Apple Vision Pro: Thoughts After the Demo

They say you can’t teach an old dog new tricks. That may be so. But this old dog is certainly willing to try out a few new things, tricks or not. And the Apple Vision Pro certainly qualifies as a new thing. It is certainly not a trick. Understand I don’t own one. I’m not currently contemplating owning one. But I did schedule a demo at a local Apple Store and I’m very glad I did. These are my thoughts about the demo and after.

First, let’s talk about the demo. If you’re remotely interested and live close enough to make a trip to an Apple Store I’d highly recommend you do so. Certainly to check out the device and the limited look at the technology Apple lets you experience for 30 minutes, but also because in the end it’s as much fun as any entertainment experience you might put on your calendar. It’s also free. It’s well done and it’s a no pressure to buy interaction.

I equate it to the first time I attended an IMAX screening back in the day when that was a brand new thing (old dog here, remember.) The number of IMAX screens was small and the brand actually meant something beyond a higher ticket price. I remember marveling at the pre-show demo revealing all of those speakers and the technology more than I remember whatever movie I watched. The Apple Vision Pro demo is that sort of experience. At least it was for me.

As I mentioned, the demo is indeed limited. You don’t get to watch the entire movie. You learn the basics of using the device and what it feels like to strap this thing on your face. After your face is scanned with an iPhone to get the right fit, the device is shortly served up to you on a wooden platter with a panache that feels like you’re being served in a fine dining establishment.

It might feel like the main course, but think of it instead as being served up a large Charcuterie or a Mezza. You get to sample bits of the magic: 3D/Spatial video and photo experiences, the pass through mode, and moving windows up down and around. You don’t get a full course meal. For example, you don’t get to experience using it with a Mac which is understandable, but also a disappointment.

On the day I had my demo there were two folks completing demos in front of me and two waiting when I finished up. I was in a smaller Apple Store, so your experiences may vary depending on where you go. It will be interesting to see how this goes in the days and weeks ahead once the novelty has worn off.

So, those are my  thoughts on the demo. Again, my recommendation is to do it if you’re even mildly interested. It’s worth the 30 minutes and whatever travel time it takes to get to an Apple Store. And it’s the only way you’re really going to discover whether or not this device and what it may or may not offer might be right for you. It’s also a lot of fun.

Now that I’ve experienced this small taste here are some of my thoughts about this new thing.  Again, these are based only on the demo and along with what I’ve read, viewed and listened to online. I mention that because by and large I think most of the reviewers and early adopters are being quite fair in their praise and criticism of the Apple Vision Pro. Sure, there’s some over the top excitement, but that is well tempered with some realistic descriptions of issues and pitfalls that some are experiencing.

I included some links to early reviews in a prevous post after the review embargo dropped and I’ll include a few more below that have come out since. I don’t think you’ll go wrong checking these out because folks are putting this device and its operating system in what I view as the proper context: something brand new that’s attainable now, but is largely undefined as to its future.

And undefined it remains for me. If I lived alone I could see the Apple Vision Pro as how I possibly would choose to watch entertainment. In this first version it offers a very cool way to do so whether you’re in the immersive experiences or not. Even with the demo’s soupçon of this viewing magic it’s easy to see the appeal and be drawn to it. But that’s not enough alone for me to make the investment in this first generation.

I think the isolation factor many have mentioned shouldn’t be overlooked. I can see it being very easy to get lost in the world of spatial computing. That may be just fine for some, but this old dog wants to spend some time with friends and grandkids, sharing experiences and not keeping them to myself. How that part of Apple’s “vision” plays out is yet to be seen or really discussed in these early days, but it will need to be sooner rather than later in my opinion.

That said, the opposite could also be very true when it comes to providing shared experiences for folks already living in an isolated situation. For example, I was out of town on a gig for portions of December and most of January, with travel plans to be back home for a break during the holidays. COVID intervened and I spent the holidays on the road in isolation until the illness resolved. I can imagine folks in similar isolated situations, being able to share spatial videos or photos in the future. And yes, those are amazing, and indeed somewhat emotional experiences. But we’re far from that being even close to our current reality of quickly firing up a Zoom or FaceTime session and sitting in as a talking head during a holiday dinner.

