iPhone – Page 3 – Life on the Wicked Stage: Act 3

Craig Hockenberry’s Take on the Why of Liquid Glass

Is Liquid Glass an edge case?

There is a quote largely attributed to Robert F. Kennedy. No not the one rampaging through the U.S. healthcare system. It goes “some men see things as they are and ask why. I dream things that never were, and ask why not?” But, it actually came first from George Bernard Shaw in his play Back to Methuselah.

Apple WWDC25 Liquid Glass hero 250609_big.jpg.large_2x.

The text gets mangled often enough as does the attribution. Regardless, the point is made. In my experience as a theatre producer/director/designer/playwright the biggest part of the game is the “dreaming” part. The next hurdle is finding a way to turn that into reality. The dreams often come when least expected, occasionally after many attempts at finding a solution, and sometimes at random moments. They sometimes come into focus as almost impossible, or perhaps wrong-headed.

Typically, in something completely uncharacteristic for me, when I find I can’t articulate what I’m feeling or seeing, I know I’m on to something, and that’s the moment to ask “why not?” rather than “why?”

I’m also very familiar with the desire or temptation to do something new instead of doing again what I know works. Speaking from my experience that’s yielded both positive and negative results. There’s a reason some things are called “tried and true.” There’s also a reason to hold your breath, roll the dice and gamble it all on something new.

Honestly, either way is a risk. And that’s how it should be. But if you feel the need for change, go for it and don’t reverse course.

But what do I know? I’m just a theatre guy who’s produced hits and flops along the way and comfortable taking slings and arrows along with occasional accolades. I’m not sure what feels better, being admired for a courageous leap of faith, or feeling accomplished for sticking the landing. In the end, I’m not sure it matters.

Liquid Glass

A lot has already been said, good, bad, or indifferent about how Apple’s designers dreamed up its new Liquid Glass design approach. But that doesn’t answer the “why?” Was it a compulsion for something new? Time for a change? A diversion to distract? Or a romantic new vision spurred on by a heavy new headset?

App developer and designer Craig Hockenberry of the

, in an interesting post recently asked that question and provided what he thinks is a possible answer. It’s titled simply Liquid Glass. Why? I don’t want to spoil the post. You should go read it yourself. But his answer points to a possible future of devices “with screens that disappear seamlessly into the physical edge.”

A cautionary note here. For several years Apple trumpeted “edge-to-edge screens” that still had bezels. Marketing mavens often outrace product dreamers to the destination.

I joked with Craig on Mastodon that he should have subtitled the piece Liquid Glass is an Edge Case.

The joke may indeed prove to be true, but it’s a truth we’ll live with in some form or fashion for the next few years, edge case or not, regardless of the good, bad, or indifferent reactions.

Anyway, go read Craig’s piece. However Liquid Glass is received in a few weeks, I’m looking forward to discovering it myself.

I mean, why not?

You can also find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above.

The Quest for the Unicorn AI Device

Hyping a tech war that won’t ever happen

Reporters love to declare war, crown winners and dismiss losers. Except of course when it comes to shooting wars and the rhetoric that often leads to them. But that’s not what this post is about. Tim Higgins of The Wall Street Journal, and his headline writers, are declaring that Mark Zuckerberg Just Declared War on the iPhone.

I usually expect this kind of nonsense from the half-a-gazillion blogs and social media accounts out there that like to ginny up controversy to generate clicks. With AI glasses will clicks become blinks?

Now that I think about it, I’m wrong in my expectations because the WSJ, like most of the mainstream media is trying hard (too hard) to follow that pattern these days. It’s an easy game to play in the short term, but then so is the game of companies and governments making big announcements about the future. Remember the “pivot to video?” Remember “virtual reality?” The faux legs went out from underneath that pretty quick.

Higgins does and mentions those failures to capture marketshare beyond the initial hype and funding fevers. Nevertheless, he forgets a few simple things during his embedded tour on this march to the promise of “Personal Super Intelligence.” (That’s this fiscal quarter’s new label.) Zuckerberg might indeed be banging the war drums by propagandizing AI glasses as the latest form factor of mass destruction, but it’s too much hype without enough rhythm to marshall the troops. And to be fair, most of Higgins’ column is just regurgitating old news (AI summary?) that has been bouncing around in what passes for new news these days, tacking Zuckerberg’s recent announcement on as the headline war cry.

