Sunday Morning Reading

From deep in the heart of the frozen South here’s some Sunday Morning Reading to share. A slimmer list of links this weekend as we head into the final week of rehearsals for The Lehman Trilogy fighting the cold, burst water pipes and other winter wonders. Looking forward to putting the tech touches to this show and heading home to Chicago. Oh, wait. It’s winter there too. Meanwhile stay warm and enjoy this week’s Sunday Morning Reading.

As someone who wakes early, even in the crazy late night weeks of directing a play, Scott-Ryan Abt’s What Do You Do at 3am? feels very familiar.

Richard Zoglin takes on all the pre-movie promotional stuff tossed at movie goers in When Is This Movie Really Going To Start? I’ve Been Here Half an Hour. My going to the movies habit began changing long before the pandemic because of this.

NatashaMH takes us on a tour of life through a visit to a bookstore in Small Wonders In A Big World.Wonderful.

David Todd McCarty takes us the long way around in telling this story about story telling in ‘Round The Outside. He’s also wondering Where Have All The Hitmen Gone?

Steven Levy takes us through the evolution of the Mac in Apple Shares The Secret Of Why The 40-Year-Old Mac Still Rules.

Lulu Garcia-Navarro interviews Kevin D. Roberts the head of the Hertiage Foundation in Inside The Heritage Foundation’s Plans for ‘Institutionalizing Trumpism.’ If you want to know where the crazy comes from on the right, talk to Kevin.

If you’re interested in just what the heck Sunday Morning Reading is all about you can read more about the origins of Sunday Morning Reading here.  You can also find more of my writings on Medium at this link, including in the publications Ellemeno and Rome.

Apple Vision Pro Excitement Running Hot

Apple started taking pre-orders for the Apple Vision Pro this morning and the excitement from those jumping into the pond for this first generation new device is running hot. It’s fun to see. I’m glad to see it. I’m not jumping in. I’ll be anxious to see how real users report their experiences as opposed to all the very clever and promotional marketing Apple has released. 

Apple released a couple of videos about the experience that I’ll share below. Slick stuff. But I’m more interested in the real world impressions and wondering just how those are going to be conveyed on the web. Since those who pre-ordered will start seeing deliveries in February it’s going to make that an interesting month to follow the news on this device.

This next one is a “Making Of.”

Don’t get me wrong, I’m not doubting that this is a cool new thing, but just like with the first gen iPhone I’m not gonna early adopt (especially at these prices) until we’ve got some real world feedback. Or is that virtual world?

Charged Up Cubism: The Anker 3-in-1 Cube with Magsafe

Cubism is an art form popularized by Pablo Picasso, George Braque, Jen Metzinger and a bevy of other artists. Cubism can be fun and funky. It can also be confusing. Either way it can generate some highly charged opinions. The Anker 3-1-Cube with Magsafe is certainly not what I’d call a work of art, but it is a nifty piece of Magsafe charging tech packaged in a funky little cube.

I received an Anker 3-in-1 Magsafe charging cube as a Christmas gift and am using it on my current month-and-a-half long gig away from home to charge an iPhone, Apple Watch and AirPods. Straight up I like the device quite a bit and am very grateful it was gifted to me.

Right out the box you get a small gray cube. It’s heavier than its roughly 2.5 inch footprint suggests, weighing in at 14.46 ounces. It deceptively makes you think the cube contains a battery, but it does not. It’s solidly built for the most part. Flip open the top and you can attach an iPhone via MagSafe for charging or to use in StandBy mode. You can also just plop your iPhone on top of the cube without flipping up the top. Press in on the small side shelf and out pops a small charging adapter for the Apple Watch. That watch charging shelf does feel a little finicky at times and I’m not sure if pressing it in and out constantly won’t eventually yield to failure. The lid angle is adjustable so using it for viewing something on your iPhone works well. With the lid flipped all the way to its maximum angle you can place your AirPods under that angled lid to charge them up.

