Tag: digital-marketing

Dear Algo Shenanigans

The joke has always been on us.

I’m looking for someone to tell me I’m wrong here. Then we’ll laugh together. At the moment I’m laughing alone at what I believe is a masquerade that’s hiding the ball while promising social media users new capabilities. 

According to reports, Threads, Instagram, and TikTok are offering ways for users to tune their own algorithms, providing better control over what they see in their feeds. 

That’s the masquerade. I’m sure users will have a ball jumping at the chance to fine tune their feeds. That may indeed prove beneficial, but the way I see it this is just a way for Meta (Threads and Instagram) and TikTok to fine tune user preferences for better and more specific data collection and targeting. 

I love this quote from the TechCrunch article:

The shift reflects an evolution in how recommendation systems work. Social media feeds are moving away from a one-size-fits-all TV channel and toward something more like a streaming service, where users can tune recommendations to their interests and have more control over what they see. 

Like that works so well on streaming media services.

The “Dear Algo” posts, which I’ve seen on Threads for a while now, may send a signal saying none of, or more of this or that, but a signal is a signal that throngs of users will think they control, but it’s serving the companies more than it ever will the users. It’s the same game as before. The house always wins.

Go ahead, call me crazy. But bad things get masked behind supposedly good things all the time. Oldest trick in a very thick book of tricks. 

Looking at the big picture and speculating further one could argue that this is a tacit admission that these tech companies have discovered better, perhaps or perhaps not more efficient ways to capture data than their algorithms ever provided. I’m guessing AI has something to do with it.

Actually, I’m not guessing.

(Image from the author)

Thanks for reading. You can subscribe to this blog if you care to. You can also find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above. This site does not use affilate links. 

AI May Make Mistakes But Court Finds AI Makers Are Still Responsible

You can’t take humans out of the chain of responsibility

By now everyone is familiar with the caveats every AI company trots out like Surgeon General’s warnings on tobacco products. AI can make mistakes, so you need to double check. Great sales pitch. Better liability protection. Some lawyers obviously dreamed that up, but it appears there’s a chance they might need to dream again. 

Googles Gemini AI Is Reading Your Emails_AdobeStock_1766730889_FT.

According to an article in Ars Technica, a German court has ruled that Google is liable for false statements in AI Overviews. Given how Google is reinventing Search and itself this might turn into a problem, and not just for Google.

I love the title of the Ars Technica article describing the case by Ashley Belanger that says simply: Nobody Needs AI To Search The Internet, Court Says in Ruling Against Google. Google recently would beg to differ. Here’s an excerpt for the Ars Technica article:

Google tried the usual arguments to shield itself from liability for false statements in AI Overviews, such as arguing that most users understand that AI outputs aren’t always accurate and must be verified.

But the court found that, unlike traditional search engines that merely present lists of links to third-party statements, Google’s tool made “independent, new, and substantive statements” based on its own misinterpretation of links on the Internet.

That’s a problem, the court said, because while publishers may have been able to sue to stop third parties from publishing defamatory statements appearing in Google search results, only Google can correct the underlying algorithm and outputs displayed in AI Overviews.

The bottom line it seems to me is if an AI Overview or other result summary hallucinates something false and perhaps defamatory, someone somewhere, meaning a human someone(s), can held responsible. 

I’m sure appeals are already being worked on for this preliminary ruling. So the story will continue to unfold.

As far as U.S. users might be concerned we’re already seeing other countries treating technology issues very differently in the European Union and elsewhere than on our own shores. Things are very different here in the land where bribery no longer masquerades as politics. Nevertheless, it’s a pretty strong statement that bears some attention regardless of where you live and where you search the Internet from.

Thanks for reading. You can subscribe to this blog if you care to. You can also find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above. This site does not use affilate links.