Bottom line in my opinion, we’re not going to see any new form factor take down iPhones, smartphones as a category, or computers, as the way we live, work and play in any near future. Folks have been waiting for all kinds of second comings for quite awhile now. I love how even the coming of advanced AI is now referred to as “near emergence.”

One day perhaps. Long after most of us interested in what this technological moment might eventually yield will have forgotten what Medicare and Medicaid were actually about. If and when that day arrives, the real clicks (blinks?) will be in tutorials on how to turn off all of the notifications and other distractions and keep the tech from tracking you.

I’m old enough to remember when FourSquare came on the scene. The promise was you’d walk down the street and receive a notification from the coffee shop you just passed about the daily special. That never really materialized, but the tech was different then. Google and Waze later tried that and just annoyed any driver who stopped at stoplights looking for their next turn.

When the marketing survelllance mavens can figure out how not to send me ads for something I just bought I think there might actually be a chance for that kind of thing to work. A small chance, but a chance. But they’re not even close to that on the backend, let alone integrating them into some device that might pinch your nostrils after wearing them for too long.

Don’t get me wrong. I think it is indeed cool when companies create niche products that give some people joys and hobbies. Bits and pieces of that kind of innovation often creep into bigger things that do help our lives somewhere down the road. Even if they become creepy. Obviously I’d prefer they not become creepy, but that’s where the money is and the creeps always follow the money.

I’d much prefer to see the money and the hype meisters follow something like this that could probably actually help humanity. But even that kind of innovation can attract the creep factor.

Call me when a reporter can research, write, and submit for editing a column like this one I’m complaining about with a pair of AI glasses, an Alexa device, or a pendant, or any other smart device currently in the works.

Call me again, when the AI summary machines can actually deliver an accurate summarization of that article.

You can also find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above.

Through A Glass Darkly: Apple’s Liquid Glass Future Isn’t Clear

Continuing to watch Apple’s Betas from the sidelines.

Apple’s adventures with its new Liquid Glass design language reminds me of the title of a terrific, yet gloomy, Ingmar Bergman film, Through a Glass Darkly. Keep in mind that I’m not running the beta and living vicariously through the reactions of those whose opinions I trust. That said, based on some of those opinions of the recently released 4th developer beta, the future of Apple’s new design approach appears less than clear.

From most accounts it’s a battle between legibility and the “coolness” of the design’s featured transparency that overlays content with the intent for the content below to bleed through. The challenge seems to be finding the right amount of bleed through that also allows users to easily read a notification or a control.

In my view, the challenge with that challenge seems to be one of fighting things you can’t control. Holding liquid in your bare hands without spilling a drop might be easier. Every website and app designer has their own preference and approach. Even Apple apparently has difficulty as some of their own apps with background bleed through obscuring text.

Since Apple announced Liquid Glass there have been three iterations of the approach. In a sort of Goldilocks and the Three Bears adventure with Apple dialing transparency features back and forth. Now in the 4th version of the developer beta reengaging more transparency. Searching for a “just right” solution doesn’t yet seem to be yielding any clear direction. But then, Apple’s ambitions, perhaps by design, have created a lose-lose short term future. The eventual product will never please everyone with this design change. But to be fair, that’s always the case with design changes and the folks at Apple knew that going in.

There are other usability issues as well, including things like making it easy to tell which tab or control is in focus, and having to tap multiple times to perform a function that used to be one tap to name a couple I see repeatedly mentioned.

But the clear focus of complaints (and some praise) is Liquid Glass. I would venture that for users it’s still too early to judge, but supposedly the Public Beta is due soon and the consensus is that what we see there will be pretty close to what we see in the Fall. Developers on the other hand are increasingly worried about Apple’s search for a “just right” solution while they try to find a path forward to have their own apps ready for the big release alongside or close to the release of this new wave of operating systems.

The problem becomes magnified when designing for the lowest common denominator with so many users. From my perspective of supporting clients and family members, most folks just want to pick up their devices and do what they want or need to do. They don’t want a new learning curve getting in the way. They certainly don’t want legibility issues to get in the way. There’s a real tension between what Apple needs to do to keep the cash registers ringing and the familiarity users want that I don’t think the folks in Cupertino understand given the annual pace they seem locked into.

The Bigger Picture

From where I sit on the sidelines, I think Apple has also created some real and perhaps less transparent problems beyond how Liquid Glass eventually rolls out.

Coming on the heels, and at least somewhat intended as a distraction from last year’s Apple Intelligence and Siri woes, Apple needs to create a clear narrative surrounding Liquid Glass in order to sell this year’s new crop of iPhones. (I imagine the commercials have already been scripted if not filmed.)