Yes, you can charge all three devices at one time. With all three devices charging it takes Cubism into an sort of modern realm. The device comes with a 30-watt charging plug and a decently long cable (5 feet). No this isn’t a mobile charger, it’s meant to be used plugged in, which may mitigate the hefty weight. Anker’s cube supports 15-watt charging for compatible iPhone models and suppots fast charging for Apple Watches as far back as version 7.

The cube is a bit pricey currently running in the $150 range on Amazon, Apple and other outlets. I had looked at this when it first came out and ruled it out for my gadget collection due to the price compared with other options available. One of the things I like about it is the small compact size compared to many other charging stands and mobile charging options currently on the market that tend to look like jewelry stands. Given that some of my gigs require weeks long stays, I’m glad the Anker 3-in-1 Cube with MagSafe was gifted to me. I won’t mind its surprising weight when packing a suitcase, and I do indeed like this quirky, little, somewhat heavy cube quite a bit.

You can find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome.

The iPad Is My Perfect Theatre Rehearsal Tool

For some the iPad can be a strange beast. For some the iPad is just what they need. Of course that depends on which iPad you might have or use. That’s where the “strange” comes in. Most of the follow the leader tech press thinks the iPad lineup is confusing. Following along, I happen to agree to an extent. If you know what you’re looking for it’s not that difficult a choice. But if you are in the market for the first time it can be confusing. There’s size differences. There’s iPad Pros, iPad Airs, just plain iPads, and then there’s the iPad mini.

Apple hasn’t helped with the confusion because it’s sent mixed signals along the way. I’m not one to be that concerned because my needs are clearly defined. I’m not looking to use an iPad as full computer replacement, though there have been times I’ve used it as such and reliably well. I’m in the game for mobility for both work and play. Frankly, while the lineup may seem confusing to the easily distracted,  the variety in the lineup does offer an array of choices.

My family is one example. For my wife an iPad is primarily a content consumption device. For me it serves that purpose, and is also an indispensible work platform. I keep up to date with current hardware. That’s my gadget geek side. My wife is still quite happy with a much older version. (It still has a Home button!) My wife defines the case for many that frustrates the “must have new hardware” and “growth at all costs” crowds. For lack of a better analogy, she sits in the larger main section of the theatre often referred to as the orchestra. I sit in the “always ready for the new thing” smaller mezzaine or balcony. That analogy flips the pricing equation on its head, given that the main floor tickets are usually higher priced, but I think it holds in terms of numbers.

I own the latest models of an 11-inch iPad Pro and also an iPad mini. Love them both. I use them in similar but different ways, fitting the tool to the job of the moment. I may be a gadget geek, but I’m primarily a theatre professional. Most of my work is directing plays. Both serve me well in my job. Currently, I’m working out of town on staging The Lehman Trilogy. Both the iPad Pro and the iPad mini suitably fill my down hours with entertainment and are reliable work horses for the gig. To be honest, their roles as tools are so familiar that to call my usage “rote” would be accurate.

Background

Back in the day I was a Tablet PC fan boy. I used them primarily as a work device in the theatre. I was at one time a Microsoft MVP for Tablet PC. Those devices allowed me to quit using paper scripts in rehearsal and write my notes directly into a digital script. I could set aside my beloved yellow legal pads and not so beloved folders of research and have everything handy in digital format on a Tablet PC. The debates then were over slates versus convertible Tablet PCs.

Microsoft screwed the pooch with Tablet PCs leaving the door open for Apple. And along came the iPad. It certainly wasn’t perfect for my work initially, but it offered promise. I can’t remember  how many different stylus solutions I went through (from Adonit to Zagg) until the Apple Pencil came along. Along the way I’ve tried most of the other tablet solutions but as far as my work needs are concerned the iPad is hands down the only viable choice. I include Microsoft’s Surface tablets in the reject pile.

