Social Media is having another moment. Social Media has many of those. This one is in the wake of the historic U.S. election and a largely a delayed reaction to Elon Musk’s raping of what used to be Twitter, pro-Trump propagandizing, and general infantile behavior. That last comment was not intended to insult infants. They know no better.
Certainly it cuts deeper than that. But not by too much. Since Musk’s takeover of Twitter it has largely become a stinkier cesspool than it already was pre-Musk. Now, it’s overrun by frat boys, tech bros, and Nazis, all far too eager to rape and pillage as Twitter/X barrels down a path to becoming State Sponsored Social Media. That would be ironic if irony applied to anything on the Internet and in politics these days.
Since the takeover, there have been at least three massive migrations of Twitter/X refugees that would make a human trafficker lust with envy for the business. The first came in the days leading up to and after Musk’s takeover. Most of those folks headed to Mastodon at the time. But, for quite a few Mastodon offered too many hurdles, too much policing, and too little inclusiveness to overcome their quest for Social Media solace. But quite a few stuck.
Then there was Threads, the Mark Zuckerberg empire’s attempt to swipe back at Musk. That too pulled in a rush of users, at least initially because you could import your entire Instagram graph. That could and should have been an early warning sign.
What was funny to watch in that migration was how conveniently many who had been pounding Zuckerberg as an Internet devil in the Meta hellscape, quickly developed amnesia and jumped on board. But Threads began to lose luster, when it became apparent that producing, sharing, and viewing desired content (most of it political and news) became secondary to Meta’s commercial needs. Again, that should not have been a surprise.
And in this latest chapter there is yet another shift to yet another social network, this time BlueSky.
This last migration to bluer skies is both yet another reaction against Twiiter/X and also the increasing dissatisfaction with Threads. There are reports that Mastodon is also seeing a smaller wave of newcomers or returnees. Regardless of platform, returnees is a key. When a new service, in this case a social network, is launched, there are quite a few who sign up simply to reserve their name or handle on that service, assuming that at some point their followers will, well… follow them there. Some try it out and stick, some move on, perhaps to return at a later date.
To be clear, I’m on Mastodon, Threads, and Bluesky. (Yes, those are links to my profiles on each of those services.) I stopped participating on Twitter during the first big migration, though I kept my account active for a period of time before finally deactivating it. I am one of those who will grab my name, (I always use my real name), when a new platform debuts and it is littered around more Internet services than I can remember.
If I had to choose one social media platform today I’d choose Mastodon. I’m comfortable there, and that will probably be my downfall. So I continue to actively explore because I don’t think there’s anyway to predict how any of this will evolve. Ask anyone who proudly proclaimed with each new app that they were replacing the Twitter icon on their home screen with Mastodon, then Threads, now Bluesky. Always a good laugh. Infatuations are always infinite entertainment.
Know this. For one reason or the other all of these services will end up disappointing users at some point in the future.
Here’s the thing. The story we’re living through has been repeated many times on Internet platforms other than social media and in social spheres other than the Internet. Folks find an app or a service they like. The business of that app or service changes hands when the original owners cash out (nothing wrong with that), or choose to pivot in different directions. Customers show their dissatisfaction and move on. Nothing is forever in life. The distance between now and forever is even shorter in Internet time.
Why is social media so attractive an addiction?
Being on social media is largely a performative gesture. If you’re going to participate, as opposed to just lurking and following, you’re choosing to share what you think or feel, in and of itself, quite a bit like performing. Some do it as themselves, some adopt personas.
If you rub digital elbows with celebrities, sports heroes, and other favorites, you get to bask in their spotlight while pretending that you are actually communicating with those larger than life folks with large followings. Think of it has having a backstage pass. You’re part of the entourage, part of the show. At least in your mind. And like all performers that’s where the juice is juiciest. In the little theatre or grand stages of their own minds.
But, the minute you step on any stage you also open yourself up, and become vulnerable to judgment, criticism, and yes, ridicule and possible abuse. Willing to share, many recoil at the responses that can come flying back their way, yet some thrive and build lucrative lifestyles from it. To say you need a thick skin and not care oversimplifies and understates the paradox. Protestations aside, (“I don’t read reviews”), all performers care. Even stating you don’t care is an act that shows how much you actually care.
Reacting to Reactions
Everyone wants whatever new social network pond they are swimming in to be either what TwitterX was before Musk, or anti-what TwitterX became. Everyone also wants their pond to be just the right temperature and free from scum. Except of course the scum. There will always be scum no matter how many ways of blocking or muting a network can provide.
Variety may be the spice of life, but there’s also a healthy clamoring for all of these new networks to work together. Protocol debates are heating up and some interesting solutions for cross pollination are buzzing about. Quite honestly I hope whatever we end up with will be something different with distinctions with differences among them.
I don’t expect any of these social networks will find ways to escape, or be free from whatever you, I, or someone might consider bad or wrong behavior. You would have to get rid of humans to do that. (Maybe we’re heading that way faster than we think. *Cough* AI *Cough*). There are new features in all of these newer networks that are reactions to how things sunk so low on Twitter/X. Call them reactions. Every action may have an equal and opposite reaction, but that’s a cycle that never ends.
Why we should have an expectation of a safe and conflict free “social” network when we live in an age when we can’t expect that at a sporting event, a church, or a family holiday gathering is beyond me. I’ve always viewed social media no differently than I view any other social interaction, there’s just a safer illusion of freedom when you’re behind a keyboard and not face to face. Remember, TwitterX had its bad actors even when it was in its prime.
Real Time
Bad actors notwithstanding, there will never be another Twitter/X-like social network that resembles what it was in that heyday. Those days and that utility are gone. In my feeds I could get real-time local news, as well as real-time news from around the planet. I could communicate with companies I did business with, promote my own, and receive technical support, (remember ComcastCares and Frank Eliason?) There was also great fun to be had reacting online in real-time to sporting or current events.
The key to all of that was the real-time or near real-time utility of Twitter. Currently none of the newer networks comes close to that. I doubt they ever will.
Bluesky looks like it might have the best chance of achieving some semblance of that real-time utility, but it’s early and it has a ways to go before any determination can be made. What is obvious is that Bluesky has put up enough of a threat to Threads, which seems to have no interest in anything approaching real time, that Meta is making rapid changes signaling they are feeling the pressure. All that means is we’re going to see some bursts of activity and change as competition, perceived or real, heats up. In real time.
What was Twitter/X wasn’t built in a day and just like everything else happening in the world we’re in a period of transition without knowing, but perhaps fearing, what we’re transitioning to. So, it is wise to be skeptical.
Far be it from me to tell anyone where to consume or perform on social media. I’ll continue to explore what’s out there, because one way or another we’re heading somewhere different, perhaps faster than we could have imagined a short time ago.
Pick your poison.
You can find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above.