That already seemed like quite a challenge given that the only big hardware news this year is the rumored introduction of a smaller, lighter, apparently with less features iPhone Air. I don’t imagine that Apple’s traditional iPhone lineup is going to have new features to tout that makes those familiar device form factors must haves or must upgrades.

If you’re counting on a flashy UI design change as the distraction that gets criticized as much as the issue you’re trying to distract from you’re magnifying your problems. Unless of course, you bank on criticism of the distraction further distracting from bigger issues.

Adding to that, the larger narrative has somewhat already passed by this year’s iPhones to what comes next year, with just about everyone assuming Apple’s version of folding iPhones will be the new focus.

Sum all of that up and this is starting to feel potentially like a lost year for Apple. Sure, Apple will sell lots of iPhones, but if it can’t capture the imagination the way Apple usually does, much of the narrative will be wait ’til next year. Apple historically takes a long view. Time will tell if they have lost control of the visible horizon.

iPadOS 26

That said, somewhat under the radar, iPad beta users continue to trumpet the success of changes made in iPadOS 26. I’m looking forward to seeing that myself. That said, as much as those potential changes will be welcome, I can’t imagine that’s the tentpole Apple wants to rely on to create excitement this year.

I mentioned the film Through A Glass Darkly in the opening of this post. The story of that classic film is about a family that gathers to try and heal after a member diagnosed with schizophrenia is released from an asylum. If you ask me, the challenges we’re seeing at Apple with design changes, Apple Intelligence and Siri among other things demonstrate that there are multiple personalities exhibiting control at various times within Apple, at a time when some turnover at the top is already underway, with quite a few calling for more.

As always, I recommend Michael Tsai’s Blog as a good source to keep track of how all of this continues to develop.

And with that, I’ll leave this update from the sidelines with this.

Update: The public betas for all of Apple’s new operating systems were released shortly after this post was originally published.

You can find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above.

Random Thoughts and Links Looking Ahead to an Apple Beta Summer

A summer of viewing betas from the sidelines.

We’re already several weeks deep in Apple’s beta season for all of its operating systems. As of this writing the second developer betas have been released. We’re due to see the first public beta this month and that’s when things will really heat up. I’m not a developer and I no longer run betas on any of my Apple hardware, choosing to live vicariously until the official releases this fall.

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I have to admit though that I was tempted to pick up another iPad given the changes to iPadOS 26 and the general early positive reactions to it. But I stuck to my guns and will look forward to what some trusted sources have to say over the course of the summer.

Speaking of, if you’re interested in following how the new operating systems develop and evolve over the summer, I’m going to list several links to sources you might want to follow, if you don’t already. That list will come at the end of this post.

As to my random thoughts I have three.

First, it looks like Apple’s big Liquid Glass design change will indeed garner most of the focus this year. That was certainly the intent, and from what I’ve seen Apple is on the way to pulling it off, certainly on the iPhone and the iPad. The jury is still out for the Mac at this early juncture in the beta season. Even so, it appears Apple has managed to add a shiny new coat of paint that won’t confuse most users when it comes to familiar functionality of their devices.

Second, as I said previously I’m excited to see the changes in iPadOS 26. Depending on the job at hand, and whether or not I’m home or away, I jump between Macs and iPads frequently. I’m looking forward to what these changes mean when I’m primarily working on an iPad away from home.

Third, the deeper integration of Shortcuts with Apple Intelligence (whatever that may come to mean) and also with Spotlight has me intrigued. I don’t use a ton of shortcuts and currently rely on Raycast as a launcher for those I do use. If I had two wishes on this I would hope that this plays out the way it proposes to do, and I would hope Apple could finally find a way to keep what happens behind the scenes with Shortcuts from constantly breaking. Giving app developers access to the App Intent Framework and the Foundation Models Framework promises good things, if Apple can avoid the infrastructure hiccups of the past. Although I’m sure that will usher in a different sort of hiccups going forward.

Good Apple, Bad Apple

On another note, I, like many this year, have had a hard time reconciling my views about what I consider wrong moves from Apple the corporation with my preference for Apple hardware and software. I’ve thought long and hard about it and at the bottom of that deep well of thought the decision to stick with my current Apple tool set comes from the fact that I support a lot of friends, family members, and a few small businesses that use Apple products. I have no desire to abandon that part of my life personally, even if Apple’s actions pisses me off to the point where I’m occasionally ready to chuck gear into the trash. Convincing those I support to shift gears would mean saying goodbye to that part of the relationship for the most part (I’ve explored this) and neither they nor I am ready for that.