My Work

When I’m doing a show, work includes reading and working from scripts; research gathering and consumption; using, taking and making notes in rehearsal as well as on the research. Working with scripts, once a page gets too filled with my indescipherable scribbles, I simply open another copy and start afresh. GoodNotes is my app of choice for this. (I’ve tried them all.) It’s an easy solution for scribbling notes in the margins of a script in prep or in actual rehearsal. It also provides a way for me to archive scripts once I’m done with a show.

As a director I often walk into rehearsal with a clean copy of the script so that I’m more focused on the actors and the text and less on my notes. It’s a snap (swipe?) to switch back and forth when I need to reference my notes or research. Time is money and a limited commodity in rehearsal and I have to maximize what time I’m given.

In the early days of staging I’m primarily using the iPad Pro. It’s a Goldilocks device as far as size goes. The text and my notes are large enough to read at a glance and the size of the device is easy to tote when I move around the theatre or rehearsal room. In the stages of rehearsal when I’m mostly taking notes as the actors rehearse what we’ve done, I switch to the iPad mini for even more mobility and a bit of discretion.

My research is ongoing, but primarily done prior to rehearsals beginning. I do some of that on the iPads, but use a Mac for quite a bit of it. Apple Notes is my app of choice for all of that research gathering, though I’ve tried many others and still do. Prepping for a day’s rehearsal when I may need specific research I’ll create a note with links to those notes, the research directly, or a work list and have them handy via Slide Over. I’m still not a fan of Stage Manager although I’ve given it several attempts to win me over.

Marshall McLuhan coined the phrase “the medium is the message” in the 1960’s about human communication. For me, the same is true with my work tools. When I’m staging and working scenes the larger iPad Pro is the medium of choice and feels natural as I’m moving actors and scenery from moment to moment. When I’m watching and note-taking as the actors move through scenes on their own, the smaller iPad mini serves to remind me that I’m an observer, not a participant in the moment. If I move about the theatre while the actors are working it can be distracting if they see me a take a note. They can fall out of the moment and into a “what did I do wrong” mode of self-monitoring. So I try to be as discreet as possible.

Once we’re down to the final days of rehearsals and I have limited hours for giving notes I’ll actually return back to my Mac for preparation and organizing my notes for efficiently relaying them via email or in note sessions with the cast. Often I’ll use the Notes app on my iPhone when giving those notes in person. Once we invite the audience in for previews, I’ll stick with the smaller iPad mini for taking those notes, again for discretion purposes. When you tell an audience to put away their smartphones it’s not a good look to see a larger iPad light up while the director is taking notes. There was a time that I used a Samsung Galaxy Note in this scenario using OneNote or Evernote as the note-taking app. But those days are gone as my routine has become more focused.

For this current gig, we conducted some early table work and read-throughs of the script using Zoom. I’d be on my Mac, but have my script on the iPad Pro. My actors were using iPads for their scripts as well.

My work also consists of a lot of meetings and since I’m a now happily a freelance director I often travel for work. That means I’m often doing pre-production virtually using whatever video conferencing app the theatre uses. I’m also auditioning actors in virtual auditions. Video submissions also play a significant role. Both devices serve well in those aspects of the job, though I typically prefer the iPad Pro in those cases.

Play

Throughout this article I’ve also mentioned that I use both iPads for play as well as work. That is indeed the case. There’s downtime, and like many I use an iPad for consuming media and reading. I read a lot of scripts. The iPad mini is perfect for this whether I read the scripts as PDFs imported into Apple’s Books app, (my preference), in the Kindle app or in a PDF reader. As I’m working on this article on my Mac, I’m watching two football games in the background, one on the iPad Pro and one on the iPad mini.

Stall Surfing

Back in the day I often spoke and wrote about Tablet PCs as great Stall Surfing devices. Yeah, Stall Surfing. That thing you do when sitting on the toilet. You know you do it, whether it’s on a smartphone or a tablet. I’m here to tell you, that if nothing else, the iPad mini is the perfect Stall Surfing device. It’s sure beats reading scripts in paper or bound versions. I doubt we’ll ever see a marketing campaign featuring Stall Surfing, though.

