What Happens to Ads with AI Summaries of Web Pages?

Artificial Intelligence is still the dominate tech craze of the moment. Big announcements are expected within the next several weeks from Apple, Google and just about anyone else who can prompt an AI generated press release into being.  I’m sure AI will continue to be on the tips of most digital tongues.

Or will it all just be summarized? 

One of the trends I’m seeing predicted is how users will take advantage of Artificial Intelligence to summarize web pages. That sounds like a useful, perhaps noble idea but it raises questions. The web relies so much on advertising to generate revenue. AI is supposed to help ad creators and marketers do better and more efficient designing and targeting. What happens when users stop visiting web pages and just rely on summaries? That’s a genuine question I have and would love to read some possible answers.

It’s not that I’m a big fan of ads, but I remember back in the heyday of RSS that there was all sorts of tension regarding losing ad impressions between web publishers and web users that relied on RSS readers. Then RSS feeds of web articles got truncated into teasers to send users clicking. Then ads got inserted into RSS. Will the same thing happen with ads being inserted into AI summaries? How would that work with something like an AI Pin or the Rabbit R1? (Although I doubt those devices will be around for us to find out.) 

Given that one of the other predicted AI trends is being able to verbally converse with whatever AI machine you choose, how would that work with advertising? Will a user need to listen to ads before getting a response to their prompt? There’s already a lag in compute capacity resulting in delays delivering responses to queries with most current AI engines. I don’t imagine waiting for an ad insertion will help improve on that. 

Again, these are sincere questions that I’d love to hear some thoughts on. Just don’t summarize them.

You can find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome.