Tag: Anti-trust

In a typically thorough article on Ars Technica about Microsoft preparing to reintroduce the Recall feature to Windows 11, Andrew Cunningham sums up his, and I think many of our, queasy feelings about these kind of feature and marketing failures we’ve recently seen from the likes of Microsoft, Apple and others, using the phrase distrust-by-default.

 Here’s the quote in context:

This was a problem that Microsoft made exponentially worse by screwing up the Recall rollout so badly in the first place. Recall made the kind of ugly first impression that it’s hard to dig out from under, no matter how thoroughly you fix the underlying problems. It’s Windows Vista. It’s Apple Maps. It’s the Android tablet.

And in doing that kind of damage to Recall (and possibly also to the broader Copilot+ branding project), Microsoft has practically guaranteed that many users will refuse to turn it on or uninstall it entirely, no matter how it actually works or how well the initial problems have been addressed.

Unfortunately, those people probably have it right. I can see no signs that Recall data is as easily accessed or compromised as before or that Microsoft is sending any Recall data from my PC to anywhere else. But today’s Microsoft has earned itself distrust-by-default from many users, thanks not just to the sloppy Recall rollout but also to the endless ads and aggressive cross-promotion of its own products that dominate modern Windows versions. That’s the kind of problem you can’t patch your way out of.

Briefly, Recall is the Windows 11 feature that was built to capture and recall almost all of what you do on your PC via snapshots, making it available for recall later. After substantial promotion, Microsoft pulled and delayed the rollout last year after security concerns were raised. Skepticism was high even before the security issues were raised that caused the delay. Cunningham’s article provides an excellent rundown on that and I encourage you to read the full thing.

I think Andrew is spot on calling the uneasy feeling many of us have distrust-by-default. Certainly when it comes to this specific Microsoft moment and other tech companies. Zooming out, I think it also describes well the armor we’re all adopting on any number of issues in these moments of mistrust we seem to be facing on so many fronts in our lives.

(Image from Atmospher1 on Shutterstock)

You can find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above.