Future Wishes

If I had a wish list for future iPads (both Pro and mini) it would be simple. I’ve heard talk that Apple might be moving away from the 11-inch size of the Pro models, thinking the Air liineup might be sufficient for most who need that size. I hope that’s not the case. It’s the perfect size and power house for my line of work. Sure, improve the larger Pros or make even larger ones, but don’t forget those of us who move around while we work and want a document sized device to work from that offers us power when we need it.

As for the iPad mini, I’d love to see that power up a bit in the next generation with an M-series processor. As to the design of both, I know new iPads without significant design changes can be boring to many. I’m not in that camp. I’d be content with these hardware designs for quite awhile to come. Both work exceptionally well for me as is. But I’m sure I’ll jump at the next models that come out regardless.

After all, I’m both a gadget and theatre geek.

An Apple Christmas Wish List for 2023

Dear Santa Tim Cook,

I’m writing you to let you know what I would like from Apple for this Christmas. It’s not new hardware. The amount of Apple gear I own is more than enough and I’m quite happy with it. So thank you for that, and thanks ahead of time because I’m sure Apple’s vision is to keep cranking out new hardware in the future.

This is a wish list about a number of nagging things that I think you and your elves need to pay more attention to in your operating systems and software. Let’s call them fixes. Most of these nagging issues have been around for a while and oft-reported so it’s surprising you’d allow them to hang around for the users who love your products. I, and many others, have been reminding you of them quite frequently and for quite a while.

I know your elves are busy, but if they could find some time to address these things it would be one of those gifts that gives all year long, and for years to come.

So, here’s my wish list for iOS and macOS.

iCloud

This is the big ticket item on my wish list. You’ve tied so many services and functionality to iCloud and a user’s AppleID. That makes good sense for the eco-system and when it works it’s great. When it doesn’t it causes problems for users, your support personnel, and completely diminishes much of the good it intends to provide. I’ve been on the hunt for solutions to my iCloud woes for quite some time now. I won’t go into detail here, but you can follow the links in this article that chronicle my journey.

But just so you know, the issues aren’t resolved, aren’t closed to being resolved, and tend to pop up with some sort of Santa-like omniscience, knowing when we users can least afford a problem.

Your elves I’ve spoken with thought this had been resolved with Sonoma and were quite disappointed to find out that wasn’t the case. So they’re as perplexed as your users.

These iCloud issues affect features like Handoff/Continuity and Sign in with Apple Watch not working. They also include Photos not syncing, Shortcuts not syncing, Mail not syncing, Reminders not syncing, iMessages not syncing, and the list goes on. To be fair, Photos, Shortcuts, Mail, Reminders and iMessages eventually do sync and catch up. But when they randomly don’t and you’re counting on them it’s like receiving a hastily scribbled note in your Christmas stocking telling you the gift you were expecting will be arriving later. Certainly survivable, but disappointing and certainly not magical.

While, at times, the reoccurrence of these issues seems random, there seems to be some predictability about it. They far too often (not always) crop up just before or just after an update is released whether it be the next official OS release or the beta for the next version. My hunch, after months of observation, and talking with other users and your elves, is that each time you issue a software update for devices (beta or official), whatever accompanies that on the back end keeps stacking problems on top of unsolved problems.

To be quite honest it feels more and more like regardless of if we run OS betas or not, (I do not), non-beta users are subject to the same vagaries that any beta can bring and/or fall prey to back end operations that are required by these updates.

Mac Notifications in General

Please, oh, please. We all know notifications are tricky. We all know they are a mess. But please, oh, please give Mac users a way to bail out and dismiss all notifications with one button the way we can on iOS devices. Or at least time them out.