Is that a trap? Perhaps, depending on your point of view and I won’t argue against that. Am I talking out of both sides of my mouth? Also, perhaps. But I think using and enjoying products of a company gives you a bigger license to criticize.

So, I’m sticking with things for the moment, but I will say that I’m paying close attention to folks like Denny Henke who’ve made different choices than mine. I admire their approach and am always learning. I’m also paying close attention to how Apple handles things going forward. I despise this dilemma.

Links

I’m going to link to a few specific articles from which you should be able to get back to the homepages of the various sources, some are just the homepage links.

Michael Tsai’s Blog always contains an excellent collection of links to various sources worth following. In fact, it may be the one stop source for quite a bit of Apple News.

Six Colors is an excellent source for information and reviews. This is one source to look to when the first public betas drop for good reviews of what we will know at that time. Jason Snell, Dan Moren, and now with Glenn Fleishman as a contributor, always provide excellent coverage.

Speaking of reviews, MacStories is another go to site when reviews of software drop. While they cover a range of gadget topics beyond Apple, the coverage there is quite good, even if it sometimes is aimed more at advanced users.

Parker Ortolani has recently started blogging and his thoughts are always worth a look.

If you’re looking for a developer’s perspective check out Craig Hockenberry’s furbo.org. Craig is a founder of the iconfactory, which is responsible for a number of apps including, Tapestry, Wallaroo, Linea Sketch, Tot, and more including the original Twitterrific for Macs and iPhones.

Craig Grannell’s blog, Stuff, is also a good source to add to your reading list or RSS reader.

Myke Hurly has also started blogging in addition to his many podcasting chores. Check out his blog, The Enthusiast.

Louie Mantia, Jr. is an artist and designer who lends that perspective to his writings about Apple and its designs.

John Gruber’s Daring Fireball is always a must read.

There are certainly more that are worth your time, but the ones I’ve linked to here continue to provide me with not only good information, but some good and deeper thoughts beyond the surface news. It’s going to be an interesting beta season viewing it from the sidelines.

You can find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above.

Apple Beta Season Is Upon Us and iPad Debates Are Around the Corner

Changes look promising. Wait and See is the operative condition.

Apple announced what it has in store for the next versions of all of its operating systems during it’s annual World Wide Developers Conference this week. Or rather Apple put out a pretty nice commercial for some of what it has in store. But that’s the way of these things whether pre-taped or live. The beta testers and pundits are off and running looking into every nook and cranny of the code, celebrating, criticizing, and screenshotting. That will go on deep into the summer.

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The biggest, most observable change is the new design language, Liquid Glass, that is intended to bring all of Apple’s operating systems into a more unified look and feel, sorta, kinda based on the Vision Pro. Who knew that headset would provide new Vistas ahead?

They also unified the current OS numbering system, ditching the previous version numbers. Now each operating system will increase by the last two digits of each year ahead, as in iOS 26, watchOS 26, etc… We’re going to get to iOS 50 sooner than we thought.

I no longer play the beta game with my devices so I haven’t seen anything first hand, beyond the reactions of others that range from it’s terrible to the best thing since sliced bread. Keep in mind that any reactions you see following the release of the first developer beta should always include the caveat that what you see now will probably evolve over the course of the summer. Wait and see is the operative condition that needs to be set.

As far as I’m concerned the big news was about the iPad and what iPadOS 26 is promised to offer. There has been lots of back and forth about trying to define the iPad ever since there have been iPads. But certainly since Apple, in the pre-M1 chip era, put out the What’s a Computer campaign in 2018. There were quite a few loud voices always wanting more than Apple delivered in terms of making the iPad more like a Mac. And in recent conversations many of those loud voices were putting down their megaphones and were moving on from those iPad as their main computer dreams.

But this year Apple seems to be promising most of the changes those users have been clamoring for. They include a multiple windowing UI, much more similar to MacOS than any of the previous multi-tasking attempts. There’s even a menu bar, the inclusion of a new Preview app and more Finder-like functionality in the Files app. Better background processing and enhancements to the audio system are sure to make podcasters happy. There are a host of other new tidbits as well. There are also casualties. Many are already mourning the loss of Slide Over.

