I’m guessing iHostage is a flick you’ll never see on Apple TV+ even though it features the Amsterdam Apple Store as a prominent character in the story. iHostage, directed by Bobby Boerman is currently streaming on Netflix and is based on an actual hostage situation that took place at the Apple Store in Leidseplein in 2022.

As far as hostage films go it isn’t bad nor is it great. These things typically only end one way, and of course if you have any familiarity (I did not) with the actual events you already know how things turn out in this case. But as to the entertainment value there’s good fun to be had as the director and his cameras look for every conceivable angle to shoot within and without the Apple Store. AirPods play an important role early on. Also interesting is watching some of the hostages use an Apple Watch to check whether or not another was having a heart attack. (For the record, an Apple Watch can’t detect underlying causes of a heart attack, but it can detect irregular rhythms.)
The acting, visuals, and direction are generally good, keeping the tension going as we cut back and forth between the hostage taker and his primary hostage, and those on the police side trying to bring about an end to the event. But again, these stories have a formula about them that to some extent just requires a plug-and-play approach with all the necessary elements of filmmaking. I’d say everyone pulls their job off well with the sort of cleanliness you’d expect in an Apple Store. In the end it’s all a bit too clean.
You can read about the true story behind the movie here and watch the trailer below. I’d say it’s a fun watch if this kind of story is your kind of thing, or you just want to tour an Apple Store in Amsterdam.
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Like the series itself the evening had its ups, its downs, and its moments of mediocrity, but taken as a whole it was a keystone event chronicling a key cultural touchstone in entertainment history that’s been in and out of my life since the year after I graduated high school.
I remember the first time I saw the show, well into its first season, and remarking in a bit of awe that they can’t do that on TV. Well, they did.
And I’m glad they did.
Like I said, I’ve blown hot and cold through the years, but having been around show biz for the majority of my life I know there are more misfires than there are direct hits. Even so, you certainly can’t deny the cultural impact the show has had and that’s a credit to both longevity and the willingness to fail and flail.
While I’m sure some of the sketches from the special will be criticized for not landing, the fact that some did and some didn’t seems like the perfect celebration of walking that fine line.
The good news for those who might not have tuned into the broadcast is that you don’t have to wait around for highlights to appear on YouTube as the entire special (over 3.5 hours) is available for streaming.
You can find more of my writings on a variety of topics on Medium at
Jonathan Mahler and Jim Rutenberg have put together one heckuva piece on the goings on in the Rupert Murdoch succession drama. It’s long, it’s full of gory details. It could have been a book. Of course most think it already was a streaming series. Check out ‘
It’s challenging to keep up with the pace of events and some ask why bother trying given that those we’ve relied on in the past have either turned coats or can’t keep up themselves. My answer is simple. I’d like to know more about the disease is causing me pain.
As is my habit, I follow a lot of sources. I’ve compiled and will continue to compile a list of those I find the most valuable. Some on this list cover news, some provide important context, and all are worth my while in my opinion. So, I’m sharing them here.
I’ll add to this list as I discover other sources worth recommending, so you might want to check back every now and then.
Mostly on a political front, Josh Marshall’s