighten the lid, but they can’t completely seal it. But with your private information, the lid needs to be provably sealed — an airtight seal, not a “well, don’t turn it upside down or shake it” seal. So a pessimistic way to look at this personalized Siri imbroglio is that Apple cannot afford to get this wrong, but the nature of LLMs’ susceptibility to prompt injection might mean it’s impossible to ever get right. And if it is possible, it will require groundbreaking achievements. It’s not enough for Apple to “catch up”. They have to solve a vexing problem — as yet unsolved by OpenAI, Google, or any other leading AI lab — to deliver what they’ve already promised.

Ay there’s the rub,” as Hamlet would say. No one has those solutions, yet it’s full speed ahead as the selling and hype continues. There may be a dream in there somewhere, but as for now, whether sleeping, sleepwalking, or blindly chasing bounties, all the consumer is left with at the moment is “stay tuned.”

For better or worse, we are not going to return to our regularly scheduled programming.

(I note that I was putting the final touches on this piece Bloomberg is reporting that Apple plans the biggest user interface design overhaul in quite some time with this year’s new operating system releases that will be unveiled at WWDC. Apple is under pressure from not only this Apple Intelligence, but other issues that concern developers as well. Shiny distractions generally win when it comes to taking the heat off of failures and problems.)

 You can find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above. 

Sunday Morning Reading

Time keeps on ticking and we need to keep on reading.

Losing an hour only to gain it back in a few months feels like a capricious two-step, forward and back, never gaining ground. Something we’re all experiencing at the moment and not just because of Daylight Saving Time, but on many levels. Time marches on regardless, even as it retreats for brief periods. Regardless of what time it is, here’s some Sunday Morning Reading to share.

To kick things off this week while you’re enjoying your coffee take a look at NatashaMH’s A Sip of Revolution.

Apple did the right thing. Eventually. Finally announcing that its Apple Intelligence features for a more personalized Siri will be delayed. John Gruber got the scoop handed to him from Apple. Ian Betteridge has some good thoughts on this as well in Hardware Dreams, AI Nightmares: Apple’s Crisis of Imagination.

While I’m on the tech beat, M.G. Siegler’s newsletter always offers good insight to ponder. A perfect example this week is It’s The End of the Web as We Know It (And I Feel Fine). I’m not so sure I do.

On the political beat, Jason Sattler, perhaps better known on social media as LOLGOP, tells us Why America Is On The Verge of Committing Atrocities Against Our Neighbors.

emptywheel spins out Attention Deficit And Defiance Division Of Labor: There’s Stuff Happening Where You’re Not Looking. It’s long and worth the time and reminds us that what we see and hear isn’t all that’s happening. Although at the moment, we’d like to see and hear more.

And if you’re like many wondering why some of these evil, decidedly American streaks of cruelty seem to resurface now and then, history is never kind and always a reminder. Take a look at Why This Puritan Sculpture May Revolutionize Your Thinking About The Rise of Christian Nationalism by Christopher Knight.

And to close out this week, here’s a look at how one of our real life Bond villains took over the James Bond franchise, in Benjamin Svetkey’s License To Shill: Inside Amazon’s 007 Takeover.

Image above by Jon Tyson

If you’re interested in just what the heck Sunday Morning Reading is all about you can read more about the origins of Sunday Morning Reading here.  You can also find more of my writings on Medium at this link, including in the publications Ellemeno and Rome.

Sunday Morning Reading

Lots to think about in this helter-skelter moment we’re living through.

Back at it after a couple of weeks of traveling and dealing with a case of pneumonia. (All is well.) Certainly there’s a lot going on and most of it is happening in a such a rush that I’m not sure anyone has enough space to accurately write or think about all that’s happening. But there is some good stuff to recommend.

Leading off this week are some articles from folks who are concerned, distressed, pissed off, and searching for tech solutions that don’t rely on America’s big tech oligarchies.

First up is I’m Tired of Pretending Tech is Making the World Better by Joan Westenberg. Follow that up with Joan’s article on How I’m Building a Trump-Proof Tech Stack Without Big Tech. Good suggestions there.

