You can do anything you want in the land of the free and the home of the brave. As long as you don’t get caught. Or as long as you have enough cash in the bank to hire the right legal beagles. That’s the American way. Always has been. The bigger you are the more you can toss around your weight. That works more times than it doesn’t. In the case of the United States vs. Apple, Inc, not so much. Thus far.
The Department of Justice swooped in on Apple charging that the iPhone is the crown jewel of an illegal monopoly. You can read the lawsuit here. I’m not going to get in to all of the legal issues. Not really my game. As to that lawsuit I’ll take the liberty of saying the following:
- I don’t understand the equation that led to the monopoly designation. It seems odd given similar such cases in history. The fact that different percentages for different types of valuations is being tossed around in all of the first reactions I think bears that out.
- I’m in deep in the Apple ecosystem. I use the hardware and software. I enjoy the tech (when it is working as designed), and I hope they’ll continue to make the high quality products and software they do. Having used hardware and software from other makers, I find Apple’s superior and better for my needs. When and if that changes so will I.
- For the most part I buy Apple’s pitch about security and privacy. There are times I think the marketing around security and privacy leans too much towards myth-making, but in my experience the myth seems to have some foundation.
- I’ve listened to the complaints from developers and other users through the years and find most of those I understand justified. Apple may have indeed created problems by creating and running the App Store the way it has. I personally don’t feel victimized by that, but I understand the issues presented by those that see it differently.
Bigger picture I will say the following. Apple, like some other familiar tech giants of note (Microsoft, Google, and Amazon), largely brought this on itself with a too big for its bank account britches attitude.
Arrogance and swagger isn’t just a feature of big tech companies. It’s a bug that infects any company or anyone who gets too greedy for their own good. I’ve seen it happen too many times.
History is full of these stories and many American myths are built on that foundation. You work hard, you make your pile, and you do it your way. The world beats a path to your door and you think you own the path and the world. You made your own rules along the way and bent some existing ones to your will. Perhaps broke a few.
That mythical song of good old American capitalism has been sung so often everyone knows the tune and the lyrics. When it comes to Apple’s stanza, you add in a chorus about Apple’s rise from an almost near-death experience and it becomes a siren song with a powerful resonance.
In my view, limited as it may be, Apple could have easily made some adjustments along the way and possibly avoided this current mess. But the powers that be obviously thought different. They also thought they could swagger their way through and beyond this. That may well prove out in the years to come. And it will take years.
Meanwhile, here’s some good early inning commentary on this story so far. I’m sure there will be much more ahead.
John Gruber on Daring Fireball
You can find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome.
Life on the Wicked Stage: Act 3 