Tag: Apple Store

The Severance Lumon Terminal Pro Computer Is Now On The Apple Store

Going all in on Severance hype on the Apple Store

Severance is quite a streaming hit for Apple TV+ and Apple is going all in on hyping the show and it’s Mac computers on the Apple Store.

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To push a behind the scenes look at the editing of Severance on Mac computers Apple added a pro version of the Lumon computer used in the show to the Apple Store website. Of course, they added the Pro version. You can visit the page while it’s still around by going to the Apple website and selecting Mac, then selecting The Lumon Terminal Pro at the top of the page. The video link is included on that webpage.

By the way, the behind the scenes video of the editing process using Macs and Apple software is quite good and worth a watch.

You can find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above. 

Am I Blue?

Blue is in the eye of the beholder. Or maybe in the lens of the camera.

I took a trip to the Apple Store today to pick up a new iPad for my mother-in-law. Her older iPad 8 had run out of storage space and would no longer update. Picked it up. Set it up. No hassle. She’s off and running. 

While there I thought I’d take a look at the new M4 MacBook Air and other new hardware that might be on display. In looking at the MacBook Air I thought for sure I was looking at the silver colored version for a while. (Pictured below next to the Starlight version.)

When a rep popped by I asked him if they had any of the SkyBlue models on display, he said the one I was looking at was the Sky Blue version. 

Surprised, I asked if he had a silver version on display and he pointed me to the other end of the table. Walking back and forth, my eyes could not distinguish any real difference between the two colors. But as the photos below show, the camera picked up the slight difference better than my naked eyes could. (Sky Blue is on the right.)

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I asked the rep if other folks who may have better eyesight than I were equally confused  and his reply was, “Apple doesn’t know what blue is, so why should we expect customers to figure it out.” I asked him further why they were positioned so far apart on the table and he said they were given specific orders to put as much distance between the Sky Blue and Silver variants as possible. 

Well, ok then. 

By the way, my mother-in-law’s iPad is closer to what I’d call Sky Blue, and yet the cameras tend to make it appear less saturated than it is in person.

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Colors can be weird.

You can find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above.