Timing is everything in this political circus Apple fans find themselves in.
What a planet we’ve landed on. It’s certainly a different one than a few months ago. Or is it?
Today Apple announced its 2025 Black Unity collection including a new Apple Watch Band and watch face in addition to wallpapers to honor Black History Month. This has become an annual Apple tradition since 2021, and is typically met with some, but not large, fanfare given that it can be classified as an appeal to a specific segment of the market. That said, it has historically been one of Apple’s signature signals about where it’s cultural (some say woke) heart lies.
But that landscape has changed a bit with the election of the new oligarchic, nakedly racist regime in the United States, and with Tim Cook’s decision to donate $1 million dollars to the inauguration and attend that knee bending ceremony. Cook’s decisions will cast shadows on any Apple announcements going forward, certainly those that historically Apple has painted as a part of its civic and human consciousness.
Many Apple fans, I count myself among them, are asking tough questions of themselves and Apple. The questions are tough, everyone is touchy, and feelings are raw.
As an example, The MacRumors article announcing Apple’s announcement this morning illustrates just how touchy an issue is. Take a look at the footnote to their article below.
I’m not judging anyone for what had to be a tough editorial decision, but the decision to move the discussion thread to the Political News section of the MacRumors forum speaks to the moment.
Timing is everything in life, with or without punch lines. Black History Month is always in February and for those counting the bruises on Apple, unfortunately February follows an ugly inauguration month. In order for there to be a punch line though, you first need to have a joke, and sadly, we’re not in joking territory as we muddle our way through this.
You can find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome.I can also be found on social media under my name as above.
Good reading and good writing is just a heartbeat away in this week’s Sunday Morning Reading
What do Aristotle, Katherine Hepburn, Garth Hudson, beautiful minds, and ugly hearts have in common? They all make an appearance in this week’s Sunday Morning Reading. Or at least writers doing their thing and writing about them do.
Hearts can be ugly things, yet they draw our poets, songwriters, and story tellers like moths to a flame. NatashaMH flutters around the heat in The Beautiful Mind Of An Ugly Heart.
Speaking of ugly hearts, quite a few of them are on appearing on shirt sleeves alongside all the chest thumping and Nazi salutes going on here in the U.S (and elsewhere). We’re only a week into the victory laps and lapses of humility, yet already writers are wearing out keyboards with words of resistance. Ian Dunt has penned How To Resist The Tech Overlords. In this new and hot category of writing, let’s hope none of this seems like fiction down the road.
Another way to resist the tech overlords is to just say no when they overreach. Microsoft overstepped by raising everyone’s Office 365 subscription prices on the inclusion, wanted or not, of its Microsoft 366 Copilot AI features. There’s a way to avoid the price hike written up by Mark Hachman on PC World. You might want to check that out.
For a good read on the entire Microsoft situation, Ed Bott chronicles the story of Microsoft’s latest AI unintelligent move in The Microsoft 365 Copilot Launch Was A Total Disaster.
Meanwhile the Chinese might have found a way to fight the AI money grab and spend long before we reach the cash out stage. Zeyi Yang lays it out in How Chinese AI Startup DeepSeek Made A Model That Rivals OpenAI. The sexy stories about TikTok might be taking a back seat to this one.
Alex Himelfarb tells us The Politics of “Common Sense” Is Making Us Meaner. He’s right.
Joan Westenberg takes it all on in Clash: Power, Greed, And The Fight For a Fair Future.
If you’re concerned about what the tech side of all of these moments of madness we’re living through might mean, remember it’s not the tech and it is. Check out Nina Metz’s review of the Katherine Hepburn and Spencer Tracy flick Desk Set. As Ms. Metz puts it, This Movie With Katherine Hepburn And Spencer Tracy Anticipated Anxieties About The Internet And AI. Oh, also check out the flick. You won’t be sorry.
There really is nothing new under the sun, including cribbing and cropping from the work of others. Massimo Pugliucci takes a look at Ayn Rand’s Objectivist theories and her claims to be influenced by Aristotle. As he puts it well, “one can hardly imagine what possible points of contact the two might have.” Take a look at On Ayn Rand and Aristotle.
These are indeed challenging times and often they feel quite dark. Alexander Verbeek gives us the always needed reminder that When Darkness Returns, Art Exists.
And on that note, and since we lost one of the greatest musical artists of my generation, Garth Hudson, this week, Check out Amanda Petrusich’sRemembering Garth Hudson, The Man Who Transformed The Band. Remember many of Hudson’s and The Band’s creations came in another turbulent era in our history. A beautiful musician and beautiful mind.
