Tag: Mac

Apple Taking Heat for 8GB Base Configs on New M3 Hardware

If you have to a discussion about whether 8GB of memory is enough in Apple’s latest M3 Mac hardware, then 8GB is not enough. And there’s a discussion going on. Apple’s latest Mac hardware comes with 8GB of memory in the starting configurations of the various machines. Quite a few folks think that’s not enough. Especially at the price Apple charges for larger memory capacities. And also in regards to our seemingly unstoppable AI future. I’m in that camp.

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Apple is touting its new GPU Dynamic Caching on the M3 machines as industry leading and why 8GB is enough. But as Jacob Roach says nobody knows exactly how it works. He’s got a pretty plausible theory that’s worth a read.

Jason Cross takes Apple to task in this MacWorld article in a piece that focuses on the marketing and the pricing and less on the tech.

But Apple is defending its choices with an interesting statement sure to keep the discussion fires burning. MacRumors quotes a recent interview with Chinese ML enginner and content creator Lin YilYi in which Apple’s VP of worldwide product marketing Bob Borchers says this:

Comparing our memory to other system’s memory actually isn’t equivalent, because of the fact that we have such an efficient use of memory, and we use memory compression, and we have a unified memory architecture.

Actually, 8GB on an M3 MacBook Pro is probably analogous to 16GB on other systems. We just happen to be able to use it much more efficiently. And so what I would say is I would have people come in and try what they want to do on their systems, and they will I think see incredible performance. If you look at the raw data and capabilities of these systems, it really is phenomenal. And this is the place where I think people need to see beyond the specs, and actually go and look beyond the capabilities, and listen to trusted people like you who have actually used the systems.

People need to look beyond the specifications and actually go and understand how that technology is being used. That’s the true test.

That may well be true on some levels and for some users. I’m not buying it big picture though. We can talk about smaller memory allocations clogging up with browser tabs and heavy duty, poorly coded applications all we want today. That’s still real. Tomorrow’s memory migraines are all about AI as its going to be the culprit gobbling up GPU cycles going forward.

From a PR perspective it’s a dropped ball by Apple. It’s like that old saying in politics, if you’re defending you’re not winning.

Apple WWDC Thoughts

Beginning June 5 Apple kicks off its annual World Wide Developers Conference, (WWDC). Apple will introduce new versions of its operating systems for current devices, but all of the excitement is focused on Apple’s AR/VR headset and the operating system that will run the thing. Mixed reality, augmented reality, virtual reality… who knows. I’m sure whatever it will be will somewhat unreal. I’ll certainly be interested to see how Apple tries to make it real, but it’s from a very backseat perspective. I just don’t see myself as being in the market for this kind of device/experience.

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Let’s face it, the next period of time is going to be focused very much on the headset and what it offers. Even though whatever Apple announces is probably going to be a years long effort towards what the product will eventually become. How that interacts with the existing ecosystem will be much more interesting for me.

To be honest, I’m not expecting much from iOS or macOS or any of their siblings. And I’m not sure anyone should. For better or worse these operating systems are quite mature. Sure there will be some new things, but for my money I’d prefer to see Apple keep tidying things up. Refining and striving for consistency are higher priorities for me than whiz bang new features.

I don’t have many big “wishes” for what I’d like to see. But I do have a few minor ones that would make my time in the orchard a bit easier.

Notifications are still problematic. Especially on the Mac. For goodness sake give us a button that allows us to bulk dismiss notifications like we can on iOS.

Last year saw some syncing up of features in Apple Mail between iOS and Mac. Keep it up. Also, make Rules work better and more consistently.

It’s time for a Clipboard Manager in the operating systems.

Bring Automations to Shortcuts on macOS.

Get rid of the consistent inconsistency with iCloud.

Fix Siri. Just do it.

The App Stores make much money for Apple and developers. It’s supposed to be a showplace. Clean it up. It should also run more efficiently than it does.

I’m hoping there will be some clarity and cleaning up of Stage Manager given that it feels very much like a building block for the AR/VR vision.

That’s it. That’s my wish list. Whatever reality we end up in after Monday I hope some of the above gets addressed.

Bloomberg: Apple Working on Touchscreen Macs for 2025

Oh my.

Mark Gurman of Bloomberg has published a rumor that Apple is working on touchscreen Macs aiming at 2025. Already the socials are filling up with excitement, consternation and predictions. This rumor/news will launch a half-zillion blog posts and fill up hours of podcast time between now and whenever, if ever, Apple does this.

Apple, Inc is working on adding touch screens to its Mac computers, a move that would defy long-held company orthodoxy and embrace an approach that co-founder Steve Jobs once called “ergonomically terrible.”

Apple engineers are actively engaged in the project, indicating that the company is seriously considering producing touch-screen Macs for the first time, according to people familiar with the efforts. Still, a launch hasn’t been finalized and the plans could change.

Already those who don’t like iPads are are jumping on the doom wagon for that class of devices. There’s room for plenty of speculation on that, but if and when this comes to be I doubt very seriously we’ll see the iPad disappear. And while Gurman talks about this defying company orthodoxy I find it a little tough to swallow that Apple hasn’t had a touchscreen Mac or two floating around its design studios until now.

But I’m not going to play the prediction game on any of this. It’s time to sit back and enjoy the show regardless of what device you’re enjoying it on.