To give you an idea of how big a deal this change is, noted Windows advocate, Paul Thurrott ended his first look piece with “I may need to get a Smart Cover. Or whatever it’s called. This changes everything.”

The cynic in me has to say that the depth and breadth of these new iPad features makes me suspicious as to why Apple didn’t take this path earlier. It seems obvious that it had been thought through. The hardware has certainly been capable. Regardless of those suspicions, Apple has set up another new iPad story to keep us chattering.

So, iPads are being dusted off again. Soon, and more importantly deeper into the summer, we’ll hear how successful these features may be in fulfilling the desires of those who want the iPad to be more like a Mac. What we won’t have to wait for is the debates around the iPad to heat up.

I’ve never been one that felt disappointed by the iPad’s less than Mac-like features. For my work it has always served me well and gotten better in doing so over its evolution. Stage Manager was never my thing, but Slide Over worked well for my usage as my primary multi-tasking metaphor. Will I miss it? I’m sure I will. But I’ll wait and see what this new multi-tasking UI offers before rendering judgment.

But that’s me and I’m not everybody. So, as I look forward to living vicariously through the summer as others poke around these new changes, let me close with this. Regardless of whatever differences exist between the iPad and the Mac they always had one great similar strength that these new changes appear poised to make stronger still. Different users with different needs can use an iPad or a Mac for just about anything they want and need to do.

You can find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above.

Thoughts and Prayers Heading into WWDC 2025

A new coat of paint won’t fix the cracks in the wall.

In a week Apple will unveil what it has in store for us during its annual World Wide Developer’s Conference (WWDC). Beginning June 9, the microscope will be focused more intently and with a greater scrutiny given the myriad of issues Apple is facing. That scrutiny might just overwhelm any message Apple has planned for the year ahead depending on how Apple handles it.

WWDC 2025 Apple Logo

The reason I titled this post “Thoughts and Prayers Heading into WWDC 2025” isn’t that I’m offering up good vibes for Apple as they try to work out of the messes they’ve mostly created for themselves. I’m actually hoping — most likely against hope — that Apple will finally clean up some of the annoyances they’ve neglected over several generations of iOS and macOS.

I’m not going to discuss the bigger picture issues Apple is facing here. I’ve written about some already, as have many others. Instead I’m going to focus on the smaller software reliability annoyances that add up to make me think Apple just doesn’t care.

It’s become almost a running joke that Apple allows some of these flaws to continue year over year. But I don’t find it funny. You can put new wallpaper over a water damaged section of a wall, but if you don’t fix the leak then the problem isn’t the stain on the wall, it’s you not caring. Or maybe you don’t have the money to get it fixed. Apple certainly has the money. As John Siracusa says in an excellent post called Apple Turnaround:

It’s been 15 years since Apple’s leadership last demonstrated that it’s willing to emphasize software reliability at the cost of new features. Since then, bugs in major features have been allowed to fester, unfixed, for years on end.

I’ll quibble with John on one point. If you allow a reliable, yet ignored “bug” to remain through several operating systems, it essentially becomes a feature the longer it’s not addressed.

I’m a stubborn old coot in my life as a theatre director. Deeply ingrained in my way of directing is something a mentor laid on me year’s ago. “If it’s on the stage it’s yours. If it fails or distracts, it’s your failure.”

Here’s a short list of bugs and annoyances that have existed over several versions of the operating systems and several versions of Apple’s hardware that I encounter routinely. That’s based on how I work and play with Apple hardware and software. I’m sure there are many more depending on how others use their devices.

Focus

I know there are folks who swear by the Focus feature, but to me it’s one of those features that works and then randomly doesn’t. I’d call it unfocused. I keep trying to use it, but abandoning it because I already have enough random failures in my life.

Shared Reminders Notifications

I’ve written about this previously. Shared Reminders are terrific for grocery lists and other things, especially of a checklist nature. But when you complete a Reminder, the notification needs to disappear for all of the users who are sharing the Reminder. I’ve had Shared Reminders hang around for hours after I’ve checked it off of a list.

Syncing Photos

This one just gets more and more puzzling and has become the butt of so many jokes, it’s almost become a part of the Apple brand. You take a photo on your iPhone and whenever it syncs to iCloud and subsquently to other devices is a wild guess. I get that if you’re running low on battery you may want to delay syncing. But if my iPhone is plugged in telling me that it won’t sync so that it can optimize battery it is a little silly. Also telling me syncing is paused for “optimizing the system” makes me wonder just what system is being optimized. Apple’s or mine?