As for the interface and working with the device, Apple has made it pretty easy to get acquainted with controling what you see with your eyes and gestures. The eye tracking worked as advertised with a few quirks. I expect it is only going to continue to improve. So that’s a win.

The biggest adjustment (and a number of reviewers have mentioned this as well) is that you have to keep your eyes focused on what you want to manipulate in order to excercise control with gestures. Certainly that probably becomes second nature with longer use, but it is certainly different than the way I use a trackpad, keyboard, or touch in relating to what’s on a screen. In the limited demo I found that I had to slow myself down in order to make selections, zoom, or move windows about and was encouraged to do so by the Apple rep guiding me. I do often use a multiple screen setup and this is a different way of working from how I may take a glance at one thing on one window, while scrolling through another almost without thinking about it.

As I mentioned earlier the demo understandably doesn’t offer a chance for you to see how the Apple Vision Pro will work with a Mac. There are plenty of videos and reviews online that discuss this in good detail. Many describe how effortlessly this works with Universal Control, using a keyboard and trackpad to go back and forth between a Mac and the Vision Pro. That’s encouraging, although I hope that doesn’t fall prey to some of the iCloud related issues with Universal Control that I’ve been experiencing for quite some time now that Apple doesn’t seem to have an answer for.

Honestly, this would be a headline feature for me and from what I’ve read it is designed and works well enough to warrant that sort of headline. Couple that with entertainment viewing and the Apple Vision Pro might be a bigger temptation for me a generation or two down the road, and again, I see this feature only getting better in versions ahead.

Apple Stores are very well lit. Much better than the environments where I work and how I actually prefer to work. In those bright light conditions everything I saw was crisp and easily readable. However, there was a noticeable difference between the brightness of the real world before and after putting the headset on. It does feel as if you’re entering into a darker place. I’ve read that in low light conditions the visuals aren’t quite as crisp or stunning, but there’s no way to verify that from the my participation in the demo.

As to the comfort of the device there’s no doubt it is something heavy on your face. We checked the fit several times in my demo, but the device kept wanting to slide down my face slightly. I was wearing the Solo Band. When that occured I had to constantly adjust my neck and viewing angle in much the same way I used to do with my eyeglasses back when I wore progressive lenses prior to catarct surgery several years ago. That adjustment felt minor with eyeglasses. It felt a bit more burdensome with the Apple Vision Pro. I’ve read and heard that the Dual Loop band included in the package that fits over the head might prevent that sort of slippage. I had no opportunity to try that out in my demo.

I hesitate to share this next bit of info because it’s very personal and it’s not necessarily something that can be attributed directly to the Apple Vision Pro. Later in the day of my demo I experienced some dizziness and disorientation that turned into what my doctors described as a Vertigo episode. I have never had or been diagnosed with anything resembling Vertigo previously. Because my blood pressure also rose significantly I ended up in the ER that evening. I was quite disorientated and out of whack.

Again, I am not saying there is a direct correlation here with the Apple Vision Pro. I have other health issues that could be the cause and it could very well be coincidental. I am in the process of doing quite a few tests to try and figure out the cause as some of the issues still persist. That said, Apple does have a support document about motion sickness, dizziness and nausea and I did take note that it mentions it can take up to 30 minutes for symptoms to start. My symptoms began well after that time frame, but when something scary like that happens you consider all external and unique possibilities and circumstances leading up to the event.

The point of including this info here is that it is just possible I fit one of the pre-existing medical conditions that might make me more susceptible to motion sickness symptoms as Apple mentions in the support document. So, while I encourage follks to take advantage of the free demo Apple is providing, I’d also urge them to follow Apple’s guidance and check with your medical provider if you have any of the conditions mentioned in this other document. The larger point here is that as much potential as the Apple Vision Pro offers, it may not, at least in its current form, be a device for everybody. Especially if you’re an older dog with some existing medical issues.

Is there a future here in Apple’s Vision Pro? I think so. I don’t know what it is or will be. I don’t know who it’s for or not for. I doubt Apple actually does either and is anxious to find out in the months ahead. What is certain is the elements of something exciting is here and we’re living in a time when we can experience that as its story reveals itself in the years to come. Note I said “years to come.” I think it will take awhile. But this is now. Take advantage of the demo if you can or are able. It’s a chance to see and try something brand new for yourself. Trust this old dog, that doesn’t happen every day.