If you’re interested in just what the heck Sunday Morning Reading is all about you can read more about the origins of Sunday Morning Reading here. You can also find more of my writings on Medium at this link, including in the publications Ellemeno and Rome. You can also find me on social networks under my own name.
A few months ago the Severance trailer featuring Tim Cook might have been received as an average, yet cute, piece of fluff marketing. Today it feels almost like a possible explanation for how some things have changed.
The entire premise behind Severance, being able to separate your work life from your real life, is indeed a fun bit of sci-fi story telling that I increasingly imagine the storytellers are going to have a hard time wrapping up into a successful conclusion.
Tim Cook’s recent decision to donate to the Trump inauguration certainly feels like he’s severed a part of himself from the carefully crafted persona he’s built for himself, and the reputation he built for Apple. Even, unlike some of his other tech company CEO compatriots, he made the donation out of his personal account, the understandable transactional decision has bruised Apple more than I think we might realize in this chaotic moment.
I say “understandable” because we’re in that world now. These transactional business/government relationships are no different than paying protection money to the guy who runs the neighborhood in order to keep the fruit stand open. It’s tough to bend the knee if both are broken.
Perhaps severing one’s self might make real life decisions with real life consequences easier to swallow or hide from. Or make work life more palatable. But that’s where the science fiction part of the story trails off. This is real life, and these are real people making these choices in the bright light of day. I’d say the markets will eventually give us a hint of an answer, but that’s not real life anymore either.
Time will tell how much of a blight Tim Cook infected Apple’s carefully cultivated orchard with. While many are disappointed and upset and rail about it online and in podcasts, the real question, and perhaps the cover Cook calculated upon, is that with every other tech CEO bending the knee, where else do Apple customers have to turn? And don’t say Linux. It still needs chips and hardware to run the software on.
You can find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome.I can also be found on social media under my name as above.
The legendary Apple 1984 commercial turns 41 today.
The commercial, directed by Ridley Scott, has become as iconic as the computer and the company it advertised. Given everything going on in the world currently as we watch Tim Cook and other so-called leaders of the tech industry fall into lockstep with the new U.S. administration, the message has a much deeper and darker resonance than it did when it was just advertising a new computer.
You can find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome.I can also be found on social media under my name as above.
Meta and Zuck Find New Ways to Suck and Suck Up to Trump
This is weird and weirdly disturbing, though not surprising in our new world. I’ve heard from several friends this afternoon who have claimed that both Trump and Vance are showing up in their Facebook newsfeeds. They were not following the convicted felon and his vice president previously.
What’s disturbing is Facebook won’t let you unfollow them. You can only hide their posts. Thanks to Dave Spector on Mastodon, it appears that if you try to unfollow the accounts you’re immediately and automatically re-followed back on your account. I haven’t been on Facebook in a while, but the friends I’ve heard from are pretty upset.
I guess this means Mark Zuckerberg’s Meta is now the official state social media for the new regime.
That’ll probably accelerate the exodus that was already underway given Zuckerberg’s knee-bending, ass-kissing attempts to keep his own ass out of jail.
A couple of updates here.
First, apparently this is a moving target. Some are seeing this as described. Some not.
Leaving it to the younger generation, one of my friends said her daughter figured out how to stop the re-following was to unfollow, then quickly block the account. Your mileage may vary.
More updates:
This BBC link reports what I’m hearing others are experiencing who use Instagram. The issue is if you search fore #Democrat or #Democrats you get a response that says “results hidden.” Meta says it’s working on a fix urgently. Sure they are.
You can find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome.I can also be found on social media under my name as above.
History has its layers and facts might be damned, but that’s what myths are made of.
Tick. Tock. Or is that TikTok? Regardless, it’s the last Sunday Morning Reading column before things take a drastic turn here in the United States. Plenty to be concerned about, but Sunday Morning Reading will sill keep chugging along until they turn out the lights. That said, quite a bit of today’s chugging focuses on that messy intersection of tech and politics, because, well, you know, that muddled mess of things is what attracts my attention. They are no small things.
Speaking of small things, David Todd McCarty suggests that when we get too overwhelmed perhaps it’s time to get small. Check out Let’s Get Small.
There’s A Reason Why It Feels Like The Internet Has Gone Bad is actually a short interview with Cory Doctorow by Allison Morrow about a term Doctorow coined that I think fits much (and not just on the Internet) of what we’re already living through and what we’re in for: enshittification.
