Matt Gemmell begins with an understatement. “It’s a troubling time to be a long-term Apple customer.” It doesn’t get any easier to read after that. Nor should it.
Like many Apple users these days, including myself, Matt is expressing his dissatisfaction with Tim Cook’s Apple. Misery loves company. So does commiseration. The Fallen Apple is a powerful read, and I suggest you do so.
Yes, he points to Cook’s knee-bending and kowtowing that betrays much of the carefully cultivated culture Apple spent untold sums creating over the years, now tossed aside like a decaying FineWoven iPhone case. Perhaps with a sparing nod to rationality Gemmell calls it an act of “corporate sacrifice.”
But this paragraph is particularly damning:
I sometimes think about the full-page, black-background Steve Jobs memorial on the Apple site, with the list of tributes you could send submissions for. Then I try to imagine the same thing for Cook, and I find that it only cheapens the original. The Tim Cook of the Trump era is the erasure of a man who previously could do little wrong, but I think that ultimately it has also laid bare a person whose goals and even motives are as far from Apple’s erstwhile values as it’s possible to be. While Jobs gets to be remembered with artful aphorisms and elaborate hagiographies, surely Cook’s epitaph must be something along the lines of “another record quarter”.
Corporate rationality, like it or leave it, is often as distasteful as it is easy to comprehend. But in my view it requires the wrong kind of different thinking when you’ve built a company on creating an emotional connection with your users.
One thing leads to another. Gemmell points not just to the cultural upheaval and downward spiral, but also to a future that appears uncertain. As he puts it, “More perniciously, Apple is also hemorrhaging people and knowledge.” It makes one wonder if Apple University is still in existence. If so, what exactly are they teaching these days?
But, and to the larger point, he correctly states Apple isn’t hemorrhaging profit.
I hope very much to be wrong, but I fear that Apple’s skyrocketing revenue masks a steep institutional decline that is already well underway, propelled by the fact that success itself, improperly managed, is a poison.
It must be something for folks like Cook, Trump, Musk, etc… to sit atop such vast piles of money, knowing how much dislike and distaste they engender and how it undermines the thrones they cling to. Apples ripen and fall. Unless they are harvested. Either way, there’s an end.
Read the rest here.
(image from Johann Lensless on Shutterstock
You can also find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above.
Life on the Wicked Stage: Act 3 