I’ve written about the changes Apple made to the Phone app before. I’m writing about it again. Apple, other smartphone makers, and the telecommunications companies need to make detecting and deleting spam calls and texts more of a priority. Yes, there’s been some progress but to call it incremental is to insult the idea of incrementalism.
Apple now sends unwanted calls to a sort of purgatory. If they’ve been already identified as spam you may never see them thanks to the new features, unless you check for them. If it’s a new phone call you will have the opportunity to banish it yourself.
It’s an improvement, but it still takes too much effort.
For example if you receive an unwanted call, you see this screen:

Unless you know to hit the delete button or to slide the number to the left for more options the design of the screen offers you only the two options, Delete and Mark as Known. Nothing on the screen gives you any indication on how to mark or delete the call as spam.
Tapping on the Delete button gives you the following options

Swiping to the left reveals the following icons with the orange one giving you the option to block the number.

My suggestion would be to design that first screen so deleting and blocking spam calls was a first page priority instead of having to make an additional tap or swipe to get rid of the number. If you asked me, in an age when spam calls are so prevalent I’d put a Block and Report screen on the main screen when a call comes in.
I also wonder why if I delete, block, and report a number as spam the number hangs around in a list, forcing me to use an edit function to actually get them off my phone. It feels very email like, reminiscent of having to check your spam folder if you think you haven’t received a message. But in these cases, the number as already been identified as such.

Apple has shown that it wants to help with the improvements I wrote about in an earlier post. Apple and other smartphone makers need to go further in helping us rid our phones of these unwanted annoyances.
Of course the telecommunications companies can do better here too. Spam filtering uses databases they maintain of phone numbers reported as spam. All well and good. But if you’ve already identified them as a spammer, don’t let the number make the call or send the text in the first place.
You can also find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above.
@warnercrocker.com
Within weeks, the AI engines will auto identify SPAM and remove them.
In fact, the scammer "bill collectors" that call your phone will be gone also.
Attackers and scammers use AI to come at you, but we use it to defend also, and in a short time it will normalize to the point it's no longer profitable to use scams and spam.
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I wish I could agree with you on that. My prediction is that the measures taken by smartphone makers will simply lead to a wack-a-mole game with the spammers figuring out ways around things.
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@warnercrocker.com It's obviously just speculation right now. But my job keeps me in the loop of those trends, and I'm fairly sure those scammer industries are going to change radically.
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I hope you’re correct.
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