Here’s some additional review links that are worth your time::

Jason Snell in Six Colors: Eyes On The Future

Brian Heater in TechCrunch: Apple Vision Pro review: The Infinite Desktop

Matt Birchler: Like Buying an iPhone in 2007

MKHBD: Apple Vision Pro Review: Tomorrow’s Ideas…Today’s Tech!

Upgrade (podcast): Leap the Uncanny Valley

Stephen Robles: Should Anyone Buy Apple Vision Pro?

Christopher Mims in the Wall St. Journal: Apple’s New Face Computer Is for Work.

You can find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome and check out The Lehman Trilogy Diaries here. 

Apple Vision Pro Thoughts After Release to Reviewers

Well now. I wish I could say I’m surprised. But I can’t. After reading and watching reviews of Apple Vison Pro there weren’t many suprises in the many lists of pros anc cons. Well, maybe one. I’ll still be looking forward to real users trying it out and posting their reactions, along with the tech press that didn’t get in on the review cycle.  But by and large everything I’ve seen confirms what I’d already imagined..

It’s a terrific piece of tech by all accounts, albeit a bit heavy. Yes, there’s some intriguing tech and quite a few innovations. Yet it is still a very version 1.0 device that I’m perfectly happy to let others discover the ins and outs of as Apple continues to advance this new platform. $3500-$4000 is a steep price for beta hardware and a software eco-system, no matter how much of a new paradigm it seeks to introduce. The interesting thing to watch will be how many developers work to create for the device.

The other interesting theme that runs through these early reviews is that while Apple Vision Pro might open up new worlds it only does so for the wearer. It’s a solitary device. There’s no escaping that this is a device for isolating yourself in those worlds separate from the one around you.

The one surprise I mentioned is that Apple marketing apparently goofed big time when they rolled out the device regarding the EyeSight feature. You know the one when someone can see your eyes, or rather a digital representation of your eyes. Those pictures were everywhere, and apparently the reality is most of the reviews indicate that the feature doesn’t match the hype. No wonder there have been rumors that the EyeSight feature might not survive into future versions.

As for me, I’ll journey to an Apple Store and try it out at some point. Meanwhile I’m stting this one out for who knows how long. I still find the spatial computing concept intriguing and promising. I imagine that might be the way long after I’m gone. In the meantgime I hope it actually turns into something useful beyond just watching entertainment. But maybe that will be enough.

That said, here are some links to some of the reviews and articles, (one featuring Tim Cook wearing the thing), that I found worthwhile. There are plenty more out there. There’s a combination of writing and video, so pick your poison. The first two links really offer comprehensive coverage. Or as comprehensive as you can get this early in the game. The real story will be told down the line.

Apple Vision Pro Review: Magic, Until It’s Not from The Verge

MKBHD’s video look at the device.

The Vision Pro from John Gruber

Apple Vision Pro Review: A Revolution in Progress from Tom’s Guide

Why Tim Cook Is Going All In On The Apple Vision Pro from Vanity Fair

Apple Vision Pro Review: The Best Headset Yet Is Just A Glimpse of The Future by Joanna Stern

You can find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome and check out The Lehman Trilogy Diaries here. 

Apple Vision Pro Excitement Running Hot

Apple started taking pre-orders for the Apple Vision Pro this morning and the excitement from those jumping into the pond for this first generation new device is running hot. It’s fun to see. I’m glad to see it. I’m not jumping in. I’ll be anxious to see how real users report their experiences as opposed to all the very clever and promotional marketing Apple has released. 

Apple released a couple of videos about the experience that I’ll share below. Slick stuff. But I’m more interested in the real world impressions and wondering just how those are going to be conveyed on the web. Since those who pre-ordered will start seeing deliveries in February it’s going to make that an interesting month to follow the news on this device.

This next one is a “Making Of.”

Don’t get me wrong, I’m not doubting that this is a cool new thing, but just like with the first gen iPhone I’m not gonna early adopt (especially at these prices) until we’ve got some real world feedback. Or is that virtual world?