Reminder Notifications

I’m very pleased with the continual progress in the Reminders app. I like using Reminders for shared lists with my wife. But the notifications when adding a shared Reminder to a list need to at least follow the same rule as other Reminder notifications do and disappear after a short time, waiting to be recalled. I used to find it humorous that my wife could add a Reminder to our shared grocery list while I was on the way to the store. But not so funny after I picked up the item and cleared the item in the Reminders app, had returned home and placed the item in the fridge only to find the shared Reminder still showed up on my devices. I let some of these linger for a day once. And they never disappeared until I manually removed the notification.

Stand By

This is a nice new feature that I like quite a bit. Please fix it so the widgets I choose to show stay on the screen and don’t change randomly after I’ve set up my preferences. This feature either needs to be less smart or much more intelligent.

Apple Mail

I use Flags and Rules in Apple mail to help me manage my Mail workflow between projects. Different projects have different colored Flags. That works well most of the time switching between Macs. But not always. In fact currently the counts are so drastically off between my two Macs that it’s a little ridiculous. And it’s always changing.

I watch over a course of days how those numbers can change trying to sync up. When the counts get off so drastically, it tells me something is happening server side on the back end. That doesn’t help when I am attempting to use this organization structure to accomplish a task. By the way the differences in numbers is more often than not off between Mac and OS devices also.

I’d also like to be able to more easily track via color distinction those same Flags in iOS by having another menu drop down allowing access to the different color categories instead of just a list of emails with all of the different colored Flags.

When I’m triaging email I’d like to be able to choose a colored Flag after using the swipe gesture to Flag an email instead of having to go back and choose the correct color later.

Consistency Across Platforms

I know things are different between macOS and iOS. And yet, it seems like you keep trying to bring them into more and more into sync. (“Sync” might be a poor word choice there, given all the syncing issues you have. Or maybe it’s just too darn appropriate.) In trying to sync some things up you’ve created some cognitive dissonance and user frustration. These issues cut across Apps and Services like Shortcuts, the Share Sheet, Mail, Notes, Reminders, even Apple Music, Apple TV+ and Apple News. Features are almost the same, but not quite the same enough.

There are times when using a feature on one platform is just a small enough degree different than on the other that it creates a logjam in getting things done and makes me think I’ve lost track of how to perform the task. At times it makes me wish things were more separate and not less. But I know that’s not the goal much less the desire.

Wrapping Up

So that’s it. With the exception of the issues related to iCloud, I think it’s  a manageable list. Here’s hoping Apple’s vision for the future includes cleaning up these longstanding nagging issues before adding new ones on top of the old.

Merry Christmas!

Sunday Morning Reading

Some culture, some politics, some tech, and some fun to share in this week’s Sunday Morning Reading. There’s also a bit of Picasso tossed into the mix. I’m in Memphis starting rehearsals for The Lehman Trilogy at Playhouse on the Square so life’s rhythms are a bit fractured currently, but life’s slower on the Mississippi.

Kicking it off, David Todd McCarty in We Could Be Heroes asks what do we do when mystery no longer sustains us after we’ve moved past enlightenment? I’m thinking the answer is either drink more or drink less. Pick your poison. Also check out his weekday daily columns here.

Susan B. Glaser, Jane Mayer, and Evan Osnos explain How The American Right Came to Love Putin. My $.02? It’s simple. It’s not about Left and Right in the traditional sense. It’s about take what you can because the good guys have proven they can’t really stop you.

Ray Naler in Time Magazine has an excellent piece on Artificial Intelligence called AI and The Rise of Mediocrity. We’ve been rising/sinking to that level for awhile now. The pace is quickening.

Speaking of quickening, what was Twitter continues to quickly plunge into past tense. The Verge has an excellent and fun piece called Elon Musk Killed Twitter from a team of writers.

More and more journalism these days seems to be telling us what we already suspected, already surmised, or already knew. Jodi Kantor and Adam Lipton fill in a few blanks on how the disaster that was the Roe v Wade decision came down in Behind the Scenes at the Dismantling of Roe v Wade.