Bluetooth Connectivity and AirPods

I’m a big fan of AirPods. I’m also a big fan of AirPods and the way they are designed to work within Apple’s ecosystem. When they work as designed it’s magic. When not, it is frustrating. Again, random failures to disconnect, which always seem to come at just that moment when you need to quickly plop them in your ears for a phone call are never fun. Neither is it a good time when one of your devices you might have previously been connected to refuses to let go of the connection.

Deleting Media from Messages

I support a few family members who keep their Messages set to retain their Messages forever. That’s all well and good, except this can quickly fill up storage on an iPhone. Apple needs to make it possible for users to select and bulk delete media on an iPhone the same way you can in Mail. The UI looks like you can swipe down the list of circles, but you can’t. The fact that you can only view these attachments sorted by size also makes it a more difficult chore to remove unwanted media attachments.

Shortcuts

I have a love/hate relationship with Shortcuts. Love it when they work. Hate it when something changes and a Shortcut I’ve relied on suddenly stops working or stops appearing in Spotlight. This happens more frequently in beta season even though I don’t run betas.

Beta Badness

Again, I don’t run betas on any of my devices. That said, I’ve been told by Apple Support personnel that changes are always happening behind the scenes on the backend during beta season that can sometimes affect all users. That stands to reason, given how much of what you do on an Apple device is tied into Apple’s servers and iCloud. I suspect this may only become more prevalent with Apple Intelligence as Apple tries to remain competitive with other AI providers that seem to constantly be updating their software. Perhaps there needs to be a way to create a wall or silo off users running betas from those who do not.

App Store

With M-series chips we’re able to get great performance and fast loading times from apps. With one notable exception being Apple’s own App Stores. For the life of me I don’t understand why they can’t improve performance on their own point-of-sale outlets. It’s like not cleaning the glass on the front of your storefront.

Settings and Permissions

I get that there are a large number of Settings. I don’t get that there’s such a haphazard way of addressing the problem of making them discoverable. I’m sure it’s a challenge, but the only way to address a challenge is to set it as a priority. The same is true with Permissions. Certainly there’s a way to force developers (including Apple) to send us to the correct Permissions screen to choose to make a selection.

Rules in Mail

I’ve set up a number of Rules in Mail in macOS over the years. Currently they all seem to be non-functioning, or randomly functioning. I have a suspicion this may have something to do with Apple’s tinkering with Apple Intelligence based mail categories (a feature I tried but turned off). Having to manually choose to Apply Rules is not the same as having a Rule that runs automatically. It defeats the purpose. Let’s face it, no company has found a way to win the cat and mouse game of spam filtering. I doubt they ever will even with AI. The Rules feature wasn’t perfect, but when it worked it was a help in weeding out some of the spam.

Consistency between iOS and macOS

Speaking of Mail, I’d like to see consistency across the board regarding features between the macOS and iOS versions. In fact, I’d like to see consistency across the board in all of Apple’s native apps. This is especially true given that there is a rumor that Apple is redesigning most of its operating system user interfaces to try and unify the look and feel between different device categories. Carry that through with how you treat app functionality between platforms. Other examples include Shortcuts and Apple News+. I enjoy being able to open an article via the Share Menu from Apple News in Safari on a Mac. I should have the same option on iOS and iPadOS.

As I said, these are mostly annoyances. But I’m annoyed that no one at Apple seems to be annoyed enough to take care of them.

You can find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above.

Apple’s Long Term Challenges Complicate The Short Term

It’s not easy to sell a waiting game.

Mark Gurman offers up a relatively thorough summary of the number of challenges Apple is facing going forward in his weekly Power On column. Things always go forward. The question is always how.

The original link above is paywalled, but here’s a web archive link to the story.

And here’s the summary:

CleanShot 2025-05-05 at 09.41.06@2x.

Gurman calls this point in Apple’s history a “critical juncture.” I would agree. The many moving parts, both surrounding Apple, and of its own making, have put Cook and company squarely in that critical juncture. This comes as Apple and those that make their living talking about Apple are gearing up for this year’s World Wide Developer’s Conference (WWDC) next month.

Gurman delivers the punchline well below the headline that neatly summarizes why WWDC is not going to be able to address all of these challenges, but also why the turmoil is going to continue.

Speaking specifically about Apple’s race to catch up in the AI realm he says:

it’s going to be a while before we can tell if Apple is heading in the right direction

Perhaps that should have been the lede. He could have easily said the same about each of these challenges he enumerates.

