A Bit Of Good News In Illinois About Digital Grocery Store Coupons

A bit of good news for Illinois residents in this follow up about Electronic Shelf Labels.

I wrote about Electronic Shelf Labels a bit ago, and the problems I had with not only reading them, but the problems I could foresee them being used for, including surge or dynamic pricing. Illinois Governor J.B. Pritzker recently signed a law to take effect on January 1, 2027 that will at least require grocery store owners to honor promotions offered via digital means to those who may not have access to the technology to access the promotions.

Essentially the law means grocery stores have to make the discount available to all customers, regardless of whether or not they are using an app to access the promotions.

Based on the news coverage and the reading of the law I’m unclear how this will go into effect, but at least it will allow customers to take advantage of promotions without using an app.

In my experience this has caused numerous problems and delays at the checkout counter, especially for senior customers. Grocery store cashiers (when you shop at a store that still offers them) also complain.

I’m not sure what impact this may have on surge pricing, which is obviously a goal from the purveyors of digital coupons, but if stores have to make the same discount available to everyone it should at least slow down the momentum towards that type of marketing.

I doubt this solves the readability issue though.

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