If you have to a discussion about whether 8GB of memory is enough in Apple’s latest M3 Mac hardware, then 8GB is not enough. And there’s a discussion going on. Apple’s latest Mac hardware comes with 8GB of memory in the starting configurations of the various machines. Quite a few folks think that’s not enough. Especially at the price Apple charges for larger memory capacities. And also in regards to our seemingly unstoppable AI future. I’m in that camp.
Apple is touting its new GPU Dynamic Caching on the M3 machines as industry leading and why 8GB is enough. But as Jacob Roach says nobody knows exactly how it works. He’s got a pretty plausible theory that’s worth a read.
Jason Cross takes Apple to task in this MacWorld article in a piece that focuses on the marketing and the pricing and less on the tech.
But Apple is defending its choices with an interesting statement sure to keep the discussion fires burning. MacRumors quotes a recent interview with Chinese ML enginner and content creator Lin YilYi in which Apple’s VP of worldwide product marketing Bob Borchers says this:
Comparing our memory to other system’s memory actually isn’t equivalent, because of the fact that we have such an efficient use of memory, and we use memory compression, and we have a unified memory architecture.
Actually, 8GB on an M3 MacBook Pro is probably analogous to 16GB on other systems. We just happen to be able to use it much more efficiently. And so what I would say is I would have people come in and try what they want to do on their systems, and they will I think see incredible performance. If you look at the raw data and capabilities of these systems, it really is phenomenal. And this is the place where I think people need to see beyond the specs, and actually go and look beyond the capabilities, and listen to trusted people like you who have actually used the systems.
People need to look beyond the specifications and actually go and understand how that technology is being used. That’s the true test.
That may well be true on some levels and for some users. I’m not buying it big picture though. We can talk about smaller memory allocations clogging up with browser tabs and heavy duty, poorly coded applications all we want today. That’s still real. Tomorrow’s memory migraines are all about AI as its going to be the culprit gobbling up GPU cycles going forward.
From a PR perspective it’s a dropped ball by Apple. It’s like that old saying in politics, if you’re defending you’re not winning.
Life on the Wicked Stage: Act 3 