Apple’s Coming Attractions

Will Apple deliver beyond the hype?

We’ve seen the trailers. We’re in the swirl of they hype storm. What the real story wil be is yet to unfold. Even so, some are declaring success before the first reel even kicks off. 

TIM261026 Apple Cover FINAL.

It’s not hard to see the excitement around the iPhone Duo, Apple’s folding iPhone, and the Homeview gadget meant to be used in your home by you and all of your very loud family members. Even so, Time Magazine’s cover story about The Best Inventions of 2026, featuring new Apple CEO John Ternus feels a bit premature.

I’m not poo-pooing what these new Apple devices may offer. No one knows. And that’s the point. I’ve got questions about both I want to see answered once the devices are in real users’ hands and how that all fits in with Apple’s philosophy about making the iPhone the center of your universe.

I especially have questions about the Homeview after seeing Apple’s video trailer for the device. That’s based on the fact that nothing I’ve seen so far in any OS with a 27 at the tail end of it works as fast as that bit of video makes you want to believe. Much less fast user switching. Siri AI may be improved, but it’s still feels slower than the non-AI version of a year ago. Perhaps an OS update will fix that at some point in the future. But these devices roll out sooner than that.

I’d love to see these new gadgets be winners and live up to the hype and the promises. That may indeed happen. I actually hope it does.

My hesitancy and skepticism is that I’ve yet to see Apple’s software come close to living up to that hype, much less the speed or efficiency I believe everyone wants. In fact, given that much of this is somehow connected via Apple’s flavor of AI, Apple Intelligence, I’ve yet to see any chatbot of any stripe deliver on that kind of promise consistently. And consistency is the key. Or at least should be.

But then again, all the world’s a beta these days.

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