News on so many fronts is fast and furious these days and this little Artificial Intelligence nugget seemed to skirt around quite a few radars. OpenAI, the purveyors of ChatGPT is working on a Sign In with ChatGPT feature.
As I said on social media when this news broke, we’ve seen this movie before. It’s a complex plot, that never seems to work out in the end. Signing in with Beginning what seems like a generation ago, Facebook, Twitter, Google, and the like proliferated and many users joined the parade out of convenience. Apple has its own Sign in with Apple feature, and swears up and down that it doesn’t share your data. That may be true, but we now know different about most, if not all of the others.
Like what happens with most new technology, we jump into the pool without really knowing what lurks beneath, and once it became more apparent how single sign in allowed companies to track you across most online activities folks began changing their habits. Swimming with sharks is never fun.
The tracking is the key. So is the passage of time. There’s an entire new generation of users who have embraced Artificial Intelligence, OpenAI’s ChatGPT in particular. TechCrunch cites that there are 600 million monthly active users of ChatGPT. I’d wager that a large number of those users were too young to experience the last generation of the single sign in revolution years ago.
As I said, we’ve seen this movie before, and by and large it never ends well. Data is tracked, traded — and now with AI used for training — in ways that should cause greater care when it comes to the tradeoff for convenience when consenting to those user agreements no one ever reads.
As the TechCrunch article points out the intent here is to use that data for commercial purposes supposedly to “help people with a wide range of online services.” That’s the pitch. But it’s a knuckle ball that is difficult to control, much less swing at. It’s always about the money and data is money.
OpenAI may be the first of the AI companies vying to sign you in, it won’t be the last. In my opinion the safest bet in the big data casino is to always create a separate sign in for each online service you use. Don’t let the convenience factor outweigh what little control you do have over how your data is used and abused.
You can find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above.
This is a sticky wicket. Web publishers justifiably don’t feel great about having their content grabbed, regurgitated and spit back out without some consent or control. The other side of that coin is that the info is on the open web and by and large folks can access it through a variety of methods. There’s also the reality that the horse is already far from the barn because most of these AI models have been doing the same thing Apple is doing. AI has a been both a cash grab and a content grab from the get go, because without the content there’s diminishing returns on the cash.