George Dillard wonders why modern business tycoons are like their forbears in Nerds, Curdled.
John Gruber highlights and expands on an article by Kyle Wiggins at TechCrunch that hit amidst the growing chaos this week when Google announced that’s its ever declining search product would now require JavaScript in order to use Google Search. Check out Google Search, More Machine Now Than Man, Begins Requiring JavaScript.
We love stories, but we love our myths more. Neil Steinberg takes on The Myths of Telephone History. The lies we agree upon might just be the most pungent of them all.
To close things out, NatashaMH reminds us in Chestnut Roasting On An Open Fire that some say that “the strength of a superhero is determined by the strength of his villain—the greater the adversary, the mightier the hero.” We’re about to find out if that’s true or not.
If you’re interested in just what the heck Sunday Morning Reading is all about you can read more about the origins of Sunday Morning Reading here. You can also find more of my writings on Medium at this link, including in the publications Ellemeno and Rome. You can also find me on social networks under my own name.
A nod to Billy Joel, a little Faust, a little Shakespeare and the cycle of life keeps turning.
We may not have started the fire. In the words of Billy Joel, “it was always burning.” Still we can always try and fight it. I’m not sure how that’s working out but it does seem to be our lot. Sifting through smoke and ashes, here’s a little Sunday Morning Reading to share.
Kicking things off is David Todd McCarty’sLooking for God, Sitting in Hell. Summed up nicely, “we get so lost in semantics that we forget the important parts.” Indeed.
And while we’re on the literature beat Brian Klaas give us Faustian Capitalism. Again, there’s nothing new under the sun here as we watch this country’s wealthiest men bend their knees in supplication, but there’s some small comfort in knowing we’ve been this selfishly stupid before.
John Pavlovitz hits a nail on the head with The California Fires Are a Disaster. The American Cruelty Is A Tragedy. It may be beyond our capacity to comprehend devastation, but as the previous two entries show, it shouldn’t be beyond our ability to know we keep repeating the same mistakes. Or maybe that’s really just the hell we’re living?
This piece should scare you, but again, its subject is as old as humankind’s penchant for inhumanity. Stephanie McCrummen shines a bit of light as The Army Of God Comes Out Of The Shadows.
Derek Thompson takes a look at The Anti-Social Century and how our reality is changing as we spend so much of our time alone.
Perhaps one of the keys to being less alone and less anti-social is choosing your friends wisely. Natasha MH says that “To survive this life, it’s crucial to discern which friends are worth keeping and which aren’t. You are the guardian of your own peace of mind” as she lays out The Optimist’s Dilemma In A Pessimistic World.
And finally, Ian Dunt offers A Little Bit Of Hope After A Terrible Week, in what he calls a survival guide for the next four years. Ian says “History has no direction.” He’s correct. It’s a circle, a cycle, a carousel.
If you’re interested in just what the heck Sunday Morning Reading is all about you can read more about the origins of Sunday Morning Reading here. You can also find more of my writings on Medium at this link, including in the publications Ellemeno and Rome. You can also find me on social networks under my own name.
How many folks do you know who don’t trust iCloud? Or “The Cloud” in general? Quite a few, I would bet. When Apple rolled out iCloud in 2011, it offered, as all things do, a promise. Trying to move on from the problems associated with its previous troubled cloud service, MobileMe, it was a rebrand, a re-architecting, and a repeat of prior problems that missed the target and generated enough criticism to turn iCloud into a punch line for all jokes about “The Cloud.”
Apple has steadily improved iCloud (it still has issues), but not enough to remove that tarnish. The recent flap over summaries generated by Apple Intelligence threatens to do the same to that new brand, and quite frankly to the concept of Artificial Intelligence in general. Some might see that as a good thing, but that’s another issue for another day.
The issues with Apple Intelligence are compounding, largely due to mistakes of Apple’s own making in its rush to correct its way-too-late entry into a game it is losing. Overhyping the beta release as if it were a finished product certainly didn’t help. That investment in dollars essentially removed the excuse that mistakes can happen in betas. The “New Siri” remains delayed. And, like every AI release I’ve seen from other makers, once the initial shine wears off, the rough edges begin to show and cracks are revealed. I can’t count the number of users who claimed they’ve turned off most of Apple Intelligence features.