But there’s also a larger, more encompassing challenge that makes surmounting each even more difficult. The tech world is moving at a pace that Apple is unaccustomed to. Apple’s historic long view has served it well over the years, but the window on that long view is increasingly narrowing its aperture.

Apple may spend its June introducing and setting the table for what’s coming later this year, but already most of the smart players who follow and promote Apple are shifting their focus to the bigger, and more critical, table stakes coming long after this year’s summer and fall hype cycles end. The now familiar “coming later this year” now means much less when the real issues may only begin to be addressed further down the road.

Waiting “a while” is not an easy sell. Especially these days.

You can find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above.

Dan Moren Questions What It Means To Be An Apple Fan These Days

Core questions for Apple users

The headline of Dan Moren’s final column for MacWorld says it all: I’m An Apple Fan In 2025. What Does That Even Mean?

Apple fanboy.

Moren has been writing for MacWorld and been a sensible voice inside the Apple community for close to 20 years. He’s signing off his regular column gig for MacWorld, but he’ll still be around on the likes of Six Colors, podcasts, and I’m sure other places. Which is good, because his voice is an important and reliable one.

In his farewell, he raises the question many are asking of themselves, and the questions many are asking of Apple in its current state and our own state of affairs. As he puts it in a nutshell of a statement:

As Apple started becoming more and more successful, I’ve become increasingly skeptical that one should ever really consider oneself a “fan”of a company.

It’s a well thought out and well reasoned post and one that I think should be read by anyone considering themselves a fan, or a no longer fan, or even someone who just doesn’t care for Apple or its products.

A big part of the self-examination I know quite a few folks are going through in assessing their current relationship with Apple deals with issues bigger than just the products. For lack of a better description call them corporate issues. Even using that label — corporate — feels dirty to type in ways that seem damning in more dangerous ways these days. But that’s a fungible feeling and thinking that’s becoming increasingly tangible.

Here’s the thing. Technology advances. Humans advance. Nothing that feels foundational or allegiance adhering, or even worth being infatuated about is going to ever stay the same. Nor are our feelings about what we first might have fallen in love with, regardless of how the object of that affection itself grows and changes. Change is constant.

Microsoft had my allegiance back in the Tablet PC days because they won it when those much maligned devices provided a better, more productive way to do my work. Microsoft changed. I did too. iPads replaced what Tablet PCs were for me in my work and my play, and those are the tools I still use today. Do I think that will be forever? Not a chance. I mourned the loss of Tablet PCs. I’m sure if Apple stopped making iPads, I’d go through a similar grieving process. But again, that’s change. That’s life.

That’s also growth. But growth on the human side of the ledger rarely equals growth on the corporate side. In my brief time on this planet the two have never added up to successful equation that yields anything other than diverging results. That’s one thing I don’t ever expect to change.

Kudos to Dan on a job and career well done, (and still going) and kudos for a lovely farewell column in MacWorld.

You can find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above.

Resurrecting Trust Is A Tall Order

You can fool some of the people all of the time…or maybe not.

It might be easier to resurrect the dead than it is to restore trust. One way or the other, we move on from death, but moving on from any relationship once trust is busted is a tough slog for those still among the living. I’m not just talking about politics. I’m referring to the relationships we have in most of the spheres of life we interact with each and every day.

Certainly that’s true in politics and governing. Those currently in charge of sinking the ship of state want you to think the water inching over your shoe tops isn’t a problem. And if we go under, well that’s the last guy’s fault. So is the fact that we don’t have enough lifeboats. Sorry. Hope you can swim.

The same is true in technology, entertainment, business, religion, and the list goes on and on. Superhero comic book creators would call this world of competing realities a multi-verse, but even that concept doesn’t really hold enough water to drink, fantasy that it may be.

If you feel like you’re wading through swamps of bullshit trying to find morsels of truth it is because you are. The powers that be have realized (again) they can get away with calling day night if they say it often and loud enough with enough assists from a cowering media that loves its microphones more than its freedom to exist. And when some bit of truth pokes its head above the surface it’s quickly washed over and submerged by another pounding wave of new stories or new product updates. Think waterboarding with quicksand.

This distortion swamp is full of mirages reflected back into our eyeballs like a thousand suns reflecting off an endless body of water. There’s nothing to anchor to.

