Tag: Apple 1984 Commercial

Apple’s 2025 Black Unity Collection Announced Amidst An Age Of Disunity

Timing is everything in this political circus Apple fans find themselves in.

What a planet we’ve landed on. It’s certainly a different one than a few months ago. Or is it? Apple Watch Black Unity Collection hero_big.jpg.large_2x. Today Apple announced its 2025 Black Unity collection including a new Apple Watch Band and watch face in addition to wallpapers to honor Black History Month. This has become an annual Apple tradition since 2021, and is typically met with some, but not large, fanfare given that it can be classified as an appeal to a specific segment of the market. That said, it has historically been one of Apple’s signature signals about where it’s cultural (some say woke) heart lies. But that landscape has changed a bit with the election of the new oligarchic, nakedly racist regime in the United States, and with Tim Cook’s decision to donate $1 million dollars to the inauguration and attend that knee bending ceremony. Cook’s decisions will cast shadows on any Apple announcements going forward, certainly those that historically Apple has painted as a part of its civic and human consciousness. Many Apple fans, I count myself among them, are asking tough questions of themselves and Apple. The questions are tough, everyone is touchy, and feelings are raw. As an example, The MacRumors article announcing Apple’s announcement this morning illustrates just how touchy an issue is. Take a look at the footnote to their article below. CleanShot 2025-01-27 at 08.19.33@2x.I’m not judging anyone for what had to be a tough editorial decision, but the decision to move the discussion thread to the Political News section of the MacRumors forum speaks to the moment. Timing is everything in life, with or without punch lines. Black History Month  is always in February and for those counting the bruises on Apple, unfortunately February follows an ugly inauguration month. In order for there to be a punch line though, you first need to have a joke, and sadly, we’re not in joking territory as we muddle our way through this. You can find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above. 

Apple’s 1984 Commercial Strikes A Different Chord 41 Years Later

Who is marching in lockstep now?

The legendary Apple 1984 commercial turns 41 today.

 The commercial, directed by Ridley Scott, has become as iconic as the computer and the company it advertised. Given everything going on in the world currently as we watch Tim Cook and other so-called leaders of the tech industry fall into lockstep with the new U.S. administration, the message has a much deeper and darker resonance than it did when it was just advertising a new computer. 

You can find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above.