Apple’s iPhone Announcement Has Some Vision Behind It

Apple has announced new iPhones and Apple Watches for 2023. They look nice. They always do. Apple by and large held prices at the same level. There are improved cameras in the iPhones. There’s Titanium on the Pro models. The Apple Watches get a new chip set, more memory and brighter screens. There’s a new 3 nanometer chip in the Pro iPhones and Apple is working hard to save the environment and tell you about saving lives.

And it all sorta, kinda feels obligatory.

Apple iPhone 15 Pro lineup color lineup 230912 big jpg large 2x

Even coverage of the event and the devices feels a bit underwhelming. (Except for the derision being tossed around over Apple’s environmental efforts video featuring Octavia Spencer.)  I’m betting the reviews will feel lackluster too. There’s a reason for that. Until at least “early next year” Apple’s vision for the Vision Pro and spatial computing is sucking up all the space, time and energy. What we’re seeing with this fall’s release of new iPhones and Apple Watches, and anything else that might come later, is merely marking time to keep the money machine churning until Apple flips the switch on its new paradigm.

Don’t get me wrong. The new iPhones and Apple Watches look like very nice devices. For those ready to upgrade or jump on the Apple bus for the first time I’m confident they will feel good about the devices they choose. We’re certainly not in any post-iPhone period. As I’ve said here and other places this is a mature product line and we’re seeing more iteration than innovation. It’s tough to make big splashes with iteration. And it seems like even Apple’s design folks responsible for colors are putting their focus elsewhere. For the most part, this is not going to change until after “early next year.” And maybe not even for awhile after.

But Apple did drop a few clues and if you’re paying attention it’s not hard to piece them together to suss out where things are headed.

We’ve become accustomed to the iPhone being the center of Apple’s universe. That will continue for quite some time to come. But in Apple’s universe the future belongs to spatial computing. No one knows when and exactly how that future will arrive, but Tim Cook is taking steps to make it possible. And we saw some of those steps and clues at this iPhone and Apple Watch event.

The first clue was lifting and refining the Double Tap gesture for the Apple Watch out of the Accessibiility options, where it has already been available, and making it a full-fledged feature of watchOS. The Double Tap got tent pole time at the event. And if you’ve been paying any attention at all to Vision Pro and spatial computing you immediately recognized that gesture from what Apple has revealed one of the ways users will interact in that new world.

Doubletap

Another big clue was the announcement that the new iPhone 15 Pro models will be able to record spatial video. That only makes sense. Spatial video from what everyone who has demoed the headsets says is pretty amazing to view in those devices. If Apple meets its target and releases Vision Pro devices “early next year” with spatial video as one of the signature features it doesn’t want to wait until next fall to have an iPhone that can record it. Yes, you can use the Vision Pro headset to record spatial video, but just about everyone agreed that poor dad at the birthday party looked pretty darned creepy.

Applevisiondad iCloud storage capacity levels are getting a bump up to 6TB and 12TB (at a price). I’m guessing those spatial videos will take up quite a bit of room.

Apple told us up front in the event that the focus would only be on new iPhones and Apple Watches. The pre-event rumor mill had pretty much quieted down talk about new iPads and Macs, much less anything about Apple TVs and other gear. So this annual fall event happened in essentially routine fashion. No big surprises, no “one more thing.”

There are folks that think we may see another event this fall regarding Macs and iPads. But I don’t think so. We’re not going to see new Macs until after we see the Vision Pro released. The reason I think that is one of the signature features of the Vision Pro and spatial computing: the ability to see and work spatially with the apps on your Mac.

Apple vision pro mac

I may be completely off base, but “early next year” sure seems like the perfect marketing one-two timing punch to sell newer Macs. I’m not sure how the iPad fits into that picture though. Which, as an iPad user is slightly concerning.

Spatial computing is the vision for the future. For better or worse Apple is taking us there. Until “early next year” things are going to feel a bit obligatory and routine when it comes to the current product lineup and maybe next year’s as well given that we probably aren’t going to see mass consumer take up of the Vision Pro in year one.

There’s nothing wrong with that. If Apple’s spatial computing bet on the future pays off then, at the moment, it feels like Tim Cook has timed this transition well. There are certainly enough iPhone users out there who will need and want to upgrade and there’s going to be a new iPhone every year going forward for quite awhile. But the vision is shifting and so too should our expectations.