Tag: Jason Kelce

Jason Kelce, Liquid Death, and Garage Beer Want To Send Your Pee To AI Data Centers

“Let’s pee on computers together”

This might actually be an effective ad in the campaign against data centers. It’s certainly a good piece of satire. The makers of Liquid Death and Garage Beer have enlisted former pro-footballer Jason Kelce in as an anti-data center campaign that pisses on the entire concept. 

A screenshot of a humorous promotional webpage collaboration between Liquid Death and Garage Beer. At the top, flanking the brand logos, are cans of Liquid Death and Garage Beer above the headline, "WE WANT YOUR PEE — To Help Cool Data Centers." Below, an embedded YouTube video thumbnail shows Jason Kelce smiling alongside a muscular mascot with a Liquid Death can head, both holding jars of yellow liquid outdoors under the banner text "WE WANT YOUR PEE!" Caption text below reads, "AI data centers use millions of gallons of water to cool their servers. Luckily, we came up with a solution," followed by a large heading stating, "MAILING YOUR PEE TO AI DATA CENTERS HAS NEVER BEEN EASIER."Called We Want Your Pee the clever ad offers a satirical take on how to deal with the voluminous cooling requirements these data centers require by mailing your pee to the data center near you. Given the anti-data center outrage that still seems to be growing, it certainly can’t hurt to use add a little vulgar humor into the mix. I can imagine the lyric, let’s pee on computers together catching on.

While I’m sure some may find it vulgar, it certainly isn’t any more vulgar than the way these companies and politicians are trying to visit these monstrosities on communities. For my money we could certainly use a lot more of this kind of ad making taking the piss on all sorts of topics and tech and political personalities in the days ahead. 

The only thing is, I’m sort of surprised some tech bro or financial guru hasn’t already thought of this. Here’s hoping it doesn’t give them any ideas. 

You can watch the video below.

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