It’s been an accepted part of conventional wisdom for quite some time that what we consider mainstream media is gradually fading away in the face of newer generations turning to other sources available on the Internet for news and entertainment. Heck, even some older generations are turning what used to be the dial.

The business models have suffered for a while now whether it’s print, broadcast or cable. The fading away has gained new and seemingly panicked momentum thanks to the depredations of the Trump administration, aided by the greedy cowardice of the corporations worried more about avoiding the wrath of the beast they helped create, than the standards they all proudly trumpeted for years. Those trumpets have largely fallen silent or just ring hollow.
The end of late night comedy shows captured a lot of attention recently, but eventually most broadcast scripted news and entertainment will also give way. Which is ironic given that the convicted felon largely responsible for this quickening pace came to prominence via Reality TV, which let me tell you is anything but reality and is very scripted.
Now NBC Universal, owned by Comcast, is making a move away from MSNBC, attempting to distance the Peacock from controversy by rebranding as MS Now. That little branding acronym stands for My Source | News | Opinion | World.
Yeesh. I guess the marketing department was the first place they made changes. As a social media friend Judgment Dave says, “it sounds like a translation of something in Japanese that doesn’t translate well into English.”
It’s weird, yet it isn’t to hang onto the ‘MS’, given that MSNBC was birthed as partnership with Microsoft and NBC, long since dissolved. Somewhere Bill Gates is laughing because it also sounds like a software program delivered on a CD-ROM.
Whatever sturm and drang comes from this news of the moment, (news of the Now?) the bigger picture is that these troubled corporations, in what feels like desperate efforts to try and save themselves, are essentially hastening their eventual final curtains in the wake of current trends already overtaking them.
Some may lay blame on the rise of the Internet and mobile devices in every hand, but the fact of the matter is the smart folks at the top of these corporations missed the moment. Some eventually tried to make changes. Remember CNN Plus? But in my opinion their failures were less about the delivery mechanisms and more about the decline of the news and entertainment products that they delivered as the cost cutters held sway.
NBCUniversal isn’t done trimming the sails yet. Plans are in place to spinoff other properties as well (CNBC, USA, Oxygen, and E!).
Some will blame it on advertisers seeking the best way to reach customers. That’s mostly true, but ask podcasters how that’s going for them these days. Chasing advertising revenue is always a cyclical game for just about everything except sports.
It’s no wonder then that it feels like we see our politics more and more resembling blood sports. Of course the irony is audiences claim they want less, not more in that realm. What will be interesting to see in the next decade or so is how political advertising, which fills so many corporate media coffers sorts itself out, once the usual outlets fade away as they continue to play to ever diminishing audiences that keep spreading themselves wider and wider, attempting to flee the same old, same old.
Certainly ads will continue to be designed to run on social media and circulate that way. But the only folks making real money off of that trend are the political consultants and ad-makers.
I hope I’m around to see how my grandkids eventually consume what we once revered and respected as the news. I’ll regale them with what I imagine they will view as fairy tales and myths.
You can also find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above.


It’s challenging to keep up with the pace of events and some ask why bother trying given that those we’ve relied on in the past have either turned coats or can’t keep up themselves. My answer is simple. I’d like to know more about the disease is causing me pain.
As is my habit, I follow a lot of sources. I’ve compiled and will continue to compile a list of those I find the most valuable. Some on this list cover news, some provide important context, and all are worth my while in my opinion. So, I’m sharing them here.
I’ll add to this list as I discover other sources worth recommending, so you might want to check back every now and then.
Mostly on a political front, Josh Marshall’s 






