There are voices and there are voices. If you’ve ever been in the business of casting an actor for a character or finding a voice for a message you know what that means. You also know when you hit pay dirt. The Lincoln Project did just that with Sam Elliott and his well known and well loved gravely voice over for its latest ad called Choose Change.
Be warned though, this might not be your grandma’s ad. Call it NSFW, depending on where you work, but you need to call it perfect for the moment.
The ad makers decided to let Elliott say just what those of us who liberally sprinkle the F-word in our descriptions think and say about what’s happening in this country. If you ask me it’s glorious. I’m sure others will think it’s out of line. But then what line are we talking about given what we’re living through? The one for deportations?
The ad also ends with what I think is a great line: “It’s time to be a man, and vote for a woman.” I imagine that’ll piss off more folks than the F-word. If you ask me further, I’d say the Harris/Walz campaign should just sign Elliott up as the voice of the campaign going forward.
Well worth a watch and well worth sharing. Hell, even send it to your grandma. She may not like the language, but for many I’ll be she’ll tell them to suck it up and be a man.
You can find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above.


