I have a fantasy. It’s a sports fantasy. Actually it’s a sports viewing fantasy. Perhaps it’s an entertainment streaming fantasy. Regardless, it’ll never be fulfilled.
Just about every streaming service has jumped onto the live sports streaming bandwagon. That’s understandable. Sports attracts eyeballs. Eyeballs equal money. Money makes the balls bounce.
Streaming services that I turn to insist on pushing their sports investments on to the top of their poorly designed homepages, forcing the user to scroll if they aren’t interested. Of course streaming services homepages are notoriously poor user experiences to begin with.
Like I said, I get all the reasons behind this. I get that the streaming executives have overpaid for the right to stream whatever they’re streaming and are trying to capitalize on the investment, on the way to raising prices to cover that cost, and perhaps find a few new viewers who might not already be fans. It feels very much like my grandkids screaming “watch this, watch this!”
To be fair, things have gotten better. Streaming services that feature live sports have at least reduced some top line over exposure along the way, or provided tabs for different categories that segment sports and other viewing genres. But they could go further.
So, here’s my fantasy.
Give users an option to not see sports programming so prominently displayed on the already atrociously and algorithmically designed homepages. A simple switch that says “give me more of this” or “give me less.” Trust me, as someone who likes to view sports, I’ll find a game or a match that I’m interested in if I want it. And I’m sure there are plenty of users who will want to see sports programming prominently featured. So let viewers choose. Those who run these networks should be interested in that choice.
Streaming services could also extend a give me more or less feature to other programming. How many times do you need to see the same title displayed in different categories, or after you’ve watched it, or have to scroll past a genre you have no interest in?
Whether it’s sports or any other entertainment genre it seems to me it would be better to gauge interest ahead of time, instead of waiting for viewership numbers after the fact. Who knows, it might be a good way to provide metrics that might actually be meaningful when it comes to thinking about where these services are going to spend money in the future.
Like I said, it’s a fantasy.
You can also find more of my writings on a variety of topics on Medium at this link, including in the publications Ellemeno and Rome. I can also be found on social media under my name as above. This site does not use affilate links.
Life on the Wicked Stage: Act 3 