Tag: Chicago Sun-Times

You probably remember last week’s adventure in AI and The Chicago Sun-Times. A special section featuring summer activities called The Heat Index included a traditional list of fifteen books for summer reading. Ten of the books didn’t exist, even though they are listed as being written by actual authors. Yes, AI was the culprit. But so too were the humans.

Well, it turns out there’s more to the story. Other parts of The Heat Index also included things like quotes from folks who claim they never made them and in the case of one chef was never solicited for an interview. The Sun-Times began checking the Heat Index and discovered 10 stories they checked all had similar erroneous sources, some phony, and multiple errors and information that couldn’t be verified.

The digging also unveiled that similar errors existed in past special supplements put together by King Features, a division of Hearts Corp, the newspaper published. The Sun-Times typically does about 10 such special supplements a year.

Here are some examples from the latest article describing the scenario:

One of the first stories in the summer section, touted as “a look at the hammock boom,” quoted several people who may not exist, or at least are not who Buscaglia said they were.

For example, a Ryan Leidecker was described as a product line manager at Eagles Nest Outfitters. The company said Leidecker is not an employee nor ever has been.

Buscaglia also cited a Dr. Jennifer Campos as professor of leisure studies at the University of Colorado. The university says it has no record of an employee named Jennifer Campos.

The story quoted Campos as saying a “hammock has become this generation’s equivalent of the Frisbee on the quad,” from her “2023 research paper published in the Journal of Contemporary Ethnography.” A search of her name in the journal yielded nothing.

In the same story, Mark Ellison is identified as an employee at Great Smoky Mountains National Park and warns about the damage that “improper hammock hanging techniques” can do to trees, with Buscaglia noting the information appeared on the park’s website.

Ellison posted on Facebook that he was not an employee of the park and said no such thing. The national park confirmed to the Sun-Times that Ellison does not work there and that there is no such information about hammocks on its website.

Also cited in the DIY article was a 2024 Wired magazine story by a tech writer named Brian Kahn, about setting up an outdoor movie area in your backyard. Wired told the Sun-Times that Kahn has not written for the publication and the quote was inaccurate.

The author of the content, Mark Buscaglia, did come clean about using AI and his failure to fact check. The Sun-Times has also come clean and said that no Sun-Times employees proofed the content before publishing it under its own banner.

What’s interesting, though not surprising, is The Sun-Times reasoning for how it got into this mess. Using King Features and not Sun-Times staff to prepare the supplements was, as you would expect, a cost-saving move according to Chicago Public Media’s CEO Melissa Bell, who also called the episode a series of “human mistakes.”

Here’s another quote:

Bell said the decision to buy special sections from King Features — which predated her arrival at CPM last year — was a “creative solution to keep hitting revenue goals while we transition from print to digital revenue.” She said she had no objection: “I didn’t deeply investigate the editions, and quickly approved the team to continue the practice in place. My reasoning: let’s not sacrifice any revenue.”

As a side note to this story, and pointing to the bigger picture human mistakes I think all of these AI companies have made, it seems to me that a lot of these kind of error prone mistakes or hallucinations — too easily overlooked by most humans — could easily be rectified if the AI output included some sort of watermark or other identifier to say that it was generated by machines. That technology certainly should be easy to implement. At least given the promises of what AI is supposed to offer. But then that lets the air out of the balloon.

When it comes to scraping nickels off the pavement or bigger bucks from investors, and appearing that you’re something you’re not, we humans are far too accomplished at those skills. It’s no wonder Artificial Intelligence spits it back in our faces from time to time.

You can find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above.