Tag: Design

Buttons, Buttons, Who Designs These Buttons?

Designing for dummies

Tossing this tidbit on the growing bonfire that burns around Apple’s design flaws, this Apple Watch screen drives me nuts.

Close-up of a person’s wrist wearing an Apple Watch displaying a bright orange screen that reads “Timer Done 3 MIN,” with cancel and repeat icons, in a cluttered home office setting.

It shows up when a Timer expires. I get that there needs to be two options: stop the Timer or reset it to go round again, but if that gigantic circle in the middle doesn’t scream STOP, I don’t know what else does. I reach to press it each time.

And in the context of design being not just about how something looks, but also how it works, there is that repeat button. Its functionality doesn’t make sense. If I set a Timer for something I’m cooking for 20 minutes or so, why would I want it to completely reset to 20 minutes if I determine whatever I’m cooking needs another minute or two?

Also interesting, if you use the Wrist Flick gesture it doesn’t provide you with options, it just stops the Timer. It’s not that I think options are needed, but if the only one besides stopping the Timer is to repeat the full Timer than the watch face UI makes no sense to me.

I think the entirety of this needs to be rethought.

You can also find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above.

Apple’s Color Wheelies

Color me a gadget utilitarian

I’ve never been one to be that obsessed with the color of tech gadgets or any of the other tools I use. Sure, colors attract, and I’m all in for more color rather than less in many things, but I’ve never been one who has made a gadget purchase based on color.

CleanShot 2026-02-23 at 11.21.19@2x.

In fact, I usually shy away from bolder color choices. I’ve typically chosen whatever version Apple is marketing as black when it comes to iPhones and whatever case I bury them in. I do the same for laptops, not straying too far from silver or occasionally the variant of Space Black that seems to change more frequently than I imagine happens in the dark depths of space. I do own a Blue iMac 24, but the last time I really saw the “blue” on the rear of the enclosure was when I set up the device.

I feel the much the same when it comes to other non-computing tools. Walking through a hardware store I always view the bright green, bright orange, red, aqua, and other multi-color designs of drills, other hand held tools, lawn care equipment, etc… as somehow cheaper than those with a more muted approach. They look more utilitarian, and frankly, suggest longer lifespans. As my grandkids age and I shop for their gifts, the more brightly colored tools look like toys to me.

I know I’m probably the oddball when it comes to color coveting. There certainly seems to be a lot of excitement about Apple presumably releasing new products with a slew of new color options soon. But I think of my computing devices the same way I do other tools. I acquire and use them to complete a task. Many others see them as personal statements and that’s cool. More power to those who need that or appreciate that sort of whimsy.

Another way I think of this is that if a tool maker needs to market new colors to keep customers excited about their products, it means the product has probably reached maturity enough to more than prove its value. But that doesn’t always keep the marketers employed.

(Images from 9to5Mac and MacRumors)

You can also find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above.