Matt Keil has also published a list of non-U.S. tech apps and services for those looking to move things offshore called Migrating Away from US Apps and Services.

With all going that’s going on, Denny Henke at Beardy Star Stuff takes a look at Apple, big tech, lock-in and the corporate colonization of life experience.

If you’re one of those searching for different tech solutions, remember no matter how long a service may have been around or how big the company behind it is, it’s all impermanent. As an example, Om Malik takes a look at Microsoft ending the run of Skype this week in Skype Is Dead. What Happened? It might take awhile, but everything eventually dies.

Moving off of the tech beat, this story by Joshua St. Clair is tough emotional read, but well worth your time. The title tells you what you’re in for: What Do You Do After You Accidentally Kill A Child?

There’s lots of rethinking of lots of things these days. David Todd McCarty is Rethinking Pride.

Adam Serwer asks the question most are asking when it comes to the words behind the ugly acronym, MAGA: Just when was America great, exactly, and for whom? Check out The Great Resegregation.

We’ve yet to feel any real impact on the economy given all of what’s happening. At some point we will. Umair at the issue takes a look at what happens if capital flight occurs in How an America the World Can’t Trust Goes from Collapse to Implosion.

Tonight is Hollywood’s big night with the Oscars. In an article from 2013, Seth Abramovitch takes us on a look inside a moment when an Oscar opening number went horribly wrong in “I Was Rob Lowe’s Snow White”: The Untold Story Of A Nightmare Opening. Show biz is hard.

And to close things out, NatashaMH takes a look at simple acts of kindness in Of Munchkins and Manners. Do be kind.

If you’re interested in just what the heck Sunday Morning Reading is all about you can read more about the origins of Sunday Morning Reading here.  You can also find more of my writings on Medium at this link, including in the publications Ellemeno and Rome.

(image from Roman Kraft on Unsplash.)

Tuesday Morning Reading: Collaboration

Collaboration colloquies

No, I’m not starting a Tuesday edition of Sunday Morning Reading. But it is a Tuesday morning, and I want to link to two pieces about collaboration that are very much worth your time given there’s a race to see who can collaborate more quickly with the current regime of evil in the U.S. Shutterstock 583369387. First up, John Gruber in Daring Fireball takes on the broad gulf in the Gulf of Mexico (America) debate in a well reasoned, often too nuanced post entitled Golfo del Gringo Loco. Follow that up with Essay: Home Of the Brave? Really? by Anand Giridharadas. Anand sets aside nuance and hits hard on collaboration and collaborating and his points are more than well made. So are Gruber’s. The opposite of collaboration is resistance. At some point that becomes self defense. When you start hearing those words, we’re not just sailing into trouble, we’re deep in the maelstrom. I expect we’ll hear them sooner rather than later. Give an inch, they’ll take everything. Illustration above by Mike_Kiev on Shutterstock. If you’re interested in just what the heck Sunday Morning Reading is all about you can read more about the origins of Sunday Morning Reading here.  You can also find more of my writings on Medium at this link, including in the publications Ellemeno and Rome.

Sunday Morning Reading

Reading to aid recovery is sometimes recommended.