This latest flap deals with Apple Intelligence summaries. There have been legions of screenshots posted of humorous and not-so-humorous, inaccurate, confusing, and downright misleading summaries. The BBC has now twice called out Apple for misleading and inaccurate summaries. The most recent one named a darts player the winner of a competition before the match had even been played.
Apple has now responded, reminding everyone about the beta status and that a future update will further clarify when the text being displayed is summarized by Apple Intelligence. In essence, a warning label.
Quite a few big dogs in the Apple influencer game have already barked, weighing in with possible suggestions and warnings. (See these links from John Gruber and Jason Snell.) There’s somewhat of a debate as to who should have ultimate control over whether or not users see summaries. Should developers be able to opt out of having notifications summarized from their apps, or should users have control by opting out of the feature? Either way, in my opinion, it points to essentially a defeat and also a larger problem.
First impressions matter. Screwing the pooch in a first impression typically leaves a mark.
Given what we already knew about AI hallucinations, mistakes, and problems before Apple belatedly and hurriedly entered the game, I don’t think anyone thought Apple would have solved that problem. Thus, the shield of announcing it as a beta. But the dollars spent on promoting it certainly didn’t offer enough prominent caveats to cut through the glitzy messaging. Apple Intelligence, beta or not, was the tentpole marketing feature. Heck, Apple’s announcements moved markets as if gold had been discovered.
Summaries are just one of many features that AI offers, Apple’s version and others. Arguments can be made that summaries are a good thing in a busy world, and also that they are completely unnecessary given that there is a level of mistrust that already existed pre-Apple Intelligence, that requires, almost demands, users to check the work generated by the AI before relying on it.
However Apple chooses to work its way out of this latest problem of its own making, its misplaced marketing miscues have called enough attention to Artificial Intelligence to make it a problem for that entire segment of the tech industry. What was a key selling feature is quickly becoming the butt of another joke.
If this was a game of darts, Apple’s shot would have not only missed the target but also missed the board.
You can find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome.I can also be found on social media under my name as above.
Looking back, while heading forward, with a nod to Beckett wandering through a lot of good questions.
This is the first edition of Sunday Morning Reading in the New Year, 2025. A new year certainly has meaning astronomically. From a human perspective it is a way of looking back in remembrance, even as we continue to evolve and move forward. Often these days, the evolving part seems more and more in question, even as humans make strides and advances in their various fields of endeavors. Some improve our lives, even as it appears so many of us remain stuck in the habits of the past and feel good about celebrating that choice to turn the clock back.
This week’s edition, in a way, marks that always thin dividing line between one year and the next, when what was old carries over into the new.
Natasha MH kicks things off with a lovely remembrance of her grandfather, It Begins With A Grain Of Salt. There’s a lovely quote:
Human intuition is not always reliable. Our perceptions can be distorted by biases and the limitations of our senses, which capture only a small fraction of the world’s phenomena.”
The Next Big Idea Club shares some insights from Greg Epstein’s new book Tech Agnostic: How Technology Became the World’s Most Powerful Religion, and Why It Desperately Needs a Reformation, in The Weird Worship of Tech That Demands Serious Questioning. Epstein is the Humanist Chaplin at Harvard and at MIT, where he advises students, faculty and staff on ethical and existential concerns from a humanist perspective.
One thing is certain as we head into the new year, Artificial Intelligence will continue to dominate discourse. Jennifer Ouellette examines what happened at the Journal of Human Evolution when all but one member of the editorial board resigned. Some of the issues predate the current AI moment, but that seems to have been a breaking point as she explains in Evolution Journal Editors Resign En Masse.
Simon Willison takes a look at Things We Learned About LLMs in 2024. It’s an excellent look back and worth hanging onto as we plunge ahead, willingly or no.
Edward Zitron believes that generative AI has no killer apps, nor can it justify its valuations. Here’s him quoting himself from March 2024:
What if what we’re seeing today isn’t a glimpse of the future, but the new terms of the present? What if artificial intelligence isn’t actually capable of doing much more than what we’re seeing today, and what if there’s no clear timeline when it’ll be able to do more? What if this entire hype cycle has been built, goosed by a compliant media ready and willing to take career-embellishers at their word?
Strip out the reference to AI and apply it anywhere along the timeline of human evolution and innovation and the questions resonant in a very Beckett-like way. Check out his piece Godot Isn’t Making It.
Judges in the U.S. Sixth Circuit drove a stake through the heart of Net Neutrality as the new year dawned. Brian Barrett says it’s crushing blow not just for how we live our lives on the Internet but consumer protections in general in The Death Of Net Neutrality Is A Bad Omen. He’s correct.
