Apple’s New Siri Will Be Google’s Gemini

Giving Up The Chase

In news you wouldn’t need AI to hallucinate, Apple and Google  in a joint statement to CNBC announced that Apple will be using Google’s Gemini to power Apple’s long anticipated and delayed New Siri in a multi-year deal.

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You can call it a surrender. It is. You can call it an admission of failure. It is. Even if Apple rarely admits mistakes.

Stating that the new models will continue to run on Apple’s private cloud compute in a joint statement, (published on Google’s news blog and to my knowledge not in any Apple press release), the statement said,

Apple and Google have entered into a multi-year collaboration under which the next generation of Apple Foundation Models will be based on Google’s Gemini models and cloud technology. These models will help power future Apple Intelligence features, including a more personalized Siri coming this year.

After careful evaluation, Apple determined that Google’s Al technology provides the most capable foundation for Apple Foundation Models and is excited about the innovative new experiences it will unlock for Apple users. Apple Intelligence will continue to run on Apple devices and Private Cloud Compute, while maintaining Apple’s industry-leading privacy standards.

Given the delay in releasing the promised and once heralded update to Siri, this isn’t really news and  has been thought to be the path Apple would adopt for quite some time. Speculation is that users might see this as early as this spring, but I’m still thinking it won’t roll out until WWDC 2026 this summer.

For what it’s worth, the statement to business network CNBC tells everyone who the audience is for this news that isn’t news and I’m guessing the complete retrenchment from Apple’s initial endeavors to try and create a AI powered Siri is quite a blow and the fallout won’t blow over soon.

Saying “Apple determined…” is quite some shade from Google, even in a joint statement.

I doubt this is the end of this saga, but in the end, does this really matter? Who knows. But given the C-suite shakeups at Apple, whatever happened with Apple Intelligence and New Siri has changed how iPhone users, investors, and probably a bot or two view Apple going forward.

For future curiosity purposes it will be interesting to see how Apple’s New Siri/Gemini will respond if someone prompts it to generate a summary of this news.

You can also find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above.

Picking Your Tech Poison

It’s not easy loving tech these days.

There are no good options when it comes to choosing your tech these days. Let me rephrase that slightly, if you’re hesitant or resistant to AI taking over your tech there are no good options these days. Whether it be mobile devices, laptops, or desktop rigs, the makers of the major operating systems have all jumped on the Artificial Intelligence band wagon and are doing really poor Harold Hill impersonations trying to sell us on it. Sure there are different flavors, but they’ve become or are becoming intrusively the default. We all know where this appears to be heading. Computing devices without AI will be the flip phones of tomorrow, If they are even available. Apple has turned on Apple Intelligence by default, (even though it is still in beta). Microsoft is forcing Copilot into Office 365 and its operating system and charging you more for it, wanted or not. (There are ways to ditch it.) Google is doing the same thing with Android. Even if you don’t use an Android device, but use Google services, Google’s AI now accompanies anything you do with those services. Of course other smartphone users that rely on Android are following along, but there’s really no choice. If Artificial Intelligence was a virus, we’ve all been infected and there’s no vaccine to argue over, nor will wearing a mask help, because it extends beyond our own computing lives to the interactions we have with our doctors, banks, any form of customer service, and other affiliations of our daily lives. Yes, there are still refuges where you can attempt to avoid AI, but that’s not the real world of daily commerce and daily personal interaction. Now, it sounds like I’m 100% in the anti-AI camp. I’m not. I think there are legitimate uses. Some are even quite good. Some offer promise. I actually experiment with some of that. But I also think that there’s too much that isn’t useful, too much that just doesn’t work as advertised (beta or not), and too much that’s more than potentially harmful, especially in greedy hands. I can get excited about the technology, especially on some of the exciting hardware we now see. I just consider it a shame that all of that computing power is going to be put to the uses it appears we’re in for. We’ve been here before with new technology. First it’s a curious trickle then it becomes a tidal wave that sweeps us along in its path.  It’s tough to live daily life without a smartphone these days. That’s a more recent fact than many want to acknowledge. There’s another factor. Part of the hesitancy and resistance I know I’m feeling is that I don’t feel like I can trust the likes of Apple, Google, and Microsoft, much less the social networks and other applications that run on their hardware. I’ve always been skeptical, but that trust level took a knock with the recent knee-bending by these companies, trading cash for favors from the evil regime now in place in the U.S. I’m not sure how much more capitulation will be required, but I’m betting the folks trying stay in the game will find themselves laying prostrate before this is all over. I’ve used Apple products and have been a fan for quite some time. I imagine I will continue to be a user of those products going forward, given the investment I have in that ecosystem. But I also use Microsoft and Google products and support a coterie of folks who do as well. I also use services on my Apple devices by both Google and Microsoft. In order to support the folks I do, I keep up to speed with this increasing and haphazard pace we’re all forced into. The questions I deal with lately focus on how to remove or prevent these AI features more than they do about how to guide them through new features. When every day users are asking those questions there’s obviously a problem. As for me, tasting the poison in order to understand the which antidote is needed feels unhealthy, a bit dangerous, and just plain dirty. So, I’m starting to check out other hardware to become even more familiar, but also to look at my own options. Again, there’s no easy choice. I picked up a Pixel Pro 9 recently and am checking that out. Does that mean I’m thinking of changing horses in this stream we’re in? Probably not. As I said, there are no good choices. It really is a pick your poison era we’re in. I’m not happy about it. I’ve always been tech curious, it’s just sad my current curiosity is bred from such distaste, distrust, and disgust. You can find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above.