Dan Moren Questions What It Means To Be An Apple Fan These Days

The headline of Dan Moren’s final column for MacWorld says it all: I’m An Apple Fan In 2025. What Does That Even Mean?

Moren has been writing for MacWorld and been a sensible voice inside the Apple community for close to 20 years. He’s signing off his regular column gig for MacWorld, but he’ll still be around on the likes of Six Colors, podcasts, and I’m sure other places. Which is good, because his voice is an important and reliable one.

In his farewell, he raises the question many are asking of themselves, and the questions many are asking of Apple in its current state and our own state of affairs. As he puts it in a nutshell of a statement:

As Apple started becoming more and more successful, I’ve become increasingly skeptical that one should ever really consider oneself a “fan”of a company.

It’s a well thought out and well reasoned post and one that I think should be read by anyone considering themselves a fan, or a no longer fan, or even someone who just doesn’t care for Apple or its products.

A big part of the self-examination I know quite a few folks are going through in assessing their current relationship with Apple deals with issues bigger than just the products. For lack of a better description call them corporate issues. Even using that label — corporate — feels dirty to type in ways that seem damning in more dangerous ways these days. But that’s a fungible feeling and thinking that’s becoming increasingly tangible.

Here’s the thing. Technology advances. Humans advance. Nothing that feels foundational or allegiance adhering, or even worth being infatuated about is going to ever stay the same. Nor are our feelings about what we first might have fallen in love with, regardless of how the object of that affection itself grows and changes. Change is constant.

Microsoft had my allegiance back in the Tablet PC days because they won it when those much maligned devices provided a better, more productive way to do my work. Microsoft changed. I did too. iPads replaced what Tablet PCs were for me in my work and my play, and those are the tools I still use today. Do I think that will be forever? Not a chance. I mourned the loss of Tablet PCs. I’m sure if Apple stopped making iPads, I’d go through a similar grieving process. But again, that’s change. That’s life.

That’s also growth. But growth on the human side of the ledger rarely equals growth on the corporate side. In my brief time on this planet the two have never added up to successful equation that yields anything other than diverging results. That’s one thing I don’t ever expect to change.

Kudos to Dan on a job and career well done, (and still going) and kudos for a lovely farewell column in MacWorld.

You can find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above.