And finally this week, an incredible piece of reporting from Joshua Kaplan at ProPublica. The Militia And The Mole is at once terrifying and also confirming when it comes to the fears those paying attention harbor heading into whatever this next year is going to bring.
If you’re interested in just what the heck Sunday Morning Reading is all about you can read more about the origins of Sunday Morning Reading here. You can also find more of my writings on Medium at this link, including in the publications Ellemeno and Rome. You can also find me on social networks under my own name.
Everyone has rituals they follow around the turning of the New Year. For some it’s making resolutions. For some it’s breaking them. Among other household chores and family obligations, those chores include doing some tech cleanup, archiving, and discarding some of the digital detritus that has accumulated over the last year.
I’ll be paying closer attention to cleaning things up during this year’s ritual as I anticipate moving from the M1 iMac 24 I currently own to the M4 version sometime in the first quarter. My iMac is the center of my computing tasks. External storage that I use throughout the year hangs off of that, it’s the one device I use where I don’t Optimize Photo Storage, and I download some, not all, of my music there as well. I can easily fill up 750GB of 1TB of SSD disk space throughout the course of a year, sometimes more.
That external storage contains ongoing archives and backups, as well as ripped (legally) videos I maintain that I can access on other devices, such as the Apple TV at or iPad via the app Infuse. I’m still old fashioned enough in my work habits that if I’m working on a project I keep its files local, even though I may routinely back them up to the cloud so I have access to them if I’m on the road.
Below are some things I do in the week following the turn of the new year.
Clean Up Photos
I take a lot of photos throughout the year, mostly just for fun. Typically I’ll take multiples of the same shot, especially of my grandkids. That means there are a lot of duplicates. I’ll get rid of most of those via manual examination. That happens on my iMac. I don’t quite trust Apple’s deduping process, but I may give that a go this year.
This year Apple vastly improved its search capability in Photos and I find it works quite well. Unfortunately though it delivers the results to what I assume is a “smart album.” Regardless, the problem with that is that you can’t delete a photo or series of photos from that result unless you first enlarge each photo and delete each one directly. You can remove one or multiple photos from the album created, but I would think that possibly changes whatever algorithm Apple is using to group these photos.
As you can see in the image below I take lots of pictures of flowers.
While there are direct duplicates, there are others when I vary the shot slightly enough that it’s not an exact duplicate so any dedupe tool won’t work. Being able to delete those I don’t want from that search result would be a terrific time saver.
Clean Up Videos
With two young grandkids we take a lot of videos. Most of the family uses iPhones so much of what’s taken and shared gets stored in Photos. I’ll go through the videos accumulated there throughout the year and put them on external storage that stays attached to my iMac so as to somewhat reduce the size of my Photo library before it inevitably expands again during the next year. That also allows me to store them alongside the videos from non iPhone family members of nieces and nephews. You never know when you’ll need one of those childhood videos to embarrass a younger relative in front of their significant other in the future.
Change Passwords
Passwords are necessities in our digital lives, though there’s hope that Passkeys will take a firmer hold going forward. That hasn’t happened with many of the websites I use routinely yet and I wish it would. I do change passwords at the beginning of every year as a routine, one I’d love to not have to do. Of course I change various passwords throughout the year as well, which leads to me deleting some that have accumulated throughout the year.
Since I still rely on far too many passwords, I continue to use One Password for password storage, but I am increasingly transitioning to Apple’s new Passwords app. Of course that means I’ve increased my task load of changing passwords this year to make sure what’s stored is properly reconciled between the two apps.
Archive Files
Each year there are always projects I complete and don’t need to have immediate access for those files and assets. I’ll clean up my day-to-day working environment by archiving those files both in the cloud and on local external storage media.
For local storage it’s a multi-year process. I’ll archive files to attached external storage so I can easily retrieve things if the need arises during the next year or so. Once a series of project files have aged two-years I’ll move them to local storage on a drive that is then archived and stored away separately. At some point I’ll have to think about getting rid of some of those older archives on older drives, but I haven’t felt the need (or discovered the patience) to reexamine and accomplish that chore.
For digital archiving I primarily use Dropbox, but I won’t sync those archived files and folders to my desktop going forward. I can always go and fetch them if needed. I’m a little more rigorous with that digital archive in that I examine it for files I can delete every year, and typically delete a good portion of those remaining digital archives two years after a project is completed.