Jason Snell makes a case for Apple to develop its own clipboard manger for macOS. He’s right.

NatashaMH in The Madness of Pablo takes a walk into the wildside with Pablo Picasso.

Continuing on the art beat to wrap things up this week, have you ever asked What’s With Those Hilarious Medieval Portrayals of Animals? Well Elaine Velie did and wrote all about it.

If you’re interested in just what the heck Sunday Morning Reading is all about you can read more about the origins of Sunday Morning Reading here

Robert De Niro Claims Apple Censors Award Speech

Not a good look for Apple. Not a good look for anyone involved actually. Actor Robert De Niro says Apple employees removed a portion of his speech from the teleprompter at the Gotham Awards. And according to Variety an edited version of the speech was uploaded to the prompter minutes before the ceremony kicked off by someone claiming they were an Apple employee.

Of course there’s a denial or two with the company claiming they were just responding to the filmmakers trying to keep De Niro’s remarks focused on the movie, Killers of the Flower Moon.

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Not one to shy away and play the game, De Niro, in his acceptance speech called out the problem, pulled out his phone and read the original. The text of which is below. 

“History isn’t history anymore. Truth is not truth. Even facts are being replaced by alternative facts and driven by conspiracy theories and ugliness. In Florida, young students are taught that slaves developed skills which can be applied for their personal benefit. 

The entertainment industry isn’t immune to this festering disease. The Duke, John Wayne, famously said of Native Americans, ‘I don’t feel we did wrong in taking this great country away from them. There were great numbers of people who needed new land and the Indians were selfishly trying to keep it for themselves.’

Lying has become just another tool in the charlatan’s arsenal. The former president lied to us more than 30,000 times during his four years in office, and he’s keeping up the pace in his current campaign of retribution. But with all his lies, he can’t hide his soul. He attacks the weak, destroys the gifts of nature, and shows disrespect, for example, by using ‘Pocahontas’ as a slur.”

Concluding his remarks De Niro said he had planned to thank Apple and the Gotham Film & Media Institute “But I don’t feel like thanking them at all anymore.” 

Not too hard to imagine future awards shows confiscating smartphones before presenters and speakers take the stage going forward.

You can watch De Niro’s full remarks in the video below.

Sunday Morning Reading

It’s the Sunday after Thanksgiving here in the U.S. and also the Sunday after Black Friday which seems to have been going on since the 4th of July. To help you recover from the hustle and bustle, both behind and ahead, here’s some Sunday Morning Reading to share. There’s not a deal to be had. Just some interesting reads and good thinking.

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Kicking it off David Todd McCarty wonders just What Are We All Really Thankful For? There are times when my response would be “You got me.”

Chauncey Devega strings together a list of comments from a few pundits as they headed into Thanksgiving on the dangers they see ahead culturally and politically in Democracy’s Last Thanksgiving: Experts Imagine America in a Year if Trump Wins The 2024 Election.

Denny Henke (BeardyStarStuff) tackles the deepening political and social crisis we’re facing in this post with the looming threat of losing Democracy as we think we’ve come to know it. Here’s a quote: “It has been eroded to a thin veneer with little substance because the substance of democracy is the people. And the majority of people of the US stopped caring decades ago.” 

State of play? State of Mind? With 2023 heading to a close that means 2024 beckons and so too does another presidential election in the US. But this one seems a bit, well, let’s just call it divisive. There’s certainly tumult ahead. Some are picking up and moving to safer places. Do those exist? Timothy Noah takes a look at The Red State Brain Drain Isn’t Coming. It’s Happening Right Now. 

The bigger they are the harder they fall. But these days it just means they’re landing in a cushion of money. Douglass Rushkoff takes a look at the move fast and break things bunch in ‘We will coup whoever we want!’; The Unbearable Hubris of Musk and the Billiionaire Tech Bros. 