Set the politics aside and focus for the moment on the ongoing saga about Apple’s delaying of Apple Intelligence features it unveiled almost a year ago at WWDC. A recent NY Times column by Tripp Mickle dropped two new grains of salt into the still open wounds of that debate. First up, Mickle seems to want to lay the blame on former Apple CFO Luca Maestri for changing up a plan to increase Apple’s budget for purchasing the chips apparently needed to ramp up for the Apple Intelligence push.

Here’s the quote:

Mr. Cook approved a plan to double the team’s chip budget, but Apple’s finance chief, Luca Maestri, reduced the increase to less than half that, the people said. Mr. Maestri encouraged the team to make the chips they had more efficient.

The lack of GPUs meant the team developing A.I. systems had to negotiate for data center computing power from its providers like Google and Amazon, two of the people said. The leading chips made by Nvidia were in such demand that Apple used alternative chips made by Google for some of its A.I. development.

The next grain of sand has launched a thousand blog posts (including this one) by saying that the previously delayed Apple Intelligence features will now launch this fall. Mickel says that’s according to three sources. Regardless of the quantity of sources, that report has generated more use of the words “may” and “possibly” in following headlines than I’ve seen in some time.

The tech press has either caught on and is choosing to not grant Apple the usual slack after feeling more than a bit betrayed. Or it’s pretending to hide beyond an endless streak of optimism. Either way Apple is currently mired in a trust swamp of its own making. Tangentially, and for what’s it’s worth, the same could be said of The NY Times.

My point here, isn’t to debate the sourcing, the reporting, or even the timing of when Apple may or may not launch new features. The long preamble to get to this Apple “news” should have been your first clue to that. My point is that once any authority fractures trust whether it be a company, a government, an official, a teacher, a parent, or a news organization, all sides lose. You can work to regain trust over time, but the stain will always remain and there’s very little anyone can do to remove it. You can learn to live with it, but you can’t erase it.

Or as Lady Gaga says, “Trust is like a mirror, you can fix it if it’s broken, but you can still see the crack in that mother fucker’s reflection.”

There’s an entire industry full of PR professionals and crisis managers lurking, just waiting to make bank on these kind of mistakes, anxious to be called in to try and resurrect a brand or a reputation. But they are really just good makeup artists capable of masking scars. If the art of “spin” was ever a currency, it is has more than lost any value it may have once had.

In an attempt to steer this full circle, if there’s a silver lining in all of this, the raging egos we’ve put in charge of things bigger than consumer electronics can’t keep their mouths shut to their own detriment and perhaps the benefit of those of us on the ground. Their continual yapping and yipping is exposing not just their own ineptitude in governing, but the entire rigged game that everyone in these industries of make believe rely on, whether it be politics, iPhones or punditry.

I’m beginning to hope the immediate damage from these flapping maws will have more impact than any tariff upheaval, leading us all to a healthier and more skeptical view of the world we live in. The world they are tearing to shreds is beginning to feel like one that might not deserve to be saved any longer.

(Image from ChiccoDodiFC on Shutterstock)

You can find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above.

Shared Apple Reminders That Never Disappear

A bug in Apple’s Reminders app.

Maybe one day Apple will find time to fix this bug with shared Reminders. Maybe not, given all that it keeps piling on its seemingly overflowing plate these days.

Here’s the thing. Apple has a nifty feature to share lists and Reminders in the Reminders app. It allows you to create a list and share it among family, friends, or perhaps even National Security officials but I haven’t heard of it being used that way. Yet.

It works as advertised when it comes to actually sharing a Reminder. My wife and I use it for grocery and other shopping lists. If she’s doing an inventory through the cabinets prior to a grocery run, I’ll get notifications of the Reminders she adds to the list.

The problem pokes its head up after those Reminders are completed. Those notifications don’t disappear the way non-shared Reminders do. They hang around. Seemingly forever. At least in my case, sometimes for hours.

The two Reminders in the image above are from my iMac. My wife added them after I had already headed to the store on a day of errands. They were still there hours after I had checked them off in the Shared Reminders list on my iPhone. The notifications still remained on my iPhone as well.

You have to manually get rid of these Shared Reminder notifications, which seems like a silly bug to me. It’s been around since Shared Reminders was introduced in iOS 13. It’s a shame it’s been around so long because Apple has done a good job over the years evolving the Reminders app into something that’s really useful.

Perhaps Apple Intelligence will figure out a way to fix this somewhere down the line. I won’t set a shared Reminder to check on that though.

You can find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above.