This hasn’t been much of a week for reading because I’ve been down with a bout of pneumonia. Not fun. Consequently moments of clarity have been few and far between. When awake a few pieces caught my eye, so here’s links to share for  this week’s Sunday Morning Reading. Thermometer reading. Jonathan Mahler and Jim Rutenberg have put together one heckuva piece on the goings on in the Rupert Murdoch succession drama. It’s long, it’s full of gory details. It could have been a book. Of course most think it already was a streaming series. Check out ‘You’ve Blown a Hole in the Family’’: Inside The Murdoch’s Succession Drama.  McKay Coppins has published Growing Up Murdoch, which is essentially another shot in this rich folks’ war, this time from the point of view of James Murdoch, the supposedly better son. It’s surprising how totally unsurprising this is. Lots of things are being broken at the moment yielding anger, disappointment, and dismay. No sector of life or business is immune. Dominic Patten takes a look at how Dissent Grows At Disney Over Perceived “Capitulation” To Trump As DEI Initiatives Diminished.  It’s sometimes difficult to find good information in this dangerous moment we’re living through, because you never know what marching orders reporters and analysts are operating under, or what boots they’ve been licking in anticipation of a kick or kick back. Anne Applebaum is one writer you can always count on to nail not only the frame, but the stakes. Please check out Trump and Musk Are Pushing For Regime Change.  Matt Gemmell wrote a terrific piece about going Back To Mac after spending eight years using an iPad as his primary computing platform. This isn’t your typical preference piece of this type as Matt shows the attractions and flaws of both platforms and how they align with his way of working as it and he have changed. Here’s hoping someone at Apple reads this. A pot of coffee is a good start to any morning. But did you know How A Pot of Coffee Started An Imaging Revolution? Check out Alex Cooke’s excellent piece to find out. And to wrap things up this week check out NatashaMH’s A Walk Through Changing Times. We’re all doing that walk right now one way or another, even if laying in bed. If you’re interested in just what the heck Sunday Morning Reading is all about you can read more about the origins of Sunday Morning Reading here.  You can also find more of my writings on Medium at this link, including in the publications Ellemeno and Rome. *images used in Sunday Morning Reading are often generated via AI.

Picking Your Tech Poison

It’s not easy loving tech these days.

There are no good options when it comes to choosing your tech these days. Let me rephrase that slightly, if you’re hesitant or resistant to AI taking over your tech there are no good options these days. Whether it be mobile devices, laptops, or desktop rigs, the makers of the major operating systems have all jumped on the Artificial Intelligence band wagon and are doing really poor Harold Hill impersonations trying to sell us on it. Sure there are different flavors, but they’ve become or are becoming intrusively the default. We all know where this appears to be heading. Computing devices without AI will be the flip phones of tomorrow, If they are even available. Apple has turned on Apple Intelligence by default, (even though it is still in beta). Microsoft is forcing Copilot into Office 365 and its operating system and charging you more for it, wanted or not. (There are ways to ditch it.) Google is doing the same thing with Android. Even if you don’t use an Android device, but use Google services, Google’s AI now accompanies anything you do with those services. Of course other smartphone users that rely on Android are following along, but there’s really no choice. If Artificial Intelligence was a virus, we’ve all been infected and there’s no vaccine to argue over, nor will wearing a mask help, because it extends beyond our own computing lives to the interactions we have with our doctors, banks, any form of customer service, and other affiliations of our daily lives. Yes, there are still refuges where you can attempt to avoid AI, but that’s not the real world of daily commerce and daily personal interaction. Now, it sounds like I’m 100% in the anti-AI camp. I’m not. I think there are legitimate uses. Some are even quite good. Some offer promise. I actually experiment with some of that. But I also think that there’s too much that isn’t useful, too much that just doesn’t work as advertised (beta or not), and too much that’s more than potentially harmful, especially in greedy hands. I can get excited about the technology, especially on some of the exciting hardware we now see. I just consider it a shame that all of that computing power is going to be put to the uses it appears we’re in for. We’ve been here before with new technology. First it’s a curious trickle then it becomes a tidal wave that sweeps us along in its path.  It’s tough to live daily life without a smartphone these days. That’s a more recent fact than many want to acknowledge. There’s another factor. Part of the hesitancy and resistance I know I’m feeling is that I don’t feel like I can trust the likes of Apple, Google, and Microsoft, much less the social networks and other applications that run on their hardware. I’ve always been skeptical, but that trust level took a knock with the recent knee-bending by these companies, trading cash for favors from the evil regime now in place in the U.S. I’m not sure how much more capitulation will be required, but I’m betting the folks trying stay in the game will find themselves laying prostrate before this is all over. I’ve used Apple products and have been a fan for quite some time. I imagine I will continue to be a user of those products going forward, given the investment I have in that ecosystem. But I also use Microsoft and Google products and support a coterie of folks who do as well. I also use services on my Apple devices by both Google and Microsoft. In order to support the folks I do, I keep up to speed with this increasing and haphazard pace we’re all forced into. The questions I deal with lately focus on how to remove or prevent these AI features more than they do about how to guide them through new features. When every day users are asking those questions there’s obviously a problem. As for me, tasting the poison in order to understand the which antidote is needed feels unhealthy, a bit dangerous, and just plain dirty. So, I’m starting to check out other hardware to become even more familiar, but also to look at my own options. Again, there’s no easy choice. I picked up a Pixel Pro 9 recently and am checking that out. Does that mean I’m thinking of changing horses in this stream we’re in? Probably not. As I said, there are no good choices. It really is a pick your poison era we’re in. I’m not happy about it. I’ve always been tech curious, it’s just sad my current curiosity is bred from such distaste, distrust, and disgust. You can find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above. 

