Tag: Perplexity

Souring On Artificial Intelligence

The new butt of family holiday jokes

There’s an interesting article in the New York Times called Why Do Americans Hate A.I.? The article goes through the litany of some of the bugaboos just about anyone can recite from memory these days: jobs, trust, and agency. As fast as Artificial Intelligence has dominated the conversation, warnings about the pitfalls have run side by side in what I think resembles a barefooted three-legged sack race over broken glass.

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Over the holidays at what seemed like an infinite number of family gatherings I picked up on some interesting themes that I mentioned in my end of year post about all things Apple that I think is worth calling out here again. Everyday Janes and Joes are souring on artificial intelligence, not for any of the now almost clichéd anti-AI reasons, but after everyday unsatisfactory encounters with their doctors, banks, and any number of the other institutions and business that they deal with.

As I said in that post about Apple, 

I also think Apple and the other tech companies need to pay attention to the warning signs that are starting to bubble up about Artificial Intelligence. I think most of the growing distaste of AI comes not from what these tech companies are offering on computing platforms, but from the day to day encounters people are experiencing in their daily lives as more and more non-tech companies roll out versions of AI support. The way I’m hearing and feeling it, jokes and complaints about AI at holiday gatherings this year are starting to compete in numbers with ones about government and politics.

Because money rules the roost, most of the conversations we hear about Artificial Intelligence center on how much money is being spent propping up and expanding the bubble that is keeping a sagging economy afloat like a hot balloon on a cloudy day. There’s only so much liquefied propane in any tank once things lift off.

Here’s the thing about holiday family gatherings. I can’t remember one when conversations didn’t at some point offer up a “you’ve got to try this” recommendation or some sort of eye-grabbing new thing  or trend that captured attention along with the usual complaints and grievances. But AI-negative conversations seemed to take precedence on the grievance side of the ledger this year.

Everyday folks don’t care about who wins the AI technology race or who has the best on device AI or how many tokens a system offers. They care about getting results in less time and more so, getting it done with a human they can talk to, not a robot in a chat window. So far based on the jokes, swearing and condescending attitudes I’m hearing (anecdotally, I admit) everyday folks aren’t buying the pitch, but they’re getting closer to picking up the tar.

We can talk about data centers, job efficiencies and job losses, chatbots, AI slop, and scientific advancements all day long, but when everyday folks on the ground develop a distaste for what you’re selling and turn your efforts into the butt of a joke, eventually you need to discount or clear out the inventory no matter how many data center servers you pop up.

Even so, perhaps that’s the aim of the A.I. purveyors. If they salt the fields with enough of their product to the point that everyone condescendingly abides it the way they do government, it may not matter if it doesn’t offer any harvest that yields nutrition, just that it yields a ubiquitous tolerance.

(Image from Andres De Santis on Unsplash)

You can also find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above.

Time For The Shibboleth of Targeted Ads To Die

It’s always the data.

We all fell for it. We all thought it would be beneficial to us as users. I don’t want to say we were all suckers, so I’ll just say we were naive. But in the end we were all suckers. Targeted advertising was supposed to cater to our needs, desires, and wishes. Surfacing what we were interested in out of the clutter was a hope and a promise that died in colliding avalanches of greed and gluttony.

 

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To be fair some ad targeting actually works. To also be fair, even a broken clock is right twice a day. But the money came rolling in and the temptation to grab it all became far too much and made it far too easy to let slip those early promises.

Now the brains behind Artificial Intelligence are doing what many suspected from the get go and edging their way into the browser wars. TechCrunch has an interesting post talking about Perplexity’s plans to get to know us better by building a better browser.

Here’s the money quote:

“That’s kind of one of the other reasons we wanted to build a browser, is we want to get data even outside the app to better understand you,” Srinivas said. “Because some of the prompts that people do in these AIs is purely work-related. It’s not like that’s personal.”

Focus on the “personal” part.

Both Perplexity and OpenAI have made statements they would be interested in buying Google’s Chrome browser should Google be forced into a breakup for anti-trust reasons. But that’s years away. So why wait? Better to get in the game now before the regulators catch up. Or before all the data that’s good to grab gets grabbed and starts feeding on itself.

There’s irony in all of this that underlies and underlines the dissembling behind it that might just be seeping into the open. One of the promises of this new technology is that it will free us from drudgery, giving us all more time for creative pursuits and more balanced lifestyles. But the underlying goal is the same. Grab as much data as possible, especially “personal” data. That’s the currency. That will always be the currency.

Here’s the second money quote from Perplexity’s Aarvind Srinivasa:

“On the other hand, what are the things you’re buying; which hotels are you going [to]; which restaurants are you going to; what are you spending time browsing, tells us so much more about you.”

AI might continue its move into the enterprise, but that’s not enough. And if the corporate mindset of using AI to replace workers continues, that equation points to diminishing returns eventually, even if the advertisers never catch on.

We all know how this story plays out. Because it’s a rerun. And too often a plagiarized one as well.

You can find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above.