Delete Apps I’m No Longer Using
My pace of downloading apps has slowed down quite a bit, primarily because I seem to think I have most of the tools I need already. That doesn’t mean I won’t try out a new apps each year. A few will stick, but most don’t. I’ll delete those during this digital housekeeping phase. I use Clean My Mac and it provides a good utility for telling me how long it’s been since I’ve used an app, along with the other tools it includes in its suite of utilities.
In App Archiving
I use several apps to collect webpages and articles to read later. The two I primarily use are Goodlinks and Instapaper. I used to use Pocket quite a bit for this, but its owner, Mozilla, has essentially ruined that app for me. I’ll go through and delete any articles or links that I’m not interested in keeping and archive those I do want to keep. Instapaper provides a handy archive function. I use tags in Goodlinks to organize what I want to hang on to and a folder structure in Instapaper for things I want to keep quicker access to.
Cancel Subscriptions
Typically I’m pretty on top of things throughout the year regarding the subscriptions I use for apps and services. Even so, I still take an inventory at the beginning of each year. While that rarely leads to a cancellation at that point, it does put me on notice to see if I think a subscription will be worth continuing as the year goes on. I’ll set reminders 10 days before a subscription is due to be renewed and if it hasn’t provided value since the beginning of the year I’ll make sure to cancel or not renew at that point.
Clean Up Contacts
I have to admit I’ve gotten lazy here. I blame Auto-Complete in email and messaging clients, even though they are not always 100% accurate. I’ll still do a quick once through, but I’m afraid my reliance on Auto-Complete in this area has not only made me lazy, but might make me recoil at what I see if I ever had to get serious about this again.
Clean Up Cables
I don’t routinely change cables for the sake of changing them and I am not one of those in a rush to replace the few devices requiring Lightning connectors with newer USB versions. It’ll happen when it happens. But I do check out what I’ve got plugged in and cabled to to make sure everything looks in good working order and to take an inventory on whether or not I need to keep an eye out for deals on any cables I think might need replacing throughout the year. Throughout the last two years I’ve eliminated a lot of cable clutter around my desk by using MagSafe chargers.
Check UPS Status
I review the warranties for the Uninterruptible Power Supplies (UPS) that I use to gauge if any look like they might need to be replaced during the coming year.
Printer Check
We use an Epson ET-2760 EcoTank printer and have for a couple of years now. Our printing needs continue to diminish, but they do come in spurts, and we haven’t ordered ink since we bought the thing. Once a month I’ll check the ink supply and print a few things to make sure everything stays in good working order, but I’ll do a through maintenance check using the printer’s on device tools at the beginning of each year regardless.
Roomba Maintenance
This is a relatively new one. We use a Roomba and it’s now become a part of our Christmas ritual that I give my wife a parts replacement kit that contains filters and brushes as a gift. Not sexy I know, but we both have routine gifts we exchange in a similar fashion.
You can find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome.I can also be found on social media under my name as above.
Today Apple announced its 2025 Black Unity collection including a new Apple Watch Band and watch face in addition to wallpapers to honor Black History Month. This has become an annual Apple tradition since 2021, and is typically met with some, but not large, fanfare given that it can be classified as an appeal to a specific segment of the market. That said, it has historically been one of Apple’s signature signals about where it’s cultural (some say woke) heart lies.
But that landscape has changed a bit with the election of the new oligarchic, nakedly racist regime in the United States, and with Tim Cook’s decision to donate $1 million dollars to the inauguration and attend that knee bending ceremony. Cook’s decisions will cast shadows on any Apple announcements going forward, certainly those that historically Apple has painted as a part of its civic and human consciousness.
Many Apple fans, I count myself among them, are asking tough questions of themselves and Apple. The questions are tough, everyone is touchy, and feelings are raw.
As an example, The MacRumors article announcing Apple’s announcement this morning illustrates just how touchy an issue is. Take a look at the footnote to their article below.
I’m not judging anyone for what had to be a tough editorial decision, but the decision to move the discussion thread to the Political News section of the MacRumors forum speaks to the moment.
Timing is everything in life, with or without punch lines. Black History Month is always in February and for those counting the bruises on Apple, unfortunately February follows an ugly inauguration month. In order for there to be a punch line though, you first need to have a joke, and sadly, we’re not in joking territory as we muddle our way through this.
You can find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above.
Hearts can be ugly things, yet they draw our poets, songwriters, and story tellers like moths to a flame. NatashaMH flutters around the heat in 
Life on the Wicked Stage: Act 3 