Speaking of broken things, what’s going on in the world of Artificial Intelligence after last week’s craziness with OpenAI and Sam Altman? No AI engine could possibly figure it out, much less a human. But Christopher Mims seems to think that ‘Acclerationists’ Come Out Ahead with Sam Altman’s Return to OpenAI. 

Apple doesn’t like to admit mistakes and makes us live with some of them far too long. *Cough* *iCloud* *Cough*. Jason Snell lays out A History of Apple’s Mistakes and Failures—and How It Hates To Fix Them.

And from the world of entertainment John Carreyrou takes a look at another episode of not admitting costly mistakes in The Strange $55 Million Saga Of A Netflix Saga You’ll Never See.

Just for fun, here’s another entertainment industry piece, Caity Weaver takes a look at the career of Flo. You know Flo. She sells insurance. But do you know the actress who plays her? Check out Everybody Knows Flo From Progressive. Who is Stephanie Courtney?

And since you’ve read all of this on some screen or the other, take a look at this piece from Scott-Ryan Abt as he wonders What Happened to the Man on the Train? Here’s quote: “Maybe there was a time when people didn’t stare at their screens, but those days are forgotten. Maybe there was a time when you’d have a shared human experience on a train, at an airport, at a coffee shop, or on the street. Screens have changed that.”

If you’re interested in just what the heck Sunday Morning Reading is all about you can read more about the origins of Sunday Morning Reading here. 

Apple Pauses Twitter Advertising After Musk Goes Anti-Semitic

Good on Apple. Today they paused advertising on Twitter after Elon Musk’s continued hate filled forary into whatever he’s  forarying into. Whatever it is, it sure isn’t making anyone any money.

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Here’s a link to an article on Axios announcing Apple’s pause that I hope becomes permanent. Apple follows IBM, Lionsgate, and others making the move.

I’m sure somewhere this exists but I would love to see some reporting on what kind of results companies, like Apple, get from ad spends on Twitter.

Apple Taking Heat for 8GB Base Configs on New M3 Hardware

If you have to a discussion about whether 8GB of memory is enough in Apple’s latest M3 Mac hardware, then 8GB is not enough. And there’s a discussion going on. Apple’s latest Mac hardware comes with 8GB of memory in the starting configurations of the various machines. Quite a few folks think that’s not enough. Especially at the price Apple charges for larger memory capacities. And also in regards to our seemingly unstoppable AI future. I’m in that camp.

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Apple is touting its new GPU Dynamic Caching on the M3 machines as industry leading and why 8GB is enough. But as Jacob Roach says nobody knows exactly how it works. He’s got a pretty plausible theory that’s worth a read.

Jason Cross takes Apple to task in this MacWorld article in a piece that focuses on the marketing and the pricing and less on the tech.

But Apple is defending its choices with an interesting statement sure to keep the discussion fires burning. MacRumors quotes a recent interview with Chinese ML enginner and content creator Lin YilYi in which Apple’s VP of worldwide product marketing Bob Borchers says this:

Comparing our memory to other system’s memory actually isn’t equivalent, because of the fact that we have such an efficient use of memory, and we use memory compression, and we have a unified memory architecture.

Actually, 8GB on an M3 MacBook Pro is probably analogous to 16GB on other systems. We just happen to be able to use it much more efficiently. And so what I would say is I would have people come in and try what they want to do on their systems, and they will I think see incredible performance. If you look at the raw data and capabilities of these systems, it really is phenomenal. And this is the place where I think people need to see beyond the specs, and actually go and look beyond the capabilities, and listen to trusted people like you who have actually used the systems.

People need to look beyond the specifications and actually go and understand how that technology is being used. That’s the true test.

That may well be true on some levels and for some users. I’m not buying it big picture though. We can talk about smaller memory allocations clogging up with browser tabs and heavy duty, poorly coded applications all we want today. That’s still real. Tomorrow’s memory migraines are all about AI as its going to be the culprit gobbling up GPU cycles going forward.

From a PR perspective it’s a dropped ball by Apple. It’s like that old saying in politics, if you’re defending you’re not winning.