Apple’s 2025 Black Unity Collection Announced Amidst An Age Of Disunity

Timing is everything in this political circus Apple fans find themselves in.

What a planet we’ve landed on. It’s certainly a different one than a few months ago. Or is it? Apple Watch Black Unity Collection hero_big.jpg.large_2x. Today Apple announced its 2025 Black Unity collection including a new Apple Watch Band and watch face in addition to wallpapers to honor Black History Month. This has become an annual Apple tradition since 2021, and is typically met with some, but not large, fanfare given that it can be classified as an appeal to a specific segment of the market. That said, it has historically been one of Apple’s signature signals about where it’s cultural (some say woke) heart lies. But that landscape has changed a bit with the election of the new oligarchic, nakedly racist regime in the United States, and with Tim Cook’s decision to donate $1 million dollars to the inauguration and attend that knee bending ceremony. Cook’s decisions will cast shadows on any Apple announcements going forward, certainly those that historically Apple has painted as a part of its civic and human consciousness. Many Apple fans, I count myself among them, are asking tough questions of themselves and Apple. The questions are tough, everyone is touchy, and feelings are raw. As an example, The MacRumors article announcing Apple’s announcement this morning illustrates just how touchy an issue is. Take a look at the footnote to their article below. CleanShot 2025-01-27 at 08.19.33@2x.I’m not judging anyone for what had to be a tough editorial decision, but the decision to move the discussion thread to the Political News section of the MacRumors forum speaks to the moment. Timing is everything in life, with or without punch lines. Black History Month  is always in February and for those counting the bruises on Apple, unfortunately February follows an ugly inauguration month. In order for there to be a punch line though, you first need to have a joke, and sadly, we’re not in joking territory as we muddle our way through this. You can find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above. 

Perhaps Tim Cook’s Severance Trailer Explains More Than Anyone Wants To Believe

You Can’t Sever This Away

A few months ago the Severance trailer featuring Tim Cook might have been received as an average, yet cute, piece of fluff marketing. Today it feels almost like a possible explanation for how some things have changed. 

 The entire premise behind Severance, being able to separate your work life from your real life, is indeed a fun bit of sci-fi story telling that I increasingly imagine the storytellers are going to have a hard time wrapping up into a successful conclusion.

Tim Cook’s recent decision to donate to the Trump inauguration certainly feels like he’s severed a part of himself from the carefully crafted persona he’s built for himself, and the reputation he built for Apple. Even, unlike some of his other tech company CEO compatriots, he made the donation out of his personal account, the understandable transactional decision has bruised Apple more than I think we might realize in this chaotic moment.

I say “understandable” because we’re in that world now. These transactional business/government relationships are no different than paying protection money to the guy who runs the neighborhood in order to keep the fruit stand open. It’s tough to bend the knee if both are broken.

Perhaps severing one’s self might make real life decisions with real life consequences easier to swallow or hide from. Or make work life more palatable. But that’s where the science fiction part of the story trails off. This is real life, and these are real people making these choices in the bright light of day. I’d say the markets will eventually give us a hint of an answer, but that’s not real life anymore either.

Time will tell how much of a blight Tim Cook infected Apple’s carefully cultivated orchard with. While many are disappointed and upset and rail about it online and in podcasts, the real question, and perhaps the cover Cook calculated upon, is that with every other tech CEO bending the knee, where else do Apple customers have to turn? And don’t say Linux. It still needs chips and hardware to run the software on. 

You can find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above.