By most accounts No Kings Day 2 was a success in gathering large crowds. Around 7 million seems to be the accepted estimate. Did it have an impact? Sure. What kind of impact? Who the hell really knows.
If you’ve followed the thoughts I’ve been jotting down here you’ll know that I strongly believe that until we extend the energy from events like No Kings Day out of a weekend and into a work week, or have a general strike, we’re not going to see the level of impact that might actually change things. I stress the word “might.”
In the aftermath of No Kings Day 2 I was searching within the recesses of my brain for something, anything that could possibly move the needle. I came up with the idea of a Blackout on Black Friday. Don’t shop. Skip Prime Day and all of its variants. Don’t watch the sports. Don’t go to the movies. Stay off the Internet. Even a 10% drop in shopping and viewing metrics would have an impact. Even the threat of such an action would probably have an impact.
Then this morning on Mastodon I see this post from SharonPersists.

I’m glad my brain isn’t the only one where these kind of thoughts are rattling around.
I’m sure there would be all sorts of friction given that this would be over a holiday weekend geared towards family and giving thanks. But I can’t think of a better time to turn it all off, spend time with family and friends, and possibly build on the momentum of other protests.
One way or the other this situation is going to require sacrifice before it comes to whatever end it will eventually come to. The only real choice we have is to make that sacrifice willingly, or have it continue to be thrust upon us.
I think of all of the Thanksgiving Day holidays in which I was producing and directing Charles Dickens’ A Christmas Carol. After each performance I watched families leave filled with the Christmas Spirit, only to have that merely be a passing moment in time when the message didn’t stick. We need to find some way that sticks.
I’ll be emailing organizers about this idea. I hope you might do the same.
You can also find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above.